BENEFITS IN BUSINESS · Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens); • Mixed...
38
MIXED REALITY BENEFITS IN BUSINESS Denise E. White Founder, Digital Nomadic Living Slide 1: Introduction Hi, Good Morning! [pause] — I’m Denise White. I live a Mixed Reality life, today or as I like to say, a ‘digital nomadic lifestyle’. Mixed realities in business are happening right now. We’re already blending and merging across time zones and locations; managing different contexts, situations and relationships.
Transcript of BENEFITS IN BUSINESS · Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens); • Mixed...
MIXED REALITYBENEFITS IN BUSINESS
Denise E. WhiteFounder, Digital Nomadic Living
Slide 1: Introduction Hi, Good Morning! [pause] — I’m Denise White.
I live a Mixed Reality life, today or as I like to say, a ‘digital nomadic lifestyle’. Mixed realities in business are happening right now. We’re already blending and merging across time zones and locations; managing different contexts, situations and relationships.
Slide 2: Introduction This was my backdrop working remotely from Morocco on a video call with teams in Europe.
We have the tools today: Slack, Skype, Email, Secure VPNs, Cloud storage, mobile phones, tablets, wi-fi and the ever-present 4G. But its rudimentary. We’re still living in a flat screen, 2-D world. All of our interactions are framed by a 4 sided monolith; a laptop screen, a phone, a tablet and so on.
Slide 3: So What is the Next Step in Mixed Reality? There are a lot of terms being exchanged right now. To be clear, there are 4 realities:
• Real World RW this reality
• Virtual Reality VR is a closed environment. You’re fully immersed in the content, and you cannot see your surroundings. VR headsets: Oculus Rift, HTC Vive, which work especially well in gaming, entertainment and live events. Short lived immersive experiences. - (e.g., Oculus Rift, HTC Vive);
• Augmented Reality AR is an overlay, layered on top of your natural field of view. You can still see your outside surroundings. Pokemon Go is a good example. With AR, you can use your tablet, phone or a device like Microsoft Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens);
• Mixed Reality MR - This, is the game changer. — In Mixed Reality, you’re interacting with virtual, 3D objects that are all around you; its integrated into your real world perspective and its in context. The front-runner in this space for this type of technology is Magic Leap. I think Magic Leap are one of the most exciting companies in the world right now because they are actually taking a neurological approach. The presence you feel is not coming from the device but from your own neurology - (e.g., Magic Leap/photonic lightfield chip);
Virtual Reality
Slide 3: So What is the Next Step in Mixed Reality? There are a lot of terms being exchanged right now. To be clear, there are 4 realities:
• Real World RW this reality
• Virtual Reality VR is a closed environment. You’re fully immersed in the content, and you cannot see your surroundings. VR headsets: Oculus Rift, HTC Vive, which work especially well in gaming, entertainment and live events. Short lived immersive experiences. - (e.g., Oculus Rift, HTC Vive);
• Augmented Reality AR is an overlay, layered on top of your natural field of view. You can still see your outside surroundings. Pokemon Go is a good example. With AR, you can use your tablet, phone or a device like Microsoft Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens);
• Mixed Reality MR - This, is the game changer. — In Mixed Reality, you’re interacting with virtual, 3D objects that are all around you; its integrated into your real world perspective and its in context. The front-runner in this space for this type of technology is Magic Leap. I think Magic Leap are one of the most exciting companies in the world right now because they are actually taking a neurological approach. The presence you feel is not coming from the device but from your own neurology - (e.g., Magic Leap/photonic lightfield chip);
Virtual Reality
Immersive experience in closed environment
Slide 3: So What is the Next Step in Mixed Reality? There are a lot of terms being exchanged right now. To be clear, there are 4 realities:
• Real World RW this reality
