BELGIAN MUMS CATALOG US/CAD · CATALOG US/CAD. tabLe of coNtent Our history Today 6 7 ... By...

BELGIAN MUMS®CATALOG

US/CAD

tabLe ofcoNtent

Our history Today

6 7Keeping it allin the family

24Belgium Mums®White varieties

34Black StarsSummer shading

80Mixed colorcombinations

86Calendar

108Contact

110

Mission statement

9Be Mum Be more

10Alphabeticallisting

14New introductions

22Belgium Mums®Yellow varieties

40Belgium Mums®Pink varieties

50Belgium Mums® Orange varieties

62Belgium Mums® Red varieties

72USA flower zones

90Belgium Mums®Cultural information

98Belgium Mums®Summer shading

104Brokers

107

OurHistory

In 1952 vegetable grower Georges Pieters decid-ed to divert his activities to the growing and prop-agating of garden mums. Love, devotion and en-thusiasm took his business rapidly to an enviable high standard.

In 1982 Georges decided to step aside and leave the management and administration of the busi-ness to his son Dirk Pieters. Dirk, together with his wife Christine, developed the Gediflora company further and focused specifically on the breeding and propagation of garden mums. In 1991 the first commercial varieties were introduced onto the market. Since then the market share has risen rap-idly.

In 2013 daughter Elien Pieters took over and be-came the general manager of Gediflora. Together with her husband, David Daenens, she is deter-mined to keep Gediflora at the top of the list of important breeders and propagators of garden mums.

SINCE 1952

6

today

Our brand, Belgian Mums, is a golden combination of unique genetics, rigorous selection and daring creativity. That is our core business, in combination with outstanding quality and service. We want to be a good and reliable partner for our customers, now and in the future!

That future begins today. 2017 should be more colorful, more trendy and hip. Gediflora is a global player for a reason: the sky is the limit and Belgian Mums aim to go to the next level.

Love and ambition are important, but constant improvement and innovation is our main strategy. Personally, I am motivated by my father’s motto: Dream, Think, Dare Do and Do better.

Elien Pieters

MissionStatement

Gediflora has, as an independent company, the worthy ambition to achieve a controlled growth of their organisation. Gediflora seeks to create added value through consistent focus and maximum flexibility …

For their clientsBy offering them a product of high quality in a unique and extensive range, linked to a far-reaching service and mutual trust.

For their employeesBy involving them as much as possible and by creating a working environment which encourages initiative and creativity.

For the environment and society by seeking continuously to achieve sustainable production.

9

Be Mum be More

Persistent/StubbornThe mission statement of the Belgian Mums is to keep boosting the image of chrysanthemum. Our love for the Mums inspires us each day to take the next step and succeed.

Self-relativisticThe West-Flemish roots of the mother company keep us down to earth. We don’t take ourselves too seriously and like to take a tongue-in-cheek approach to our marketing strategy.

Innovative/CreativeBelgian Mums is an innovative lifestyle brand that wants to stand out. Creativity is crucial to attract the attention of the consumer.

AmbitiousGediflora is a global player in the world of ball-shaped mums. We challenge ourselves to achieve superior quality and service. Our ambitious journey continues: we promote our Mums by showing all sorts of possible applications on trade fairs and in magazines.

AuthenticBelgian Mums is a no-nonsense brand made by a team of motivated people. We aim at perfection without snobbery.

10

Flower name Color Type North South West Coast* Vigor Hanging

baskets

Large pots and bushell baskets

Blackcloth response

weeksPG.

Adiva Purple Purple Deco Mid Sept Mid Sept 6 3 ― ― 6 ― P. 53

Akilon Gold Yellow Deco Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 42

Akilon Pink Pink Deco Early Sept Mid Sept 5,5 3 ― ― ― ― 6 P. 52

Allegra Yellow Yellow Deco Early Sept Early Sept 6 3 ― ― ― 6 P. 42

Aluga White White Deco Late Sept Early Oct 6,5 3 ― ― ― 7 ― P. 39

Aluga Yellow Yellow Deco Late Sept Early Oct 6,5 3 ― ― ― 7,5 ― P. 47

Amadora Red Red Deco Mid Sept Late Sept 6 3 ― ― 7 ― P. 75

Amiko Bronze Bronze Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 67

Amiko Violet Violet Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 57

Amiko White White Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 38

Amiko Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 47

Antica Bronze Bronze Deco Early Oct Mid/Late Oct 8 3 ― ― ― 7 ― P. 70

Aramis White White Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― 6 P. 39

Atlantico Yellow Yellow Daisy Mid Sept Late Sept 6,5 3 ― ― ― ― 6 ― ― P. 45

Camina Red Red Deco Early Sept Mid Sept 6 2 ― ― ― 6 P. 75

Cento Bronze Deco Early Oct Early Oct 7 3 ― ― ― 6 P. 68

Cesaro Yellow Deco Late Sept Late Sept 6,5 4 ― ― ― ― 6 P. 45

Colina Red Red Deco Early Oct Mid/Late Oct 8 3 ― ― ― ― 6 ― P. 77

Conaco Gold Bronze Deco Mid Sept Late Sept 7 2 ― 7 P. 66

Conaco Orange Orange Deco Mid Sept Late Sept 7 2 ― ― 7 P. 67

Conaco Yellow Yellow Deco Mid Sept Late Sept 7 2 ― ― 7 P. 44

Conella Orange Orange Deco Mid Sept Late Sept 6 3 ― 6 P. 64

Conella Yellow Yellow Deco Mid Sept Late Sept 6 3 ― ― 6 P. 43

Contiki Red Red Deco Mid/Late Oct Mid/Late Oct 9 3 ― ― ― ― 8,5 ― ― P. 78

Coparo Purple Deco Early Oct Early Oct 6,5 3 ― ― ― ― 6,5 P. 59

Dark Veria Yellow Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― 7 ― P. 48

Destino Orange Orange Deco Early Sept Mid Sept 6,5 3 ― ― ― 6 ― P. 64

Destino Pink Pink Deco Early Sept Mid Sept 6,5 3 ― ― ― 6 ― P. 53

Espero White White Deco Mid Sept Late Sept 6 3 ― ― ― ― 6,5 ― P. 37

Espero Yellow Yellow Deco Mid Sept Late Sept 6 3 ― ― ― ― 6,5 ― P. 45

Fiora Pink Pink Deco Mid Sept Late Sept 6,5 3 ― ― ― 6,5 ― ― P. 54

Galatino Purple Deco Late Sept Mid/Late Oct 7 3 ― ― ― ― 7 ― ― P. 58

Girona Lilac Deco Early Sept Mid Sept 6 3 ― ― ― 6 P. 53

Girona Orange Orange Deco Early Sept Mid Sept 7 3 ― ― ― 6 P. 65

Granata Red Red Deco Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 75

Izola Orange Orange Deco Late Sept Early Oct 6,5 4 ― ― ― ― 6 ― ― P. 69

Jasoda Pink Pink Deco Early Oct Mid/Late Oct 8 3 ― ― ― 6,5 P. 58

Jasoda Orange Orange Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 69

Jasoda Purple Purple Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 59

Jasoda Red Red Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 78

Jasoda White White Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 38

Jasoda Yellow Yellow Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 47

Latina Pink Pink Deco Late Sept Early Oct 7 3 ― ― ― 6,5 P. 56

Lava Red Red Deco Late Sept Early Oct 7,5 3 ― 7 P. 76

Lesconil White White Deco Early Sept Mid Sept 6,5 3 ― ― ― 6 P. 37

Livia Pink Pink Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 57

Mabel White White Deco Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 37

Magnus Violet Violet Deco Mid Sept Mid Sept 7 3 ― ― 6,5 P. 55

Malmo Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― ― 6,5 P. 46

Margo White White Daisy Mid Sept Late Sept 6 3 ― ― ― 6,5 ― P. 36

14


baskets


Blackcloth response

weeksPG.

