Belgian mobile app developers profile

Tanguy De Lestré@tdelestre

Market: Mobile broadband 15,7% S2 2012

Market situation: installed base/sales

• Smartphone installed base: 22% going to 34% in 2015• Tablet: 14% going to 24% in 2015(source: Belgacom intellligence survey)

• Smartphone sold 2011: 31% vs feature phones• Smartphone sold 2012 : 42% estimate vs feature

phones• Smarthphone sold 2013 : 55% estimate vs feature

phones(source: Agoria intelligence)

Survey results

Respondents to date: 57

Geographical distribution

Brussel-Bruxelles

AntwerpenVL Brabant/

LimburgNamur

Lux-em-

bourg

West Vlaanderen

Oost-Vlaanderen

Freelancer = top profile

as Hobbyist (less than 1 year experience)

at Boot strapped Start-up

as Freelancer

at (Mobile) Marketing Agency

at (Mobile) IT integrator

in in-house (corporate) IT development

at Media company

at Independant Software Vendor

Other

0 2 4 6 8 10 12 14 16 18

How do you make money?

I work as a freelancer on customer projects

28%

I’m not really making a living out of it, I just do

it as a hobby30%I aim at world domina-

tion with my cool app18%

Other25%

Challenges

I cannot c

hoose which

platform to

focu

s on.

I’m lo

oking for f

unding to bootst

rap my busin

ess

I have a hard

time balancing m

y day time job w

ith m

y hobby projects

My mobile

app gets litt

le discovery in

the app st

ores

I can't i

dentify the rig

ht busin

ess model

I don't fi

nd the rig

ht IT sk

illsOther

0

5

10

15

20

25

Revenue model

Work on com-misisoned app

Pay per download Freemium Advertising In App purchase0

5

10

15

20

25

30

35

Game9%

Productivity18%

Music4%

Navigation6%

Book and Magazine4%

Business14%

Utility21%

Education6%

Photography and Video

3%

Sociale Media6%

Security2%

Frameworks2%

Other4%

Type

APP distribution

App store or APP centersOwn websiteTelco operatorAgregatorPre-loaded OEM on handset

Role of mobile operator?

mobile data providermobile voice providerpayment providerAPI providerLeave developers aloneProviding support

Which APP Store?

Platforms

Java

Android IOS

HTML5

Blackberry

W Phone

Flash

ChromeKindle QT

Other

Face

book0

10

20

30

40

50

60

Do not useAbandonIntent to useUsing

Devices

Smartphone; 43

Feature phone; 1Tablet; 35

TV set top box; 6

E-book; 1

PC netbook; 11

Game console; 3Other; 6

Thank you!