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Before&After
Continued
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Design on a
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Design on a centerlineFor conveying quiet beauty, nothing is easier than a centered layout
Your client is a college whose art
department has given you a small
schedule to design and has a few
requirements. It must convey the
nobility of the school and the artistic
spirit of the months events. It must
be handy to use, printable in-house
and cheap. Oh, and please have it
finished tonight.
How do you do a quality jobon such a tight schedule? In the
same way that you do any job
methodically. The difference is that
you limit fonts and colors to the
basics and your layout to a simple
configuration.
At left is the raw data,
which you will visuallytranslate into imag-
ery. Highlight item by
item. Youre looking
for key words that will
govern the design.
(1) Parameters
(2) Title and topic
(3) Introduction
(4) Dates and times
(5) Event title and
speaker
(6) Venue
Summary
Card size
Printable in the office
Key words
Artistic and traditional
The creative brief
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From:Subject:
Date:To:
Cindy HollandAugust Schedule of Events cardJuly 25, 2005 9:30 AM PDTDexter Mark Abellera
From:Subject:
Date:To:
Cindy HollandAugust Schedule of Events cardJuly 25, 2005 9:30 AM PDTDexter Mark Abellera
3
1Hello Dexter,
Sorry for the rush here. Copys below. We need something we can print in the office and pass out byhand, so we were thinking maybe they could be cards three to a sheet. Its Art Month, and the eventsare pretty varied, so we hope you can find an artistic look that ties them together and still feels likethe school, which, as you know, is pretty traditional. Deadlines tonight.
Best,Cindy
------------------------------------------------
Delta College Art Department, August Schedule of Events
In an exceptional program that covers the artistic spectrum of the department, August is a month ofthe best presenters and lecturers, conversation, critique and beautiful art. Engaging and inspiring.
August 4, 2005, 7:30 p.m -- Dialogues in Beauty, Deborah Witt -- Shima Hall Gallery
August 6, 2005, 6 p.m. -- Slide Lecture, Artist Judy Miller -- Mariposa Hall 2000
August 7, 2005, 5:30 p.m. -- Summer Show, Student Exhibition -- University Library Gallery
August 8, 2005, 4:30 p.m. -- Lecture, Graphic Designer James Rogers -- University West Forum
August 10, 2005, 7 p.m. -- Expand Your Horizon, April Breedon -- Shima Hall Gallery
August 12, 2005, 6:30 p.m. -- A Conversation With Beverly Mills -- Shima Hall Gallery
August 13, 2005, 2 p.m. -- Summer Arts & Crafts Fair -- Main Courtyard
August 17, 2005, 5:30 p.m -- Close Encounters, Julie Packard -- University Library Gallery
August 19, 2005, 4:30 p.m. -- Lecture, Paintings & Prints, James Rogers -- University East Forum
August 20, 2005, 7 p.m. -- Nearly Reflecting, April Breedon -- Shima Hall Gallery
August 23, 2005, 5:30 p.m. -- The Shape of Color, Jason Untalan -- University West Forum
August 27, 2005, 7:30 p.m. -- Peter Kilmer Ceramics -- Mendocino Hall 2100
54 6
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Look. Read. Learn.
Next step is to find one imagewe have no time for morethat embodies the ideas ofartisticand traditional. Remember that the image must represent many kinds of art.
Look beyond the obvious
When looking at objects, we tendnot to get much past the surface
thats an interesting mask; theres
an old book. But the designer must
look deeper. Put words on what you
see. What, exactly, makes the mask
interesting? What colors say artistic?
What kind of shape says traditional?
What textures? What lines? Pay
attention to sensual qualities like
sound, smell, touch, and the intangi-
bles of history, culture and tradition.
The ideal image not only makes the
right message (artistic and tradition-
al) but has bold physical properties
(line, silhouette, color) that can have
an impact on the design.Brush Calligraphic, lacquered, well used, desat-
urated colors, bold silhouette, traditional; a brush
says art to everyone. This is our image.
Books Highly traditional, rich,
tactile, irregular, desaturated
colors, suggest scholarship andhistory but not artistry
Mouse Cold, hard, high
contrast, used for art but nei-
ther artistic nor traditional
Mask Artistic, clay, warm,
mysterious, emotive, suggests
theater, too human
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Now relate image to page
Establish a relationship between image and page. Ask, what are the boldest characteristicsof each, and, what properties do they have in common? Work with those.
