Beginners Photography eBook
-
Author
latitude-digital-marketing -
Category
Art & Photos
-
view
196 -
download
3
Embed Size (px)
Transcript of Beginners Photography eBook
-
1www.latitudegroup.com
S N A P S H O TThinkWorks
A BEGINNERS guide to
photography
-
2www.latitudegroup.com
Share this ebook!
Introduction 3Choosingacamera 4 Phonecameras 7 Compactcameras 8 Bridgecameras 9 DSLRcameras 10 Contextmatters 11 Differenttypesoflens 14Aquickguidetocameramodesandfunctions 15 Exposure 16 Exposuretriangle 17 Definitions 18 Cameramodes 21Tipsforbettermobilephotography 23 CommonIssues 24 Makingthemostoflight 25 Othercreativeideas 26Contactus 27
Contents
EmmaRoseGraphicDesigner
Latitude Digital Marketing
Author
-
3www.latitudegroup.com
Share this ebook!
IntroductionDidyouknowthatthemajorityofLatitudebrandingcontainsphotographyfromstaffmembers?WetookthisdecisiontoavoidtheoftenclichdstockphotographythatissoprominentinB2Bmarketing.Itwasourwayofstandingoutfromthecrowdandlettingsomeofourpersonalityandcreativityshinethrough.
Ifyouarethinkingofgoingasimilardirection,oryouneedsomestrikingimageryforyourcontent/socialmediamarketingitcouldbeagoodtimetobrushupthosephotographyskills!Weveputtogetherthisebooktohelpgetyoustarted.
Happysnapping!
-
4www.latitudegroup.com
Share this ebook!
Choosing a cameraBeforeyoustartsnappingawayyoullneedtochooseacamera.Thefollowingsectionwillgiveyouabasicoverviewofthesortsofcamerasavailableandtheprosandconsofeach.
-
5www.latitudegroup.com
Share this ebook!
A photographer went to a socialite party in New York. As he entered the front door, the host said I love your
pictures - theyre wonderful; you must have a fantastic camera. He said nothing until dinner was finished,
then; That was a wonderful dinner; you must have a terrific stove.
-SamHaskins-
-
6www.latitudegroup.com
Share this ebook!
Phone Compact
PriceRange:50-200
PriceRange:100-300
PriceRange:250-4,000
PriceRange:Dependsonyourcontract
Bridge SLR
Everyone
Beginners Beginners Beginners
Hobbyists Hobbyists Hobbyists
Professionals
Everyone Everyone Everyone
There are four main types of digital camera**Actually-therearemore,butforthepurposesofamateurphotography,theresaboutfour:
Choosingtherightcameradependsonskilllevel,budgetandwhatyoullbeusingthephotosfor.
-
7www.latitudegroup.com
Share this ebook!
LightweightInbuiltflashUpto16 megapixels
Photographyappssuchasinstagram
iPhoneSamsungGalaxySNokiaLumiaHTCOne LG G2
Youvenearlyalwaysgotitwithyou
Youcangetinbuiltappstopostprocessyourphotos
Transfertosocialmediaoutlets/emailsetcatthetouchofabutton
Thereareexternalboltonsyoucanbuytoenhancethem
Portraits Landscapes StillLife
Theydontcopewellwithlowlightconditions
Youdonthavealotofcontrolsovermanysettingswhichlimitsyourcreativityorexperimentation
Photosarentasgoodqualityasothercamerascanproduce
Typesofphotosyoucantake
Pros Cons
GeneralSpecs
Examples
3 6
Phone CamerasFactSheet
TakenonaniPhone
-
8www.latitudegroup.com
Share this ebook!
LightweightInbuiltflashUpto16 megapixels
Inbuiltsettingsandfeatures
PanasonicLumixDMCNikonCOOLPIXKodakeasyshareSamsungSmartCameraCanonPowershot
Smallandlightweightforcarryingaround
Inbuiltsettingssuchasfacerecognitionandredeyeremoval
Easytouse
Portraits Landscapes StillLife
Theydontcopewellwithlowlightconditions
ThelensqualityisntasgoodasSLRlenseswhichproducesaflatterlookingimage
Youdontgainahugeamountovermostsmartphonesnowadays
Typesofphotosyoucantake
Pros Cons
GeneralSpecs
Examples
3 6
Compact CamerasFactSheet
-
9www.latitudegroup.com
Share this ebook!
InbuiltflashUpto20 megapixels
Inbuiltsettingsandfeatures
PentaxX5FujifilmFinePixSonyCyber-shotGEX400HiatchiBridge
GreatforenthusiaststhatarentquitereadyforanSLR
Morecontroloversettingsthanphonesandcompacts
Theyproducegreat qualityimages
Portraits Landscapes StillLife Sports/Action
TheycanbethesamepriceassomeentrylevelDSLRs
Cantchangethelens
Typesofphotosyoucantake
Pros Cons
GeneralSpecs
Examples
3 6
Bridge CamerasFactSheet
-
10www.latitudegroup.com
Share this ebook!
