Belema Papamie & Co

Focusing Your Organisaton’s Communication Using Tools Professionals Use

Belema Papamie & Co

Advocacy is

Making your case

Driving home your point

Promoting your cause

Setting your agenda

Media advocacy is advocacy using mass communication tools

Belema Papamie & Co

The desired end product of your media advocacy is influence for your organization in your target circles or spheres

Social circles

Policy-making spheres

Belema Papamie & Co

Planning Media Advocacy

2 reliable planning approaches used by professionals

1. The GOTME Approach

2. The SOSTAC Approach

Belema Papamie & Co

The GOTME Approach

Goal – must be specific, measurable and time-targeted (SMART goal)

Objectives – specific sub-goals

Target Audiences – primary, secondary and tertiary target groups

Message – (a) the clear statement (b) the value dimension (c) the policy solution

Evaluation – Did the issue get on the media agenda? Did the issue get framed from the policy perspective? Did the media coverage advance the message?

Belema Papamie & Co

The SOSTAC Approach

Situation Analysis – where are we now?

Objective – where do we want to get to?

Strategy – how do we get there? (the big picture, the broad view)

Tactics – what tools do we use to implement the strategy? (the details)

Actions – who is going to do what and when? (detailed action plan for each tool)

Control – how do we track our progress and know when we have achieved our goals?

Belema Papamie & Co

Media Advocacy 102 is for next semester, please!