What size?
When you have only
one image, its natural
to want it big. But pay
attention. In this case,
a bigger brush would
isolate and deaden
the space above it
(below, top). Think of
white as liquid, and
let it flow (bottom).
High contrastLow contrast
Work with what you have The page is a
strong vertical line; the brush is an even stronger
line. Placed parallel, they work together; crossing,
they have friction and energy, and in this case the
brush becomes a header, too. The centerline isthe point of highest contrast (below and right.)
Centerline
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Create a simple color palette
Create a color palette made of the image plus one additional color, which can harmonizeor, in this case, contrast. For versatility, adjust the color to its middle value.
Sample, locate, reduce
The dominant color in an
imagehere, muted red
will have the most interaction
with the background color.
Locate this red on the color
wheel (right). Straight across
is its complement(green),
which has intense contrast.
Either side of green are reds
split complements (green-yel-
low and green-blue), which
contrast but with less tension.
To make beautifullysoftcon-
trast, lighten the complement.
Middle value
Middle-value green
yields the best of
three worldsa
touch of contrast, the
sedate softness of
old, well-used things,
and visual depth.
Against middle value,
the dark and light
of the brush come
forward, making a
strong illusion of an
object thats physi-
cally on the page.
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D E LTA C O L L E G E A R T D E PA R T M E N T
Select one type family, and set it in one size
Here, the idea oftraditionaland the need for simplicity intersect; old books were often setin a single family of serif type, which here will convey tradition and minimize decisions.
Start with a bold statement Center the title inall caps with w i d e l e t t e r s p a c i n g, which
conveys pre-eminence, power, permanence. Note in
this case that all caps echo the straight line of the
brush (above). Upper- and lowercase (below) has a
busy line that sets a more conversational tone.
D e l t a C o l l e g e
Note the brush is
used as a spacer.
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D E L TA C O L L E G E A R T D E P A R T M E N T
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August schedu
Center the second title in small caps
Center the second title the same size as the first but in small caps, which convey thepresence and authority of full capitals but at a secondary level.
Small caps True small caps are uppercase
characters that have the same height and
weight as normal lowercase characters (below),with which they blend beautifully. Not all fonts
contain true small caps, in which case you must
make your own. False small caps are service-
able but inconsistently light, because they are
merely full-size caps reduced in size.
True small capsConsistent weightThese are part of the font.
False small caps
Inconsistent weight
These you make yourself.
AUGUST
D E LTA CO LLE GE AR T D E PAR TME N T
August Schedule of Events
Wide letterspacing
Normal letterspacing
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D E LTA CO LLE GE AR T D E PAR TME N T
August Schedule of Events
In an exceptional program that covers the artistic spectrum of thedepartment, August is a month of the best presenters and lecturers,
conversation, critique and beautiful art. Engaging and inspiring.
Repeat, repeat, repeat
As you add copy, keep the card simple by repeating whats already on the pagesame typestyle, same size, same spacing, all centered.
3
1
2
3
3
Only three sizes Note the card has only three
sizes: (1) big space, (2) type size, (3) small space.
This repetitive approach goes together fast, it
looks good, and its artistically correct.
1
1
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In an exceptional programDialogues in Beauty
The beauty of a good type family is in its
variety of styles. Here, names are set in one
style, venues another, dates a third. The similari-
ties keep them together, the differences keep
them apart; all harmonize beautifully.Consistency
within elements
The headline
encompasses the
events below it, sokeep the relation-
ship in size and
style, but differenti-
ate by color. Green
on green has less
contrast and lower
visibility, therefore
lower hierarchy.
Clearly visible in the diagram above are the
different textures and rhythms within a type
family, each of which has a unique voice.
D E LTA CO LLE GE AR T D E PAR TME N T
August Schedule of Events
In an exceptional program that covers the artistic spectrum of thedepartment, August is a month of the best presenters and lecturers,
conversation, critique and beautiful art. Engaging and inspiring.
Dialogues in Beauty, Deborah Witt, 7:30 p.m.
