before traveling

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    19-Jun-2015
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  • 1. NewApplica+onforTravelers whoareSmartphoneusers

2. 1.Execu+veSummary 2.CompanyOverview 3.ServiceDescrip+on 4.MarketAnalysis 5.Marke+ngPlan 3. 1.Execu+veSummary 4. Persona S 3 . . , , . , ( Appl.) . ,.Appl. ,, . S , , . , , . , . ,. ,. S . , .S , . . . 5. , ,Appl.. Appl. , . , . () ? , , , , . 6. 2.CompanyOverview 7. 3.ServiceDescrip+on 8. ? ?35.1% 30.3% 24.3% 2~3 30.3% 16.2%1 19.7% 16.2% 9.2% 8.1% 10.5% ? ?37.9% 62.0%27.5% 28.0% 16.3% 13.3% 10.0% 5.0%: ,,2007 9. ( ) 10. ' ' , 1. 198 2. 3. 4. 5. 6. 7. InterestSharing 11. ( ) DB 1.198 ( , )2. hZp://countryinfo.mofat.go.kr/index.html 12. ( ) Web 3. 7. InterestSharing 13. ( ) 4. 5. 6. MainModel SubModel ( BM ) 14. WebKit HybridAppl. 1. 2. , : , S60 , , , AIR 3. :AJAX,HTML45,CSS2.0,JavaScript1.5,XMLHZpRequest ingee,WebKit, 200811 na#ve webhybrid Graphics HighLowMedium AppStoreO XO OineO X(O) O CrossPlahormHardEasy Normal StorageLocal CloudBoth Device EasyHard Easy Update Reinstall IncrementalFusion ReusabilityCodelevelServicelevelBoth UI HighLowMedium 15. ( ) Service 0909 1010101010101010101010101111111111111111111111 11 1201 02 03 04 05 06 07 08 09 10 11 12 01 02 03 04 05 06 07 08 09 10 11 Appl. 16. 3CCustomer 20 40 : ,08 0808 17. 3CCustomer( ) 20 40 :3 (:%) ( :%) 1) 2) 3) 4) , : ,2008 18. 3CCompe+tor , ,, ,,, Appl. ,GPSAppl. 19. 3CCompanyFobikr Appl. 1. WebKit 2.S/W 3. 1. , 2. 20. MainSub 21. MainBM ' ' A , ',' ' A A , , A , ' ' KeyPoint SubBM Click Appl. 22. ( ) 23. 4.MarketAnalysis 24. 20 40 : ,08 0808 25. ( ) 2011 45% 20 4041%:KT ,,? 26. ( ) 2040 09926(08)9 ( 1%)(08) 52% : ,2008Appl.=9 X52%=4.6 27. () : = Applica+on X{(X)+( X )} X (5%) 13 83982011 59 41% :,08 0808 135.7794.73 20 133.920 84.4 30 151.930 97.1 40 121.540 102.7 16.38%, 41.66%5~7% : ,2008 28. () : , =X (2 , )X 100 1460 ( )4 6 ()9,000 ( )/18,000 89%() 200 (89% 365 =110 ,) 5X (2 ,() )X100= 14,600,000: 29. 5.Marke+ngPlan 30. OnlineChannel 1. Appl. '' 31. OnlineChannel 3. TwiZer/ me2DAY Facebook 2. Blog , 32.