Ben Page Chairman Ipsos MORI Social Research Institute The State We’re in [email protected]...
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Transcript of Ben Page Chairman Ipsos MORI Social Research Institute The State We’re in [email protected]...
Ben PageChairman
Ipsos MORI Social Research Institute
The State We’re in
[email protected] 0207 347 3242
3
Some trends in society
A polarised and more diverse society – less stableMore feminised but also gender-blurredCelebrity culture and instant gratificationA culture of fear – immigration, asylum, 9/11, moral panics over teenagersOngoing march of technology – generation gapsDecline of deferenceDecline of the professions – rise of inspection and central measurementLive longer but iller and fatter – dependency squeezeThe rise of turbo consumerism and polysensualityThe end of rises in public sector spending – need for more individual responsibilityProducing anxiety – a major challenge
Control and chaos in the new media age
Julian Thompson, Ipsos MORI Horizons
Technology Event, Energy Clinic, April 17th 2007
compare, buy, share, meet, roam, work, consume, make, profit, trade, search, enjoy, indulge, anon., create,info
13
“Well being can’t be measured by money or traded in markets. It’s about the beauty of our surroundings, the quality of our culture, and above all, the strength of our relationships. Improving our society’s sense of well-being is, I believe, the central political challenge of our lives.”
Even politicians are in on the act
David Cameron, May 2006
14
R2 = 0.4162
0
5000
10000
15000
20000
25000
30000
-37 -27 -17 -7 3 13 23 33 43 53 63 73 83
Money and Happiness
National Happiness LevelSource: World Values Study
Average National Income Level $
16
What makes us happy?
“If you want to be happy for a few hours, get drunk. If you want to be happy for a few years, get a wife. If you want to be happy forever, get a garden”
17
Some things that turn out to increase happiness
Get married
Become richer than your peer group
Join a religion, and attend meetings at least monthly, if not weekly.
Find some extra leisure time and spend more time with friends and family
Get a degree
Visit your GP for a health test – the healthier, the happier
Live to a ripe old age – being middle aged is just depressing
18
Who are the happiest people in Europe?
PortugalFairly Satisfied
Italy
FranceSpain
Not Satisfied
Greece
Source: Standard Eurvobarometer 65: Spring 2006
Austria
BelgiumEU 15
Finland
IrelandNetherlandsSweden
UK
LuxembourgDenmark
Germany
Very Satisfied
19
0
10
20
30
40
50
60
70Denmark
UK
Belgium
Danes happier, us less so
%
Very satisfied with their lives – Europe 1973-2006
21
Internet access is plateauing – who is left behind?
Source: Ipsos MORI Social Issues OmnibusBase: c. 10,000 GB adults 15+, Oct-Dec 2006 (compared to c. 12,000 GB adults 15+, Jan-Mar 2005)
% All15-24
25-34
35-44
45-54
55-64 65+
All 62+2 74+1 72+1 78+4 72+2 59+5 24+1
AB 79+1 89-4 88-4 93+3 91+4 80+2 42+0
C1 73+3 85+1 85+1 86+2 81+3 70+9 27+1
C2 58+3 74+4 65+2 74+5 67+5 44+2 18+2
DE 37+1 55-1 45+4 52+7 38+8 29+1 8+1
% with internet access at home or at work, 4th quarter 2006
24
Ideal job or occupation
17%
16%
16%
11%
9%
Something professional which you need a degree to do
Base: 1,997 British adults, 22-26 June 2006, Ipsos MORI Omnibus for the Sutton Trust/the Treasury
Q Thinking back to when you were at secondary school … which of the following job or occupation categories most closely matches what you really wanted or hoped to do when you left school? [Top 5 selections]
Something else professional
Something creative, artistic or sporting
Skilled tradesman/woman
Something involving personal service
25
22%
41%
16%
13%
Aspirations are highly class related
All (secondary school)
Something professional which you need a degree to do
ABs
C1/C2s
DEs
Base: 1,997 British adults, 22-26 June 2006, Ipsos MORI Omnibus for the Sutton Trust/the Treasury
27
30%
48%
24%
21%
Ideal job or occupation
All
Something professional which you need a degree to do
ABs
C1/C2s
DEs
Base: 1,997 British adults, 22-26 June 2006, Ipsos MORI Omnibus for the Sutton Trust/the Treasury
28
8%
3%
8%
14%
Ideal job or occupation
All
Skilled tradesman/woman
ABs
C1/C2s
DEs
Base: 1,997 British adults, 22-26 June 2006, Ipsos MORI Omnibus for the Sutton Trust/the Treasury
29
Some Conclusions
Polarisation, globalisation and migration UK unskilled face huge challenge Social class remains a very strong limiter of
achievement Need for investment in skills – but also raising
aspiration Cultural change or a revolution in responsibility?
We like to worry ourselves – but we shouldNeed to keep trying alternative points of viewTechnology may save us but not in the way we expect it to