Shima Hall Gallery4
Slide Lecture, Artist Judy Miller, 6 p.m.
Mariposa Hall 20006
Summer Show, Student Exhibition, 5:30 p.m.University Library Gallery
7
Lecture, Graphic Designer James Rogers, 4:30 p.m.
University West Forum8
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Differentiate elements by changing styles
Differentiate titles, venues and dates by assigning each a stylelight, italic or boldbut do not change the size or spacing.
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135678 James RogersAscenders
Descenders
135678ABCDEFGHIJUse old-style numerals in text
Above, standard numerals are uppercase and
monospaced to align in columns for accounting
use and more. Beautiful old-style numerals, below,
are meant for use in text. Smaller like lowercase
letters, theyre more varied and often descend far
below the baseline. Also like letters they have dif-ferent widths and are called non-lining, because
in columns they dont line up.
Red dates tie to
the brush and head-
lines and define the
centerline.
D E LTA CO LLE GE AR T D E PAR TME N T
August Schedule of Events
In an exceptional program that covers the artistic spectrum of thedepartment, August is a month of the best presenters and lecturers,
conversation, critique and beautiful art. Engaging and inspiring.
Dialogues in Beauty, Deborah Witt, 7:30 p.m.
Shima Hall Gallery4
Slide Lecture, Artist Judy Miller, 6 p.m.
Mariposa Hall 20006
Summer Show, Student Exhibition, 5:30 p.m.University Library Gallery
7
Lecture, Graphic Designer James Rogers, 4:30 p.m.
University West Forum8
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Use old-style numerals
If they are available (not all fonts have them), use beautiful old-style numerals, whichblend with upper- and lowercase characters and convey both artistry and tradition.
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D ELTA COLLEG E AR T D EP AR TMENT
August Schedule of Events
In an exceptional program that covers the artistic spectrum of thedepartment, August is a month of the best presenters and lecturers,
conversation, critique and beautiful art. Engaging and inspiring.
Dialogues in Beauty, Deborah Witt, 7:30 p.m.
Shima Hall Gallery4
Slide Lecture, Artist Judy Miller, 6 p.m.Mariposa Hall 2000
6
Summer Show, Student Exhibition, 5:30 p.m.University Library Gallery
7
Lecture, Graphic Designer James Rogers, 4:30 p.m.University West Forum
8
Expand Your Horizon, April Breedon, 7 p.m.Shima Hall Gallery
10
A Conversation With Beverly Mills, 6:30 p.m.
Shima Hall Gallery12
Summer Arts & Crafts Fair, 2 p.m.
Main Courtyard13
Close Encounters, Julie Packard, 5:30 p.m.
University Library Gallery17
Lecture, Paintings & Prints, James Rogers, 4:30 p.m.University East Forum
19
Nearly Reflecting, April Breedon, 7 p.m. Shima Hall Gallery
20
Lecture, The Shape of Color, Jason Untalan, 5:30 p.m.
University East Forum23
Peter Kilmer Ceramics, 7:30 p.m.
Mendocino Hall 210027
D ELTA COLLEG E AR T D EP AR TMENT
August Schedule of Events
In an exceptional program that covers the artistic spectrum of thedepartment, August is a month of the best presenters and lecturers,
conversation, critique and beautiful art. Engaging and inspiring.
Dialogues in Beauty, Deborah Witt, 7:30 p.m.
Shima Hall Gallery4
Slide Lecture, Artist Judy Miller, 6 p.m.Mariposa Hall 2000
6
Summer Show, Student Exhibition, 5:30 p.m.University Library Gallery
7
Lecture, Graphic Designer James Rogers, 4:30 p.m.University West Forum
8
Expand Your Horizon, April Breedon, 7 p.m.Shima Hall Gallery
10
A Conversation With Beverly Mills, 6:30 p.m.
Shima Hall Gallery12
Summer Arts & Crafts Fair, 2 p.m.
Main Courtyard13
Close Encounters, Julie Packard, 5:30 p.m.
University Library Gallery17
Lecture, Paintings & Prints, James Rogers, 4:30 p.m.University East Forum
19
Nearly Reflecting, April Breedon, 7 p.m. Shima Hall Gallery
20
Lecture, The Shape of Color, Jason Untalan, 5:30 p.m.
