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Design a pocket-size brochure 0665

Continued

Pocket-sizebrochure e


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Beore&Ater

2of21

XiBAmagazine.com U


Design a pocket-size brochureEight small pages unfold into an informative, letter-size sheet.

This single-sheet brochure is a small beauty that gets eight pages

o work out o just one. From its palm-size, 2349 x 4149 cover, a

story unolds in a natural, easy-to-read sequence. Its easy to

design, too. The key is to think smallone photo, bite-size text

and a brie head per spread look quite big. And its inexpensive.

Perect or busy readers, it slips easily into pocket or purse, and

is ideal or telling your story in brie, narrative ormat.

. . . open into a letter-size sheet

A tiny cover and two brief but complete spreads leadthe reader to center page, where (in this case) eight

health tips give dental patients a useful takeaway and

a reminder of their dentists care and competence.

Open once . . .

PrastonDental

open twice . . .


3/13

Beore&Ater Design a pocket-size brochure 3of8 XiBAmagazine.com U

3of21 Design a pocket-size brochure 0665

Cover and frst spread

The brochure folds open one spread at a time. To design it, thinkstorygive it a beginning, a middle and an end. Set a visual theme (here its people),

and design each spread as a complete thought.

First spread is the introduction. Breakout photos that

overlap the blue add depth and perceived size to the layouts.

Light colors yield the biggest look. Text can be solid black,

but in the tiny space 75% gray (or so) will be easier on the

eyes. Here, resh apple green and dental-oce blue will sus-

tain the theme throughout.

CoverAn attractive smile and the oce name

set the visual theme. Such small-space design

requires bold, simple elements. This design usesourphoto, blue background, bite-size text and

a brie head. Each element should do only one

thing. Avoid detailnote the photo is closely

cropped and has no background or other dis-

tractions. Inside (ar right), the text is plain; the

tiny space needs no subheads, indents or other

fags. Note our cover girl is looking at the logo, a

subliminal reinorcement.

PrastonDental

FamilydentistryAt Praston Dental, we

provide top-quality

clinical care in afriendly and caring

family environment.

Elesara and is fay of

alm. A card whint not

oogum or bont. Pretty

simple, glead and flaspmist of it snooling.

414

234 Crop closely Break out


4/13

Before&After Design a pocket-size brochure 4of 8 XiBAmagazine.com U


Second spread

The second spread opens horizontally, but its layout is identical to the frsthead and text on the let, photo and blue background on the right.

Second spread is twice the width o the frst,

and its text is transitional between the introduc-

tion and main body. Right, type sizes and posi-

tions are identical to the frst spread, but did you

notice its let margin is slightly wider? Probably

not, because it looks the same; the wider margin

has the visual proportions o the wider page.

Dierent margins

Beautiful smilesTexture and flasp net exating end mist end of it snooling.

Spaff forl isnt cubular but quastic, leam restart whint cant

prebast. Its tope, this fluant chasible. Silk, shast, lape and

behast the thin chack. It has larch to say fan. Why? Elesara

and order is fay of alm. A card whint not oogum or bont.

Pretty simple, glead and tarm. Texture and whint flasp net

exating end mist of it snooling. Spaff forl isnt cubular but

quastic, leam restart that cant prebast. Its tope, this fluant

chasible. Silk, shast, lape and behast the thin chack. It has

larch to say fan. Why? Elesara and order is fay of alm then

card whint not oogum or bont thin chack.

Beautiful smilesTexture and flasp netexating end mistend of it snooling.

Spaff forl isntcubular butquastic, leamrestart whintcant

prebast.Its tope,this fluantchasible. Silk,shast,lape and

behastthe thinchack.It has larchto sayfan. Why? Elesara

and orderis fayof alm.Acard whintnotoogumorbont.

Prettysimple,glead and tarm.Texture and whintflasp net

exating end mistof it snooling.Spaff forl isntcubularbut

quastic,leamrestart thatcant prebast.Its tope,this fluant

chasible.Silk,shast, lape and behastthe thinchack.It has

larchto sayfan.Why? Elesaraand orderis fayof almthen

card whintnotoogumorbontthinchack.

