QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Digital Media

Proposal

By:Jessica Winn

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Why Digital Media?People spend 13 hours per week online!

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

• Lowest Price & Best Service Period.Lowest Price & Best Service Period.• Customer Satisfaction.Customer Satisfaction.• New Customers & Repeat Customers.New Customers & Repeat Customers.• Increase in Online Traffic.Increase in Online Traffic.

Goals & ChallengesGoals & Challenges

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

• Branching Out of Michigan & Ohio.• Staying Within Budget.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

The Current:The Current:

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.On Facebook, but not very well advertised.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture. Very good on Twitter, but need more promotions.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture. Slow on YouTube, need more videos.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture. Only blogging on main website, nowhere else.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture. Not much activity on Foursquare.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

The Future with Digital Media:

QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.Increase advertising.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

More promotions on tire prices.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

How-to videos on vehicle & tire issues.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture. Branch out to different blogging websites.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture. Discounts for people who “check-in” to Belle Tire.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Google AdWords is perfect for Belle Tire!

Increase in website traffic.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Make Belle Tire ads appear beside related search results.

Keywords such as: new tires, cheap tires, windshield replacement, buying new tires,

oil change, wheel alignment

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

The BudgetThe BudgetQuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.

$15,000 Budget

$3,000 on Facebook Advertising

$5,000 on Google AdWords & SEO

$2,000 on Blogging Promotions

$3,000 on Foursquare Advertising

$2,000 on Making More YouTube Videos.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

TimelineTimelineAug - Sept : Focus on back to school tire specials for friends

on Facebook.

Oct - Nov : Specials on winter tires for Twitter followers and Foursquare check-ins.

Dec - March : Free windshield replacement when purchase 4 new tires, can only print coupon from Blog posts.

April - May : Free oil change with purchase of at least 2 new tires for friends on Facebook.

June - July : Free tire patch ups for repeat customers, Twitter followers, and people who check-in on Foursquare.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Customer Satisfaction is key. If our customers aren’t happy, we’re not happy.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Teaching customers about their vehicles and informing them of exactly what is being done to their vehicles when brought into Belle Tire.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

What You Get From Belle TireWhat You Get From Belle Tire

Lowest Tire Price is Guaranteed!

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Measuring SuccessMeasuring Success

Increase in Website Traffic. QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Increase in tire sales by 35%.

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.Make people aware of Belle

Tire’s Winshield Replacement.

Building new stores in different states, increasing awareness.