University East Forum23
Peter Kilmer Ceramics, 7:30 p.m.
Mendocino Hall 210027
81/2
11
For desktop printing . . .
While a full bleed (far left)
is ideal, to print 3-up on a
standard desktop printer youll
need to allow a quarter-inch (or
so) margin on all sides.
The finished card Continue your way down the centerline until the job is beautifully complete.
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Typefaces
1 (ab) Adobe Garamond Bold | a) 8 pt
b) 8 pt
2 (ab) Adobe Garamond Semibold SC
a) 8 pt, b) 8 pt
3 Adobe Garamond Regular | a) 8/9.6 pt
4 Adobe Garamond Italic | a) 8 pt
Images
5 (ab) Photos.com | a b
6 (ac) istockphoto.com | a b c
Article resources
Colors
C25 M90 Y95 K25
C33 M29 Y55 K60
C33 M29 Y55 K40
C14 M11 Y25 K0
7
8
9
10
7
8
9
10
D E L TA C O L L E G E A R T D E P A RT M E N T
August Schedule of Events
In an exceptional program that covers the artistic spectrum of thedepartment, August is a month of the best presenters and lecturers,
conversation, critique and beautiful art. Engaging and inspiring.
Dialogues in Beauty, Deborah Witt, 7:30 p.m.
Shima Hall Gallery4
Slide Lecture, Artist Judy Miller, 6 p.m.
Mariposa Hall 20006
Summer Show, Student Exhibition, 5:30 p.m.University Library Gallery
7
Lecture, Graphic Designer James Rogers, 4:30 p.m.University West Forum
8
Expand Your Horizon, April Breedon, 7 p.m. Shima Hall Gallery
10
1a
2a
3
2b
4
1b
5a
6c5b6a 6b
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Vincent Pascual Staff designerDexter Mark Abellera Staff designer
Editorial board Gwen Amos, Carl Winther
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail [email protected]
www http://www.bamagazine.com
Copyright 2005 Before & After magazine, ISSN
1049-0035. All rights reserved
You may pass this article around, but you may not alter
it, and you may not charge for it. You may quote brief
sections for review. If you do this, please credit Before
& After magazine, and let us know. To feature free
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Subscribe to Before & After
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Before&After
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Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
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1of7
Designonacen
terline0616
0616Designonacenterline
Yourclientisacollegewhose
art
departmenthasgivenyouas
mall
scheduletodesignandhasa
few
requi
rements.Itmustconvey
the
nobil
ityoftheschoolandthe
artistic
spirit
ofthemonthsevents.Itmust
beha
ndytouse,printablein-house
andc
heap.Oh,andpleaseha
veit
finish
edtonight.
H
owdoyoudoaqualityjob
onsu
chatightschedule?Int
he
same
waythatyoudoanyjob
meth
odically.Thedifferenceisthat
youlimitfontsandcolorstothe
basicsandyourlayouttoasimple
configuration.
Atleftistherawdata,
whichyouwillvisually
translateintoimag-
ery.Highlightitemby
item.Youre
looking
forkeywor
dsthatwill
governthe
design.
(1)Paramet
ers
(2)Titleand
topic
(3)Introduc
tion
(4)Datesan
dtimes
(5)Eventtit
leand
speaker
(6)Venue
Summary
Cardsize
Printablein
theoffice
Keywords
Artisticand
traditional
Thecreativebrief
Desi
gnona
Ce
nte
rline
From:
Subject:
Date:
To:
CindyHollan
d
AugustScheduleofEventscard
July25,20059:30AMPDT
DexterMark
Abellera
From:
Subject:
Date:
To:
CindyHollan
d
AugustScheduleofEventscard
July25,20059:30AMPDT
DexterMark
Abellera
3
1
HelloDexter,
Sorryfortherushhere.Copysbelow.Weneedsomethingwecanprintintheo
fficeandpassoutby
hand,sowewerethink
ingmaybetheycouldbecardsthreetoasheet.ItsArtMonth,andtheevents
areprettyvaried,sowe
hopeyoucanfindanartisticlookthattiesthemtogetherandstillfeelslike
theschool,which,asyouknow,isprettytraditional.Deadlinestonight.
