Beginners Photography eBook

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    S N A P S H O TThinkWorks

    A BEGINNERS guide to

    photography

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    Introduction 3Choosingacamera 4 Phonecameras 7 Compactcameras 8 Bridgecameras 9 DSLRcameras 10 Contextmatters 11 Differenttypesoflens 14Aquickguidetocameramodesandfunctions 15 Exposure 16 Exposuretriangle 17 Definitions 18 Cameramodes 21Tipsforbettermobilephotography 23 CommonIssues 24 Makingthemostoflight 25 Othercreativeideas 26Contactus 27

    Contents

    EmmaRoseGraphicDesigner

    Latitude Digital Marketing

    Author

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    IntroductionDidyouknowthatthemajorityofLatitudebrandingcontainsphotographyfromstaffmembers?WetookthisdecisiontoavoidtheoftenclichdstockphotographythatissoprominentinB2Bmarketing.Itwasourwayofstandingoutfromthecrowdandlettingsomeofourpersonalityandcreativityshinethrough.

    Ifyouarethinkingofgoingasimilardirection,oryouneedsomestrikingimageryforyourcontent/socialmediamarketingitcouldbeagoodtimetobrushupthosephotographyskills!Weveputtogetherthisebooktohelpgetyoustarted.

    Happysnapping!

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    Choosing a cameraBeforeyoustartsnappingawayyoullneedtochooseacamera.Thefollowingsectionwillgiveyouabasicoverviewofthesortsofcamerasavailableandtheprosandconsofeach.

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    A photographer went to a socialite party in New York. As he entered the front door, the host said I love your

    pictures - theyre wonderful; you must have a fantastic camera. He said nothing until dinner was finished,

    then; That was a wonderful dinner; you must have a terrific stove.

    -SamHaskins-

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    Phone Compact

    PriceRange:50-200

    PriceRange:100-300

    PriceRange:250-4,000

    PriceRange:Dependsonyourcontract

    Bridge SLR

    Everyone

    Beginners Beginners Beginners

    Hobbyists Hobbyists Hobbyists

    Professionals

    Everyone Everyone Everyone

    There are four main types of digital camera**Actually-therearemore,butforthepurposesofamateurphotography,theresaboutfour:

    Choosingtherightcameradependsonskilllevel,budgetandwhatyoullbeusingthephotosfor.

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    LightweightInbuiltflashUpto16 megapixels

    Photographyappssuchasinstagram

    iPhoneSamsungGalaxySNokiaLumiaHTCOne LG G2

    Youvenearlyalwaysgotitwithyou

    Youcangetinbuiltappstopostprocessyourphotos

    Transfertosocialmediaoutlets/emailsetcatthetouchofabutton

    Thereareexternalboltonsyoucanbuytoenhancethem

    Portraits Landscapes StillLife

    Theydontcopewellwithlowlightconditions

    Youdonthavealotofcontrolsovermanysettingswhichlimitsyourcreativityorexperimentation

    Photosarentasgoodqualityasothercamerascanproduce

    Typesofphotosyoucantake

    Pros Cons

    GeneralSpecs

    Examples

    3 6

    Phone CamerasFactSheet

    TakenonaniPhone

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    LightweightInbuiltflashUpto16 megapixels

    Inbuiltsettingsandfeatures

    PanasonicLumixDMCNikonCOOLPIXKodakeasyshareSamsungSmartCameraCanonPowershot

    Smallandlightweightforcarryingaround

    Inbuiltsettingssuchasfacerecognitionandredeyeremoval

    Easytouse

    Portraits Landscapes StillLife

    Theydontcopewellwithlowlightconditions

    ThelensqualityisntasgoodasSLRlenseswhichproducesaflatterlookingimage

    Youdontgainahugeamountovermostsmartphonesnowadays

    Typesofphotosyoucantake

    Pros Cons

    GeneralSpecs

    Examples

    3 6

    Compact CamerasFactSheet

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    InbuiltflashUpto20 megapixels

    Inbuiltsettingsandfeatures

    PentaxX5FujifilmFinePixSonyCyber-shotGEX400HiatchiBridge

    GreatforenthusiaststhatarentquitereadyforanSLR

    Morecontroloversettingsthanphonesandcompacts

    Theyproducegreat qualityimages

    Portraits Landscapes StillLife Sports/Action

    TheycanbethesamepriceassomeentrylevelDSLRs

    Cantchangethelens

    Typesofphotosyoucantake

    Pros Cons

    GeneralSpecs

    Examples

    3 6

    Bridge CamerasFactSheet

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    Upto30 megapixels

    ChangeableLens

    CanonEOS1100DCanonEOS5DNikonD3200SonyA7

    Extremelyversatileandcanbeusedformanydifferenttypesofphotography

    Professionalqualityimages

    Canbeadaptedbyadditionalkit-forexamplelensesandflashes

    Portraits Landscapes StillLife Sports/Action Macro Nature

    Theycanbeexpensive

    Theyareheavy

    Typesofphotosyoucantake

    Pros Cons

    GeneralSpecs

    Examples

    3 6

    DSLR CamerasFactSheet

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    Portraits Landscapes StillLife

    Sports/Action Macro Nature

    Context MattersAskyourselfwhatkindofpicturesdoIwanttotake?.Somecamerashandlecertaintypesofphotobetterthanothers.Herearethemaincategories.

