BEKO PBL 2011/12

THE SEASON OF SOCIAL MEDIA SUCCESS

NEW WAY TO COMMUNICATE

MULTIPLE PLATFORMS

PBL is represented on all popular social platforms – Vkontakte, Facebook, Twitter and YouTube

Joint audience is 11 000 fans

That is 190% growth trough the season from October 2011 to May 2012

WEBSITE INTEGRATION

Up to 10% of website traffic came via social mediaSocial media audience were more active on the website than the average website user

PBL CLUBS TURN SOCIAL

2011/12 League Charter stated all clubs should employ a social media manager to promote club activities on social platforms

It happened for the first time in Russian sports market and gave a good boost to mastering new media by other leagues and sports

VKONTAKTE

Largest Russian-speaking social networkOfficial partnership statusOver 9000 fansUp to 2000 unique page users dailyDiscussions and contestsSponsorship activation

YOUTUBE

Official partnership statusLive streaming and highlights800 000 video views

FACEBOOK

Reaching basketball fans from all over the worldLive-chatting with playersVoting, discussions and giveaways

TWITTER

Fast news from league, clubs and tweeting playersLivescoring from most important gamesMaking hashtag popular among fans and media

Twitter hashtag goes live

SPONSORSHIPACTIVATION

BEKO “Basketball CleanUp”

Fans were asked to go out after the snow has gone and get their local basketball ground clean and ready to play at

BEKO presented laundry machine for the best cleanup video as well as smaller prizes for all who took part in the initiative

BEKO “I’m not a noob” contest

Fans presented their best pictures playing basketball

Vkontakte users voted best three photos

BEKO and League representatives defined the winner

BEKO “Basket - toast”

Fans posted pictures of basketball-themed food

Vkontakte users voted the tastiest one

BEKO provided a toaster for the best chef

Spalding “Halloween”

Basket ball looks a lot like pumpkin

So we teamed up with Spalding to engage fans in celebration of Halloween in a basketball style

Best holiday creation received prizes from Spalding

Spalding “Flashmob”

All fans wish they has a ball signed by their favorite player

Spalding gave away one ball per game-week to a random fan, who changed their avatar for a Spalding ball

Up to 100 fans took part in the flashmob each week

Ask Spalding

Fans could find out everything they wanted about the official ball supplier of the League

Users posted their questions to brand representative to get a chance to win Spalding NBA ball

THANK YOU!

got questions?tweet to @fladdermus_a