Before it’s too late. World Wildlife Fund Visual Rhetoric Travis London.
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Before it’s too late. Before it’s too late. World Wildlife Fund World Wildlife Fund Visual Rhetoric Visual Rhetoric Travis London Travis London
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Transcript of Before it’s too late. World Wildlife Fund Visual Rhetoric Travis London.
Before it’s too Before it’s too late.late.World Wildlife FundWorld Wildlife Fund
Visual RhetoricVisual RhetoricTravis LondonTravis London
Background InformationBackground Information
For 50 years, WWF has been For 50 years, WWF has been protecting the future of protecting the future of nature. The world’s leading nature. The world’s leading conservation organization, conservation organization, WWF works in 100 countries WWF works in 100 countries and is supported by 1.2 and is supported by 1.2 million members in the United million members in the United States and close to 5 million States and close to 5 million globally. WWF's unique way globally. WWF's unique way of working combines global of working combines global reach with a foundation in reach with a foundation in science, involves action at science, involves action at every level from local to every level from local to global, and ensures the global, and ensures the delivery of innovative delivery of innovative solutions that meet the needs solutions that meet the needs of both people and nature.*of both people and nature.**"WWF - Who We Are - About WWF."
WWF.org. World Wildlife Fund. Web. 10 Nov. 2011.
What is the logos?What is the logos?
What is the logos?What is the logos?
The logical appeal is The logical appeal is that people are killing that people are killing our rainforests which our rainforests which then kills people in then kills people in the world because the world because the trees and plants the trees and plants give of oxygen for give of oxygen for humans and animals humans and animals to breathe.to breathe.
What is the ethos?What is the ethos?
What is the ethos?What is the ethos?
The ethical appeal is the The ethical appeal is the WWF (World Wildlife WWF (World Wildlife Fund) symbol in the Fund) symbol in the bottom. They are a well bottom. They are a well trusted source that has a trusted source that has a purpose of protecting the purpose of protecting the environment. Also, the environment. Also, the ethical appeal is that ethical appeal is that people should not be people should not be doing this to the doing this to the rainforests.rainforests.
What is the pathos?What is the pathos?
What is the pathos?What is the pathos?
The emotional appeal is The emotional appeal is that you feel sorry for all that you feel sorry for all of the animals that were of the animals that were affected by the affected by the deforestation. Also, you deforestation. Also, you feel sorry for the people feel sorry for the people and animals around the and animals around the world that are loosing world that are loosing oxygen from the oxygen from the deforestation. deforestation.
Who is the audience?Who is the audience?
Who is the audience?Who is the audience?
The audience is the The audience is the public. The WWF is public. The WWF is trying to get information trying to get information out there about the out there about the deforestation. They want deforestation. They want people to donate money people to donate money to help stop this. Also it to help stop this. Also it can be directed towards can be directed towards the people that are doing the people that are doing this.this.
What is the intention?What is the intention?
What is the intention?What is the intention?
The intention of this The intention of this photo is to illustrate photo is to illustrate what is happening to what is happening to the rainforests. This the rainforests. This also shows how each also shows how each person can be person can be affected by the affected by the deforestation.deforestation.
What is the allusion?What is the allusion?
What is the allusion?What is the allusion?
The allusion is to a The allusion is to a pair of lungs. It pair of lungs. It shows how the shows how the rainforest affects rainforest affects people’s health.people’s health.
What are some techniques?What are some techniques?
What are some techniques?What are some techniques?
AestheticsAesthetics The font size is small The font size is small
to keep attention in on to keep attention in on the scene.the scene.
LightingLighting The light in the The light in the
background background symbolizes hope.symbolizes hope.
Why is this picture crucial Why is this picture crucial to helping stop to helping stop deforestation?deforestation?
Why is this picture crucial Why is this picture crucial to helping stop to helping stop deforestation?deforestation?
It shows the common It shows the common people what is people what is happening and it happening and it shows what people shows what people are doing to the are doing to the rainforests.rainforests.
CitationCitation
"WWF Campaign: Deforestation and Lungs." "WWF Campaign: Deforestation and Lungs." WWF.orgWWF.org. World Wildlife Fund, 04 Feb. 2011. . World Wildlife Fund, 04 Feb. 2011. Web. 10 Nov. 2011. Web. 10 Nov. 2011.