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    Context MattersWherethephotoswillbeusedwillalsoplayakeypartinselectingtherightcameraforthejobtoo.Forexamplephotosyouaretakingforblogswontneedtobeashighqualityaslargefineartprintsyouintendtosell.

    SocialMedia

    Print/Books

    Blogs

    Sellthemformoney

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    Landscapes Phone

    SLRwithzoomlens

    +

    +

    =

    =Nature

    SocialMedia

    Sellthemformoney

    Context MattersUsingthecamerafactsheets,youcanworkoutwhatthebestcamerawouldbe.Forbeginners,itsoftenbesttostartwithacameraphoneorabridgecameraandworkuptoaDSLR.Ifyouwanttosellyourphotos,orusetheminaprofessionalsettingabridgecameraorDSLRisadvisedbecauseyouwillachievehigherresolutionphotoswithawiderangeoftonesandrichercolours.

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    Different types of lensLensesaremeasuredinmm.Thelowerthenumber,thewidertheangle willbe.Forexample,withan18mmlensyoucouldstandquiteclosetoasomethingbutstillgetalargeamountintheframeofthephoto-similartoyourperipheralvision.Thehigherthenumberthemorenarrowyourviewwillbe-butthefurtherawayyoucansee.Forexampleifyouweretakingapictureofabirdonatree20ftawayitwouldbebesttousea 200-300mmlens,likeatelescope.

    WideAngle

    SpecialEffectsLenses

    50-70mm 100-400mmNormal

    TiltShift FishEye

    Telephoto18-50mm

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    A Quick Guide to Camera Modes &

    Functions

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    EXPOSURECorrectexposuremaybedefinedasanexposurethatachievestheeffect

    thephotographerintended

    Exposureistheculminationofallthesettingsaphotographerusestotakeaphotograph.Thetermcomesfromfilmcameras,forexamplewhenyoutookaphotoyouwouldexposethefilmtolight,andthatwouldallowyoutocreateanimageonthefilm.Theamountoflightyouletintothecamera,thelengthoftimeyouexposethefilmandthetypeoffilmyouusewouldallhaveaneffectonhowthefinishedphotowouldlook.Settingsondigitalcamerasworkinalmostthesameway,howeveryougetinstantresultssoyoucanimproveyourphotographyquicker.

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    EXPOSURETRIANGLEShutterSpeed

    ISOAperture

    Youmayhearpeopletalkabouttheexposuretriangle,these(shutterspeed,apertureandISO)arethethreemainfactorsthatphotographersusetotakeaphoto.Itisattheintersectionofthesethreeelementsthatanimagesexposureisworkedout.Overthenextchapter,Iwillexplainthesesettingsandhowtocontrolthemfortheeffectyouwanttoachieve.

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    DEFINITIONS

    ISO

    APERTURE

    SHUTTER SPEED

    Themeasureofadigitalcamerasensorssensitivitytolight

    Thesizeoftheopeninginthelenswhenapictureistaken

    Theamountoftimethattheshutterisopen

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    Window metaphorImagineyouareinaroomwithonewindowthatletslightin.Theaperturewouldbethesizeofthewindowtotheroom.TheshutterspeedwouldbethetimeyoulefttheshuttersofthewindowopenandtheISOwouldbethestrengthofthesunglassesyouarewearinginsidetheroom.Byalteringanyofthesefactorstherewouldbemoreorlesslightcomingintotheroomandeffectingtheexposureofthephotograph.

    Ifthereistoomuchlight,thephotowillbeoverexposed,itwilllookbrightandflatandthecolourswillbewashedout.Ifitisunderexposed,thephotomaybetoodark

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    AperTure shuTTer speed IsO

    TOO lArGe... TOO slOw... TOO hIGh...

    Thekeyistoofindabalancebetweenthesettingsdependingonthescenarioyourarephotographingastheyallhavedownsidesasshownbelow.

    Iftheapertureistoolarge,thebackgrounddatawillbecomelost,yettheobjectsclosertothecamerawillbeinperfectfocus.Iftheshutterspeedistooslow,thephotowillbecomeblurrywhenthereisthetiniestbitofcamerashake,andiftheISOistoohigh,thephotowillbecomegrainy.Experimentindifferentlightingconditionstoseehowdifferentsettingseffectyourphoto.

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    Camera modesAllDSLRsandmostbridgecameraswillhaveanumberofcameramodestochoosefromusingthedialonthetopofthecamera.Hereswhattheyallmean...

    FullAutoAsthenamesuggests,thisisafullyautomaticmodewherethecameratriestofigureoutthebestsettingsforyou.Thiscanproducesomegreatresults,howeveryoumaywanttotrydifferenteffectsandyourcameraisntpsychic.

    PortraitThecamerasetstheapertureaswideaspossiblethebackgroundblurs,butthesubjectremainsinfocus.Somecamerasalsohavehumanfacerecognitiontogetthefocusassharpaspossible.

    LandscapeThecamerausuallysetsasmallaperturevaluetogainagreaterdepthoffield-i.ekeepasmanythingsinfocusaspossible,eveniftheyareinthedistance.