Behind the Scenes with YouTubers:How Their Channels are Impacting

Current & Future College Students

NASPA 2013 Western Regional Conference

Mike Tompkins @mike_tompkinsMary Doodles @marydoodlesEpicLLOYD @theepiclloyd

Facilitator

• Josie Ahlquist

@josieahlquist

California Lutheran

University

BTS Producer

• Grace Bagunu

@gracebagunu

University of San Diego

YouTuber Panelist

Teens & College Student Use

• “Teens dominant demographic through

viewership, comments, rating and other

feedback mechanisms” (Chau, 2010).

• College men were more likely than women to

watch (Haridakis & Hanson 2009).

• More entertaining than TV (Chau, 2011).

• Entertainment, information-seeking, co-viewing

and social interaction (Haridakis & Hanson 2009).

YouTube Research

YouTube Research

Community Building

• Active Participatory Culture.

• Fostered & Grown by Content Sharing:

• Power to the Community Members

• Feeling of Belonging

• Identification with Channel (Chau, 2011).

YouTube Research

Social Connection

• Enhance social circles and social interactions

(Haridakis and Hanson, 2009).

• Better described as a social networking site

than a video network (Lange, 2008).

• Sweeney (2009) found that users on YouTube

were able to create a network identity.

Educational Use• Heavily used by Faculty in teaching (80%) (Tinti-

Kane, H. 2013, p 2).

• Used for illustrating concepts (Roodt & Peier,

2011)

• Got students attention (71%)

• Agreed classroom use was successful (50%)

• Wanted it in future classes (65%)

• Teachers must educate students on how to

seek information through YouTube. This will

develop them into lifelong learners (Cayari,

2011).

@theepiclloyd

• Emcee and Comedian

• 8 million subscribers on Epic Rap Battles of

History channel

• ERB videos have been viewed 1.5 Billion times

• #11 Page on YouTube

• 400,000 subscribers on EpicLLOYD page• Popular ‘Dis Raps for Hire’ series

• A Capella Musician

• 1 Million Subscribers

• 64 Videos, totaling 157,545,132 views

• Last summer toured with the Jonas Brothers

• Collaborations include Timbaland & Karmin

• Recently part of a sponsorship with Pepsi

@Mike_Tompkins

Demographics

@MaryDoodles

• “Makes things and stuff”

• Has collaborated with Disney & countless YouTube artists

• 114 uploads with 12,015,518 views

• 141,965 subscribers

• Sells works on Deviant Art

Google+ Hangout Time!!

@marydoodles

@mike_tompkins

@theepiclloyd

Use #NASPAWRC

YouTube & YouTubers can teach

Educators:

• Effective practices for those that want to use and

create YouTube content in their classrooms/programs.

• Further understanding of student technology trends.

• Insight into student interests (what’s popular).

• Teens and young adults struggles, as shared with the

YouTube artist.

• Online community building behavior.

• Social media communication and marketing methods.

“YouTube is an art medium; a technology which allows listeners

to become singers, watchers to

become actors and consumers to

become producers creating new

original works and supplementing

existing ones. It allows everyone

to have a voice that can be

heard and face that can be seen" (Cayari, 2011, p. 24).

References

Berk, R. A. (2009). Multimedia teaching with video clips: TV, movies, YouTube, mtvU in the college classroom. International Journal of Technology in Teaching and Learning, 5(1), 1-21.

Cayari, C. (2011). The youtube effect: how youtube has provided new ways to consume, create, and share music. International Journal of Education & The Arts, 12(6),

1-28.

Chau, C. (2010). YouTube as a participatory culture. New Directions for Youth Development, 128, 65-74.

Haridakis, P. & Hanson, G. (2009). Social interaction and co-viewing with YouTube: blending mass communication reception and social connection. Journal of Broadcasting & Electronic Media, 53(2), 317-335.

Niess, M. L., & Walker, J. M. (2009). This rock ‘n’ roll video teaches math. Learning and leading with technology, 36(8), 36-37.

Tinti-Kane, H. (April 2013). Overcoming hurdles to social media in education. EDUCAUSE review online, founding at http://www.educause.edu/overcoming-hurdles-social-media-

education

Roodt, S. & Peier, D. (2013). Using YouTube in the classroom for the net generation of students. Issues in Informing Science and Information Technology, 10, 473-487.

Sweeny, R. W. (2009). There’s no ‘I’ in YouTube: social media networked identity and art education. International Journal of Education Through Art, 5(2/3), 201-212.