Best,
Cindy
------------------------------------------------
DeltaCollegeArtDepa
rtment,AugustScheduleofEvents
Inanexceptionalprogramthatcoverstheartisticspectrumofthedepartment,
Augustisamonthof
thebestpresentersandlecturers,conversation,critiqueandbeautifulart.Enga
gingandinspiring.
August4,2005,7:30p.m--DialoguesinBeauty,DeborahWitt--ShimaHallGallery
August6,2005,6p.m.
--SlideLecture,ArtistJudyMiller--MariposaHall2000
August7,2005,5:30p.m.--SummerShow,StudentExhibition--UniversityLib
raryGallery
August8,2005,4:30p.m.--Lecture,GraphicDesignerJamesRogers--Unive
rsityWestForum
August10,2005,7p.m
.--ExpandYourHorizon,AprilBreedon--ShimaHallG
allery
August12,2005,6:30p.m.--AConversationWithBeverlyMills--ShimaHallG
allery
August13,2005,2p.m
.--SummerArts&CraftsFair--MainCourtyard
August17,2005,5:30p.m--CloseEncounters,JuliePackard--UniversityLibraryGallery
August19,2005,4:30p.m.--Lecture,Paintings&Prints,JamesRogers--UniversityEastForum
August20,2005,7p.m
.--NearlyReflecting,AprilBreedon--ShimaHallGalle
ry
August23,2005,5:30p.m.--TheShapeofColor,JasonUntalan--UniversityWestForum
August27,2005,7:30p.m.--PeterKilmerCeramics--MendocinoHall2100
5
4
6
2
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2of7
0616Designonacenterline
Nowrelateimage
topage
Establisharelation
shipbetweenimageandpage.Ask,whatarethe
boldestcharacteristics
ofeach,and,whatpropertiesdotheyhave
incommon?Workwith
those.
Whatsize?
Whenyou
haveonly
oneimage
,itsnatural
towantit
big.Butpay
attention.
Inthiscase,
abiggerbrushwould
isolateanddeaden
thespace
aboveit
(below,top).Thinkof
whiteasliquid,and
letitflow(bottom).
Highcontrast
Lowcontrast
Centerline
Workwithwhatyouhav
eThepageisa
strongverticalline;thebrus
hisanevenstronger
line.Placedparallel,theywo
rktogether;crossing,
theyhavefrictionandenerg
y,andinthiscasethe
brushbecomesaheader,to
o.Thecenterlineis
thepointofhighestcontrast(belowandright).
Look.Read.Learn.
Nextstepistofind
oneimagewehaveno
timeformorethatem
bodiestheideasof
artisticandtradition
al.Rememberthattheimagemustrepresentmanykindsofart.
Lookbe
yondtheobvious
Whenlo
okingatobjects,wetend
nottog
etmuchpastthesurface
thatsa
ninterestingmask;theres
anoldb
ook.Butthedesignermust
lookdeeper.Putwordsonwhatyou
see.What,exactly,makesthemask
interest
ing?Whatcolorssayartistic?
Whatkindofshapesaystraditional?
Whatte
xtures?Whatlines?Pay
attentio
ntosensualqualitieslike
sound,s
mell,touch,andtheintangi-
blesofhistory,cultureandtradition.
Theidea
limagenotonlymakesthe
rightmessage(artisticandtradition-
al)buth
asboldphysicalproperties
(line,silhouette,color)thatcanhave
animpa
ctonthedesign.
BrushCalligra
phic,lacquered,wellused,desat-
uratedcolors,b
oldsilhouette,traditional;abrush
saysarttoeveryone.Thisisourimage.
BooksHighlytraditiona
l,rich,
tactile,irregular,desatur
ated
colors,suggestscholarshipand
historybutnotartistry
MouseCold,hard,high
contrast,usedforartb
utnei-
therartisticnortraditional
MaskArtistic,clay,warm,
mysterious,emotive,s
uggests
theater,toohuman
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0616Designonacen
terline
Createasimplecolorpalette
Createacolorpalettemadeoftheimageplusoneadditionalcolor,
whichcanharmonize
or,inthiscase,con
trast.Forversatility,adjustthecolortoitsmiddlevalue.
