DESIGN PROCESS by Bennett Frazier

DESIGN BRIEF

•  Heritage Lighting Gallery is located in downtown Cedarburg, WI

•  Sell antique lights both online* and in-store, as well as repairs and additional services

•  Goal intended to draw in more customers from the excitement of a new identity as well –  Plus, showing that Heritage has more to offer than

just lights, since they also provide services and repair. *Especially note online

DESIGN MOODBOARD

LOGO SKETCHES

LOGO SKETCHES 2

VECTOR LOGO - Logotype

VECTOR LOGO - Wordmark

VECTOR LOGO - Glyph

VECTOR LOGO - Alphaglyph

VECTOR LOGO - Heraldic

LETTERHEAD

LOGO STANDARDS GUIDE

LOGO STANDARDS GUIDE (CONT.)

ENVIRONMENTAL GRAPHICS

ENVIRONMENTAL GRAPHICS - 2

ENVIRONMENTAL GRAPHICS - 3

TRADE EXHIBIT SKETCHES - FRONT

TRADE EXHIBIT SKETCHES - TOP

TRADE EXHIBIT – MOODBOARD

TRADE EXHIBIT – IN PRODUCTION

TRADE EXHIBIT – FINAL PRODUCT

TRADE EXHIBIT – FINAL MOCKUP

TRADE EXHIBIT DESIGN HOURS

•  1.5 hours finding examples, 1 hour sketching •  2.5 hr digital + 2.5 hr shopping/finding materials

PRODUCTION •  TUES: 8 - 11am, 3-6:30pm, 7:30-4:30am (15.5 hr) •  WED: 4:00-6:00pm, 8:00-11:30pm (5.5 hr) •  Creating Design Keynote: 1- 5:15 am (4 ¼ hr)

TOTAL TIME: 32.75 hours

EXTRA – WEB SITE