Matador Yellow Yellow Deco Mid Sept Late Sept 6 3 ― ― ― 6 ― ― P. 44

Mefisto Purple Purple Deco Mid/Late Oct Mid/Late Oct 8 2 ― ― ― ― 7,5 P. 60

Mika Orange Orange Semi Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 65

Milano Orange Orange Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 68

Milano Pink Pink Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 57

Milano White White Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 39

Milano Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 46

Miora Orange Orange Deco Mid Sept Late Sept 6 3 ― ― ― 6,5 ― P. 66

Molfetta Pink Deco Early Sept Mid Sept 6 4 ― ― ― 6,5 ― ― P. 52

Morato Pink Deco Mid Sept Early Oct 6,5 3 ― ― 7,5 ― P. 55

Mouria Yellow Yellow Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― 6,5 P. 49

Nerola Orange Orange Deco Mid Sept Late Sept 7 3 ― ― ― 8 ― ― P. 65

Padre Pink Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 55

Padre Cerise Red/ Purple Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 54

Padre Orange Orange Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 65

Padre White White Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 37

Padre Yellow Yellow Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 45

Pavia Red Red Deco Late Sept Early Oct 7 3 ― ― ― 7 ― P. 77

Pizarra Red Red Deco Mid Sept Late Sept 6 3 ― ― ― 6,5 ― ― P. 76

Pobo Lavender Purple Deco Early Sept Mid Sept 6,5 3 ― ― 6 P. 53

Pobo Red Red Deco Mid Sept Late Sept 6,5 3 ― ― 6,5 P. 75

Pomona Violet Violet Deco Late Sept Early Oct 7 3 ― ― 7 P. 57

Prima White White Deco Early Sept Mid Sept 6 3 ― 6 ― P. 36

Remos Lilac Lilac Deco Early Oct Mid/Late Oct 8 3 ― ― ― 7,5 ― ― P. 59

Rhinos Orange Orange Deco Mid Sept Late Sept 6 4 ― ― 7 P. 67

Savona Red Deco Mid Sept Late Sept 6,5 4 ― ― ― 7,5 P. 77

Sinelli Yellow Yellow Deco Early Sept Mid Sept 7 4 ― ― ― ― 6,5 P. 43

Sonoma Coral Coral Deco Early Oct Mid/Late Oct 7 3 ― ― ― 7 ― ― P. 69

Staviski Orange Orange Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 71

Staviski Pink Pink Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 59

Staviski Red Red Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 79

Staviski White White Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 39

Staviski Yellow Yellow Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 48

Thera Red Red Deco Early Oct Early Oct 8,5 3 ― ― ― ― 7,5 ― ― P. 77

Tuscany Salmon Deco Mid Sept Early Oct 6 3 ― ― ― 6 ― ― P. 55

Urano Orange Orange Deco Early Sept Early Sept 5,5 2 ― ― ― ― 5,5 P. 64

Urano Red Red/Bronze Deco Early Sept Early Sept 5,5 2 ― ― ― ― 5,5 P. 74

Urano Yellow Yellow Deco Early Sept Mid Sept 5,5 2 ― ― ― ― 5,5 P. 43

Vega Red Red Deco Early Sept Mid Sept 6,5 3 ― ― ― 7 P. 74

Venos Yellow Yellow Deco Early Sept Mid Sept 6 3 ― ― ― 6,5 P. 43

Veritas Orange Orange Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 69

Veritas Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 47

Vigorelli Orange Orange Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― ― 8 ― P. 70

Vigorelli Red Red Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― ― 8 ― P. 79

Vigorelli Violet Violet Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― ― 8 ― P. 60

Zaza Purple Purple Deco Late Sept Early Oct 7 3 ― ― ― 7 P. 56

SUMMER SHADINGBELGIAN DIAMONDS BICOLORS BIGGIES INDOOR

15

Newintroduc tions

VIGORELLI RED

NORTH SOUTH WEST COAST*

MID/LATE OCT MID/LATE OCT 8 WEEKS

VIGOR 3 | DECO | RESPONSE WEEK 8

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR

*Weeks to flower after moving/planting outside on the West Coast and in high altitude regions with consistent cool night temperatures below 60°F

22

Families feature not only some of the best-selling varieties in the series but also help take the guess work out of selecting the

perfect garden mum for your specific needs. Whether you are looking for a certain season, short response time or great varie-

ties to create mixed color combinations for you.

URANO YELLOWURANO ORANGEURANO RED

uranoearly september

Flexible, compact to medium vigor. Recommended for the North.

• The earliest family to bloom among all Belgian Mums®

• Finishes best in small to mid-size containers• Great for summer shading with a very short response time

25

PADRE ORANGE

PADRE YELLOW

PADRE CERISE

PADRE WHITE

PADRE

• Easy to grow and sell• One of the best selling family from Gediflora.• Top performers under any conditions and any finish size• Good for shading outside with uniform response time• Great for mixed color planters, combine any of the 5 Padre Colors in hanging baskets or upright containers

padremid september

26

AMIKO YELLOW

AMIKO BRONZE

AMIKO WHITE

AMIKO VIOLET

Excellent choice for late September sales with other Amiko family colors.

• Offers one of the largest and longest lasting blooms among Belgian Mums®

• Great for mixed color planters

amikolate september

27

CONACO YELLOWCONACO ORANGECONACO GOLD

• Conacos will slowly open buds in mid-September and continue to impress with their beautiful large blooms well into mid-October• Great for summer shading with ‘Lava Red’ and ‘Mefisto Purple’• All three colors tend to be more compact and grow best in smaller to medium containers

conacomid september

28

MILANO YELLOW

MILANO ORANGE

MILANO WHITE

MILANO PINK

Large & deco flowers with a spherical habit. A very good choice for summer shading.

• Good for medium size containers and hanging baskets• Available in 4 different pastel colors that bloom at the same time

milanolate september

29

STAVISKI ORANGE

STAVISKI YELLOW

STAVISKI RED

STAVISKI WHITE

STAVISKI PINK

staviski

One of our best varieties. Widely used for 8” production inside, has excellent flexibility.

• Great choice for mixed color baskets and upright containers• Excellent for summer shading with a short response time• Offers very uniform growth habit with countless flowers

early october

30

JASODA PINK

JASODA ORANGE

JASODA YELLOW

JASODA RED

JASODA WHITE

JASODA PURPLE

• Striking colors with long lasting flowers• Designed to perform best inside and under blackout with a short response time• Less vigorous than the Staviski Family and more suitable to finish in small and mid-size containers without PGRs• Great season extender in the South, stellar performer on the West Coast

jasodaearly october

31

Very attractive mid-size deco flowers. Suitable for inside and outside production.

• Vigorelli is vigorous enough to size up in large containers for late October sales. • Very disease resistant variety with long shelf life.

vigorelli

VIGORELLI ORANGEVIGORELLI VIOLETVIGORELLI RED

mid late october

32

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR



baskets


Blackcloth response

weeksPG.

Aluga White White Deco Late Sept Early Oct 6,5 3 ― ― ― 7 ― P. 39

Amiko White White Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 38

Aramis White White Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― 6 P. 39

Espero White White Deco Mid Sept Late Sept 6 3 ― ― ― ― 6,5 ― P. 37

Jasoda White White Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 38

Lesconil White White Deco Early Sept Mid Sept 6,5 3 ― ― ― 6 P. 37

Mabel White White Deco Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 37

Margo White White Daisy Mid Sept Late Sept 6 3 ― ― ― 6,5 ― P. 36

Milano White White Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 39

Padre White White Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 37

Prima White White Deco Early Sept Mid Sept 6 3 ― 6 ― P. 36

Staviski White White Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 39

WH

ITE

VA

RIE

TIE

S

35

PRIMA WHITE




MARGO WHITE


MID SEPT LATE SEPT 6 WEEKS

VIGOR 3 | DAISY | RESPONSE WEEK 6.5

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


36

WH

ITE

VA

RIE

TIE

S

LESCONIL WHITE


EARLY SEPT MID SEPT 6.5 WEEKS


MABEL WHITE




PADRE WHITE



VIGOR 4 | DECO | RESPONSE WEEK 7.5

ESPERO WHITE




37

AMIKO WHITE




SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


JASODA WHITE




38

WH

ITE

VA

RIE

TIE

S

ALUGA WHITE


LATE SEPT EARLY OCT 6.5 WEEKS


MILANO WHITE




STAVISKI WHITE


EARLY OCT MID/LATE OCT 7.5 WEEKS


ARAMIS WHITE




39

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


Akilon Gold Yellow Deco Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 42

Allegra Yellow Yellow Deco Early Sept Early Sept 6 3 ― ― ― 6 P. 42

Aluga Yellow Yellow Deco Late Sept Early Oct 6,5 3 ― ― ― 7,5 ― P. 47

Amiko Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 47

Atlantico Yellow Yellow Daisy Mid Sept Late Sept 6,5 3 ― ― ― ― 6 ― ― P. 45

Cesaro Yellow Deco Late Sept Late Sept 6,5 4 ― ― ― ― 6 P. 45

Conaco Yellow Yellow Deco Mid Sept Late Sept 7 2 ― ― 7 P. 44

Conella Yellow Yellow Deco Mid Sept Late Sept 6 3 ― ― 6 P. 43

Dark Veria Yellow Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― 7 ― P. 48