Sample,locate,reduce
Thedominantcolorinan
imagehere,mutedred
willhavethemostinteractio
n
withthebackgroundcolor.
Locatethisredonthecolor
wheel(right).Straightacross
isitscomplement(green),
whichhasintensecontrast.
Eithersideofgreenarereds
splitcomplements(green-ye
l-
lowandgreen-blue),which
contrastbutwithlesstensio
n.
Tomakebeautifullysoftcon-
trast,lightenthecomplemen
t.
24%
DELTA
CO
LLEGE
ART
D
EPARTMENT
Selectonetypefa
mily,andsetitinone
size
Here,theideaoftraditionalandtheneedforsimplicityintersect;o
ldbookswereoftenset
inasinglefamilyofseriftype,whichherew
illconveytraditionand
minimizedecisions.
DeltaCollege
StartwithaboldstatementCenterthetitlein
allcapswithwidelette
rspacing,which
conveyspre-eminence,power,permanence.Notein
thiscasethatallcapsechoth
estraightlineofthe
brush(above).Upper-andlowercase(below)hasa
busylinethatsetsamore
conversationaltone.
Notethebrush
is
usedasaspac
er.
Middlevalue
Middle-valuegreen
yieldsthe
bestof
threeworldsa
touchofc
ontrast,the
sedatesoftnessof
old,well-u
sedthings,
andvisualdepth.
Againstmiddlevalue,
thedarka
ndlight
ofthebrushcome
forward,m
akinga
strongillusionofan
objecttha
tsphysi-
callyonth
epage.
DELTA
COLLEGE
ART
DEPAR
TMENT
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0616Designonacen
terline
DELTA
COLLEGE
ART
DEPAR
TMENT
AugustScheduleofEvents
Inanexceptionalprogramthatcoverstheartistic
spectrumofthe
d
epartment,Augustisamonthofthebestpresentersandlecturers,
conversation,critiqueandbeautifulart.Engagin
gandinspiring.
Augustsche
du
Centerthesecond
titleinsmallcaps
Centerthesecondtitlethesamesizeasthe
firstbutinsmallcaps,w
hichconveythe
presenceandauthorityoffullcapitalsbutatasecondarylevel.
SmallcapsTruesmallcaps
areuppercase
charactersthathavethesam
eheightand
weightasnormallowercase
characters(below),
withwhichtheyblendbeaut
ifully.Notallfonts
containtruesmallcaps,inw
hichcaseyoumust
makeyourown.Falsesmallcapsareservice-
ablebutinconsistentlylight,
becausetheyare
merelyfull-sizecapsreducedinsize.
TruesmallcapsConsistentweight
Thesearepartofthefont.
Falsesmallcaps
Inconsistentweight
Theseyoumakeyourself.
AUGUS
T
DELTA
COLLEGE
ART
DEPAR
TMENT
AugustScheduleofEvents
Wideletterspacing
Normallett
erspacing
Repeat,repeat,re
peat
Asyouaddcopy,ke
epthecardsimplebyre
peatingwhatsalreadyo
nthepage
sametypestyle,sam
esize,samespacing,allcentered.
2
1
3
2
3
3
OnlythreesizesNotethe
cardhasonlythree
sizes:(1)bigspace,(2)type
size,(3)smallspace.
Thisrepetitiveapproachgoestogetherfast,it
looksgood,andit
sartisticallycorrect.
1 1
Before&After|www.bamagazine.com
Designonacen
terline0616
-
7/29/2019 Before and After 0616
20/22
5of7
0616Designonacen
terline
Inanexcept
ionalprogram
Thebeautyofagoodtypefamilyisinits
varietyofstyles.Here,n
amesaresetinone
style,venuesanother,datesathird.Thesimilari-
tieskeepthemtogether,thedifferenceskeep
themapart;allh
armonizebeautifully.
135678JamesRoger
s
135678ABCDEFGHI
JDELTA
COLLEGE
ART
DEPAR
TMENT
AugustScheduleofEvents
Inanexceptionalprogramthatcoverstheartistic
spectrumofthe
department,Augustisamonthofthebestpresent
ersandlecturers,
conversation,critiqueandbeautifulart.Engagingandinspiring.