Thin edge, thin type

Quick! Whats the thinnest possible

line? Its an edge, a transition rom

one color or value to anotherinthis case, the blue feld to the white

feld. Edges, not ruled lines, yield the

sharpest, cleanest, most minimal

look. Headlines o super-fne Helvetica

Neue Ultra Light typeabout as thin

as type can reasonably getare an

excellent complement.

ile


5/13

Before&After Design a pocket-size brochure 5of8 XiBAmagazine.com U


Smile.

An act thats easily taken for

granted, texture and flasp net

exating end mist of it snooling.

Spaff forl isnt end cubular but

pretty whint quastic.

Dental TipsPrestonDentals ownDr.MaryMills and Dr.Donnie

Wilkinsonprovide these easydental tips texture and

flasp netexating end mistof itsnooling.Spaff forl isnt

cubularbut quastic,leamrestartthat cant.Its tope,this

fluantchasible silkshastlape and behast

mistof chack.

Main spread

The ully opened sheet has room to elaborate. Here, health tips fank a center narrative.

Eat healthy.

A a well-balanced diet provides theminerals, vitamins and other nutrients

essential for healthy teeth and gums.

Texture and flasp net exating end mist of

it snooling cachasible. It has larch to say.

Elesara and order is fay of alm.

Rinse and gargle.

Mouthwashes, when used alongside a

whint not oogum or bont. Pretty simple,

glead and tarm. Texture and flasp net

exating end mist of it snooling flasp mist

of it snooling whint card.

Clean your tongue.

For dramatically better oral hygiene and

health, daily tongue cleaning texture and

flasp net exating end mist of it snooling.

Spaff forl isnt cubular but quastic.

Floss daily.

You should floss daily to clean between

teeth, where decay-causing bacteria

reside. Elesara and order is fay of alm.

A card whint not oogum or bont. Pretty

simple, glead and tarm texture.

Brush properly.

Using a soft-bristled toothbrush, brush

gently and thoroughly in a circular

motion texture and flasp net exating end

mist of it snooling. Texture and flasp net


Avoid tobacco.

Chewing and smoking tobacco

can cause serious health and

dental problems. Elesara and

order is fay of alm. A card whint

not oogum or bont.

Smile.

An act thats easily taken for

granted, texture and flasp net


Spaff forl isnt end cubular but

pretty whint quastic.

Dental TipsPraston Dentals own Dr. Mary Mills and Dr. Donnie

Wilkinson provide these easy dental tips texture and

flasp net exating end mist of it snooling. Spaff forl isnt

cubular but quastic, leam restart that cant. Its tope, this

fluant chasible silk shast lape and behast

mist of chack.

APPOINTMENT

9:00 DennisM.

Visit your dentist.

Visiting your dentist for regular check-ups and cleanings is the best way to avoid

card whint not oogum or bont. Pretty

simple, glead and tarm end. Spaff forl

isnt cubular but quastic, leam restart.

Its tope, this fluant chasible.

A lively conclusion

Its no longer pocket size, but

the theme continuesbig

people, breakout photos, blue

and white felds, and text in two

typeaces. As beore, the blue

feld fts the olds (above) and

pulls equally with the white.Note the symmetry; every ele-

ment is illustrated and centered.


6/13

Before&After Design a pocket-size brochure 6of 8 XiBAmagazine.com U


11

812

Letter-size page (11 x 81

2)Folded size 234 x 414

Fold the page into eight equal parts.

Template: Pocket-size brochure

1

2

3 4

PrastonDental

2p2

2p10

2p10

2p10

2p10

2p10

2p2

2p10


7/13

Before&After Design a pocket-size brochure 7of8 XiBAmagazine.com U


Visit your dentist.

Visiting yourdentistfor regularcheck-

ups and cleanings is the bestwayto avoid

card whintnotoogum orbont. Pretty

simple,glead and tarmend.Spaff forl

isntcubularbut quastic,leamrestart.

Its tope,this fluantchasible.

Eat healthy.

