1.AE 492 SeminarPresented byTeerapong Khompaengyot Tuesday, March 2, 2010

2. ! The study of social networking: aquantitative and qualitative researchreport into SWOT analysis towardbehavior and use Tuesday, March 2, 2010 3. Rationale-The nature of human-communities, families, settlements, religion, organization-virtual community-media and transaction-high competitive in business-latest information Tuesday, March 2, 2010 4. Objectives Tuesday, March 2, 2010 5. Signicance of Problem-opportunities-experience-Cyber world-propagating-people Tuesday, March 2, 2010 6. Scope and Limitation Tuesday, March 2, 2010 7. Target groupsInvestorTeam operator male and FemaleSNTuesday, March 2, 2010 8. Denition-Social Network -E-marketing -Blog Tuesday, March 2, 2010 9. Tuesday, March 2, 2010 10. Tuesday, March 2, 2010 11. Tuesday, March 2, 2010 12. Tuesday, March 2, 2010 13. Tuesday, March 2, 2010 14. Tuesday, March 2, 2010 15. Theories Principle Tuesday, March 2, 2010 16. Red & Blue Ocean Tuesday, March 2, 2010 17. Michael Porter , who found BO. theoryTuesday, March 2, 2010 18. W. Chan Kim and His wife whofound RO. Theory Tuesday, March 2, 2010 19. -Opportunity for highly protable growth-BO. from RO.-resultstrategic position Tuesday, March 2, 2010 20. Consumers Behavior(Kotler) Tuesday, March 2, 2010 21. -6Ws and 1H; who, what , why, who,when, where, how -7Os; occupation, object, objectives,organization, occasions, outlets, andoperation Tuesday, March 2, 2010 22. Marketing Mix (7ps)(Lovelock and Patterson) Tuesday, March 2, 2010 23. SWOT Analysis (QuickMBA) Tuesday, March 2, 2010 24. Methodology-Subject-Instrument-Data collecting -Data analysis Tuesday, March 2, 2010 25. Subject Tuesday, March 2, 2010 26. Target groups (200) InvestorTeam operator male and Female SNTuesday, March 2, 2010 27. Instrument Tuesday, March 2, 2010 28. General info./ QuestionnaireDemography Customer behavior Tuesday, March 2, 2010 29. Data Collection Tuesday, March 2, 2010 30. -Primary Data-Secondary Data Tuesday, March 2, 2010 31. Data Analysis Tuesday, March 2, 2010 32. CCDAS Scale An interval ofLevel of importantaverage 3.00-4.00 High 2.00-2.99 Moderate 1.00-1.99 Fairly 0.00-0.99 PoorLevel of importantScore Never 1 Rarely2 Fairly often3 Nearly Always 4Tuesday, March 2, 2010 33. Results Tuesday, March 2, 2010 34. General Information Tuesday, March 2, 2010 35. Genders 38%Male Female 62% Tuesday, March 2, 2010 36. Ages2% 3%16%10 - 20 21 - 40 41 - 60 61 + 79% Tuesday, March 2, 2010 37. Socio-economic status10% 14%5% 150 - 300 $ (5,000 - 10,000 Baht) 301 - 750 $ (10,000 - 25,000 Baht) 16% 751 - 1,500 $ (25,001 - 50,000 Baht) 1,501 - 2,200 $ (50,001 - 75,000 Baht) 2,201 - 3,0000 $ (75,001 - 100,000 Baht) 24% 3,001 $ + (100,000 Baht +)31% Tuesday, March 2, 2010 38. Occupations8% 11% 81%Business owner Team operator of social networking website Other Tuesday, March 2, 2010 39. Nationalities 1%5% 6% 1%3% North America Europe Australia and Oceania South America Asia Africa 84% Tuesday, March 2, 2010 40. Customer Behavior Tuesday, March 2, 2010 41. Tools in SN use 1%27% PC MAC35% Laptop SmartphoneOther 29%8% Tuesday, March 2, 2010 42. SN Sites 200 150 10050 0Facebook Twitter YouTube MySpaceHi5Friendster Blogger.com Flikr Bebo Multiply Windows LiveGoogle Buzz Other Quantities Percentage Tuesday, March 2, 2010 43. Periods of time to have usedsocial networking websites3% 9%Less than a month10% 1 - 6 months42%6 month to years1 - 2 years2 - 3 years22% 3 years over14% Tuesday, March 2, 2010 44. The frequency in usingsocial networking21% 42%1 - 4 hrs5 - 8 hrs9 - 12 hrs 23%13 hrs +14%Tuesday, March 2, 2010 45. The frequency in usingsocial networking 6%13%0 - 10 hrs11 - 20 hrs 21 - 30 hrs 31 - 40 hrs 41 hrs +55%14% 12%Tuesday, March 2, 2010 46. The duration in usingsocial networking 12%1.00 - 6.00AM35% 6.01 - 12.00AM18% 12.01 - 18.00PM18.01 - 24.00PM 35%Tuesday, March 2, 2010 47. The amount of connection(friends) in usingsocial networking websites5% 8%Less than 10 10 - 4911% 50 - 99100 - 200201 +56% 20% Tuesday, March 2, 2010 48. The amount of communities / groups in using social networking15% 6%10% 69%None 1 - 1011 - 20 21 - 50 Tuesday, March 2, 2010 49. The frequency in logging on withsocial networking websites2%4%5%Im regularly logged on20%Several times a day Once in few days Once a week Occasionally 69% Tuesday, March 2, 2010 50. Type of people who speak onsocial networking websitesGroups of people Mean STD. Level Close friends3.470.88767754High Co-workers 3.190.937172053 High Family 2.511.215436725 Moderate Friends3.420.752616875 High People that live far 2.381.105309252 ModerateawayStrangers / people 1.770.960056531 Fairlyyou do not alreadyknowTotal2.770.170525465 Moderate Tuesday, March 2, 2010 51. The reason why people do notuse social networking websites 1%13% To serve the Internet 3%I am not interested in joining social networking sites I joined it once but i dont enjoy doing it Its against my religion 17% I dont know to join the social networking sites 53% Other13% Tuesday, March 2, 2010 52. The reason in social networking websitesuse 0% 5% 8%Find some information 4% Get opinions 4%7% Entertain yourself 4% Socialize8%Stay up-to-date with friend's life6%Share your experience 5% Communicate with family and friends 8% Because it is convenient than Phone/ Email 6% Share Videos/ Pictures6%Make new friends 6% Relationship 6% Keep up-to-date with social events6% 5% 6%Friends use the siteEase to registerEase to registerCan edit privacy settingsdo the businessOther Tuesday, March 2, 2010 53. Conclusion & Suggestion-result of the study Tuesday, March 2, 2010 54. who Why -21-40 when friends 12.00PM - 12.00 AMAsia groupsInvestor regularly on25001 - 50000who What 7Ws 1Hclose friendPCFriends overFB200 3YR1-10 Groups 13 hrs +/day41 hrs + / week where How Social networkentertainopinion informationTuesday, March 2, 2010 55. SW -spread widely -Ignorance in SN-friends / groups -just serve the -no feeInternetSWOT of SNO T-hard to use-info. -not fulll the - -entertain customer need-opinion-transaction -response Tuesday, March 2, 2010 56. Thank you Tuesday, March 2, 2010