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Before&After XiBAmagazine.com U

Design talk 0656

ShadowLogo PhotoCallout

Color Contrast One-LineTitle

MannequinModel

FiveDesignIdeas

DesignTalk11

$25

TH E C I R C L E AN D L OMB AR DI S C H OL AR S H I P FU N D


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Design talk 2of9

Layout Set a beautiful title in one line

Your title is important, but so is your photoso how do you put them together? Try this. Set the

title in one, thin line. Widely spaced, uppercase type conveys stateliness and power; small size has

quiet authority. Key is the translucent stripe, which brings photo and words together.

One-line title interrupts the photo without disturbing it and takes

advantage of the natural power of the center. Draw a thin, white rect-

angle, lower its opacity (here, to 70%), add a faint shadow (right), and

set the title in uppercase with very wide tracking (200%, below).

T H E C I R C L E A N D L O M B A R D I S C H O L A R S H I P F U N D

T H E C I RC L E A N D L O M B A R D I S C H O L A R S H I P F U N D


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Design talk 3of 9

Logo The shadow tells half the story

Classical typography conveys Sanctus mission withgrace and dignity; lowercase setting softens its sharp lines.

Angel in shadow sends silent but powerful messages that

would be absent if the image were more conventional.

THEGREENPROJECTYOUTH MISSION TRIP

HAITI2008

sanctusS H E L T E R F O R W O M E N

Original Lighten Blur Skew

Body language often conveys unspoken meaning. Here, soft shadows speak in a second voice

that adds meaning to the messages. Illustrations in silhouette are ideal for making shadows.

Splashy palm fronds cast a jet-plane shadow, sending an

almost subliminal message; it may take two looks to notice the

second voice. Palm tree and airplane are both clip-art. The orig -

inally black plane was lightened to 20% opacity and its edges

softened with Photoshops Gaussian Blur function.


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Design talk 4of9

Color Pop that color!

A color is never seen alone but is always influenced by the colors around it. To showcase its

multi-colored iPod shuffles, Apple uses vivid contrasts to make a small thing shout!

(Left) Three ads use complementary or near-

complementary colors. Complementary

colors are opposites. They have high energy,

because their lack of a common color creates

tension, and tension creates

energy. (Above and left) Any bright color

on black will always jump out, while silver

on gray (far right) blends beautifully in.

Contrast using dark and light . . .Contrast using complementary colors . . .

www.apple.com/ipodshuffle


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Design talk 0656

Design talk 5of9

And speaking of iPods, Apples iconic silhouette technique has other useslike, say, modeling

clothes. Erase the model and leave only her garments, which stand out vividly and allow the reader

to project herself into the image.

Customize the look! Bad hairstyle? Change

it! Silhouettes allow you to easily erase or add

pieces to your image. (Below) You can isolate

one garment or show both.

$15

Bored model, distracting

green background . . .

. . . a silhouette easily

eliminates all of that!

$25

Photos Make a mannequin model

For extra dimension, leave her

hands shadow in the image.


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Design talk 6of9

How to make a mannequin

Use an image with a clear silhouette in which the garment (or whatever) is not obstructed.For a variation, use a stroke instead of a fill.

321 Create a selection In Photoshop, set

your Foreground and Background color to

white and black, respectively. Next, trace

a selection around the object you want to

silhouette. Then place your selection on

a new layer (Layer 1) by going to Layer>

New> Layer via Copy.

Fill the background Select the

Background layer, then press Option-Delete

(PC: Alt-Backspace) to fill this layer with

white. Next, trace a selection around the

garment you want to show. Place it on its

own layer (Layer 2) by selecting Layer>

New> Layer via Copy.

Create a new layer

Fill the silhouette Click Layer 1 on the palette,

and Command-click (PC: Control-click) to create

a selection. Next, create a new layer (Layer 3)

by clicking the Create a new layer

icon (above). Press X to switch your

Foreground color to Black. Press Option-

Delete (PC:Alt-Backspace). Deselect all.

Finally, hide Layer 1. Variation: Use a

stroke instead of a fill (right).