DialoguesinBeauty,DeborahWitt,7:30p.m.
ShimaHallGallery
4
SlideLecture,ArtistJudyMiller,6p.m.
MariposaHall2000
6
SummerShow,StudentExhibition,
5:30p.m.
UniversityLibraryGallery
7
Lecture,GraphicDesignerJamesRoge
rs,4:30p.m.
UniversityWestForum
8
ExpandYourHorizon,AprilBreedo
n,7p.m.
Consistency
withinelements
Theheadline
encompassesthe
eventsbelowit,so
keeptherelation-
shipinsize
and
style,butd
ifferenti-
atebycolo
r.Green
ongreenh
asless
contrastandlower
visibility,th
erefore
lowerhierarchy.
DELTA
COLLEGE
ART
DEPAR
TMENT
AugustScheduleofEvents
Inanexceptionalprogramthatcoverstheartistic
spectrumofthe
department,Augustisamonthofthebestpresent
ersandlecturers,
conversation,critiqueandbeautifulart.Engagingandinspiring.
DialoguesinBeauty,DeborahWitt,7:30p.m.
ShimaHallGallery
4
SlideLecture,ArtistJudyMiller,6p.m.
MariposaHall2000
6
SummerShow,StudentExhibition,
5:30p.m.
UniversityLibraryGallery
7
Lecture,GraphicDesignerJamesRoge
rs,4:30p.m.
UniversityWestForum
8
Clearlyvisibleinthediagramabovearethe
differenttexturesandrh
ythmswithinatype
family,eachofwhich
hasauniquevoice.
Differentiateelem
entsbychangingstyles
Differentiatetitles,
venuesanddatesbyass
igningeachastylelight,italicorbold
butdonotchangethesizeorspacing.
Asc
enders
Des
cenders
Reddatestieto
thebrusha
ndhead-
linesandd
efinethe
centerline.
Useold-stylenumerals
Iftheyareavailable
(notallfontshavethem
),usebeautifulold-stylenumerals,which
blendwithupper-andlowercasecharacter
sandconveybothartist
ryandtradition.
Useold-stylenumeralsintext
Above,standardnumeralsareuppercaseand
monospacedtoalignincolu
mnsforaccounting
useandmore.Beautifulold-
stylenumerals,below,
aremeantforuseintext.Sm
allerlikelowercase
letters,theyremorevariedandoftendescendfar
belowthebaseline.Alsolike
letterstheyhavedif-
ferentwidthsandarecalled
non-lining,because
incolumnstheydontlineup.
Before&After|www.ba
magazine.com
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terline0616
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7/29/2019 Before and After 0616
21/22
0
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7/29/2019 Before and After 0616
22/22
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magazine.com
7of7
Designonacen
terline0616
0616Designonacen
terline
Typefaces
1(ab)AdobeGaramondBold|a)8p
t
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)8pt
2(ab)AdobeGaramondSemiboldS
C
a
)8pt,b)8pt
3A
dobeGaramondRegular|a)8/9.6
pt
4A
dobeGaramondItalic|a)8pt
Images
5(ab)Photos.com|a
b
6(ac)istockphoto.com|a
b
c
Articleresources
Colors
C25M90Y95K25
C33M29Y55K60
C33M29Y55K40
C14M11Y25K0
78910
78910
DELTA
COLLEGE
ART
DEPARTM
ENT
AugustScheduleofEvents
Inan
exceptionalprogramthatcoverstheartisticspectrumofthe
depart
ment,Augustisamonthofthebestpresentersandlecturers,
conversation,critiqueandbeautifulart.Engagingand
inspiring.
DialoguesinBeauty,DeborahWitt,7:30
p.m.
ShimaHallGallery
4
SlideLecture,ArtistJudyMiller,6p.m.
MariposaHall2000
6
SummerShow,StudentExhibition,5:30
p.m.
UniversityLibraryGallery
7
L
ecture,GraphicDesignerJamesRogers,4
:30p.m.
UniversityWestForum
8
ExpandYourHorizon,AprilBreedon,7
p.m.
ShimaHallGallery
10
1a2a
32b
41b 5a6c
5b
6a
6b
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