Gift CardsResearch shows that a large percentage of consumers spend more than the original face value of their Gift Card. Many consumers spend nearly twice as much.

Loyalty CardsA Loyalty Card is a unique way to reward valued and loyal customers. Loyalty programs are structured marketing e�orts that reward loyal buying behavior — behavior that bene�ts you!

Real-Time Data Transfer

• Safer than cash or paper certi�cates• Collect payment prior to delivery of

product or service• Can be utilized as store credit on

returned purchases• Comprehensive online reporting

(account/value)

Professional Designs

• Over 250 cards to choose from• Customized options to match your

company’s look• Matching acrylic display stands• High-quality printing for a

professional look

Free Source of Advertising

• A pocket-sized “billboard” for yourbusiness

• Track customer loyalty & rewardswith incentives

• Cost e�ective form of promotion• Increase your store’s brand

recognition

Do you o�er cash back if the full value of a paper Gift Certi�cate is not used, or for returns that are not accompanied by a receipt?

Issuing store credits on a gift card ensures that all of the funds remain within a merchants business. Chances are good that when the customer returns to the store at a later date, they will spend even more than the original value on the card.

Do you have multiple locations?

Gift and Loyalty cards can be used in any of the locations and headquarter reporting is available for record keeping in the central o�ce. You can even combine cards with other Merchants in your area.

Do you currently issue paper gift certi�cates?

Manual tracking of the gift certi�cates is a bookkeeping nightmare! Electronic gift cards substantially decrease the amount of time it takes to record the certi�cate information and perform the transaction. Research shows gift certi�cate sales increase at least 10 to 15 percent when companies switch from a paper-based program to an electronic one.

Thebene�ts

Askyourself

Market Your Business & Increase Pro�ts with One Simple Solution!

from transaction to satisfactionTM

Getting new customers in the door is one of the hardest challenges merchants face. Gift & Loyalty Cards are a less expensive, more e�ective alternative to traditional advertising.

Gift Card Packages

# of cards price

set up fee: $

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Sales Professional NameTitleContact NumbersEmail

Lunch Is On Us!

Benvenuto’s opened its doors and was looking to attract new customers. After researching conventional advertising, Benvenuto’s decided to use a less expensive Gift Card Marketing Plan.

Nationwide Payments designed a large preset quantity of cards with a $10 value and randomly assigned a small number of cards with a $50 value. Then Benvenuto’s mailed the cards to local businesses in the area with a message that said, “Come Join Us for Lunch! Card Values between $10 and $50”.

Shortly after the mailing, the restaurant started to see repeat customers and Nationwide Payments received a letter from Benvenuto’s stating “We have tried other marketing ideas in the past, but we have never seen the results as quickly or enthusiastically as we did after sending out those cards.”

Heated Customers

A couple of shoppers at the mall begin getting hungry and decide to dine out. They decide to stop at Spicy Amigo and order some great Mexican food.

The food takes just shy of an hour to get to the table and the customers complain. Instead of giving the food away for free, the merchant gives them a Gift Card to show the customer they want their business back so they can ‘make it up to them.

This prevented Spicy Amigo from giving away the entire meal (including the drinks and tip). The shoppers are happy because they were compensated for their poor experience. Chances are, the next time they visit Spicy Amigo, they will have an enjoyable experience.

Ca�eine Craze

Robert visits The Mean Bean everyday and purchases a co�ee; swiping his loyalty card and earning points for his transaction. After several transactions he earns 50 points, and his loyalty card noti�es him and the clerk that he has earned one free co�ee!

However, according to the marketing material at The Mean Bean location, Robert knows that if he earns 100 points, then he can earn a free co�ee mug. If he takes the free co�ee, he will have to start over because once the rewards are cashed in the point balance goes back to zero. Robert decides to wait, and continue to buy a co�ee everyday from The Mean Bean until he has earned enough points for the free mug.

Everyone wants to feel that they are getting something in return for the money they are spending. When a consumer has the chance to earn rewards, it makes them more likely to return to your business over a competitor’s. A recent ACNielsen Survey showed 64 percent of Americans said their shopping decisions are a�ected by loyalty card programs.

Gift and Loyalty Cards are often thought of as just a piece of inventory that is purchased in lieu of a gift when unsure what to get. Merchants often overlook the many bene�ts that electronic gift cards have to o�er. When implemented correctly, Gift and Loyalty Marketing Programs can increase pro�tability, improve operational e�ciency, and strengthen customer loyalty.

Morejust a card

than

Nationwide Payments is a Level II PCI/DSS Certi�ed Direct Payment Processor handling nearly $4 billion in electronic payment transactions annually for merchants throughout the country. Nationwide Payments provides credit, debit and check card processing, electronic check acceptance, e-commerce solutions and custom gift and loyalty card marketing programs as well as several special industry programs for governments, schools, universities, utilities and oil companies.

from transaction to satisfactionTM