Upto30 megapixels
ChangeableLens
CanonEOS1100DCanonEOS5DNikonD3200SonyA7
Extremelyversatileandcanbeusedformanydifferenttypesofphotography
Professionalqualityimages
Canbeadaptedbyadditionalkit-forexamplelensesandflashes
Portraits Landscapes StillLife Sports/Action Macro Nature
Theycanbeexpensive
Theyareheavy
Typesofphotosyoucantake
Pros Cons
GeneralSpecs
Examples
3 6
DSLR CamerasFactSheet
-
11www.latitudegroup.com
Share this ebook!
Portraits Landscapes StillLife
Sports/Action Macro Nature
Context MattersAskyourselfwhatkindofpicturesdoIwanttotake?.Somecamerashandlecertaintypesofphotobetterthanothers.Herearethemaincategories.
-
12www.latitudegroup.com
Share this ebook!
Context MattersWherethephotoswillbeusedwillalsoplayakeypartinselectingtherightcameraforthejobtoo.Forexamplephotosyouaretakingforblogswontneedtobeashighqualityaslargefineartprintsyouintendtosell.
SocialMedia
Print/Books
Blogs
Sellthemformoney
-
13www.latitudegroup.com
Share this ebook!
Landscapes Phone
SLRwithzoomlens
+
+
=
=Nature
SocialMedia
Sellthemformoney
Context MattersUsingthecamerafactsheets,youcanworkoutwhatthebestcamerawouldbe.Forbeginners,itsoftenbesttostartwithacameraphoneorabridgecameraandworkuptoaDSLR.Ifyouwanttosellyourphotos,orusetheminaprofessionalsettingabridgecameraorDSLRisadvisedbecauseyouwillachievehigherresolutionphotoswithawiderangeoftonesandrichercolours.
-
14www.latitudegroup.com
Share this ebook!
Different types of lensLensesaremeasuredinmm.Thelowerthenumber,thewidertheangle willbe.Forexample,withan18mmlensyoucouldstandquiteclosetoasomethingbutstillgetalargeamountintheframeofthephoto-similartoyourperipheralvision.Thehigherthenumberthemorenarrowyourviewwillbe-butthefurtherawayyoucansee.Forexampleifyouweretakingapictureofabirdonatree20ftawayitwouldbebesttousea 200-300mmlens,likeatelescope.
WideAngle
SpecialEffectsLenses
50-70mm 100-400mmNormal
TiltShift FishEye
Telephoto18-50mm
-
15www.latitudegroup.com
Share this ebook!
A Quick Guide to Camera Modes &
Functions
-
16www.latitudegroup.com
Share this ebook!
EXPOSURECorrectexposuremaybedefinedasanexposurethatachievestheeffect
thephotographerintended
Exposureistheculminationofallthesettingsaphotographerusestotakeaphotograph.Thetermcomesfromfilmcameras,forexamplewhenyoutookaphotoyouwouldexposethefilmtolight,andthatwouldallowyoutocreateanimageonthefilm.Theamountoflightyouletintothecamera,thelengthoftimeyouexposethefilmandthetypeoffilmyouusewouldallhaveaneffectonhowthefinishedphotowouldlook.Settingsondigitalcamerasworkinalmostthesameway,howeveryougetinstantresultssoyoucanimproveyourphotographyquicker.
-
17www.latitudegroup.com
Share this ebook!
EXPOSURETRIANGLEShutterSpeed
ISOAperture
Youmayhearpeopletalkabouttheexposuretriangle,these(shutterspeed,apertureandISO)arethethreemainfactorsthatphotographersusetotakeaphoto.Itisattheintersectionofthesethreeelementsthatanimagesexposureisworkedout.Overthenextchapter,Iwillexplainthesesettingsandhowtocontrolthemfortheeffectyouwanttoachieve.
-
18www.latitudegroup.com
Share this ebook!
DEFINITIONS
ISO
APERTURE
SHUTTER SPEED
Themeasureofadigitalcamerasensorssensitivitytolight
Thesizeoftheopeninginthelenswhenapictureistaken
Theamountoftimethattheshutterisopen
-
19www.latitudegroup.com
Share this ebook!
Window metaphorImagineyouareinaroomwithonewindowthatletslightin.Theaperturewouldbethesizeofthewindowtotheroom.TheshutterspeedwouldbethetimeyoulefttheshuttersofthewindowopenandtheISOwouldbethestrengthofthesunglassesyouarewearinginsidetheroom.Byalteringanyofthesefactorstherewouldbemoreorlesslightcomingintotheroomandeffectingtheexposureofthephotograph.
