Belleville Boutique Presentation

12
Belleville Boutique & Café 77-79 Westbourne Grove/Notting Hill London W2 4UL t: 0207 229 5755 e: [email protected] w: www.bellevilleboutique.co.uk fb : ‘ Belleville Boutique Bellll We are here Tube stations: Royal Oak, Notting Hill Gate, Queensway, Bayswater

description

Belleville Concept Store is more than shop, it is an complete experience.

Transcript of Belleville Boutique Presentation

Page 1: Belleville Boutique Presentation

 

Belleville Boutique & Café

77-79 Westbourne Grove/Notting Hill

London W2 4UL

t: 0207 229 5755

e: [email protected]

w: www.bellevilleboutique.co.uk

fb : ‘ Belleville Boutique

Bellll  

We  are  here  

Tube  stations:  Royal  Oak,  Notting  Hill  Gate,  Queensway,  Bayswater  

Page 2: Belleville Boutique Presentation

Director’s profiles

 

Hervé studied law but started his career in the glamorous fashion industry in Paris, working with some of the world’s most well known fashion designers, Yves Saint Laurent and Christian Lacroix. His search for a new challenge led him to the culinary world and he started his own business – Sirop T – in the South of France creating and manufacturing fine syrups to use in cooking

Hervé VINCENT

 

Edwige started out in procurement in London, a career that ultimately led her to the dizzy heights of the music industry. She soon grew tired of negotiating on behalf of pop stars and set off back to the land of her birth to conceive and manage Manao, a juice bar and cafe in Nice.

Edwige JACQUEMIN

The scene was set. Hervé and Edwige met through their respective food businesses.

They share a love of all things French, good coffee, French food, little known and

well known artists and of vintage products sourced from French markets.  

 

Page 3: Belleville Boutique Presentation

The space  

 

Hervé and Edwige fell in love with the space on Westbourne Grove - Notting Hill

almost as soon as they saw it. They were taken in by the curved windows and the

acres of potential and after personally undertaking renovations and redecoration on

200 sqm, their boutique was born.  

 

Page 4: Belleville Boutique Presentation

Belleville Concept Belleville is an independent concept store. A niche, dynamic retail experience that

combines several lifestyle themes (boutique, artspace, cafe and deli) in a setting

currently reminiscent of a classic Parisian apartment. The inspiration comes from the

arty district of Belleville in Paris, a collision of food and trend and all things Paris.

Belleville’s logo is a triporteur – a three wheeled vehicle that was an invaluable form

of transport in 20th century France. It represents the unexpected value and beauty in

old things and mirrors Belleville’s intentions to be a box of treasures .

The place is divided in specific sections:

The Artist’s Space

The front section of the boutique is a display space for creations through Belleville’s

collaborations with artists. The Belleville team invites artists to create unique pieces

according to a monthly theme. This area in the shop is the platform for these

individual creations and Belleville has committed to producing limited edition runs of

the products that are interesting to customers. The artists benefit from access to the

raw materials, exposure of their work and income from the sales.

The first of these themed exhibitions starts in July. Belleville has invited twelve artists

to create objects using the iconic French Duralex glasses. The artists designs are

kept secret until they are unveiled on the first exhibition day. Future themes include

cushions , vintage tapestries, and the Eiffel Tower .

Artists who are interested in taking part in these unique events should contact

[email protected]  

 

 

 

 

Page 5: Belleville Boutique Presentation

 

 

This is the exhibition space.It will change according to the monthly themes.  

The Boutique

The boutique sells a mix of vintage, arty and contemporary objects that will bring a modern style to any interior. The items are sourced from French markets, contemporary designers and manufacturers and guest artists are periodically invited to dress the impressive windows.

 

           

 

 

 

Page 6: Belleville Boutique Presentation

 

             

Our mix of vintage Limoges porcelaine, Jars ceramics and Duralex glasses.  

The Art Gallery

The section at the back of the boutique is a dedicated gallery space where the work

of famous painters and emerging young talent including photographers, fashion and

furniture designers are displayed. This is a dynamic space that will change as

Belleville crosses paths with different artists.

 

 

Last month exhibition: Laurent GODARD.  

Page 7: Belleville Boutique Presentation

Café & Deli

A large part of Belleville is dedicated to the French café. In keeping with our Parisian

inspiration, we sell classic French café food: croque-monsieur, homemade quiches

and tarts and a selection of viennoiseries (croissants, pains au chocolat) and

pastries. Belleville serves the finest coffee in West London and the Valrhona hot

chocolate is a favourite of many of the clients. Many of the traditional products in the

deli section are sourced from France and include foie gras, pates, a range of

mustards, high quality olive oil and homemade sweet and savoury syrups for

cooking.

 

 

 

Page 8: Belleville Boutique Presentation

Interior Design Service

Hervé and Edwige redecorated two flats in Paris, one of which was featured in an

interiors magazine, the other on national French television. This is an aspect of

Belleville’s offering in London that they are keen to develop.

 

Page 9: Belleville Boutique Presentation

 

 

 

Apartment  Paris  Bastille  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

Apartment  Paris  Belleville    

 

 

Page 10: Belleville Boutique Presentation

 

 

 

             

 

 

 

           

 

 

 

 

Page 11: Belleville Boutique Presentation

Belleville’s raison d’être

Hervé and Edwige have put their heart and soul into Belleville and they intend for it to

be:

• An eclectic and friendly space in the heart of West London

• A unique opportunity to collaborate with and showcase the work of artists

• A retail space to blur the boundaries of contemporary and vintage

• A vehicle to bring French interiors to Londoners through a high class interior

design service

• A dynamic and breathing concept that adapts to the changing whims of

London

• A place to have great coffee and classic French cafe food.

Contact details

 

Belleville Boutique & Café

77-79 Westbourne Grove

London W2 4UL

t: 0207 229 5755

e: [email protected]

w: www.bellevilleboutique.co.uk

fb : ‘ Belleville Boutique ‘

 

 

 

 

 

 

Page 12: Belleville Boutique Presentation

   

 

 

 

 

 

 

 

 

 

 

Come  and  visit  us!