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Design talk 0656

Design talk 7of9

Callouts A face brings you closer

Throw away that uninspiring, typeset list! Photo callouts put faces on your staff and show where

they work on campus, too. Uniform rectangles, typefaces and colors hold the look together.

Be consistent

With this much going on, its

important to limit the vari-

ables. For example, dont mix

rectangles and circles. Note

that every callout is identi-

cal in size, shape, color andtype; photos have uniformly

black backgrounds and

similar cropping, and even

the shadows are the same.

Inward-pointing arrows yield

an exciting, burst-like layout.

Department of AnthropologyUniversity of Harrison, 2450 University Drive, Mary Allen B uilding

Jacksonville, FL 32099 | Ph: 904-123-4450 | Fax: 904-123-4460

N

Unive

rsityDrive

Webber Avenue

Department of Anthropology, Mary Allen BuildingColor ties maps

and names.

Same typeface

Black backgroundsand uniform cropping


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Design talk 8of 9

THEGREENPROJECTYOUTH MISSION TRIP

HAITI2008

Typefaces

1 Paralucent Condensed Light Italic

2 Bembo Roman

3 Linotype Didot Roman

4 Adobe Garamond Regular

5 Agency FB Bold Condensed

6 Helvetica Neue Std Bold

7 ITC Cheltenham Book

Images

8 (ao) iStockphoto.com | a b c d

e f g h i j k l m n o

Article resources

Colors

C30 M0 Y90 K5

C0 M0 Y0 K100

C3 M0 Y100 K58

C100

M30

Y100

K50

C18 M0 Y100 K30

C20 M60 Y100 K25

9

10

11

10

12

9

$25T H E C I R C L E A N D L O M B A R D I S C H O L A R S H I P F U N D

1

8c

3

4

8a 2

5

8d

8e

10

13

11

12

10 14

8f 8g 8h 8i

8j 8k 8l 8m 8n 8o

8b

13

14

6

7

sanctusS H E L T E R F O R W O M E N


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Design talk 0656

Design talk 9of9

Before & After magazine

Before & After has been sharing its practical approach

to graphic design since 1990. Because our modern world

has made designers of us all (ready or not), Before &

After is dedicated to making graphic design understand-

able, useful and even fun for everyone.

John McWade Publisher and creative director

Gaye McWade Associate publisher

Dexter Mark Abellera Staff designer

Before & After magazine

323 Lincoln Street, Roseville, CA 95678

Telephone 916-784-3880

Fax 916-784-3995

E-mail [email protected]

www http://www.bamagazine.com

Copyright 2007 Before & After magazine

ISSN 1049-0035. All rights reservedYou may pass along a free copy of this article to others

by clicking here. You may not alter this article, and you

may not charge for it. You may quote brief sections

for review; please credit Before & After magazine, and

let us know. To link Before & After magazine to your

Web site, use this URL: http://www.bamagazine.com.

For all other permissions, please contact us.

Subscribe to Before & After

Subscribe to Before & After, and become a

more capable, confident designer for pennies

per article. To learn more, go to

http://www.bamagazine.com/Subscribe

E-mail this articleTo pass along a free copy of this article to

others, click here.

Join our e-list

To be notified by e-mail of new articles as

they become available, go to

http://www.bamagazine.com/email


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Back | Paper-saver format

For paper-saver formatPrint: (Specify pages 1115)

For presentation formatPrint: (Specify pages 19)

Before & After is made to fit your binder

Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

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Format: Landscape

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Save

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1

of5

DesignTalk11:FiveDesignIdeas

0656

0656

DesignTalk11:

FiveDesignIdeas

LayoutSeta

beautifultitle

inone

line

Yourtitleisim

portant,butsois

your

photosoho

wdoyouputthemtogether?Trythis.Setthe

titleinone,thinline.W

idelyspaced,uppercasetypeconve

ysstatelinessandp

ower;smallsizehas

quietauthority.Keyis

thetranslucentstripe,whichbringsphotoandwordsto

gether.

