Belo 10 step marketing plan
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Transcript of Belo 10 step marketing plan
![Page 1: Belo 10 step marketing plan](https://reader030.fdocuments.net/reader030/viewer/2022020920/5560d133d8b42a3c158b4fee/html5/thumbnails/1.jpg)
GLUTATHIONE+ COLLAGEN
A 10 STEP MARKETING PLAN
By Carisse Diana A. Drilon
![Page 2: Belo 10 step marketing plan](https://reader030.fdocuments.net/reader030/viewer/2022020920/5560d133d8b42a3c158b4fee/html5/thumbnails/2.jpg)
The Advertisement
From Monday Magazine
Volume 001, November – December 2010 issuu
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Step 1: Who and where…
Primary Target Market: People ages 18-29 up to 80+ years old
People want “younger, healthier-looking skin”
Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products
The gap is in providing “the key benefits of whitening plus anti-aging in one pill”
Market share – not mentioned
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Step 2: Let’s take action
Glutathione and Collagen in one pill!
Price not mentioned in the ad
Employs “across-the-line” marketing
Available in leading drugstores
Expound of benefits of Glutathione + Collagen combined
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Who and where…PART 1
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People with less……Collagen and Glutathione stores in the body
People ages 18-29 up to 80+
Concerned with skin condition
Able to afford the supplement: Class A and B
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What they desire…
“Younger, healthier looking skin”
Look more desirable
Boost self-esteem and confidence
Develop intimate relationship
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CompetitorsDirect: Leading Glutathione, collagen, and anti-
aging dietary supplement brands in the market
Indirect: Other anti-aging and whitening products (creams,
soaps, etc.)Skin clinics offering anti-aging and whitening
services
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Where’s the gap?There is a gap in providing “the key benefits
of whitening plus anti-aging in one pill”
Other products offer either whitening or anti-aging
Belo Nutraceuticals: Glutathione + Collagen offers both in one pill!
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Market ShareWas not mentioned in the ad
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Let’s take actionPART 2
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One pill, multiple effects
Glutathione and Collagen in one pill!
Whitening + anti-aging
Detoxifies, whitens skin, lift wrinkles from within
Notice results in as little as 2 weeks
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How much?
Not in the print ad
Found in website
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Going across-the-line
Print ads, TV commercials, billboards, radio advertisements
Also into Digital Marketing – own website, web ads in social networks
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Website
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Where to buyIn leading drugstores!
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What’s the game plan
Expound on the benefits of Belo Nutraceuticals: Glutathione + Collagen
Show more “scientific” data, such as done in print ad
Advertise in upscale magazines that targets the same target market
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Step 1: Who and where…
Primary Target Market: People ages 18-29 up to 80+ years old
People want “younger, healthier-looking skin”
Competitors are other “leading brands” of Glutathione and collagen supplements, whitening products, anti-aging products
The gap is in providing “the key benefits of whitening plus anti-aging in one pill”
Market share – not mentioned
![Page 19: Belo 10 step marketing plan](https://reader030.fdocuments.net/reader030/viewer/2022020920/5560d133d8b42a3c158b4fee/html5/thumbnails/19.jpg)
Step 2: Let’s take action
Glutathione and Collagen in one pill!
Price not mentioned in the ad
Employs “across-the-line” marketing
Available in leading drugstores
Expound of benefits of Glutathione + Collagen combined
![Page 20: Belo 10 step marketing plan](https://reader030.fdocuments.net/reader030/viewer/2022020920/5560d133d8b42a3c158b4fee/html5/thumbnails/20.jpg)
GLUTATHIONE+ COLLAGEN
A 10 STEP MARKETING PLAN
By Carisse Diana A. Drilon