Espero Yellow Yellow Deco Mid Sept Late Sept 6 3 ― ― ― ― 6,5 ― P. 45

Jasoda Yellow Yellow Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 47

Malmo Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― ― 6,5 P. 46

Matador Yellow Yellow Deco Mid Sept Late Sept 6 3 ― ― ― 6 ― ― P. 44

Milano Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 46

Mouria Yellow Yellow Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― 6,5 P. 49

Padre Yellow Yellow Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 45

Sinelli Yellow Yellow Deco Early Sept Mid Sept 7 4 ― ― ― ― 6,5 P. 43

Staviski Yellow Yellow Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 48

Urano Yellow Yellow Deco Early Sept Mid Sept 5,5 2 ― ― ― ― 5,5 P. 43

Venos Yellow Yellow Deco Early Sept Mid Sept 6 3 ― ― ― 6,5 P. 43

Veritas Yellow Yellow Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 47


baskets


Blackcloth response

weeksPG.

YE

LLO

W V

AR

IET

IES

41

ALLEGRA YELLOW


EARLY SEPT EARLY SEPT 6 WEEKS


AKILON GOLD




SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


42

YE

LLO

W V

AR

IET

IES

CONELLA YELLOW





URANO YELLOW



SINELLI YELLOW







VENOS YELLOW

43

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


CONACO YELLOW





MATADOR YELLOW



44

YE

LLO

W V

AR

IET

IES

VIGOR 3 | DAISY | RESPONSE WEEK 6

ATLANTICO YELLOW


MID SEPT LATE SEPT 6.5 WEEKS

PADRE YELLOW




ESPERO YELLOW




CESARO


LATE SEPT LATE SEPT 6.5 WEEKS


45

MALMO YELLOW




SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


MILANO YELLOW




46

YE

LLO

W V

AR

IET

IES

ALUGA YELLOW




VERITAS YELLOW





AMIKO YELLOW



JASODA YELLOW




47

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


DARK VERIA





STAVISKI YELLOW



48

YE

LLO

W V

AR

IET

IES

MOURIA YELLOW




49

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


Adiva Purple Purple Deco Mid Sept Mid Sept 6 3 ― ― 6 ― P. 53

Akilon Pink Pink Deco Early Sept Mid Sept 5,5 3 ― ― ― ― 6 P. 52

Amiko Violet Violet Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 57

Coparo Purple Deco Early Oct Early Oct 6,5 3 ― ― ― ― 6,5 P. 59

Destino Pink Pink Deco Early Sept Mid Sept 6,5 3 ― ― ― 6 ― P. 53

Fiora Pink Pink Deco Mid Sept Late Sept 6,5 3 ― ― ― 6,5 ― ― P. 54

Galatino Purple Deco Late Sept Mid/Late Oct 7 3 ― ― ― ― 7 ― ― P. 58

Girona Lilac Deco Early Sept Mid Sept 6 3 ― ― ― 6 P. 53

Jasoda Pink Pink Deco Early Oct Mid/Late Oct 8 3 ― ― ― 6,5 P. 58

Jasoda Purple Purple Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 59

Latina Pink Pink Deco Late Sept Early Oct 7 3 ― ― ― 6,5 P. 56

Livia Pink Pink Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 57

Magnus Violet Violet Deco Mid Sept Mid Sept 7 3 ― ― 6,5 P. 55

Mefisto Purple Purple Deco Mid/Late Oct Mid/Late Oct 8 2 ― ― ― ― 7,5 P. 60

Milano Pink Pink Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 57

Molfetta Pink Deco Early Sept Mid Sept 6 4 ― ― ― 6,5 ― ― P. 52

Morato Pink Deco Mid Sept Early Oct 6,5 3 ― ― 7,5 ― P. 55

Padre Pink Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 55

Padre Cerise Red/ Purple Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 54

Pobo Lavender Purple Deco Early Sept Mid Sept 6,5 3 ― ― 6 P. 53

Pomona Violet Violet Deco Late Sept Early Oct 7 3 ― ― 7 P. 57

Remos Lilac Lilac Deco Early Oct Mid/Late Oct 8 3 ― ― ― 7,5 ― ― P. 59

Staviski Pink Pink Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 59

Tuscany Salmon Deco Mid Sept Early Oct 6 3 ― ― ― 6 ― ― P. 55

Vigorelli Violet Violet Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― ― 8 ― P. 60

Zaza Purple Purple Deco Late Sept Early Oct 7 3 ― ― ― 7 P. 56


baskets


Blackcloth response

weeksPG.

PIN

K V

AR

IET

IES

51

AKILON PINK



MOLFETTA




SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR



52

PIN

K V

AR

IET

IES

DESTINO PINK



GIRONA





POBO LAVENDER




ADIVA PURPLE


MID SEPT MID SEPT 6 WEEKS


53

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR




PADRE CERISE


FIORA PINK




54

PIN

K V

AR

IET

IES

TUSCANY


MID SEPT EARLY OCT 6 WEEKS


PADRE




MORATO


MID SEPT EARLY OCT 6.5 WEEKS


MAGNUS VIOLET


MID SEPT MID SEPT 7 WEEKS


55

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR




LATINA PINK


ZAZA PURPLE




56

PIN

K V

AR

IET

IES

POMONA VIOLET




LIVIA PINK




AMIKO VIOLET




MILANO PINK




57

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR



GALATINO


LATE SEPT MID/LATE OCT 7 WEEKS

JASODA PURPLE




58

PIN

K V

AR

IET

IES

COPARO


EARLY OCT EARLY OCT 6.5 WEEKS


REMOS LILAC




STAVISKI PINK




JASODA PINK




59

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


VIGORELLI VIOLET






MEFISTO PURPLE


60

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


Amiko Bronze Bronze Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 67

Antica Bronze Bronze Deco Early Oct Mid/Late Oct 8 3 ― ― ― 7 ― P. 70

Cento Bronze Deco Early Oct Early Oct 7 3 ― ― ― 6 P. 68

Conaco Gold Bronze Deco Mid Sept Late Sept 7 2 ― 7 P. 66

Conaco Orange Orange Deco Mid Sept Late Sept 7 2 ― ― 7 P. 67

Conella Orange Orange Deco Mid Sept Late Sept 6 3 ― 6 P. 67

Destino Orange Orange Deco Early Sept Mid Sept 6,5 3 ― ― ― 6 ― P. 64

Girona Orange Orange Deco Early Sept Mid Sept 7 3 ― ― ― 6 P. 65

Izola Orange Orange Deco Late Sept Early Oct 6,5 4 ― ― ― ― 6 ― ― P. 69

Jasoda Orange Orange Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 69

Mika Orange Orange Semi Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 65

Milano Orange Orange Deco Late Sept Early Oct 7 3 ― ― ― 6 P. 68

Miora Orange Orange Deco Mid Sept Late Sept 6 3 ― ― ― 6,5 ― P. 66

Nerola Orange Orange Deco Mid Sept Late Sept 7 3 ― ― ― 8 ― ― P. 65

Padre Orange Orange Deco Mid Sept Late Sept 7 4 ― ― ― 7,5 ― P. 65

Rhinos Orange Orange Deco Mid Sept Late Sept 6 4 ― ― 7 P. 67

Sonoma Coral Coral Deco Early Oct Mid/Late Oct 7 3 ― ― ― 7 ― ― P. 69

Staviski Orange Orange Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 71

Urano Orange Orange Deco Early Sept Early Sept 5,5 2 ― ― ― ― 5,5 P. 64

Veritas Orange Orange Deco Late Sept Early Oct 7 3 ― ― 6,5 P. 69

Vigorelli Orange Orange Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― ― 8 ― P. 70


baskets


Blackcloth response

weeksPG.

