Ben Wilding - Business vs digital strategy
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DC Brighton Does your customer’s business have a Business and Digital strategy? Wait… what’s the difference? Cameron & Wilding , 18. 06. 2016
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Transcript of Ben Wilding - Business vs digital strategy
DC BrightonDoes your customer’s business have a Business and Digital strategy?
Wait… what’s the difference?
Cameron & Wilding , 18. 06. 2016
Agenda● Intro to me and C&W
● Something that got me thinking last week
● What are we actually talking about?
● Examples of historic and current strategies (You are a tech business)
● Different tools and a couple of my favorites - with live demo
● And finally, why is this important?
C&WDrupal since 2006
Formed C&W Dec 2009
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The Panel
What are we talking about here?
Business and Digital strategyA business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer).Business strategy - Business Case Studiesbusinesscasestudies.co.uk/business-theory/strategy/business-strategy.html
In the fields of strategic management, marketing strategy and business strategy,digital strategy is the process of specifying an organization's vision, goals, opportunities and related activities in order to maximize the business benefits ofdigital initiatives to the organization.Digital strategy - Wikipedia, the free encyclopediahttps://en.wikipedia.org/wiki/Digital_strategy
Does anyone know this gentleman?
What are McDonald’s in the business of?
Who knows this character?
Just when you think you’re onto something good...
What tools can you work with?SWOT
PESTLE
5 or 7 P’s of Marketing
The Balanced Scorecard
Competitor analysis
Etc
Options I like:
Digital Masters matrix
Impact mapping
Business Model Canvas
Digital Master Matrix
Impact Mapping
Why?Who?How?What?
Find the shortest route to action
Let’s do this!When you do it - post-its, whiteboards and get physical. It helps get the brain juices going
WEB www.cameronandwilding.com EMAIL [email protected]
@cameronwilding @BDCWilding
Thanks for listening