Awell- balanced dietprovides the

minerals,vitamins and othernutrients

essential forhealthyteethand gums.

Texture and flasp netexating end mist of

itsnooling cachasible.Ithas larchto say.

Elesaraand orderis fayof alm.

Rinse and gargle.

Mouthwashes,whenused along side a

whintnotoogum orbont. Prettysimple,

glead and tarm.Texture and flasp net

exating end mistof itsnooling flasp mist

of itsnooling whintcard.

Clean your tongue.

Fordramaticallybetter oral hygiene and

health,dailytongue cleaning texture and

flasp netexating end mistof it snooling.

Spaff forl isntcubularbut quastic.

Floss daily.

You should floss dailyto cleanbetween

teethwhere decay-causing bacteria

resides.Elesaraand orderis fayof alm.

Acard whintnotoogum orbont. Pretty

simple,glead and tarmtexture.

Brush properly.

Using asoft-bristled toothbrush,brush

gentlyand thoroughlyina circular

motiontexture and flasp netexating end

mistof it snooling.Texture and flasp net

exating end mistof itsnooling.

Avoid tobacco.

Chewing and smoking tobacco

cancause serious healthand

dental problems.Elesaraand

orderis fayof alm.A card whint

notoogumorbont.

Smile.

Anact thats easilytakenfor

granted,texture and flasp net

exating end mistof it snooling.

Spaff forl isntend cubularbut

prettywhintquastic.

Dental TipsPraston Dentals own Dr. Mary Mills and Dr. Donnie

Wilkinson provide these easy dental tips texture and

flasp net exating end mist of it snooling. Spaff forl isnt

cubular but quastic, leam restart that cant. Its tope, this

fluant chasible silk shast lape and behast

mist of chack.

APPOINTMENT

9:00 DennisM.

Typefaces

1 (ab) Minion Regular | a) 14/17 pt

b) 9/12 pt

2 (ab) Helvetica Neue 25 Ultra Light

a) 72 pt, b) 38/29 pt

3 Helvetica Neue 85 Heavy | 10 pt

Images

4 (ak) iStockphoto.com | a b c d

e f g h i j k

Article resources

Colors

C55 M30 Y20 K60

C55 M30 Y20 K30

C14 M6 Y6 K0

C45

M20

Y100

K10

5

6

7

8

8

7

6

5

7

6

4e

1b

3

4g

4f

4h4d

4i

4c

2a 4a1a

4b

FamilydentistryAt Praston Dental, weprovide top-qualityclinical care in afriendly and caringfamily environment.Elesara and is fay ofalm. A card whint notoogum or bont. Prettysimple, glead and flaspmist of it snooling.

PrastonDental

4k

4j2b

1a


8/13

Beore&Ater

8of21 | Printing formats

XiBAmagazine.com U


Design a pocket-size brochure 8of 8

Beore & Ater magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Dexter Mark Abellera Staff designer

Beore & Ater magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2008 Beore & Ater magazine

ISSN 1049-0035. All rights reservedYou may pass along a free copy of this article to others

by clicking here. You may not alter this article, and you

may not charge for it. You may quote brief sections

for review; please credit Before & After magazine, and

let us know. To link Before & After magazine to your

Web site, use this URL: http://www.bamagazine.com.

For all other permissions, please contact us.

Subscribe to Beore & Ater

Subscribe to Beore & Ater, and become a

more capable, confdent designer or pennies

per article. To learn more, go to

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E-mail this articleTo pass along a ree copy o this article to

others, click here.

Join our e-list

To be notifed by e-mail o new articles as

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For paper-saver ormatPrint: (Specify pages 1013)

For presentation ormatPrint: (Specify pages 18)

Print

Format: Landscape

Page Size: Fit to Page

Save

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10/13

Before&After

|www.b

am

agazin

e.c

om

1of4

Designapocket-sizebrochure

0665

0665Designapocke

t-sizebrochure

P

ocket-size

brochu

re

e

Thissingle-sheetbrochureisa

smallbeautythatgetseightpages

ofwor

koutofjustone.Fromitspalm-size,2349x414

9cover,a

storyu

nfoldsinanatural,easy-to-readsequence.Itseasyto

design

,too.Thekeyistothink

smallonephoto,bite-sizetext

andabriefheadperspreadlookquitebig.Anditsinexpensive.