OR

AN

GE

VA

RIE

TIE

S

63

DESTINO ORANGE



SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


URANO ORANGE


EARLY SEPT EARLY SEPT 5.5 WEEKS



64

OR

AN

GE

VA

RIE

TIE

S

GIRONA ORANGE




MIKA ORANGE



VIGOR 3 | SEMI-DECO | RESPONSE WEEK 6


NEROLA ORANGE



PADRE ORANGE




65

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


CONACO GOLD






MIORA ORANGE


66

OR

AN

GE

VA

RIE

TIE

S

CONELLA ORANGE






CONACO ORANGE


AMIKO BRONZE




RHINOS ORANGE




67

CENTO


EARLY OCT EARLY OCT 7 WEEKS

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


MILANO ORANGE





68

OR

AN

GE

VA

RIE

TIE

S

VERITAS ORANGE



VIGOR 4 | SEMI-DECO | RESPONSE WEEK 6

IZOLA ORANGE





SONOMA CORAL



JASODA ORANGE




69

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


ANTICA BRONZE




VIGORELLI ORANGE




70

OR

AN

GE

VA

RIE

TIE

S

STAVISKI ORANGE




71

SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


Amadora Red Red Deco Mid Sept Late Sept 6 3 ― ― 7 ― P. 75

Camina Red Red Deco Early Sept Mid Sept 6 2 ― ― ― 6 P. 75

Colina Red Red Deco Early Oct Mid/Late Oct 8 3 ― ― ― ― 6 ― P. 77

Contiki Red Red Deco Mid/Late Oct Mid/Late Oct 9 3 ― ― ― ― 8,5 ― ― P. 78

Granata Red Red Deco Early Sept Mid Sept 5,5 3 ― ― ― 6 P. 75

Jasoda Red Red Deco Early Oct Mid/Late Oct 8 2 ― ― ― 6,5 P. 78

Lava Red Red Deco Late Sept Early Oct 7,5 3 ― 7 P. 76

Pavia Red Red Deco Late Sept Early Oct 7 3 ― ― ― 7 ― P. 77

Pizarra Red Red Deco Mid Sept Late Sept 6 3 ― ― ― 6,5 ― ― P. 76

Pobo Red Red Deco Mid Sept Late Sept 6,5 3 ― ― 6,5 P. 75

Savona Red Deco Mid Sept Late Sept 6,5 4 ― ― ― 7,5 P. 77

Staviski Red Red Deco Early Oct Mid/Late Oct 7,5 3 ― ― 6,5 P. 79

Thera Red Red Deco Early Oct Early Oct 8,5 3 ― ― ― ― 7,5 ― ― P. 77

Urano Red Red/Bronze Deco Early Sept Early Sept 5,5 2 ― ― ― ― 5,5 P. 74

Vega Red Red Deco Early Sept Mid Sept 6,5 3 ― ― ― 7 P. 74

Vigorelli Red Red Deco Mid/Late Oct Mid/Late Oct 8 3 ― ― ― ― 8 ― P. 79


baskets


Blackcloth response

weeksPG.

RE

D V

AR

IET

IES

73

VEGA RED



SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


URANO RED


EARLY SEPT EARLY SEPT 5.5 WEEKS



74

LAVA RED



SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR



PIZARRA RED




76

RE

D V

AR

IET

IES

PAVIA RED



SAVONA





COLINA RED


VIGOR 4 | DECO | RESPONSE WEEK 7.5 VIGOR 3 | DECO | RESPONSE WEEK 7


THERA RED


EARLY OCT EARLY OCT 8.5 WEEKS

77


CONTIKI RED



SUMMER SHADING

BELGIAN DIAMONDS

BICOLORS

BIGGIES

INDOOR


JASODA RED




78

RE

D V

AR

IET

IES

VIGORELLI RED




STAVISKI RED




79

CONELLA YELLOW

POBO LAVENDER

CONELLA ORANGE

CAMINA RED LESCONIL WHITE

Start shading 6 weeks prior to sale.*4”-12” pot size

conella group

* Blackcloth needs to be pulled until first color to avoid flower delays.

81

AMIKO BRONZE

VEGA RED

AMIKO YELLOW

AMIKO VIOLET AMIKO WHITE

amiko group



82

JASODA PINKJASODA ORANGE

JASODA WHITEJASODA PURPLE

JASODA YELLOW

JASODA RED

jasoda group

Start shading 6.5 weeks prior to sale.*4”-12” pot size


83

STAVISKI WHITESTAVISKI PINK

STAVISKI YELLOW

STAVISKI RED

STAVISKI ORANGE

staviski group

Start shading 6.5 weeks prior to sale.*5”-14” pot size


84

MEFISTO PURPLE

CONACO YELLOW

LAVA RED

CONACO ORANGE

conaco group



JASODA WHITE

85

* BLACKOUT RESPONSE TIME IN WEEKS

Family Natural season Shaded* Mix Color combinations

URANO FAMILY Early September 6 weeks Mix 1 Orange Yellow Red

CONELLA FAMILY Mid September 6 weeks Mix 1 Orange Yellow

PADRE FAMILY Mid September 7 weeks Mix 1 Yellow Orange Pink

Mix 2 Yellow Orange White

Mix 3 Yellow White Pink

Mix 4 Orange White Pink

ESPERO FAMILY Mid September 6 weeks Mix 1 Yellow White

CONACO FAMILY Mid September 7 weeks Mix 1 Yellow Orange/gold Orange

VERITAS FAMILY Late September 6.5 weeks Mix 1 Yellow Orange

AMIKO FAMILY Late September 6.5 weeks Mix 1 Bronze Yellow Violet

Mix 2 Bronze Yellow White

Mix 3 Bronze White Violet

Mix 4 Yellow White Violet

ALUGA FAMILY Late September 7 weeks Mix 1 Yellow White

STAVISKI FAMILY Early October 6.5 weeks Mix 1 Yellow Orange Pink


Mix 3 Yellow White Pink

Mix 4 Orange White Pink

Mix 5 Red White Pink

Mix 6 Orange Red Pink

Mix 7 Orange White Red

Mix 8 Yellow Red Orange

Mix 9 Yellow White Red

Mix 10 Yellow Red Pink

JASODA FAMILY Early October 6.5 weeks Mix 1 Yellow Orange Red


Mix 3 Yellow White Purple

Mix 4 Yellow Orange Purple

Mix 5 Orange White Purple

Mix 6 Red White Purple

Mix 7 Orange Red Purple

Mix 8 Orange White Red

Mix 9 Yellow White Red

Mix 10 Yellow Red Purple

VIGORELLI FAMILY Mid October 8 weeks Mix 1 Orange Purple Red

87

JASODA MIX 3

AMIKO MIX 1

JASODA MIX 4

JASODA MIX 2

PADRE MIX

STAVISKI MIX 10

JASODA MIX 6 VIGORELLI MIX

STAVISKI MIX 3

88

Northeast & Midwest

EARLY SEPTEMBER

Variety + date W V

WHITE VARIETIESPrima White 9/6 36 3Mabel White 9/8 37 3Lesconil White 9/9 37 3

YELLOW VARIETIESAllegra Yellow 9/3 36 3Sinelli Yellow 9/4 36,5 4Urano Yellow 9/5 36,5 2Akilon Gold 9/9 37 3Venos Yellow 9/10 37 3

PINK VARIETIESAkilon Pink 9/3 36 3Destino Pink 9/3 36 3Girona 9/3 36 3Molfetta 9/3 36 4Pobo Lavender 9/5 36,5 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESUrano Orange 9/1 36 2Mika Orange 9/2 36 3Girona Orange 9/5 36,5 3Destino Orange 9/9 37 3

RED VARIETIESUrano Red 8/30 36 2Granata Red 9/3 36 3Camina 9/7 36 2Vega Red 9/9 37 3

