Behind General Mills' Social Media Strategy
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Transcript of Behind General Mills' Social Media Strategy
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*Does not include $1.2 billion of joint venture sales
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2009
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NOW
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Candidates
Competitive Advantage
Messaging
Communication Plan
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Goal Bring Culture To Life Aggregate All
Communications Promote Events & Jobs
Build Relationship Source Candidates
Success Measures
Tweets/Retweets Followers # Mentions
Videos Viewed Subscribers
Comments Conversations Conversions
Imagination
Strategy Trends Design
Daily Management Content Creation
Reporting
Strategy Trends Design
Daily Management Reporting
Strategy Trends
Content Starters
General Mills Super Users
Partner Support Promotion Of Site
Content Creation Promotion Of Site
Design Daily Management Content Creation
Reporting
Launch Mid Dec Early Dec Ongoing
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As you know, I work for General Mills….
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http://www.facebook.com/ generalmillscareers
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http://twitter.com/ genmillscareers
http://youtube.com/user/ GeneralMillsCareers
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http://linkedin.com/company/ general-mills/careers
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LEVERAGE BRANDS
ENGAGEMENT
INSPIRE APPLICATION: EMPLOYER OF CHOICE
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Engagement – GMI or Industry information Inspire Applications Leverage Brands
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