Perfectforbusyreaders,itslip

seasilyintopocketorpurse,and

isidea

lfortellingyourstoryin

brief,narrativeformat.

.

.

.openintoaletter-sizesheet

Atinycove

randtwobriefbutcompletespreadslead

thereader

tocenterpage,where(inthiscase)eight

healthtips

givedentalpatientsausefultakea

wayand

areminder

oftheirdentistscareandcompetence.

Openonce...

Praston

Dental

opentwice...


11/13

Beore&Ater|www.b

amagazine.com

2o4

Designapocket-sizebr

ochure0665

0665Designapocke

t-sizebrochure

Coverandfrstsp

read

Thebrochureoldsopenonespreadatatime.Todesignit,thinkstory

giveitabeginnin

g

,amiddleandanend.S

etavisualtheme(hereitspeople),

anddesigneachsp

readasacom

pletethought.

Firstspreadisthe

introduction.Breakoutphotosthat

overlaptheblueadddepthandperceivedsizetothelayouts.

Lightcolorsyieldthebiggestlook.Textcanbesolidblack,

butinthetinyspace75%gray(orso)willbeeasieron

the

eyes.Here,reshapplegreenanddental-ocebluew

illsus-

tainthethemethroughout.

Pras

ton

Den

tal

Family

dentis

try

AtPrastonDental,w

e

providetop-quality

clinicalcareina

friendlyandcaring

familyenvironment.

Elesaraandisfayof

alm.Acardwhintn

ot

oogumorbont.Pre

tty

simple,gleadandflasp

mistofitsnoolin

g.

414

234

Cropclosely

Break

out

Secondspread

Thesecondspread

openshorizontally,butitsla

youtisidenticalto

thefrst

headandtextonthelet,photoandblueb

ackgroundontheright.

Dierentmargins

Beautifulsmiles

Textureandflaspnetexatingendmistend

ofitsnoolin

g.

Spaffforlisntcubularbutquastic,leamre

startwhintcant

prebast.Itstope,thisfluantchasible.Silk,shast,lapeand

behastthethinchack.Ithaslarchtosayfan.Wh

y?Elesara

andorderisfayofalm.Acardwhintnoto

ogumorbont.

Prettysimple,gleadandtarm.Textureand

whintflaspnet

exatingendmistofitsnoolin

g.Spaffforlisntcubularbut

quastic,leamrestartthatcant

prebast.Its

tope,thisfluant

chasible.Silk,shast,lapeandbehastthethinchack.Ithas

la

rchtosayfan.Wh

y?Elesaraandorderis

fayofalmthen

cardwhintnotoogumorbontthinchack.

Beautifulsmiles

Textureandflaspnetexatingendmistendofitsnoolin

g.

Spaffforlisntcubularbutquastic,leamrestartwhintcant

prebast.Itstope,thisfluantchasible.Silk,shast,lapeand

behastthethinchack.Ithaslarchtosayfan.Wh

y?Elesara

andorderisfayofalm.Acardwhintnotoogumorbont.

Prettysimple,gleadandtarm.Textureandwhintflaspnet

exatingendmistofitsnoolin

g.Spaffforlisntcubularbut

quastic,leamrestartthatcant

prebast.Itstope,thisfluant

chasible.Silk,shast,lapeandbehastthethinchack.Ithas

larchtosayfan.Wh

y?Elesaraandorderisfayofalmthen

cardwhintnotoogumorbontthinchack.

T

hinedge,thintype

Quick!Whatsthethinnestpossible

line?Itsane

dge,atransitionrom

onecoloro

rvaluetoanotherin

thiscase,the

blueeldtothewhite

eld.Edges,notruledlines,yieldthe

sharpest,c

leanest,mostminimal

look.Headlinesosuper-neHelvetica

NeueUltraLighttypeaboutasthin

astypecanreasonablygetarean

excellentcomplement.

ile

Secon

dspreadistwicethewidthoth

erst,

anditstextistransitionalbetweentheintroduc-

tionandmainbody.Right,typesizesand

posi-

tionsareidenticaltotherstspread,butdidyou

notice

itsletmarginisslightlywider?Probably

not,becauseitlooksthesame;thewide

rmargin

hasth

evisualproportionsothewiderp

age.