MID SEPTEMBER

Variety + date W V

WHITE VARIETIESMargo White 9/12 37,5 3Padre White 9/16 38 4Espero White 9/20 38,5 3

YELLOW VARIETIESConella Yellow 9/16 38 3Matador Yellow 9/16 38 3Padre Yellow 9/16 38 4Atlantico Yellow 9/20 38,5 3Conaco Yellow 9/20 38,5 2Espero Yellow 9/20 38,5 3

PINK VARIETIESAdiva Purple 9/12 37,5 3Fiora Pink 9/12 37,5 3Morato 9/16 38 3Padre 9/16 38 4Padre Cerise 9/16 38 4Magnus Violet 9/20 38,5 3

CORAL/SAL VARIETIESTuscany 9/10 37 3

BRONZE/ORANGE VARIETIESNerola Orange 9/16 38 3Padre Orange 9/16 38 4Miora Orange 9/16 38 3Rhinos Orange 9/16 38 4Conella Orange 9/17 38 3Conaco Gold 9/20 38,5 2Conaco Orange 9/20 38,5 2

RED VARIETIESAmadora Red 9/13 37,5 3Pobo Red 9/15 38 3Pizarra Red 9/20 38,5 3Savona 9/20 38,5 4

LATE SEPTEMBER

Variety + date W V

WHITE VARIETIESAmiko White 9/23 39 3Aluga White 9/24 39 3Milano White 9/24 39 3

YELLOW VARIETIESCesaro 9/23 39 4Malmo Yellow 9/23 39 3Amiko Yellow 9/23 39 3Aluga Yellow 9/24 39 3Milano Yellow 9/24 39 3Veritas Yellow 9/29 40 3

PINK VARIETIESZaza Purple 9/22 39 3Amiko Violet 9/23 39 3Milano Pink 9/24 39 3Latina Pink 9/28 39,5 3Pomona Violet 9/28 39,5 3Livia Pink 9/29 40 3Galatino 9/29 40 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESAmiko Bronze 9/23 39 3Milano Orange 9/24 39 3Izola Orange 9/26 39,5 4Veritas Orange 9/29 40 3

RED VARIETIESPavia Red 9//24 39 3Lava Red 9/29 40 3

EARLY OCTOBER

Variety + date W V

WHITE VARIETIESJasoda White 10/6 41 2Staviski White 10/9 41,5 3

YELLOW VARIETIESJasoda Yellow 10/6 41 2Staviski Yellow 10/9 41,5 3

PINK VARIETIESRemos Lilac 10/5 40,5 3Coparo 10/6 41 3Jasoda Purple 10/6 41 2Jasoda Pink 10/6 41 2Staviski Pink 10/9 41,5 3

CORAL/SAL VARIETIESSonoma Coral 10/6 41 3

BRONZE/ORANGE VARIETIESCento 10/2 40,5 3Jasoda Orange 10/6 41 2Antica Bronze 10/8 41 3Staviski Orange 10/9 41,5 3

RED VARIETIESColina Red 10/2 40,5 3Thera Red 10/5 40,5 3Jasoda Red 10/6 41 2Staviski Red 10/9 41,5 3

MID/LATE OCTOBER

Variety + date W V

WHITE VARIETIESAramis White 10/13 42 3

YELLOW VARIETIESMouria Yellow 10/13 42 3Dark Veria 10/16 42,5 3

PINK VARIETIESMefisto Purple 10/13 42 2Vigorelli Violet 10/15 42 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESVigorelli Orange 10/15 42 3

RED VARIETIESContiki Red 10/10 42 3Vigorelli Red 10/15 42 3

AVERAGE NATURAL SEASON FLOWER DATES

91

south

EARLY SEPTEMBER

Variety + date W V

WHITE VARIETIES

YELLOW VARIETIESAllegra Yellow 9/9 37 3

PINK VARIETIES

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESUrano Orange 9/9 37 2

RED VARIETIESUrano Red 9/9 37 2

MID SEPTEMBER

Variety + date W V

WHITE VARIETIESMabel White 9/12 37,5 3Lesconil White 9/17 38 3Prima White 9/17 38 3

YELLOW VARIETIESSinelli Yellow 9/12 37,5 4Urano Yellow 9/12 37,5 2Akilon Gold 9/16 38 3Venos Yellow 9/20 38,5 3

PINK VARIETIESAdiva Purple 9/15 38 3Akilon Pink 9/16 38 3Girona 9/17 38 3Destino Pink 9/18 38,5 3Molfetta 9/18 38,5 4Pobo Lavender 9/18 38,5 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESMika Orange 9/13 37,5 3Destino Orange 9/19 38,5 3Girona Orange 9/19 38,5 3

RED VARIETIESGranata Red 9/15 38 3Vega Red 9/16 38 3Camina 9/17 38 2

LATE SEPTEMBER

Variety + date W V

WHITE VARIETIESPadre White 9/23 39 4Margo White 9/25 39,5 3Espero White 9/27 39,5 3

YELLOW VARIETIESConella Yellow 9/23 39 3Matador Yellow 9/23 39 3Padre Yellow 9/23 39 4Atlantico Yellow 9/25 39,5 3Cesaro 9/26 39,5 4Conaco Yellow 9/27 39,5 2Espero Yellow 9/29 40 3

PINK VARIETIESPadre 9/23 39 4Padre Cerise 9/23 39 4Fiora Pink 9/28 39,5 3Magnus Violet 9/30 40 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESConella Orange 9/23 39 3Padre Orange 9/23 39 4Miora Orange 9/26 39,5 3Nerola Orange 9/27 39,5 3Conaco Gold 9/28 39,5 2Conaco Orange 9/28 39,5 2Rhinos Orange 9/29 40 4

RED VARIETIESAmadora Red 9/21 38 3Pobo Red 9/23 39 3Pizarra Red 9/25 39,5 3Savona 9/28 39,5 4

EARLY OCTOBER

Variety + date W V

WHITE VARIETIESMilano White 10/5 40,5 3Amiko White 10/8 41 3Aluga White 10/10 41,5 3

YELLOW VARIETIESMalmo Yellow 10/3 40,5 3Milano Yellow 10/5 40,5 3Veritas Yellow 10/8 41 3Amiko Yellow 10/8 41 3Aluga Yellow 10/11 41,5 3

PINK VARIETIESZaza Purple 10/2 40,5 3Latina Pink 10/5 40,5 3Pomona Violet 10/5 40,5 3Livia Pink 10/5 40,5 3Milano Pink 10/5 40,5 3Amiko Violet 10/8 41 3Morato 10/8 41 3Coparo 10/9 41,5 3

CORAL/SAL VARIETIESTuscany 10/8 41 3

BRONZE/ORANGE VARIETIESIzola Orange 10/5 40,5 4Milano Orange 10/5 40,5 3Veritas Orange 10/8 41 3Amiko Bronze 10/8 41 3Cento 10/9 41,5 3

RED VARIETIESPavia Red 10/4 40,5 3Lava Red 10/6 41 3Thera Red 10/10 41,5 3

MID/LATE OCTOBER

Variety + date W V

WHITE VARIETIESAramis White 10/13 42 2Jasoda White 10/13 42 2Staviski White 10/15 42 3

YELLOW VARIETIESJasoda Yellow 10/13 42 2Staviski Yellow 10/15 42 3Mouria Yellow 10/20 43 3Dark Veria 10/23 43,5 3

PINK VARIETIESGalatino 10/11 41 3Jasoda Pink 10/13 42 3Jasoda Purple 10/13 42 2Staviski Pink 10/15 42 3Remos Lilac 10/15 42 3Vigorelli Violet 10/19 42,5 3Mefisto Purple 10/21 43 2

CORAL/SAL VARIETIESSonoma Coral 10/20 43 3

BRONZE/ORANGE VARIETIESJasoda Orange 10/13 42 2Staviski Orange 10/15 42 3Antica Bronze 10/17 42,5 3Vigorelli Orange 10/19 42,5 3

RED VARIETIESColina Red 10/11 41 3Jasoda Red 10/13 42 2Staviski Red 10/15 42 3Vigorelli Red 10/19 42,5 3Contiki Red 10/20 43 3

