Being social what museums need to understand for the future
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Transcript of Being social what museums need to understand for the future
Being Social:What Museums Need to Understand for the FutureOriginal article in Museum-iD Magazineby Adam Reed Rozan, Director of Audience Engagement.
at the Worcester Art Museum. Summarized by Museum Hack
The new for museums will be a
constant sense of exploration in gaming, social media, and communications.
Most adults are not interested in looking contemplatively at art. They want to be active, loud, and visibly engaged.
Museums have adopted the same mission: to transform once-hushed spacesinto vibrant cultural centers.
Museums require new thinking...towards audiences, collections, experience,
and the basic role of the institution.
“The Business of Being Social: What Museums Need to
Understand for the Future” Original article written by
Adam Reed Rozan, Director of Audience
Engagement, Worcester Art Museum
Twitter: @adamrozan
Summarized by Museum Hack About, Company News, @MuseumHack on Twitter
Contact us at [email protected]
Twitter: @MuseumID