CoverAn

attractivesmileandtheocenam

e

setthevis

ualtheme.Suchsmall-spacedesig

n

requiresbold,simpleelements.Thisdesignu

ses

ourphoto,bluebackground,bite-sizetext

and

abriehea

d.Eachelementshoulddoonlyone

thing.Avoiddetailnotethephotoisclosely

croppedandhasnobackgroundorotherdis

-

tractions.Inside(arright),thetextisplain;the

tinyspace

needsnosubheads,indentsorother

fags.Note

ourcovergirlislookingatthelog

o,a

subliminal

reinorcement.


12/13

Before&After|www.b

amagazine.com

3o4

Designapocket-sizebr

ochure0665

0665Designapocke

t-sizebrochure

Smile.

Anactthatseasilytakenfor

granted,textureandflaspnet

exatingendmistofitsnooling.

Spaffforlisntendcubularbut

prettywhintquastic.

DentalTips

PrestonDentalsownDr.MaryMillsandDr.Donnie

Wilkinsonprovidetheseeasydentaltipstextureand

flaspnetexatingendmistofitsnooling.Spaffforlisnt

cubularbutquastic,leamrestartthatcant.Itstope,this

fluantchasiblesilkshastlapeandbehast

mistofchack.

Mainspread

Theullyopenedsheethasroomtoelabora

te.Here,healthtipsfan

kacenternarrative.

Eathealthy.

Aawell-balanceddietprovidesthe

minerals,vitaminsandothernutrients

essentialforhealthyteethandgums.

Textureandflaspnetexatingendmistof

itsnoolingcachasible.Ithaslarchtosay.

Elesaraandorderisfayofalm.

Rinse

andgargle.

Mouthwashes,whenusedalongsidea

whintnotoogumorbont.Prettysimple,

gleadandtarm

.Textureandflaspnet

exatingendmis

tofitsnoolingflaspmist

ofitsno

olingwhintcard.

Cleanyourtongue.

Fordramaticallybetteroralhygieneand

health,dailytonguecleaningtextureand

flaspnetexatingendmistofitsnooling.

Spaffforlisntcubularbutquastic.

Flossdaily.

Youshouldflossdailytocleanbetween

teeth,wheredecay-causingbacteria

reside.Elesaraandorderisfayofalm.

Acardwhintnotoogumorbont.Pretty

simple,gleadandtarmtexture.

Brus

hproperly.

Usingasoft-bristledtoothbrush,brush

gentlyandth

oroughlyinacircular

motiontextureandflaspnetexatingend

mistofitsnooling.Textureandflaspnet

exatingend

mistofitsnooling.

Avoidtobacco.

Chewingandsmokingtobacco

cancause

serioushealthand

dentalpro

blems.Elesaraand

orderisfayofalm.Acardwhint

notoogumorbont.

Smile.





prettywhintquastic.

D

entalTips

PrastonDentalsownDr.MaryMillsandDr.Donn

ie

Wilkinson

providetheseeasydentaltipstexturean

d

flaspnetex

atingendmistofitsnooling.Spaffforlisnt

cubularbut

quastic,leamrestartthatcant.Itstope,this


mistofchack.

APP

OINTMENT

9:0

0Dennis

M.

Visity

ourdentist.

Visitingyourd

entistforregularcheck-

upsandcleaningsisthebestwaytoavoid

cardwhintnotoogumorbont.Pretty

simple,gleadandtarmend.Spaffforl

isntcubularb

utquastic,leamrestart.

Itstope,thisfluantchasible.

11

812Letter-sizepage(11x8

1

2)

Foldedsize234x414

Foldthep

ageintoeightequalparts.

