Bei 10

Academia de Studii Economice

Management functions

Sorin Anagnoste, PhD

Academia de Studii Economice | 1

Syllabus for FBE

1. Introduction

2. External environment of an organization and its stakeholders

3. Types of organizations

4. Steps for setting up a company

5. Organizational structures (AT Kearney presentation)

6. Branding (guest speaker – Paul Markovits)

7. Marketing

8. Human resource department

9. Sales department (AT Kearney presentation)

10. Management functions - today

11. Production, acquisition and logistics (AT Kearney – 10th of December 2013)

12. Accounting, finance and investments

13. Controlling function within an organization Other departments

14. Exam recap

Academia de Studii Economice |

Learning objectives

2

• To define the four basic management functions

• Explain the purpose of a mission statement

• Outline the tasks involved in the strategic planning process

• Discuss the benefits of SWOT analysis

• Identify and explain important types of managerial skills

• Summarize the six steps involved in the decision-making process


2. Organizing

3. Leading 4. Controlling

1. Planning

The four basic functions of management are:


Managers play a number of roles that fall in 3 main categories:

▪ Managers perform

ceremonial obligations;

▪ Managers provide

leadership to employees;

▪ Managers act as a

liaison to groups and

individuals

▪ Managers spend a fair

amount of time gathering

information and delevering it

to employees, customers,

suppliers and other

stakeholders;

▪ Managers use the

information they gather to

encourage innovation

▪ Managers decide how the

organizational resources

will be used to meet

planned objectives

1. Interpersonal roles 2. Informational roles

3. Decisional rules


▪ Strategic plans outline the firm’s low-range (2-5 years) organizational goals and actions

▪ Develop a clear vision

▪ Translate the vision into a meaningful mission

▪ Assess the company’s SWOT

▪ Develop forecast

▪ Analyse the competition (a company can gain competitive edge through one or more of 3

strategies: Differentiation, Cost leadership, Focus etc)

▪ Establish company goals and objectives

▪ Develop action plans (i.e. Crisis management)

1. The Planning function

Steps:


Organizing is the process of….

2. The Organizing function


There are 3 levels of corporate hierarchy

7

Top managers

Middle managers

First-line managers

i.e. President, CEO, VP

i.e. Supervisor,

department heard

Controller, marketing

manager, sales

manager


3. The Leading function

Leading is the process of….


The characteristics of a high EQ include

Self-awareness

Self-regulation

Motivation

Empathy

Social skills


4. The Controlling function

Controlling means…


Management skills

1. Interpersonal skills

2. Technical, Administrative and conceptual skills

3. Decision-making skills:

Recognize and define

the situation

Identify options

Analyze options

Monitor and evaluate the

results

Implement the decision

Select the best option


Questions

1. What is forecasting and how is related to planning function?

2. Why are interpersonal skills important to managers at all levels?

3. When an organization learns about a threat a threat that could place the

safety of its workers or its customers at risk, is management obligated to

immediately inform these parties of the threat? Explain your answer.

4. How can you develop long-term goals?


Easter in Vatican

13


A social network for dogs


Huawei overtakes LG in smartphone market share during

Q3


A snapshot of one minute on the internet (2012 vs 2013)


Thank you

Bei 10

Business

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