• Virtual Reality VR is a closed environment. You’re fully immersed in the content, and you cannot see your surroundings. VR headsets: Oculus Rift, HTC Vive, which work especially well in gaming, entertainment and live events. Short lived immersive experiences. - (e.g., Oculus Rift, HTC Vive);
• Augmented Reality AR is an overlay, layered on top of your natural field of view. You can still see your outside surroundings. Pokemon Go is a good example. With AR, you can use your tablet, phone or a device like Microsoft Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens);
• Mixed Reality MR - This, is the game changer. — In Mixed Reality, you’re interacting with virtual, 3D objects that are all around you; its integrated into your real world perspective and its in context. The front-runner in this space for this type of technology is Magic Leap. I think Magic Leap are one of the most exciting companies in the world right now because they are actually taking a neurological approach. The presence you feel is not coming from the device but from your own neurology - (e.g., Magic Leap/photonic lightfield chip);
Augmented RealityVirtual Reality
Immersive experience in closed environment
Slide 3: So What is the Next Step in Mixed Reality? There are a lot of terms being exchanged right now. To be clear, there are 4 realities:
• Real World RW this reality
• Virtual Reality VR is a closed environment. You’re fully immersed in the content, and you cannot see your surroundings. VR headsets: Oculus Rift, HTC Vive, which work especially well in gaming, entertainment and live events. Short lived immersive experiences. - (e.g., Oculus Rift, HTC Vive);
• Augmented Reality AR is an overlay, layered on top of your natural field of view. You can still see your outside surroundings. Pokemon Go is a good example. With AR, you can use your tablet, phone or a device like Microsoft Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens);
• Mixed Reality MR - This, is the game changer. — In Mixed Reality, you’re interacting with virtual, 3D objects that are all around you; its integrated into your real world perspective and its in context. The front-runner in this space for this type of technology is Magic Leap. I think Magic Leap are one of the most exciting companies in the world right now because they are actually taking a neurological approach. The presence you feel is not coming from the device but from your own neurology - (e.g., Magic Leap/photonic lightfield chip);
Augmented RealityVirtual Reality
Immersive experience in closed environment
Overlay display on top of real-world view
Slide 3: So What is the Next Step in Mixed Reality? There are a lot of terms being exchanged right now. To be clear, there are 4 realities:
• Real World RW this reality
• Virtual Reality VR is a closed environment. You’re fully immersed in the content, and you cannot see your surroundings. VR headsets: Oculus Rift, HTC Vive, which work especially well in gaming, entertainment and live events. Short lived immersive experiences. - (e.g., Oculus Rift, HTC Vive);
• Augmented Reality AR is an overlay, layered on top of your natural field of view. You can still see your outside surroundings. Pokemon Go is a good example. With AR, you can use your tablet, phone or a device like Microsoft Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens);
• Mixed Reality MR - This, is the game changer. — In Mixed Reality, you’re interacting with virtual, 3D objects that are all around you; its integrated into your real world perspective and its in context. The front-runner in this space for this type of technology is Magic Leap. I think Magic Leap are one of the most exciting companies in the world right now because they are actually taking a neurological approach. The presence you feel is not coming from the device but from your own neurology - (e.g., Magic Leap/photonic lightfield chip);
Augmented Reality Mixed RealityVirtual Reality
Immersive experience in closed environment
Overlay display on top of real-world view
Slide 3: So What is the Next Step in Mixed Reality? There are a lot of terms being exchanged right now. To be clear, there are 4 realities:
• Real World RW this reality
• Virtual Reality VR is a closed environment. You’re fully immersed in the content, and you cannot see your surroundings. VR headsets: Oculus Rift, HTC Vive, which work especially well in gaming, entertainment and live events. Short lived immersive experiences. - (e.g., Oculus Rift, HTC Vive);