AVERAGE NATURAL SEASON FLOWER DATES

92

6.5 WEEKS

Variety + date T V

WHITE VARIETIESAluga White 6.5 Deco 4Lesconil White 6.5 Deco 2

YELLOW VARIETIESAluga Yellow 6.5 Deco 4Atlantico Yellow 6.5 Daisy 2Cesaro 6.5 Deco 4

PINK VARIETIESCoparo 6.5 Deco 2Destino Pink 6.5 Deco 3Fiora Pink 6.5 Deco 3Morato 6.5 Deco 3Pobo Lavender 6.5 Deco 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESDestino Orange 6.5 Deco 4Izola Orange 6.5 Deco 3

RED VARIETIESPobo Red 6.5 Deco 3Savona 6.5 Deco 4

7 WEEKS

Variety + date T V

WHITE VARIETIESAmiko White 7 Deco 4Milano White 7 Deco 3Padre White 7 Deco 4

YELLOW VARIETIESAmiko Yellow 7 Deco 4Conaco Yellow 7 Deco 3Malmo Yellow 7 Deco 3Milano Yellow 7 Deco 3Padre Yellow 7 Deco 4Sinelli Yellow 7 Deco 4Veritas Yellow 7 Deco 3

PINK VARIETIESAmiko Violet 7 Deco 4Galatino 7 Deco 4Latina Pink 7 Deco 3Magnus Violet 7 Deco 3Zaza Purple 7 Deco 3Milano Pink 7 Deco 3Padre Cerise 7 Deco 5Padre Pink 7 Deco 4Pomona Violet 7 Deco 2Livia Pink 7 Deco 3

CORAL/SAL VARIETIESSonoma Coral 7 Deco 4

BRONZE/ORANGE VARIETIESAmiko Bronze 7 Deco 4Cento 7 Deco 3Conaco Gold 7 Deco 3Conaco Orange 7 Deco 3Girona Orange 7 Deco 3Milano Orange 7 Deco 3Nerola Orange 7 Deco 3Padre Orange 7 Deco 4Veritas Orange 7 Deco 3

RED VARIETIESPavia Red 7 Deco 3Vega Red 7 Deco 3

7.5 WEEKS

Variety + date T V

WHITE VARIETIESStaviski White 7.5 Deco 3

YELLOW VARIETIESStaviski Yellow 7.5 Deco 3

PINK VARIETIESStaviski Pink 7.5 Deco 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESStaviski Orange 7.5 Deco 3

RED VARIETIESLava Red 7.5 Deco 3Staviski Red 7.5 Deco 3

8 - 9 WEEKS

Variety + date T V

WHITE VARIETIESAramis White 8 Deco 3Jasoda White 8 Deco 2

YELLOW VARIETIESDark Veria 8 Deco 2Jasoda Yellow 8 Deco 2Mouria Yellow 8 Deco 2

PINK VARIETIESJasoda Purple 8 Deco 3Jasoda Pink 8 Deco 2Mefisto Purple 8 Deco 2Remos Lilac 8 Deco 3Vigorelli Violet 8 Deco 3

CORAL/SAL VARIETIES

BRONZE/ORANGE VARIETIESAntica Bronze 8 Deco 3Jasoda Orange 8 Deco 2Vigorelli Orange 8 Deco 3

RED VARIETIESColina Red 8 Deco 4Jasoda Red 8 Deco 2Vigorelli Red 8 Deco 3Thera Red 8.5 Deco 3Contiki Red 9 Deco 3

5.5 - 6 WEEKS

Variety + date T V

WHITE VARIETIESMabel White 5.5 Deco 3Espero White 6 Deco 3Margo White 6 Daisy 3Prima White 6 Deco 3

YELLOW VARIETIESAkilon Gold 5.5 Deco 3Urano Yellow 5.5 Deco 3Allegra Yellow 6 Deco 3Conella Yellow 6 Deco 3Espero Yellow 6 Deco 3Matador Yellow 6 Deco 3Venos Yellow 6 Deco 3

PINK VARIETIESAkilon Pink 5.5 Deco 3Adiva Purple 6 Deco 2Girona 6 Deco 2Molfetta 6 Deco 4

CORAL/SAL VARIETIESTuscany 6 Deco 4

BRONZE/ORANGE VARIETIESMika Orange 5.5 Semi 3Urano Orange 5.5 Deco 3Conella Orange 6 Deco 3Miora Orange 6 Deco 3Rhinos Orange 6 Deco 4

RED VARIETIESGranata Red 5.5 Deco 3Urano Red 5.5 Deco 3Amadora Red 6 Deco 4Camina 6 Deco 3Pizarra Red 6 Deco 3

West & high altitude regionsAVERAGE FLOWER RESPONSE TIME

93

HOW TO CARE FOR YOUR URC’S?

Your cuttings will arrive in plastic bags without a rooting hormone. You can apply rooting hormone before sticking but it is not necessary. ‘Mum Lighting” is recommended, regardless of time of year, during the entire rooting period. Mum lighting is defined as minimum of 10-20 foot candles of incandescent light at plant level for at least 4 hours at night to keep plants vegetative. Soil temperature needs to be kept between 70-72F during the rooting process.

You can root your cuttings directly in the final pot or stick them in plug trays for rooting. It is very important to stick cuttings into

AFTER ROOTED CUTTINGS ARRIVE OR URC ARE ROOTED. DEEP PLANTING OF BELGIAN MUMS.

Before you are ready to start planting have your finished pots

completely filled with media. Partially filled pots are unaccept-

able. Make sure media is evenly moist throughout the entire

pot, not just the top few inches.

WHY GROW BELGIAN MUMS?

Belgian Mums® are the finest breed “garden” type mum on the market today. There is over 30 years of breeding and testing behind the Belgian Mum® name. They grow well in any container size from a market pack to ½ bushel. Belgian Mums® have a great mounding habit and will be covered with an uncountable number of flowers because they branch better and more often than other mums. This is also the reason Belgian Mums® are so flexible and can be sleeved or put pot to pot on shipping carts without worry of breakage or loss.

WHAT TO DO WHEN CUTTINGS ARRIVE?

Belgian Mums® can be ordered as rooted or unrooted cuttings. All boxes should be opened and inspected immediately. Place open boxes in a cooler at about 40F. Plant rooted cuttings in your finished container or stick unrooted cuttings in a cell tray as soon as possible. Do not store mum cuttings in a cooler longer than 2 to 3 days.

FEATURE BENEFIT

Superior Breeding The best varieties on the market

First “no pinch” Mum Save labor and easy to grow

Flexibility Easy to ship without breakage

More Flowers Better show and sales at retail

Ball Shaped Consumers and growers first choice

moist soil and mist them regularly. Starting day 1 to 4, mist for 10 sec every 8-10 minutes. Days 5 to 9 mist for 10 sec every 15-20 minutes. Days 10 to 14 mist for 10 sec every 30-60 minutes. Reduce amount of mist gradually in the second week until plants are fully rooted. Excessive misting and low light after root initiation will result in decreased quality and stretching. You may need to syringe rooted cuttings 2-3 times per day under sunny conditions and low humidity to prevent premature budding.

We recommend that you use this as a guideline only and adjust your mist schedule based on light and temperature conditions in your greenhouse. Fertilize twice during rooting with a solution of 20-10-20 or similar fertilizer at a rate of 200-250 ppm. Rinse cuttings with clear water to avoid tip burn after fertilizer application. When feeding is done through the mist, it is best to avoid fertilizers containing high phosphor level. A broad spectrum fungicide drench can be applied with the first feed but is not necessary when you start with healthy cuttings.

MEDIA

Most of the soilless media available on the market are suitable for Belgian Mum® production. Do not use a media with any type of water retaining gel, this will only create root disease. For outside grown crops with overhead irrigation you may consider incorporating controlled release fertilizer in the media to ensure steady supply of nutrients. Be aware that some types of controlled release fertilizer, release too quickly during hot summer months and could easily damage the root system.

Weekly soil tests are recommended to maintain correct fertili-zation program. Try to maintain a soil pH of 5.8-6.2 to prevent any nutrient deficiencies.

