BeerLamp is a location-based, real-time planning tool currently available in the iPhone App Store. It was created to provide friends with a way to gather over a shared drink, discovering

great bars and beers along the way.

MyLamp, LLC was founded in February of 2014 to create the first iteration of BeerLamp. Brian Carruth was the original visionary, and was quickly joined by Brad Uhl and Brandon Wooten. We

have since grown to a team of nine, including six veterans.

We have found that many professionals in the age range of 25 to 40 years old are looking for an easier way to connect. We believe

that our solution solves this problem unlike any other available option and will become the go-to planning and coordination tool

for our target demographic.

Our initial launch focuses on the rapidly expanding $14B craft beer market. Our marketing platform connects bars and

breweries to bar-goers and craft beer enthusiasts in a targeted and cost effective way.

We are looking for rapid growth! To that end, we need partners to provide sound advice, market connections, and seed capital

which will be used for further iOS, Android, website, and market development.

FAST FACTS

Company • Mobile app company providing a direct

marketing opportunity to the food and beverage industry

• Founded in February 2014; based in Alexandria, Va

• No outside investment; 97.5% of outstanding membership units are held by founding members

Mobile App • Location-based, real-time planning tool • Available in iPhone App Store • Android version to be released in August

Competitive Advantages • High quality branding, design and UI • Provides an innovative and efficient tool for

connecting and coordinating with friends • Creates a natural marketing connection for

brands and consumers • Established partnerships with Starr Hill

Brewery and Virginia Eagle Distribution

Investment Highlights • Craft beer market at $14B and growing • 3,500 breweries in the U.S. and increasing at

15% per year. • Approximately 13,000 target retail locations

in initial test market • Opportunities to expand nationwide and

add larger brands and spirits

BeerLamp is a location-based, real-time planning tool.

Our mission is to facilitate friends gathering over a shared drink as they discover great bars and beers along the way. We intend for people to use

our app to meet up with their friends – then put their phone away…

Like a good beer or whiskey, we believe that what you leave out is just as important as what you put in.

To that end, we are deliberately not another Beer Review/Rating/Finder/TapLister/HomeBrew/Social Networking/

PhotoSharing App. There are some good (and not so good) ones out there – we just felt like there was something missing.

Management Team

BRIAN CARRUTH - CEO

Brandon graduated from the University of Virginia and completed the McIntire Business Institute at UVa's McIntire School of Business. He worked 10+ years as an in-house and freelance designer for brands such as Estee Lauder Companies, Ecko Unltd, Zoo York, and Nike, designing everything from logos and packaging to websites and branded store interiors. He has a passion for entrepreneurship and working with brands, both large and small, as they explore growth opportunities through design.

Brad graduated from the University of Virginia and worked as Production Director for a design and publishing company based in Charlottesville, serving both national and international clients. He has managed million-dollar budgets for organizations such as the U.S. Postal Service, Ethiopian Airlines, World Vision and Cru, and brings a wealth of knowledge about how things get made. Brad is a recent graduate of the 2015 Executive MBA candidate at the Darden School of Business.

BRAD UHL - COO

BRANDON WOOTEN - CCO

Brian graduated from Arkansas Tech University before joining the Navy in 2003. Following his commissioning, he completed primary and advanced flight school to earn his Naval Aviator wings in December of 2004. He served three tours flying the P-3C Orion while stationed at NAS Jacksonville, FL, NAS Patuxent River, and Dallas, TX. In 2011 Brian graduated from the Johns Hopkins University with a MA in Applied Economics. Brian is a recent graduate of the 2015 Executive MBA candidate at the Darden School of Business.

Our founder recognized a significant challenge in connecting with his Navy friends.

• The map above shows 818 military installations in the U.S. • There are 1.4 million active duty military members • Approximately 300,000 members move between installations each year • Members have colleagues, friends and family friends scattered all over the country • Regular travel between the sites create opportunities for people to reconnect • Currently, there is no simple way to manage friends in different locations - especially groups of friends.

The challenge of connecting with friends is not limited to military members - anyone looking to connect with friends or colleagues

over a drink faces the problem of deciding who to invite and how to contact them, as well as coordinating a time and location to meet.

We have found that young professionals ranging from 25 to 40 years old are looking for an easier way to connect.

Social media and messaging applications are not providing the functionality or convenience that users want and need.

We believe that our solution solves this problem unlike any available option and will become the go-to planning and coordination tool for

our target demographic.

