Understanding Product Design Workshop - Presentation at LBS (Heart Atelier)
Belinda LBS presentation
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Transcript of Belinda LBS presentation
![Page 1: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/1.jpg)
Xploring
Being an Insider
http://ladygeek.org.uk/
THE LOVEMARKS COMPANYSAATCHI & SAATCHI
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5% You know
15% You know you don’t know
80% You don’t know you don’t know
![Page 3: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/3.jpg)
Illumination not a crutch
![Page 4: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/4.jpg)
We all conceal the truth
![Page 5: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/5.jpg)
Participant led not moderator led
![Page 6: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/6.jpg)
360 understanding
![Page 7: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/7.jpg)
e…washed hair for head & shoulders in japan, fitted comewashing machines in north london, rode the school bus in
america for general mills, played Zelda with Lady Geeks, icked up the kids for WalMart, dressed and dished with the rls for Tide, flipped hamburgers for Wendy’s, sat in huts inafrica, pole danced with boomers for Ameriprise, changed babies for Pampers, got botox injections for Olay … went lubbing in berlin, hungout with criminals for unicef, changed otoroil in guangzhou for Castrol, walked the dogs for Iams
![Page 8: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/8.jpg)
http://ladygeek.org.uk/
![Page 9: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/9.jpg)
Xploring gives you the truth about people
![Page 10: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/10.jpg)
From looking back to looking forward
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Summary
![Page 12: Belinda LBS presentation](https://reader034.fdocuments.net/reader034/viewer/2022051208/547856ebb4af9f7b108b4c8a/html5/thumbnails/12.jpg)
Insiders get to the truth