We Make Brands better.We make Brand Leaders better.™

Who We Are

Brand CoachingWe promise to make your Brand better by listening to the issues, providing advice that challenges you, and coaching you along a

strategic pathway to reaching your Brand’s full potential.

Brand Leader TrainingWe promise to make your team of Brand Leaders better,

by teaching sound marketing fundamentals and challenging to push for greatness so that they can unleash their full potential.

We Make Brands better.We make Brand Leaders better.™

Beloved Brands can help you in four ways:

Create a winning Brand Positioning

Write Brand Plans everyone can follow

Find Advertising that drives Growth

Make your Team of Brand Leaders Better

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Positioning Statement

Create a winning Brand PositioningWe coach Brand Leaders on creating a Brand Idea and Positioning

that will help your Brand win in the market.

Where We Can Help You• Brand Positioning Statement• Brand Concepts for Testing• Creative Briefs ready for agency• Brand DNA and the Big Idea

Creative BriefBrand Concept Brand’s Big Idea

Developing a winning BRAND POSITOINING will separate your brand from your competitors and set you up to win in the market.

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Write Brand Plans everyone can followWe coach Brand Leaders to build highly focused

Strategic Plan Plans that everyone in your organization can follow

StrategicRoad Map

BrandAssessment

Brand Plan

PortfolioPrioritizatio

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Where we can help your team• Deep Dive Brand Assessments• Workshops to Kick Start Planning Process• Brand Strategic Road Maps• Brand Plans• Marketing Execution

Writing a BETTER BRAND PLAN gets everyone on the team aligned and working towards the same vision and strategy.

Find Advertising that drives GrowthWe coach Brand Leaders and Agencies at every stage so they

can to get Better Advertising into the marketplace

Where we can help your team• Review the advertising process• Assess briefs, insights, strategy• Voice at creative meetings• Advice at every stage through production• Agency Evaluation or Search Process

Advice through production

Provocative Voice at Creative Meetings

Advertising Audit

Agency Search

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Developing BETTER ADVERTISING for your brand, helps you communicate the positioning of your brand and achieve your business goals.

Investing in people starts with the belief that BETTER PEOPLE, means BETTER WORK and that leads to BETTER RESULTS.

Make your team of Brand Leaders BetterWe can customize programs to the needs of your team with a

strong menu of interactive Brand Leadership Workshops

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Brand Leadership Center Options

1. Strategic Thinking

2. Brand Plans

3. Positioning Statements

4. Creative Briefs

5. Brand Analysis

6. Better Advertising

7. Media Plans

8. How to Run Your Brand

9. Managing your Marketing Career

10. Motivational Lunch and Learns

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“Graham makes Brand Leaders. His boot camp style instruction is perfect for the

development of anyone in brand management. He challenges you to be

better, makes you question your decisions with rigor and provides the right level of coaching to bring you to the next level.”

Program Participant

It is our unique view on Brands that sets us apart We believe the more love and connection you generate for your brand

can be turned into a source of power that drives growth and profit

Brands we have coached

We bring our Brand Experience to your TablePeople hire us unleash the power of their brand and take it to the next level

“Beloved Brands assisted us in the transformation of our brand positioning and

company culture. Graham helped steer people towards finding their own solutions

and owning them, as opposed to just giving people the answers.”

Keith Gordon President, NFL Players Inc.

What our Clients have to say

“Beloved Brands has been a tremendous asset to Earls. They helped us to

uncover a new vision, brand DNA and strategic business plan.  We were so

pleased with the results, we used Beloved Brands to develop Earls’ cultural brand

service values which were rolled out to all 6000+ employees.”

Monique GomelVP Marketing, Earls Restaurants

NFL Players Inc. Vision NFL Players Inc. is a trusted resource at the table, delivering access to the

influence, power and personal stories of every NFL player, to drive success for our

client businesses.

NFL Players Inc. Purpose The NFL Players are the fuel and the

beneficiaries of our success.

NFL Players Inc. Values

Winning Attitude

Strategic Thinking

High Touch Follow

Through

Creative Problem Solving

Player Knowledge

Case Study: NFL Players Inc.

NFL Players Inc. Brand DNA

Situation: We worked with NFL Players Inc., a division of the NFLPA, to create and set up an agency model to effectively service NFL sponsors on behalf of the NFL players. The result has been a mindset shift to client service, and the acquisition of two new clients to long term deals.

Meet Graham Robertson, Leader of Beloved BrandsGraham is the voice of the modern Brand Leader. He started Beloved Brands, knowing he could “Make Brands better and Brand Leaders better™”. His Beloved Brands blog has 2 million views, and his public speaking appearances inspire Brand Leaders to love what they do.

Graham spent 20 years leading some of the world’s most beloved brands at Johnson and Johnson, Pfizer, General Mills and Coke, rising through the ranks up to VP Marketing. Graham played a major role in helping Pfizer win Marketing Magazine’s Marketer of the Year award.

The idea behind Beloved Brands is the more love you can generate with your consumers, the more power you have in the market which drives higher growth and profits for your brand. As a brand coach, Graham helps to find growth where others couldn’t, creating Brand ideas consumers love and Brand Plans everyone can follow.

For Brand Leaders wanting to reach their full personal potential, The Brand Leadership Center offers workshops on strategic thinking, analytics, planning, positioning, creative briefs, judging advertising and media.

LOVE what you do. LIVE like you mean it!!!

Graham Robertson Beloved Brands phone: 416 885 3911 email: graham@beloved-brands.com

Ask us how we can help Make

your Brands and your Brand

Leaders better.