Template:Pocket-sizebrochure

123

4

Praston

Dental

2p2

2p10

2p10

2p10

2p10

2p10

2p2

2p10

Alivelyconclusion

Itsnolongerpocketsize,but

thethemecontinues

big

people,breakoutphotos,blue

andwhitefelds,andtextintwo

typeaces.Asbeore,theblue

feldftstheolds(above)and

pullsequallywiththe

white.

Notethesymmetry;ev

eryele-

mentisillustratedand

centered.


13/13

Before&After|www.bamagazine.com

4of4

Designapocket-sizebrochure0665

0665Designapocke

t-sizebrochure

Before&Aftermag

azine

Before&Afterhasbeensharingitspracticalapproach

tographicdesignsinc

e1990.Becauseourmodernwor

ld

hasmadedesignerso

fusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandevenfunforeveryone.

JohnMcWadePublis

herandcreativedirector

GayeMcWadeAssociatepublisher

DexterMarkAbelle

raStaffdesigner

Before&Aftermag

azine

323LincolnStreet,Roseville,CA95678

Telephone916-784-3880

Fax916-784-3995

E-mailmailbox@bama

gazine.com

wwwhttp://www.bam

agazine.com

Copyright2008Before&Aftermagazine

ISSN1049-0035.All

rightsreserved

Youmaypassalonga

freecopyofthisarticletoothers

byclickinghere.Youm

aynotalterthisarticle,andyou

maynotchargeforit.

Youmayquotebriefsections

forreview;pleasecreditBefore&Aftermagazine,and

letusknow.TolinkBe

fore&Aftermagazinetoyour

Website,usethisURL

:http://www.bamagazine.com.

Forallotherpermissio

ns,pleasecontactus.

SubscribetoBefore

&After

SubscribetoBeore&Ater,andbecomea

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perarticle.Tolearnmore,goto

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E-mailthisarticle

Topassalongareeco

pyothisarticleto

others,clickhere.

Joinoure-list

Tobenotifedbye-ma

ilonewarticlesas

theybecomeavailable,goto

http://www.bamagazine.com/email

Visityourdentist.

Visitingyourdentistforregularcheck-

upsandcleaningsisthebestwaytoavoid

cardwhintnotoogumorbont.Pretty

simple,gleadandtarmend.Spaffforl

isntcubularbutquastic,leamrestart.

Itstope,thisfluantchasible.

Eathealthy.

Awell-balanceddietprovidesthe

minerals,vitaminsandothernutrients

essentialforhealthyteethandgums.

Textureandflaspnetexatingendmistof

itsnoolingcachasible.Ithaslarchtosay.

Elesaraandorderisfayofalm.

Rinseandgargle.

Mouthwashes,whenusedalongsidea

whintnotoogumorbont.Prettysimple,

gleadandtarm.Textureandflaspnet

exatingendmistofitsnoolingflaspmist

ofitsnoolingwhintcard.

Cleanyourtongue.

Fordramaticallybetteroralhygieneand

health,dailytonguecleaningtextureand

flaspnetexatingendmistofitsnooling.

Spaffforlisntcubularbutquastic.

Flossdaily.

Youshouldflossdailytocleanbetween

teethwheredecay-causingbacteria

resides.Elesaraandorderisfayofalm.

Acardwhintnotoogumorbont.Pretty

simple,gleadandtarmtexture.

Brushproperly.

Usingasoft-bristledtoothbrush,brush

gentlyandthoroughlyinacircular

motiontextureandflaspnetexatingend

mistofitsnooling.Textureandflaspnet


Avoidtobacco.

Chewingandsmokingtobacco

cancauseserioushealthand

dentalproblems.Elesaraand

orderisfayofalm.Acardwhint

notoogumorbont.

Smile.





prettywhintquastic.

DentalTip

s

PrastonDentalsownDr.MaryMillsandDr.Donnie

Wilkinsonprovidetheseeasydentaltipstextureand

flaspnetexatingendmistofitsnooling.Spaffforlisnt

cubularbutquastic,leamrestartthatcant.Itstope,this


mistofchack.

APPOINTMENT

9:00DennisM.

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Before and After 0665

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