Belgian Mums®CULTURAL INFORMATION

98

LIGHT AND PHOTOPERIOD REQUIREMENTS

Belgian Mums® grown in full sun will have the best quality. Long days are necessary for vegetative growth and short days are needed for bud initiation and flowering of garden mums. Both spring and summer lit/shaded crops will require night inter-ruption during the initial growth stage and blackout treatment before scheduled flower date. Refer to black cloth response time for each variety when scheduling blackout production of Belgian Mums®. Natural day crops will bloom from early Sep-tember through October.

SPACING

Spacing will vary from grower to grower depending on finished pot size and your target sales market. We recommend for the best results that the foliage never touch each other. A good indicator for the distance between plants is to base the calcula-tions on the expected diameter of the plant plus 2”. Below are our recommended spacing examples:

POT SIZE PLANT/POT PLANT SPACING

6” 1 10 - 12” 12 - 24”

8” 1 15 - 18” 17 - 20”

10” 1 to 3 17 - 20” 19 - 22”

12” 3 22 - 24” 24 - 26”

* Proper spacing will prevent tall ‘stovepipe’ growth, yellow foliage, disease and lopsided plants.

IRRIGATION

Drip tubes or drip tape is recommended above hand water-ing or overhead irrigation. Drip system helps to keep foliage dry and prevents the spread of bacterial leaf spot. During the first few weeks of growth, keep the plants evenly moist but not soaked. Later in the season if plants look slightly wilted in late afternoon there is no immediate need to water them, they can easily get through the night. Water them thoroughly next day in the early morning.

Avoid fluctuations between too wet or too dry. Try to water the plants on a regular basis in order to prevent excessive drying. On the other hand, over watering will only cause root disease and a poor finished plant. A Belgian Mum® will do most of it’s growing between sunrise and 11am. This is why it is important to irrigate in the early morning to get the maximum growth. If plants are dry in the morning make sure to irrigate thoroughly and evenly. This means that some of the water or feed should drain from the bottom of each pot. This is also to help prevent any salt build up.

The perfect Belgian Mum® plug is 17-18 days old and 1.5” tall from the soil level. Plant rooted cuttings deep so the bottom 2-3 leaves are covered with soil and the grow tip is leveled with the rim of the pot. The shoots emerging from the soil will pro-vide additional support to the plant. Always plant in the center of the pot, off-center planting will create lopsided, unstable plants. Immediately after planting feed with 300 ppm of 20-20-20 or similar fertilizer rich in phosphor and ammonium-based nitrogen. This will promote roots development and help to build a strong plant base. Remember a strong, healthy root system is a key to growing a superior finished plant. Do not let your mums completely dry out during the first few weeks. You may have to syringe your crop for the first few days to prevent wilting.

99

FERTILIZATION

Belgian Mums® will require considerable amount of well bal-anced fertilizer with micronutrients to finish properly. There are 2 stages of mum development.

The first is the vegetative period and accounts for the first 60% of the plant size as well as 60% of the crop time. Shortly after transplanting when irrigation frequency is lower we recom-mend using higher rates; 300-400ppm of 20-10-20 or similar type of fertilizer with each watering. Fertilizer rates should be reduced when plants develop and irrigation frequency increas-es.

The next period is the generative growth or ‘flower develop-ment’ period. This accounts for the final 40% of your plant growth and schedule. At this point a grower should switch to potassium rich fertilizers: 15-5-30 or potassium nitrate at 250ppm until flower buds are well developed. Once you see first color use clear water. If vegetative growth is too slow, plants seem small or foliage is turning yellow it is beneficial to occasionally apply 20-10-20 at 300ppm during this period as well. Magnesium sulphate applied as a spray before first color will make plants stronger, enhance color and extend shelf life of Belgian Mums®.

Many large growers are being successful in producing garden mums by using constant feed containing 80-100ppm nitrogen. This method requires a very dependable injection system that will deliver lower rates of well balanced fertilizer with each watering. Growers should supplement minor elements when using professional fertilizer mixes at low rates or plants could develop minor nutrient deficiencies. A constant supply of Iron around 1ppm is especially important in maintaining healthy plants.

The specially formulated fertilizers, like Mum FeED or Acid Special, are very effective in lowering the soil pH and contain higher percentage of iron chelate. As a result, the ability to maintain slightly acidic pH throughout the growing season and making iron more available helps to further reduce the overall fertilizer use and to prevent minor element deficiencies.

For garden mums grown with controlled-release fertilizers choose one of the newer types on the market that is less likely to release solely on soil temperature. Use a 3-4 month release

type and incorporate 6-12 pounds per cubic yard of soil prior to filling your pots or after transplanting as a top dress. Slow release fertilizer at half rate could be used in combination with liquid feed. Use weekly soil test results to monitor pH and EC of your crop and adjust feed program accordingly.

PINCHING

All Belgian Mums® have the ability to self-pinch and should be treated as no pinch varieties. If you have to pinch, do a “soft pinch”, removing only ½” or less from the cutting tip. Pinch-ing hard or pinching after July 15 may delay flowering. Keep in mind that none of the pinch techniques are perfect and could negatively affect crop quality. The best and most uniform Bel-gian Mums® are produced without a pinch.

GROWTH REGULATORS

In most cases, if proper varieties are being used along with the correct schedule, no growth regulators are needed. Smaller finished products, such as market packs or 4”, may benefit from the use of growth regulators. B-9 sprayed at 2500 to 5000 ppm will slow the growth and a Bonzi drench at 2-3 ppm will virtually stop all growth. The last PGR application should be no later than 2 weeks before first color. Excessive or late applica-tions of growth regulators will delay flowering.

Florel will not increase branching in Belgian Mums® but is rec-ommended as a foliar spray during rooting and shortly after transplanting outside to prevent premature budding. This treat-ment is not necessary for indoor finished crops where growers have ability to control environment. Florel may not abort ex-isting buds in garden mums but will prevent formation of new flower buds.

Fascination or Fresco could be used to promote shoot elonga-tion on garden mums only when other tools, including proper scheduling, increased fertilization and watering, have failed. It is very important to experiment with different spray or drench rates before applying these products to the entire crop. Fresco applied as a drench will produce more uniform response than as a spray. For best results, growers should use low rates of Fascination or Fresco as soon as the growth rate starts falling behind, rather then apply very high rates at the end.


100

PLANNING

Before ordering your cuttings or even selecting varieties you need to ask yourself the following questions: 1. What is my desired flowering date? 2. What is my desired pot size or finished plant size? 3. Will I order rooted or unrooted cuttings? 4. Is it for outside or inside grown crop? 5. Use blackcloth or natural day flowering?

We recommend that the diameter of your finished plant be 1.5 to 2 times the pot size. On average, starting with a rooted cut-ting, a Belgian Mum® will grow 1.5” per week. Knowing this, if you want your 6” Belgian Mum® to finish with a 12” spread you would need to plant rooted cuttings 8 weeks prior to your de-sired finish date. If starting with an unrooted cutting, you would need to add 2.5 weeks for rooting.

PREMATURE BUDDING

Premature budding occurs when plants initiate flower

buds before they reach reproductive stage due to stressful

environmental and growing conditions. This will result in

plants finishing short and flowering too early.

The following steps should prevent premature budding even if

you notice small buds on your starting material:

• Light cuttings during rooting – 4 hours of night

interruption under minimum of 10 foot candles of light.

• Avoid planting/moving natural day crops outside

before mid-June.

• Maintain above 68°F in propagation.

• Never allow plants to dry during the vegetative stage.

• Feed with phosphor-rich fertilizer at 300-400 ppm

right after transplanting to promote vegetative growth.

FLOWER DATE

POT/FINISHSIZE

WEEKS TO FINISH

PLANT DATE FROM DC

Sept 17th 8”/18” 12 weeks june 24

* You can always reduce the vegetative period by using 2 or more cuttings per pot and postpone planting until first week of July.