One-linetitleinterruptsthephotowithoutdist

urbingitandtakes

advantageofthenaturalpowerofthecenter.Dr

awathin,whiterect-

angle,lowerit

sopacity(here,to70%),addafain

tshadow(right),and

setthetitlein

uppercasewithverywidetracking

(200%,below).

THE

CIRCLE

ANDLOMBA

RDI

SCHOLARSHIP

FUND

THE

CIRCLE

ANDLO

MBARDI

SCHOL

ARSHIP

FUND

ShadowLogo

PhotoCallout

C

olorContra

st

One-LineTitle

MannequinM

odel

Five

Design

Ideas

D

esignT

alk11$2

5

THE

CIRCLE

ANDLOMBARDI

SCHOLARSHIP

FUND


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nIdeas0656

0656DesignTalk11:FiveDesignIdeas

Logo

Theshadowtellshalfthestory

ClassicaltypographyconveysSanctusmissionwith

gra

ceanddignity;lowercasesettings

oftensitssharplines.

Ang

elinshadowsendssilentbutpow

erfulmessagesthat

wouldbeabsentiftheimagewerem

oreconventional.

Splashypalmfrondscastaje

t-planeshadow,sendingan

almostsubliminalmessage;itm

aytaketwolookstonoticethe

secondvoice.Palmtreeandairplanearebothclip-art.Theorig-

inallyblackplanewaslightened

to20%

opacityanditsedges

softenedwithPhotoshopsGaussianBlurfunction.

THEGREEN

PROJECT

YOUTHMISSIONTRIP

HAITI2008

sanctus

S

HELTERFORW

OM

EN

Bodylanguageoftenc

onveysunspokenmeaning.

Here,softshadowsspeakin

asecondvoice

thataddsmeaningtothemessages.Illustrationsinsilhouetteareidealformakingshadows.

Original

Lighten

Blu

r

Skew

Color

Popthat

color!

Acolorisneverseenalonebutisalwaysinfluencedbythecolorsaroundit.To

showcaseits

multi-colorediPodshuffles,Appleusesvividcontra

ststomakeasmallthingshout!

(Left)Threeadsusecomplementaryornear-

complementarycolors.Complementary

colorsareopposites.Theyhavehighenergy,

becausetheirlackofacommoncolorcreates

te

nsion,andtensioncreates

en

ergy.(Aboveandleft)Anybrightc

olor

on

blackwillalwaysjumpout,while

silver

on

gray(farright)blendsbeautifully

in.

Contrastusing

darkandlight...

Contrastu

singcomplementarycolors...

www.apple.com/ipodshuffle


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nIdeas0656

0656DesignTalk11:

FiveDesignIdeas

Andspeakin

gofiPods,Ap

plesiconicsilhouettetechniquehasotheruseslike,say,modelin

g

clothes.Erasethemod

elandleaveonlyher

garme

nts,whichstandoutvividly

andallowthereader

topro

jectherselfintotheimage.

Cus

tomizethelook!Badhairstyle?

Change

it!Silhouettesallowyoutoeasilyeraseoradd

piec

estoyourimage.(Below)Youcan

isolate

one

garmentorshowboth.

$

15

Boredmo

del,distracting

greenbackground...

.

.

.asilhouetteeasily

eliminatesallofthat!

$25

Photos

Makea

mannequinmodel

Forextradimension,leaveher

handsshadowinthe

image.

Howtomakeam

annequin

Useanimagewithaclearsilhouetteinwhichthegarment(orwhatever)isnotobstructed.

Foravariation,useas

trokeinsteadofafill.

3

2

1

CreateaselectionInPhotoshop,set

yourForegroundandBackgroundcolorto

whiteandb

lack,respectively.Next,trace

aselection

aroundtheobjectyouwantto

silhouette.Thenplaceyourselectionon

anewlayer(Layer1)bygoingtoLayer>

New>Laye

rviaCopy.