• Augmented Reality AR is an overlay, layered on top of your natural field of view. You can still see your outside surroundings. Pokemon Go is a good example. With AR, you can use your tablet, phone or a device like Microsoft Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens);
• Mixed Reality MR - This, is the game changer. — In Mixed Reality, you’re interacting with virtual, 3D objects that are all around you; its integrated into your real world perspective and its in context. The front-runner in this space for this type of technology is Magic Leap. I think Magic Leap are one of the most exciting companies in the world right now because they are actually taking a neurological approach. The presence you feel is not coming from the device but from your own neurology - (e.g., Magic Leap/photonic lightfield chip);
Augmented Reality Mixed RealityVirtual Reality
Immersive experience in closed environment
Overlay display on top of real-world view
3D objects integrated into real-world
perspective
Slide 3: So What is the Next Step in Mixed Reality? There are a lot of terms being exchanged right now. To be clear, there are 4 realities:
• Real World RW this reality
• Virtual Reality VR is a closed environment. You’re fully immersed in the content, and you cannot see your surroundings. VR headsets: Oculus Rift, HTC Vive, which work especially well in gaming, entertainment and live events. Short lived immersive experiences. - (e.g., Oculus Rift, HTC Vive);
• Augmented Reality AR is an overlay, layered on top of your natural field of view. You can still see your outside surroundings. Pokemon Go is a good example. With AR, you can use your tablet, phone or a device like Microsoft Hololens or the Meta 2. - (e.g., Meta 2, Microsoft HoloLens);
• Mixed Reality MR - This, is the game changer. — In Mixed Reality, you’re interacting with virtual, 3D objects that are all around you; its integrated into your real world perspective and its in context. The front-runner in this space for this type of technology is Magic Leap. I think Magic Leap are one of the most exciting companies in the world right now because they are actually taking a neurological approach. The presence you feel is not coming from the device but from your own neurology - (e.g., Magic Leap/photonic lightfield chip);
Body Locked
Slide 4: MR Perspective
You’ll find in 3D space, there are new considerations to take into account from a UI perspective. You’ll typically see content in either a body locked position… —
Image by: Hae Jin Lee, UX Designer @ Microsoft
Source: Microsoft First Year on Hololens Design Teamhttps://developer.microsoft.com/en-us/windows/mixed-reality/case_study_-_my_first_year_on_the_hololens_design_team
Body Locked
Slide 4: MR Perspective
You’ll find in 3D space, there are new considerations to take into account from a UI perspective. You’ll typically see content in either a body locked position… —
Image by: Hae Jin Lee, UX Designer @ Microsoft
Source: Microsoft First Year on Hololens Design Teamhttps://developer.microsoft.com/en-us/windows/mixed-reality/case_study_-_my_first_year_on_the_hololens_design_team
World Locked
Slide 5: What is Mixed Reality?
or a World Locked view
—
Image by: Hae Jin Lee, UX Designer @ Microsoft
Source: Microsoft First Year on Hololens Design Teamhttps://developer.microsoft.com/en-us/windows/mixed-reality/case_study_-_my_first_year_on_the_hololens_design_team
World Locked
Slide 5: What is Mixed Reality?
or a World Locked view
—
Image by: Hae Jin Lee, UX Designer @ Microsoft
Source: Microsoft First Year on Hololens Design Teamhttps://developer.microsoft.com/en-us/windows/mixed-reality/case_study_-_my_first_year_on_the_hololens_design_team
[VIDEO NEXT]
Slide 6: Mixed Reality Example: Hyper Reality by Keiichi Matsuda (Kay-ee-chi Ma-su-da) —
The best example I’ve seen by far of what Mixed Reality could look like at the other end of the adoption curve is “Hyper Reality” by Keiichi Matsuda. Lets take a quick peek.
Video: Hyper Reality by Keiichi Matsuda. A provocative, kaleidoscopic vision of the future.
Source: Hyper Reality by Keiichi Matsuda ([email protected]) YouTube: https://www.youtube.com/watch?v=YJg02ivYzSs
Slide 6: Mixed Reality Example: Hyper Reality by Keiichi Matsuda (Kay-ee-chi Ma-su-da) —
The best example I’ve seen by far of what Mixed Reality could look like at the other end of the adoption curve is “Hyper Reality” by Keiichi Matsuda. Lets take a quick peek.
