BEING PUBLISHER
Transcript of BEING PUBLISHER
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PUBLISHER.BEING
Rami Saad
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CONTENT
AD
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BRANDS.PUBLISHERS TODAY ARE
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TheBrand Equity
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Source: Nielsen/ inPowered MediaLab study, Jan 2014
PEOPLE RELY ON
TRUSTED CONTENTTO MAKE PURCHASE DECISIONS
TODAY 5 XMORE THAN 5 YEARS AGO
5 years ago Today
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THEY’RE LEARNING TO TRUST
THE SOURCENOT
THE PLATFORM
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APPS
MEDIA TODAY LIVES ACROSS DEVICESPLATFORMS
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HERE’S AN EXAMPLE
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7 of the top 10 most powerfulentertainers in the Arab world
5 of the top 10 most followed Arab women on twitter
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17 million avg monthly unique viewers
1.1 billion page views
420 million
unique viewers
media views
5 million
20 million
VOD MBC TV Websites Mobile Apps Social Media
THE MBC ECOSYSTEM
downloads
197 millionfans, follower, subscribers
120 MILLION TV VIEWERS ACROSS MENA
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SOCIALMASTERY
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PEOPLE TALK ABOUT TV CONTENT, A LOT.
18M
45M
59M
14M
29M
34M
2012
2013
2014
Source: Topsy, Talkwalker
Facebook + Twitter conversations around TV content:
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PEOPLE TALK ABOUT TV CONTENT, A LOT.
18M
45M
59M
14M
29M
34M
2012
2013
2014
Source: Topsy, Talkwalker
Facebook + Twitter conversations around TV content:
51% OF ALL
CONVERSATIONS
ABOUT MBC CONTENT
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MBC IS SERIOUS ABOUT SOCIAL.
197 MILLIONfans, follower, subscribers
125 M
28 M
11 M
7 M
527 M
45 M
14 M
10 M
12 M
Number 1 media Youtube channel in MENA with 2.6 billion views social footprint
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EXTENDINGTHE VIEWING EXPERIENCE
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REWARDINGTHEIR WORK AND THEIR APPRECIATION
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GIVING THEM A SENSE OF OWNERSHIP AND LISTENING TO THEIR CHOICES
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SOCIAL INFLUENCERS TURNED LARGE SCALE MENA CELEBRITIES
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INSIGHTEXPRESS
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DMS A TREASURE OF DATA
UNIQUE DEVICES
PER MONTH
IMPRESSIONS SERVED PER MONTH
CAMPAIGNS
PER DAY
CAMPAIGNS
IN 2014100 MILLION
3 BILLION
3,482
15
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3-4am
4-5am
5-6am
6-7am
7-8am
8-9am
9-10am
10-11am
11-12am
12-1pm
1-2pm
2-3pm
3-4pm
4-5pm
5-6pm
6-7pm
7-8pm
8-9pm
9-10pm
10-11pm
11-12pm
12-1am
1-2am
2-3am
Radio Consumption Vs Anghami Active Users
UAE
Anghami
Source: Ipsos RDM study – UAE ratings 2014 – Anghami Active users 2014
HERE’S HOW PEOPLE LISTEN TO MUSIC
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USERS CONSUME ON AVERAGE
26 MIN OF SHAHID CONTENT ON DESKTOP
MOBILE >
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MOBILE DOESN’T ALWAYS MEAN SHORT FORM:
26 MIN
DESKTOP
30 MINMOBILE
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PEOPLE PAY LOTS OF ATTENTION TO IMAGES
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24%
1 IN 4 USERS CURIOUS
ABOUT THE PIN
PEOPLE PAY LOTS OF ATTENTION TO IMAGES
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2.9%
ENGAGED WITH THE
AD EXPERIENCE
PEOPLE PAY LOTS OF ATTENTION TO IMAGES
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HOW SUCCESS IS MEASURED TODAY
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DE-CODING FACIAL EXPRESSIONS
Using a mix of 2D and 3D modelling to measure emotions.
Compensates for adverse lighting conditions and occlusions.
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SPIKES IN HAPPINESS AND ENGAGEMENT
CORREALTE TO MESSI & GOOD AUDIO
This is how the video performed on a second-
by-second basis.
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IF I WAS AGENCY OR CLIENT AGAIN
PARTNER MORE FOR CONTENT
USE PUBLISHER TO AMPLIFY
QUESTION SUCCESS MEASUREMENT
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Compelling device agnostic creative
experiences
Activate campaigns with programmatic precision
Profile your audience, increase relevance & decrease wastage
Communicate with content people
want to consume
Dream a little
DMS. REIMAGINED.