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1. Paul Valry, La Conqute de l' ubiquit, uvres, . II, Pices sur lart, . Nrf, Gallimard, Pliade, 1960, . 1283 (1 : De la musique avant toute chose, ditions du Tambourinaire, 1928).

2. Gamer Theory, (= ), 006, , . Harvard University press, 2007. . online (version 2.0) : www.futureofthebook.org/mckenziewark/.

3. Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit , . Suhrkamp Verlag, 1955. Zeitschrift fr Sozialforschung , , Reproduzierbarkeit: (.: , . 1978). Harry John, Illuminations, , Reproduzierbarkeit (. 1968, arcourt Brace Jovanovich Inc., , : Schocken books, N.. 1969, 1978, Random House 1988).

4. . ( , 1 . Grundsrisse, M, . 81-111, 1857-8) .

5. , , [ , ( ), OuLiPo (Ouvroir de Littrature Potentielle 1960), cut-up ..] , (appropriation art, Elaine Sturtevant, Sherrie Levine, Joseph Kosuth, Troy Brauntuch, Robert Longo ..) .

6. . Ulysses, 10 , .. : , Ulysses, O , . 2010, . 71, 83, 197-219.

7. Marshall McLuhan, The Medium is the Massage, 1967, Penguin 2008, . 16 63.

8. . Gamer Theory, op.cit., 051-075.

9. Marshall McLuhan Quentin Fiore, op.cit., . 123.

10. . : , . (Lee Siegel, Against the machine, Being human in the Age of the Electronic Mob, Spiegel & Grau, N.Y. 2008, . 79).

11. , , , .. online , , .. (.. Smithsonian Commons , online Newseum, MME ). , McKenzie Wark, work in progress .

12. . VI. .

13. . .. playstation , McKenzie Wark, , (Yours is the wisdom of Playstation: Live in your world, play in ours, Gamer Theory,op.cit., 002). digital storytelling, , , / (, , , ), , , , . : http://www.bbc.co.uk/wales/audiovideo/sites/galleries/pages/digitalstorytelling.shtml, http://www.storycenter.org http://digitalstorytelling.coe.uh.edu , , John Hartley Kelly McWilliam, Story Circle: Digital Storytelling Around the World, . Wiley-Blackwell 2009.

14. , . , . Ray Kurzweil, The singularity is near: When Humans Transcend Biology (. Penguin 2006).

. : . .

15. John Hartley Kelly McWilliam, op.cit., . 34.

16. . Johan Huizinga, Homo Ludens, a study of the play element in culture (1938), Beacon press books, 1955, . 136-145.

17. Lee Siegel, .., . 21.

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, La Conqute de l' ubiquit, op.cit., . 1284.

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:

1. arshall McLuhan Understanding Media: The Extensions of Man, 1964, , , ( , , , , ..) , ( : McGraw Hill, , : Taylor & Francis Ltd, 2001).

2. , (1875-6), 1 , A, 4.

3. . Davey Winder, Being Virtual, Who you really are online (. Wiley 2008, . .: : online, . 2010), case studies online .

4. Chris Anderson, : Long Tail: Why the Future of Business is Selling Less for More (2006, . .: , . 2009) Free: The Future of a Radical Price (2009, . Hyperion). . , , Howard Rheingold (The Virtual Community, online : http://www.rheingold.com/vc/book/intro.html), / , mindful infotention ( attention, information, intention, http://www.smartmobs.com/2009/08/20/infotention/). Daniel Lyons, 20 . Newsweek, (24.05.2010): Who Needs Friends Like Facebook? Not me. Why Mark Zuckerberg and his social network should stop invading our privacy.

5. B. Dan Schiller, Digital Capitalism: Networking the Global Market System, . The MIT Press 2000, (Brought to you by...), ( , ) .

6. McKenzie Wark, A Hacker manifesto, 029, . Harvard 2004. (. . , Scripta 2006, .: ).

7. Dan Schiller, op. cit., . 209.

8. Nicholas A. Christakis James H. Fowler Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives (. Little, Brown & Company 2009, . .: : , . 2010) ( ) , , , , , ..

9. Guy Debord, La Socit du Spectacle, (Buchet/Chastel 1967, .: Gallimard, Folio, 1996) Jean Baudrillard, Requiem pour le media Pour une critique de l' conomie politique du signe, Gallimard 1972.

10. Guy Debord, La societ du spectacle, V, 164, op. cit.

11. Douglas Davis: The work of art in the age of digital reproduction, An Evolving Thesis/1991-1995, http://cristine.org/borders/Davis_Essay.html .

12. Le peintre de la vie modrne, Charles Baudelaire, uvres compltes, d. du Seuil, collection l' Intgrale, Paris 1968, . 546-565.

13. ( creative class) , , , , . . : Richard Florida: The rise of the creative class and how it's transforming work, leisure, community and everyday life (= , , ), . Basic books 2003. Holm Friebe Sasha Lobo: Wir nennen es Arbeit. Die digitale Bohme. Intelligentes Leben jenseits der Festanstellung (= . . ), . Heyne 2008.

14. . op.cit. Johan Huizinga, , The medium is the massage (sic).

15. Patrick Le Lay, TF1 ( Les dirigeants Franais face au changement, . du Huitime Jour 2004) , , : , : , TF1, , , . . . . , , , , .

16. Dan Schiller, How to think about information, University of Illinois Press, 2006, . 7: , : , .

17. McKenzie Wark op.cit., A Hacker manifesto, 245.

18. online Tag ties and affective spies: a critical approach on the social media of our times (http://www.emst.gr/tagties/). (: , : ) / , , . . ( , , , ) / / , .

19. H , (Jeremy Bentham, 1748-1832), , , . , , ( Surveiller et punir: Naissance de la prison, Gallimard 1975) .

20. , Theses on the philosophy of History, Essays and Reflections, , Schocken books, N , 1969, . 257-258, .