Video: Hyper Reality by Keiichi Matsuda. A provocative, kaleidoscopic vision of the future.
Source: Hyper Reality by Keiichi Matsuda ([email protected]) YouTube: https://www.youtube.com/watch?v=YJg02ivYzSs
Slide 7: MR Example 1 - What is Mixed Reality? (Cont’d) [after video]: When physical and virtual realities merge; that’s mixed reality. Mass adoption of MR over time does have the potential to impact and shape to the landscape of our cities.
Slide 8: Where are we? How Big Will It Get?
A recent report from Goldman Sachs predicts that within 10 years, virtual and augmented reality hardware will be an $80 billion dollar industry.
WIIFM?Slide 9: What’s In It For Me? Ultimately, MR is a computing platform. - So the possibilities and benefits are endless.
I’m not worried about the technology. Its coming; fast, like a freight train hurdling toward us. The question is will you and your organisation be ready in 3-5 years? Must accept change is the new constant and you’ll need to prepare for even greater shifts in working processes and communication.
[VIDEO NEXT]
Rapid Prototype +Product Design
Slide 10: Application Example 1: Rapid Prototype/Product Design
Sketch-Up Viewer by Trimble - Interact with holographic scale models; experience design in the most natural way possible, interact with Holographic scale models
https://youtu.be/12qd4rdN4N4
Just noticed a few new apps in the HoloLens app store including this gem from Microsoft - can import Unity assets for rapid prototyping (note OneDrive Personal is used). http://www.michaelfrankdeering.com/Projects/SoftWare/HoloSketch/HoloSketch.html
Rapid Prototype +Product Design
Slide 10: Application Example 1: Rapid Prototype/Product Design
Sketch-Up Viewer by Trimble - Interact with holographic scale models; experience design in the most natural way possible, interact with Holographic scale models
https://youtu.be/12qd4rdN4N4
Just noticed a few new apps in the HoloLens app store including this gem from Microsoft - can import Unity assets for rapid prototyping (note OneDrive Personal is used). http://www.michaelfrankdeering.com/Projects/SoftWare/HoloSketch/HoloSketch.html
Maximise Productivity
Slide 11: Application Example 2: Maximise Productivity
Collaborate via Holoport
Slide 12: Application Example 3: Holoportation
Slide 13: Application Example 3: Holoportation
Slide 13: Application Example 3: Holoportation
[VIDEO NEXT]
MR BENEFITS
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
MR BENEFITSCo-Presence Collaboration
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
MR BENEFITSCo-Presence Collaboration
Enhanced Communication
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
MR BENEFITSCo-Presence Collaboration
Remote Flexible Workforce
Enhanced Communication
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
MR BENEFITSCo-Presence Collaboration
Rapid Prototype/Product Design
Remote Flexible Workforce
Enhanced Communication
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
MR BENEFITSCo-Presence Collaboration
Rapid Prototype/Product Design
Speed to Market
Remote Flexible Workforce
Enhanced Communication
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
MR BENEFITSCo-Presence Collaboration
Rapid Prototype/Product Design
Speed to Market
Remote Flexible Workforce
Enhanced Communication
Economic Value
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
MR BENEFITSCo-Presence Collaboration
Rapid Prototype/Product Design
Speed to Market
Remote Flexible Workforce
Enhanced Communication
Economic Value
Slide 14: MR Benefits
1.Co-Presence/Collaboration 2.Enhanced Communication 3.Globally Distributed Workforce - flexible/remote working; save on real estate cost. 4.Rapid Prototype/Product Design - faster development, reduce decision making time 5.Speed to Market - improve speed to market as a benefit of all the above 6.Deliver economic value within and outside your organisation
1. Educate
2. Prepare to Adapt to Change
3. Participate, Now!
4. Stay Engaged
Moving it Forward Where do we go from here?
Slide 15: Summary - Moving it Forward - Where do we go from here?
Questions?
Slide 17: Questions?
