Behavior Watersheds
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Transcript of Behavior Watersheds
Behavior Watersheds
Susan Mazur-Stommen, Indicia ConsultingKate Farley, Indicia Consulting/Yale
University
Examining the Geospatial Distribution and Impact of Behavior Change Programs
Energy Efficiency: Why do Utilities Care?
• “Throughput incentive” • Energy Efficiency Resource Standards• Clean Power Plan• Behavior programs as the low-
hanging fruit
Behavior Programs
Cognition
CommunicationGeneral Billboards, TV/radio ads, print ads, etc.
Targeted Bill inserts, direct mail, etc.
Social Media Facebook, Twitter, blogs, etc.
Education & TrainingSchools
Companies or Institutions
Calculus
FeedbackReal-time
Asynchronous
Games Competitions, challenges, lotteries
Incentives Cash, rebates, subsidies
Home energy audits
Installation Direct install, DIY
Social
Human Scale
Community-based social marketing
Eco-teams
Peer championsOnline Forums
Gifts
Methodology• QGIS: Open-source GIS software• Data collected from a variety of
sources, often hand-digitized• Geographic focus on the Northeast
and Pacific Northwest• Behavior program counts come from
our 2013 Field Guide to Utility-Run Behavior Programs
Electric Utilities offering Behavior Programs
Northeast Pacific Northwest
Overlap Between Gas and Electric Behavior Programs
Northeast Pacific Northwest
Compassion FatigueNo programs
Some programs chosen at random
One well-chosen
program
Stacked programs selected
strategically
<<
<
Conclusion• There is significant spatial overlap in
utility-based behavior programs• Utility program implementers should
take into account existing behavior programs in the area