• If unable to maintain proper temperature and lighting, spray 500ppm Florel 10 days after stick in propagation and again before transplanting to keep plants from premature budding. When starting from rooted cuttings, spray Florel shortly after transplanting and reapply every 2 weeks, but no later than 8 weeks prior to expected ship date for natural day crops, to avoid flowering delays. For summer shaded crops Florel should be discontinued at least 2 weeks prior to start of short days.

DEEP PLANTING OF BELGIAN MUMS

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INSECT AND DISEASE

Gediflora offers disease free, greenhouse grown cuttings that should perform better then any other mums on the market. Thorough monitoring of your crop, implementing IPM program and prevention are the best defense options against insect and disease problems. Since there is no good chemical control for Bacterial leaf spot and Fusarium it is very important to use drip irrigation, sterilize production areas, remove weeds and use healthy plant material.

The basic rules to follow and most common insects and diseas-es of garden mums with recommended treatments are listed below:

• Diagnose the problem first and select appropriate pesticide. • Always use labeled rate only.• Make sure these products are available for use and labeled for mums in your state.• Always try first any new chemical on a sample number of plants before treating your entire crop.• Rotate different pesticide classes to avoid resistance.

* All information contained here is general and based only on our experience with our varieties. This is meant only as a guide and we will accept no responsibility from following the advice within.

INSECT OR DISEASE RECOMMENDED TREATMENT

Aphids Marathon II, Safari, Flagship

Mites Avid, Floramite, Sanmite, Kontos, Akari, Pylon, TetraSan

Caterpillars Dipel, Conserve

Leafminer Citation, Avid, Safari, Pedestal, TriStar

Thrip Mesurol, Conserve, Avid, Pylon, Nemasys, Nemashield, Overture

Bacterial leaf spot Camelot, Kocide, Cease, Phyton 27

Pythium Subdue MAXX, Segway, Truban, Terrazole

Fusarium Madallion, Heritage, Chlorothalonil, Terraguard, Pageant

Rhizoctonia Medallion, Heritage, 3336

Phytophthora Aliette, Segway, Stature, Subdue Maxx

Rust Chlorothalonil, Heritage, Protect, Pageant, Strike, Dithane


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If we start something we see it through

• Do not pinch! • Pull black cloth (7pm to 8am) for 5 weeks starting 6.5 weeks prior to expected first color• Jasoda family requires minimum 13hrs of darkness untill cracking color to flower on 6.5 week schedule • Plant rooted cuttings deep so the bottom 2-3 leaves are covered with soil and the grow tip is leveled with the rim of the pot• Florel is not recommended for indoor production of Jasodas but if used for preventing premature budding discontinue at least 2 weeks prior to start of short days

GROW SCHEDULE FOR INDOOR BLACKOUT PROD. OF JASODA FAMILY AND OTHER BLACK STARS WITH SIMILAR RESPONSE TIME AND VIGOR:

THE CONCEPT

Shading is necessary to produce Belgian Mums® for July and August sales before the natural day season and it works by providing artificially short days to induce flowering. The re-sponse time will vary depending on variety and temperature. It is essential to provide at least 13 hours of darkness for the period of 4-5 weeks to achieve uniform flowering of Belgian Mums®. Above average night temperatures during extremely hot summers will slow bud development and delay flowering so the blackout must continue longer until visible color. Please refer to Black Stars listing in this catalog that represents fami-lies/groups best suitable for summer shading programs. Each Black Stars group consists of varieties with similar vigor, growth habit and response time.

HOW TO DO IT?

Black clothing could be done in a greenhouse or outside. In the first 2 weeks, when flower buds are triggered it is important to pull the black cloth every night. After the first 2 weeks you can skip one night in a week. In warm climates it is best to pull the black cloth late in the evening and leave it on until later in the morning to avoid trapping in excessive heat at night. The rule of thumb is to start black clothing when the plant has reached around 50% of the finish crop size.

WHAT TO USE?

For shading outside, we advise a woven material, so the wind and rain can move easily through it, but black plastic could be used successfully as well. The cloth can be laid on the top of the plants, without any support or you can make a simple frame mounted above the crop so the cloth can slide without touching the plants. Using a black cloth material that has too many holes or splits will result in uneven bud formation and decreased plant uniformity.

SIZE PPP

WEEKS FROM STICK TO ROOT IN PLUG TRAY

WEEKS OF LONG DAYS

AFTER PLANTING

RC

WEEKS OF SHORT DAYS

RESPONSE TIME

TOTAL GROW

TIME FROM RC

PLANT AT FINISH

HEIGHT (*) PINCH

4.5” (11cm) 1 2.5 1.5 6.5 8 6" 5" no pinch

4.5” (11cm) 1 direct stick 3 6.5 9.5 from URC 6" 5" no pinch

6” (15cm) 1 2.5 2.5 6.5 9 11" 6.5" no pinch

8” (20cm) 1 2.5 4.5 6.5 11 13.5" 9" no pinch

10” (25cm) 1 2.5 8.5 6.5 15 18" 11" no pinch

10” (25cm) 3 2.5 5.5 6.5 12 18" 11" no pinch

12” (30cm) 3 2.5 9.5 6.5 16 24" 14" no pinch

Belgian Mums®SUMMER SHADING

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Broker Address Phone / fax Mail / website

Ball Horticultural CompanyIllinois, US

622 Town RoadWest Chicago, IL 60185

T. 630-231-3600F. 800-234-0370

www.ballseed.com

BFG Supply Plant ConnectionOhio, US

14500 Kinsman RoadP.O. Box 479Burton, OH 44021

T. 614-419-2822F. 614-891-7302

[email protected]

Eason Horticultural Resources, Inc.Kentucky, US

939 Helen Ruth DriveFort Wright, KY 41017

T. 800-214-2221F. 859-578-2266

[email protected]

Express Seed companyOhio, US

51051 US Hwy 20Oberlin, OH 44074

T. 800-221-3838F. 440-774-2728

[email protected]

Fred C. Gloeckner & Co.New York, US

600 Mamaroneck Ave.Harrison, NY 10528

T. 800-345-3787F. 914-698-0848

[email protected]

Grimes HorticultureOhio, US

11335 Concord-Hambden RoadConcord, OH

T. 800-241-7333F. 440-352-1800

[email protected]

Jack Van Klaveren, Ltd. (JVK)Ontario, CANADA

1894 Seventh St.PO Box 910St. Catharines, ON L2R 6Z4

T. 800-665-1642F. 905-684-6260

[email protected]

Messick Co., LLCCalifornia, US

142 N. Central Ave.Campbell, CA 95008

T. 408-871-9816F. 408-871-9839

[email protected]

McHutchisonKentucky, US

64 Mountain View Blvd.Wayne, NJ 07470 USA

T. 800-943-2230F. 866-234-8884

[email protected]

Henry F. Michell’sPennsylvania, US

PO Box 60160King Prussia, PA 19406 USA

T. 800-422-4678F. 610-265-4208

www.michells.com

GriffinIllinois, US

4951 Indiana Avenue, Suite 100Lisle, IL 60532

T. 800-323-7253F. 630-969-6373

[email protected]

Vaughan’s HorticultureIllinois, US

40 Shuman Blvd, Suite 175Naperville, IL 60563

T. 855-864-3300F. 855-864-5790

[email protected]

ePlantsourceColorado, US

10955 Westmoor DriveWestminster, CO 80021

T. [email protected]

MorningStar Grower ServicesMichigan, US

26865 36th StGobles, MI

T. 269-655-5854F. 269-628-2823

[email protected]

BroKersPICK YOUR FAVORITE

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GEDIFLORA

Elien PietersManaging directorM. +32 478 68 34 [email protected]

Didier BeydtsAdm. coordinator US & CanadaT. [email protected]

Schierveldestraat 14B-8840 OostnieuwkerkeBelgium

T. +32 51 26 88 88F. +32 51 22 22 [email protected]

SALES AND TECHNICAL SUPPORT US AND CANADA

Bernard ChodylaT. [email protected]

Rene Den HoedT. +31 6 53 37 69 [email protected]

TO PLACE AN [email protected]

DESIGN & CONCEPTReclamebureau Plugwww.plug.be

Contact

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BELGIAN MUMS CATALOG US/CAD · CATALOG US/CAD. tabLe of coNtent Our history Today 6 7 ... By...

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