FillthebackgroundSele

ctthe

Backgroundlayer,thenpre

ssOption-Delete

(PC:Alt-Backspace)tofillth

islayerwith

white.Next,traceaselectionaroundthe

garmentyouwanttoshow.Placeitonits

ownlayer(Layer2)byselectingLayer>

New>LayerviaCopy.

Createanewlayer

Fillthe

silhouetteClickLayer1onthepalette,

andCom

mand-click(PC:Control-click)tocreate

aselect

ion.Next,createanewlayer(Laye

r3)

byclickingtheCreateanewlayer

icon(ab

ove).PressXtoswitchyour

Foregro

undcolortoBlack.PressOption-

Delete(

PC:Alt-Backspace).Deselectall.

Finally,hideLayer1.Variation:Usea

strokeinsteadofafill(right).


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DesignTalk11:FiveDesignIdeas0656

0656DesignTalk11:

FiveDesignIdeas

Callouts

A

face

bringsyoucloser

Throwawaythatunins

piring,typesetlist!Photoca

lloutsputfacesonyourstaffandshowwhere

theyworkoncampus,

too.Uniformrectangles,typ

efacesandcolorsholdthelooktogether.

Beconsistent

Withthismuchgoingon,its

importanttolim

itthevari-

ables.Forexample,dontmix

rectanglesandcircles.Note

thateverycalloutisidenti-

calinsize,shape,colorand

type;photoshaveuniformly

blackbackgroun

dsand

similarcropping

,andeven

theshadowsarethesame.

Inward-pointing

arrowsyield

anexciting,burst-likelayout.

DepartmentofAnthrop

ology

U

niversity

ofH

arris

on

,24

50Univ

ersityDriv

e,M

aryAllenB

uildin

g

J

acksonville

,FL

32

099|Ph:

904-12

3-44

50|F

ax:

904-12

3-44

60

N

University Drive

WebberAv

en

ue

Departm

entofAnthropology,MaryAllenBuilding

Color

tiesmaps

andn

ames.

Sametypeface

Blackbackgrounds

anduniformcropping

THEGREEN

PROJECT

YOUTHMISSIONTRIP

HAITI2008

Typefaces

1P

aralucentCondensedLightItalic

2B

emboRoman

3L

inotypeDidotRoman

4A

dobeGaramondRegular

5A

gencyFBBoldCondensed

6H

elveticaNeueStdBold

7ITCCheltenhamBook

Im

ages

8(

ao)iStockphoto.com|

a

b

c

d

e

f

g

h

i

j

k

l

mn

o

Articleresources

Colors

C30M0Y90K5

C0M0Y0K100

C3M0Y100K58

C100M30Y100K50

C18M0Y100K30

C20M60Y100K25

91011

10

12

9

$25

THE

CIRCLE

ANDLOMB

ARDISCHOLARSHIP

FUND

18c34

8a

25 8d

8e

10

13

11

12

10

14

8f

8g

8h

8i

8j

8k

8l

8m

8n

8o

8b

13

14

67

san

ctus

SHELTER

FORW

OM

EN


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nIdeas0656

0656DesignTalk11:

FiveDesignIdeas

Before&Aftermag

azine

Before&Afterhasbeensharingitspracticalapproach

tographicdesignsince1990.Becauseourmodernworld

hasmadedesignersofusall(readyornot),Before&

Afterisdedicatedtom

akinggraphicdesignunderstand

-

able,usefulandevenfunforeveryone.

JohnMcWadePublis

herandcreativedirector

GayeMcWadeAssociatepublisher

DexterMarkAbelle

raStaffdesigner

Before&Aftermag

azine

323LincolnStreet,Roseville,CA95678

Telephone916-784-3880

Fax916-784-3995

E-mailmailbox@bama

gazine.com

wwwhttp://www.bam

agazine.com

Copyright2007Be

fore&Aftermagazine

ISSN1049-0035.All

rightsreserved

Youmaypassalonga

freecopyofthisarticletoothers

byclickinghere.Youm

aynotalterthisarticle,andyou

maynotchargeforit.

Youmayquotebriefsections

forreview;pleasecreditBefore&Aftermagazine,and

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