PITCHING, DARWINISM AND HUMAN NATURE | Lionel Gadoury R.G.D.

Being creativeis a lot like...

SEX

“ When you’re not actively doing it, you’re resting from having done it. And thinking about doing it again.”

The Problem With Living A Creative Life / Alex Lickerman, M.D.

http://www.psychologytoday.com/

SEX

For many, pitching new creative is irresistible. The invitation to “do battle” can be intoxicating.

Illustraton: http://projectm-online.com/leading-thoughts/avoiding-the-sirens-song

2AGENTEN, Berlin

Unfortunately, like any addiction, this too can have unintended consequences and can

cause harm.The Problem With Living A Creative Life / Alex Lickerman, M.D.

http://www.psychologytoday.com/

Illustraton: http://projectm-online.com/leading-thoughts/avoiding-the-sirens-song

2AGENTEN, Berlin

Learning from the butcher, the baker, the candlestick maker...

Taste tests Test drives Trials

* FREE WORKS FOR COMMODITY PRODUCTS

FREE DOES NOT APPLY TO PROFESSIONAL SERVICES

FREE*

Professionalsget paid

Why buy acow if youget milk for free?Great creative takes work.Great creative values processes.Great creative is collaborative.Great creative deserves payment.

Jessica Hische

www.shouldiworkforfree.com

Should I work for free?

NO!SPECwww.no-spec.com

1. Routine exploitation (wasted time and resources)

2. Undervalues the need and benefit of consultative processes

3. Poor value (disconnect from proper dialogue with client)

4. Leads to negative competitive practices (crowd sourcing)

5. Randomness (less bad, cheapest, compromised quality)

6. Can lead to infringement of intellectual property rights

7. Undermines progress towards achieving professional recognition on par with non-creative sectors

How is spec work harmful?

Spec work is condemned as a harmful practice by responsible designers and design organizations around the world, including:

www.RGD.cawww.no-spec.com

What’s upwith RGD?• Advocacy•Professional development•Government recognized certification of graphic designers

www.RGD.ca