BEFORE THE WORLD

SEES IT YOUR MIND

HAS TO IMAGINE IT.

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embodies Minimal Edge. So when we were designing our Spring2014 collection, we looked to a next-generation fiber that is chic and versatile,that never compromises designing for the quintessential modern woman. We are excited to discover a renewably sourced fiber that doesn’t sacrifice styleto create our vision for sultry and alluring designs. Fibers such as DuPont™ Sorona® make it possible for us to develop and manipulate shape to create designs that are both sexy and sharp.

DuPont™ Sorona® fiberis actually 37% renewably sourced. It can be used alone or blended with other fibers, from crisp cottons to wool crepe and viscose. The result? A chic and versatile material that never compromises our vision.

Carly & Michelle

CUSHNIE ET OCHS

Pale GrayFabric #TT120441by ZheJiang Taihua New Material Co., Ltd.

Black Fabric #T12778 by Textile Tech Enterprise Co., Ltd.

WhiteFabric #SB-1763by SBTex Co., Ltd.

PurpleFabric #14TSD-2018by Taesung Intertextile Co., Ltd.

For the fashion world and the world we call home.With DuPont™ Sorona® fiber, everyone wins – those who create it, those who make it, and those who ultimately wear it. Now you can create sustainable clothing without compromising style.

Versatility is the new black.DuPont™ Sorona® fiber provides unique benefits to all types of apparel designs. Intimates get softer. Active and denim designs benefit from increased comfort and stretch. Outerwear holds its shape. From elaborate couture to minimalist sportswear, the possibilities are endless.

The company we keep.Like a good publicist, DuPont™ Sorona® fiber enhances any fabric it’s associated with. Cotton and linen enjoy greater stretch with fewer wrinkles. Wool gets stronger. And denims don’t bag or sag. Suddenly, the phone starts ringing.

The freedom to design.Before the swatch samples arrive, before the 18 hours of hand-stitched appliqués, before the model ever takes the stage, before the flashbulbs and the enthusiastic nods, before the September cover and the Designer of the Year Award, you have to have the idea. With the versatility of DuPont™ Sorona® fiber, you not onlyhave the freedom to create without compromise, you have the ability to lessen the impact on our planet.

The essence of CUSHNIE ET OCHS is the designers Carly Cushnie and Michelle Ochs, the foundation of a brand that is defined by women, by the designers themselves and by their understanding and appreciation of the female form.

Known for their sharp, sexy silhouettes, their unique aesthetic has made them the 2013 nominees for the Swarovski Award for Womenswear, finalists for the 2011 CFDA/VOGUE Fashion Fund, finalists for the 2010 FGI Rising Star Awards and winners of the 2009 Ecco Domani Award. They have dressed a diverse array of women, from Reese Witherspoon to First Lady Michelle Obama.

Please find out more at sorona.dupont.com/NYFW

* DuPont™ Sorona® contains 37% annually renewable plant based ingredients by weight (28% biobased carbon).©2013 DuPont. All rights reserved. The DuPont Oval Logo, DuPont™, and Sorona® are registered trademarks of E. I. du Pont de Nemours and Company or its affiliates.