Beer is still the top-served drink on-premise;

accounting for half of all on-premise serves

On-Premise

BEER BRIEF

Sources: Nielsen CGA On-premise User Survey (Fall 2019), Nielsen Spectra Fall 2018, Nielsen OPM/CGA CLIP Rolling 52 W/E 11/02/2019, Beer Marketer’s Insights Beer Industry Update

Beer is worth $43bn per year to the on-premise

Beer is the most popular category for weekly on-

premise visitors

Beer is the most versatile drink category. Half of beer

drinkers drink it at both food-led and drink-led occasions

47%

16%

37%

%CONSUMPTION

45%

17%

38%

%DOLLARS

BEER’S #1Beer is the largest alcohol beverage category

Total value of beer purchasedon-premise in the past year

43

US consumers drink beer on-premise

In a typical 3 month period, almost

101Beer Revenue

for On Premise is on the Rise!

+2.8%

50.0%43.0%

39.0%

Beer is the Most Versatile to Occasion Type Beer is the most popular drink category for consumers on premise

44.0%

29.0%

42.0%

% who typically drink when out at a bar, restaurant or similar outlet

MOST POPULAR & VERSATILE

% of drinkers ordering drinks in drink-led and food-led occasions

Number of serves by category for every 10 serves…

MORE:• BEER FEATURES

• BEER & FOOD PAIRING SUGGESTIONS

• GREATER VISIBILITY OF DRAFT BEER OFFERINGS

• BEER EDUCATION FOR BARTENDERS & SERVERS

BEERS & BITESBeer is the most popular drink for drinking and eating occasions

MAJORITY RULESBeer represents 50% of all drinks served OUR ASK:

Sources: Nielsen CGA On-premise User Survey (Fall 2019), Nielsen Spectra Fall 2018, Nielsen OPM/CGA CLIP Rolling 52 W/E 11/02/2019, Beer Marketer’s Insights Beer Industry Update

Consumers said server/bartender knowledge are top sources for

beer offerings*

40%

of consumers make beverage choices based

on food

32%

% of those who drink out weekly & drink beer

60%

Other drink categories by those who drink out weekly

36%36%

32%32%

30%25%

Vodka

Cocktails

Whiskey

Wine

Tequila

Rum

47%

% of those who eat out weekly and drink beer

31%29%

23%20%

19%15%

Wine

Cocktails

Vodka

Whiskey

Tequila

Rum

Other drink categories by those who eat out weekly

0

25K

50K

75K

100K

+1.7%+5.7%

Beer drinking casual diner

Wine & spirits casual diner

Average casual diner

$158 $155 $139

Average Spending on eating and drinking out per month

over the past 2years

+5%

BEER VALUEBeer Value is Growing in All Formats –

Average Value Velocity Per Outlet and vs YA

Draft Package

Nielsen CGA is the leading source of comprehensive on-premise ring and consumer behavior data.