Ifthereistoomuchlight,thephotowillbeoverexposed,itwilllookbrightandflatandthecolourswillbewashedout.Ifitisunderexposed,thephotomaybetoodark
-
20www.latitudegroup.com
Share this ebook!
AperTure shuTTer speed IsO
TOO lArGe... TOO slOw... TOO hIGh...
Thekeyistoofindabalancebetweenthesettingsdependingonthescenarioyourarephotographingastheyallhavedownsidesasshownbelow.
Iftheapertureistoolarge,thebackgrounddatawillbecomelost,yettheobjectsclosertothecamerawillbeinperfectfocus.Iftheshutterspeedistooslow,thephotowillbecomeblurrywhenthereisthetiniestbitofcamerashake,andiftheISOistoohigh,thephotowillbecomegrainy.Experimentindifferentlightingconditionstoseehowdifferentsettingseffectyourphoto.
-
21www.latitudegroup.com
Share this ebook!
Camera modesAllDSLRsandmostbridgecameraswillhaveanumberofcameramodestochoosefromusingthedialonthetopofthecamera.Hereswhattheyallmean...
FullAutoAsthenamesuggests,thisisafullyautomaticmodewherethecameratriestofigureoutthebestsettingsforyou.Thiscanproducesomegreatresults,howeveryoumaywanttotrydifferenteffectsandyourcameraisntpsychic.
PortraitThecamerasetstheapertureaswideaspossiblethebackgroundblurs,butthesubjectremainsinfocus.Somecamerasalsohavehumanfacerecognitiontogetthefocusassharpaspossible.
LandscapeThecamerausuallysetsasmallaperturevaluetogainagreaterdepthoffield-i.ekeepasmanythingsinfocusaspossible,eveniftheyareinthedistance.
-
22www.latitudegroup.com
Share this ebook!
SportsOnsportsmodeyourcamerawillusuallysetittotakeshortburstsofphotossoyoudontmisstheaction.ItwillalsosettheISOandshutterspeedashighasitcanfortheamountoflight
AperturePriorityInthismodeyousettheapertureandtheISOandthecamerawillselecttheshutterspeedforyoubasedontheamountoflight.Particularlygoodforcloseupwork
ShutterPriorityInthismodeyousettheshutterspeedandtheISOandthecamerawilltryandselectthebestapertureforyoubasedontheamountoflightavailable.Thisisgoodforactionshots,providingyouhaveplentyoflight
ManualAsthenamesuggests,usethismodewhenyouwantfullcontroloverallthesettings.
A/V
T/V
M
-
23www.latitudegroup.com
Share this ebook!
Tips for better mobile
photography
-
24www.latitudegroup.com
Share this ebook!
Common IssuesHerearesomeofthecommonproblemsfacedbymobilephonephotographers.
CamerashakeWhentheimageappearsmessywithlightstreaks
Solution:
Useatripodinlowlightsituations,itwillallowyoutousealongershutterspeed
Solution:
Trymovingawayfromthesubjectifyouaretooclose.Alsoyoucanmakeuseofyourphonesinbuiltfocusfeatures
Solution:
Askyoursubjectstokeepasstillaspossible,especiallyinlowlightsituations
Solution:
Alwaysbemindfulofhowmuchlightisavailable,mobilephotosarebestwhenthereisanabundanceofnaturallight
OutoffocusWhenthesubjectisntinfocus
MotionblurWhenyougetsubjectsblurredacrosstheimage
LowlightWhentheimageappearsgrainyanddark
-
25www.latitudegroup.com
Share this ebook!
Making the most of lightSomeofthebestphotosyoucantakeonamobileiswherelightitusedtomaximumeffect.Herearesomeexperimentsyoucantry.
SilhouettesShootagainstthelightfordramaticpictures.
ReflectionsLookoutinterestingreflectionsinwater,mirroredobjects, windowsetc
ShadowsLongshadowscanmakeaboringportraitreallyinteresting.
-
26www.latitudegroup.com
Share this ebook!
Other creative ideasHerearesomeothercreativeapproachesyoucanuseinyourphotography.
LeadtheviewerseyeComposeyourphotosothatyouleadtheviewertoapointinthephoto.
ShootfromalowangleMobileshavewideanglelensessoshootfrombelowlookingupatyoursubjecttogetadramaticimage.
RuleofthirdsWhenphotographingpeople,makesuretheireyesare1/3rddowntheimage.
FocusontheheroFocusononesubjectandleavealargeamountofflatspacearounditforaddeddrama.
-
27www.latitudegroup.com
Share this ebook!
27www.latitudegroup.com
27www.latitudegroup.com
Struggling to do it all your digital marketing by yourself? We can help.
Getintouch:
W:www.latitudegroup.comE:[email protected]
UK:08450212223 Dubai:+97144375737