USERS CAN

Quickly let friends in their area know that they are up for getting together by

lighting their lamp

Easily find and respond to nearby friends and coordinate a time and destination

Search and filter local bars, taverns and brew pubs

Locate beer-centric events happening nearby

Acquisition Strategy We will employ social media, professional and personal

networks to build our initial user base. This will be especially true with respect to military and collegiate affiliations.

We will actively seek to attract users by partnering with bars and brands on events targeting our demographic, including:

• Tap Takeovers • Beer Dinners • Tasting Events • Beer Festivals

We will provide marketing materials (coasters, glassware, bottle openers, t-shirts, etc.) to each of our retail, distribution and manufacturing partners to promote within these channels.

Connecting Brands to Consumers Having developed a tool for beer drinkers, we see a significant opportunity for retailers and brands to connect with an extremely targeted and engaged

audience, right at the point of purchase.

Many bars and brewers rely on little, if any, measurable advertising to attract new customers or influence purchasing preferences.

Outside of large chains, the majority of bars rely on social media, in-house marketing and traditional media to advertise daily specials and events.

We have built a bridge to connect brands directly with engaged consumers who are actively seeking their content, allowing them to cut through the

noise of social media and traditional advertising.

Bars, restaurants, pubs, taverns, etc. all struggle to differentiate themselves from

competitors. This is especially true for new retailers.

Owners and managers are busy with the daily tasks required to run their business and need a simple medium to advertise

their food specials, happy hours and events.

As an advertising platform, our app provides timely and meaningful information

to an extremely targeted audience, ultimately resulting in more “butts in seats”

for retailers for around a $1 per day.

The Retail Tier of the Industry. The retail sector represents the largest tier of the beer and liquor industry. Our

immediate launch area consists of Virginia, Maryland, and the District of Columbia. Together this area has approximately 4,500 retail alcohol locations, accounting for

approximately $5B in annual sales.

• Virginia: 1,723 - $2.0B • Maryland: 2,224 - $2.2B • DC: 525 - $868M

Potential expansion areas include the neighboring states of Pennsylvania, Delaware, West Virginia and North Carolina. Together these markets represent approximately 13,000

additional retail locations and $10.7B in sales.

While discussing our app with breweries like Starr Hill, Devil’s Backbone and

Dogfish Head, we discovered a need among regional brewers for an effective

means to promote their beer.

We believe users want to attend events hosted by brands and will enjoy early or

exclusive access to new products.

Our app creates a natural advertising medium which provides meaningful

information to users and awareness for brands.

RETAILERS CAN

Promote recurring and one-time specials such as Happy Hours through the App

Market directly to thirsty customers in their vicinity via the App and social media

Craft hidden menus to entice and reward loyal customers

Create, manage, and publicize location specific events from one platform

BRANDS CAN

Grow brand awareness by having a branded presence within the App

Attract new customers and retain loyal ones by promoting their content through

the App and social media

Create, manage, and publicize beer-centric events from one platform

The Top Tier of the Industry. As of 2013, our immediate market had 104

breweries with more micro- and nano-breweries opening everyday.

These breweries represent a market over $1 billion. With an average advertising budget of

3% of sales -> $30M market.

The challenging regulatory conditions in Virginia provide the perfect testbed for our

platform. We believe we can easily expand the model nationally.

A Rapidly Growing Market As more craft breweries open every year, the craft segment continues to

claim market share from domestic and import breweries.

This rapid growth has made differentiation amongst brands more

important than ever. Our app provides a means for breweries to communicate directly with discerning consumers in a

way that no other platform allows.

Identifying Key Partners

We have spent the last year identifying and connecting with key partners in our

launch markets.

We have established a strong partnership with Virginia Eagle Distribution in central

Virginia, which will provide access to events, brands and retail locations.

In addition, we have built relationships with the nation’s most well known craft beer brands, including Samuel Adams,

Dogfish Head, Star Hill and several others.

Forecasted Users

CY 15 CY 16 CY 17

Revenues

Expenses

RetailManufacturers

Development

SG & A

10,000 31,000 65,000

$ 5,100$ 15,000$ 20,100

$ 42,800$ 174,800$ 217,600

$ 160,000$ 549,000$ 709,000

$ 73,000

$ 83,400

EBITDA $ (136,300)

$ 144,000

$ 228,000

$ 192,000

$ 400,500

$ (154,400) $ 116,500

Ready to Go. First fully functional version approved by

Apple on May 15th.

Beta test is wrapping up in June/July. Android development has begun in

Richmond with MaxxPotential

Web App is hosted at beerlamp.co. Minimum Viable Product providing content management system and

payment portal.

Social Media push with Sam Adams, Heavy Seas and Starr Hill starts July 1.