Benchmark Fall 09 Ext Summary

Re-imagining Collaboration www.radical-inclusion.com

Perspectives on Virtual Collaboration in Organizations

Lucy Garrick, MA WSD Benchmark Study Fall 2009

Summary Report


Contents

•  Impact of Social Media

•  Executive Summary

•  Key Findings

•  How To Learn More

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Today‘s Issues Are Global Issues, Requiring Collective Action And Collaboration On A Grander Scale Than Ever Imagined

Source: flickr.com stitch, CC Licensed

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Source: flickr.com Zoriah, CC Licensed

Source: flickr.com Library and Archives State of Florida


. . . Impacting Industries, Work Teams and Work Places

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What Is Really Happening With Virtual Collaboration?

Why Is It Important?


What Do The Words Mean? •  Social Media

–  Computer tools used over the internet •  Enable you to find, relate and share

–  Information (text, video, sound), relationships & expertise (people)

•  Collaboration

–  Two or more people coming together to accomplishing something within a defined boundary

•  Lots of different forms of collaboration –  Online and sometimes blending physical and virtual worlds

•  More on “accomplishing something” later.

•  Social Collaborators

–  A variety of formal groups using computer and other tools over the internet to accomplish a work purpose with a defined boundary.

•  Business, non-profit, government, educational, professional or community groups

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Benchmark Study Fall 2009 Summary Report

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Executive Summary

Tendency is to see social/virtual collaboration through the lens of traditional 20th century IT approaches to process and structural change.

Most do not connect the dots between three

distinct areas for successful virtual

collaboration

Wide spread pilots and early production. Struggle is with user adoption, but more importantly with user engagement


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Virtual Collaboration: Greater Than The Sum of Its Parts

Why Is This Happening

•  Approach similarly to: –  Knowledge Management

–  Web 1.0

–  Phone or video online conferencing

–  Social media marketing

•  Virtual collaboration is a uniquely different environment –  Tools

–  Skills

–  Behaviors

Human Relationships!

Technology!Issues/Projects!

Social Collaboration Occurs At The !Intersection !

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Analogous to the Fisher’s Rotating Tower!

Calls For A Dynamic Design Approach!To Strategy, Adoption, Engagement and ROI

Source: http://www.dynamicarchitecture.net/home.html


Key Findings

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Biggest Barrier to Collaboration #1 – Engaging others in collaboration

•  Varying perceptions about meaning of collaboration •  Knowledge of collaborative skills

–  Lack of leadership modeling behaviors –  Time pressure: real and perceived –  Competitive attitudes

»  Sharing content and getting credit

•  Willingness to try new things –  How to use the technical tools with others –  Assumptions about face-to-face vs. virtual –  Cultural differences (ethnic, organizational, generational)

#2 – Rigid emphasis on risk leading to control rather than design

–  Policies narrowly defined by a single group – IT, Executives, Legal, etc.

–  Concerns about privacy and competitive intelligence

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Collaborative Behavioral Gap The organizations’ espoused value of selected collaborative behaviors vs. how much they are actually practiced in day-to-day interactions. Scale of 1 to 5, with 1 = not at all and 5 = all the time.

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Investment Gap

•  Resistance from users, management, etc. cited as major and most difficult challenge

•  Mismatch between budget allocation and drivers

•  Difficult to measure ROI. Orgs don’t understand what drives the productivity of knowledge workers

Source Slide 12-14: The State of Enterprise 2.0, November 2009 The Adoption 2.0 Council and Information Architected

Strugglinghere


Is Your Work Force Prepared To

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Thrive In The 21st Century? Source: Nasa: Mars Lander


Complete Benchmark Contents

•  Segmentation Research –  Conducted Fall 2009 –  Sectors interviewed

•  Higher education, aerospace, professional associations, non-profits and foundations, computer technology, online retail, online marketing, financial services

–  Size •  40 to >150K employees •  Projects serving hundreds to 1000s of members

–  Tools used •  Varied widely from public social sites, i.e. LinkedIn FB and Twitter, custom-built

web communities and proprietary platforms behind the firewall

•  Enterprise 2.0 Trends •  Perspectives

–  Conclusions –  Challenges to Traditional Thinking About Technology Adoption –  Frontiers for Tools Vendors and Organizations

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Re-imagining Collaboration www.radical-inclusion.com 17

Thank you!!

For Inquires contact: Lucy Garrick, MA

Founder and Partner, Radical Inclusion [email protected]

+1-206-335-5635 Twitter: @newsaboutchange or

@radinclusion Time Zone: PST -8 GMT

Benchmark Fall 09 Ext Summary

Business

Transcript of Benchmark Fall 09 Ext Summary