JERRY GREENFİELD&

BEN COHEN

BEN COHEN Ben Cohen born 18

March 1951 in Brooklyn, New York.

He is an American businessman. He is a co-founder of the ice cream company Ben & Jerry's.

BEN COHEN Cohen first met and befriended

his future business partner, Jerry Greenfield, in a junior high school gym class in 1963.  In his senior year, Cohen found work as an ice cream manbefore heading off to attend Colgate University upstate.

Over the next decade, Cohen pursued his interest in pottery as he mixed further education.

BEN COHEN Skidmore, the University Without Walls

program, the New School, and gigs as a McDonald's cashier, a Pinkerton guard, deliverer of pottery wheels, a mop-boy at Jamesway and Friendly's, an assistant superintendent, an ER clerk, and a taxi driver.

Before eventually settling on work as a craft teacher at a private school for emotionally disturbed adolescents.

BEN COHEN It was during his three years at the Highland

Community School that he began experimenting with making his own ice cream.

Cohen has been described as a hippie or ex-hippie.He is also a noted fan of the Grateful Dead.

BEN COHEN

Honors Ben Cohen was honored by the New York

Open Center in 2000 for his "leadership in pioneering socially responsible business."

Ben Cohen was a US Small Business Person of the Year in 1988.

JERRY GREENFİELD

Jerry Greenfield was born 14 March1951.He is an American businessman. He is a co-founder of Ben & Jerry's Homemade Holdings, Inc.

JERRY GREENFİELD Jerry Greenfield was born in

Brooklyn, New York the son of a stockbroker, in 1951. He lived on Long Island throughout his youth until he left to attend Oberlin College in 1969.

In 1963, Greenfield met Ben Cohen during gym class at Merrick Avenue Junior High School.

JERRY GREENFİELD Greenfield was known for being hard-

working and studious throughout high school and when he chose to pursue a pre-med curriculum at Oberlin, it took nobody by surprise.

At Oberlin, Greenfield began working as an ice cream scooper in the school's cafeteria.

In 1976, Greenfield moved back north, this time to live with Cohen in Saratoga Springs, New York, where the pair began putting their dream of owning their own business.

JERRY GREENFİELD

After initially considering opening a bagel shop, the pair turned their attention to ice cream because the equipment for such a shop was much cheaper.

After taking a five dollar correspondence course in ice-cream making, the cost of which they split, the two searched for a warm-weather college town to open up shop in before settling

on Burlington, Vermont. Ben & Jerry's opened in the summer of 1978.

Quotations "If it's not fun, why do it?

BEN & JERRY’S HOMEMADE HOLDİNGS, INC.

Ben & Jerry's is an American ice cream company, a division of the British-Dutch Unilever conglomerate that manufactures ice cream, frozen yogurt , sorbet, and ice cream novelty products. These are manufactured by Ben & Jerry's Homemade Holdings, Inc., headquartered in Burlington, Vermont, United States, with the main factory in Waterbury, Vermont. It is best known as a premium ice cream brand, founded in 1978 in Burlington, Vermont.

HİSTORY

In 1977 lifelong friends Ben Cohen and Jerry Greenfield completed a correspondence course on ice cream making from Pennsylvania State University's Creamery. Cohen has anosmia and so relied on "mouth feel". This led to the company's trademark chunks being mixed in with their ice cream

In 1980, Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street in Burlington and began packing their ice cream in pints.

HİSTORY In 1984, Häagen-Dazs wanted to limit

distribution of Ben & Jerry’s in Boston, prompting Ben & Jerry’s to file suit against the parent company, Pillsbury, in its now famous “What’s the Doughboy Afraid Of?” campaign.

In 1988, the pair won the title of U.S. Small Business Persons Of The Year, awarded by U.S. President Ronald Reagan. Also that year, the first brownies were ordered fromGreyston Bakery, which led to the development of the popular Chocolate Fudge Brownie flavor.

HİSTORY

 2001, Ben & Jerry's U.S. completed transition to "Eco-Pint" packaging, which packaged all pint flavors in environmentally friendly unbleached paperboard Eco-Pint containers, a decision it later reversed.

On Earth Day in 2005, when a vote in the U.S. Senate proposed the opening of the Arctic National Wildlife Refuge to oil drilling, Ben & Jerry's launched a protest by creating the largest ever Baked Alaska, which weighed 900 pounds, and placed it in front of the U.S. Capitol Building.

BEN COHEN & JERRY GREENFİELD

HİSTORY

In March 2009, "CyClone Dairy" launched an advertising campaign and a website to promote its milk products, which purportedly came exclusively from cloned cows.On April 1, 2009 (April Fool's Day), Ben & Jerry's announced that it was behind this fake company

On February 24, 2012, Ben & Jerry's released a new Greek Frozen Yogurt line, which comes in five flavors: Strawberry Shortcake, Blueberry Vanilla Graham, Raspberry Fudge Chunk, Banana Peanut Butter, and Vanilla (scoop shop exclusive).

BEN & JERRY’S MİSSİON STATEMENT

At Ben & Jerry’s we’re all about making the best possible ice cream in the nicest possible way. Our business is founded on and dedicated to a sustainable corporate concept of linked prosperity demonstrated in our 3 part mission statement above.

Underlying this mission is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for individuals inside and outside the company and for the communities of which they are a part.

HAPPY FREE ICE-CREAM DAY

The most enjoyable flavor tradition for 34-year

The story of Ben & Jerry's was began at 1978. It has started in the gas-station which has an ice-cream shop in Vermont,America. After a year of very successful Ben and Jerry's, ice cream stores decided to reward loyal customers, free ice cream.Thus, "Free Ice Cream Day" has came a celebration of the legendary 34-year.

REFERENCES

"Ben Cohen -- Co-Founder Of Ben & Jerry’s Ice Cream". www.Benjerry.com.

http://en.wikipedia.org/wiki/Ben_Cohen_(businessman)

http://en.wikipedia.org/wiki/Ben_%26_Jerry%27s http://en.wikipedia.org/wiki/Jerry_Greenfield "FDA’S flawed approach to assessing the safety

of food from animal clones"(PDF). www.centerforfoodsafety.org

http://www.vegasnews.com/6178/ben-jerry%E2%80%99s-31st-annual-free-cone-day-serves-more-than-7300-scoops-raises-money-for-local-charities.html