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Transcript of Beef producing factory Beef producing factory. BEEF PRODUCING FACTORY Presentation by: Wang Lina Gao...
• Beef producing factory Beef producing factory
BEEF PRODUCING FACTORYBEEF PRODUCING FACTORY
Presentation by: Presentation by: Wang Lina Wang Lina
Gao XiufangGao XiufangJiang ShujunJiang ShujunBao ZhiminBao Zhimin
Shan DanShan Dan
INTRODUCTIONINTRODUCTION
Presentation by Bao ZhiminPresentation by Bao Zhimin
INTRODUCTIONINTRODUCTION
• This project is aiming to producing high This project is aiming to producing high quality and health beef for our national quality and health beef for our national people. people.
• In order to satisfied the demand of peopIn order to satisfied the demand of people change the food consumption from hale change the food consumption from having enough food to a high quality, high ving enough food to a high quality, high protein, low fat, low calorie.protein, low fat, low calorie.
Goals and ObjectivesGoals and Objectives • Increase output of high quality beef.Increase output of high quality beef.• Maximize production at 10,000 head per year.Maximize production at 10,000 head per year.• Economic sustainability of cow/calf producers.Economic sustainability of cow/calf producers.• Create opportunities for research and developCreate opportunities for research and develop
ment.ment.• Develop market for waste products, further enDevelop market for waste products, further en
hancing value added processing.hancing value added processing.• Provide a product that consumers are confideProvide a product that consumers are confide
nt with its safety. nt with its safety.
OPERATIONS PLANOPERATIONS PLAN
Presentation by Gao XiufangPresentation by Gao Xiufang
The site location of the beef proThe site location of the beef producing factoryducing factory
The key indicators of the The key indicators of the areaareaNumbeNumbe
rsrsProjectProject Area mArea m22 Plane Size mPlane Size m22 RemarksRemarks
一一 Field areaField area 3120031200 130×240130×240
二二 BuildingsBuildings
11 CowshedCowshed 42404240 73.6×7.2×8 Block73.6×7.2×8 Block Unit area 530Unit area 530
22 Ensiling cellarEnsiling cellar 392.50392.50 2.52.522×3.14×20 Bloc×3.14×20 Blockk
Unit volume 49.Unit volume 49.11
33 Materials and storage sMaterials and storage shedhed
200200 6.67×306.67×30
44 RestroomsRestrooms 5050 6.25×86.25×8
55 RoadRoad 20002000 1000×21000×2
66 WallWall 370370 Extended meterExtended meterss
The form of the cowshedThe form of the cowshed
Fatting Beef ProcessFatting Beef Process
• Fattening Cattle 200 kilograms weightedFattening Cattle 200 kilograms weighted• Observation of the performance adjustmObservation of the performance adjustm
ent diet bull castrationent diet bull castration• Fattening in shed, fit beneficiated materiFattening in shed, fit beneficiated materi
al, silage, liquor chutes, straw, hay, addeal, silage, liquor chutes, straw, hay, added additives, and routine d additives, and routine
• Weight 450 Weight 450 • SlaughterSlaughter
The fatting beefThe fatting beef
Flow of slaughteringFlow of slaughtering
1.1. Quarantine and testQuarantine and test2.2. ShowerShower3.3. WeighWeigh4.4. HarnessingHarnessing5.5. Religious bloodlettingReligious bloodletting6.6. Remove hoof and hornRemove hoof and horn7.7. Shift hangingShift hanging8.8. Remove headRemove head9.9. Prepare for peel of the skPrepare for peel of the sk
inin
10.10. Open chestOpen chest 11.11. Peel of the skinPeel of the skin12.12. Remove offalRemove offal 13.13. Split for two partsSplit for two parts 14.14. Carcass evaluationCarcass evaluation15.15. Carcass arrangeCarcass arrange16.16. WeighWeigh17.17. WashingWashing18.18. Exclude acidExclude acid
Beef segmentationBeef segmentation
1.1. Carcass quarter Carcass quarter 2.2. Scrape meat and boneScrape meat and bone3.3. Segmentation Segmentation
Beef segmentationBeef segmentation
4.4. Arrange Arrange 5.5. Package Package 6.6. Keep in cold storageKeep in cold storage7.7. Freeze Freeze
Human Resources PlanHuman Resources Plan
Presentation by Shan DanPresentation by Shan Dan
Staff layout planBoard of directors 6
President 1
General manager 1
Production manager
1
Financial
manager 1
Human resource
manager 1
Feeding worker 80
Slaughtering worker 40
Veterinarian 5
Accountant 1
Casher 2
Cattle buyer 4
Meat seller 4
Training staff 3
Personnel 2
Marketing
manager 1
Board of DirectorsBoard of Directors
Three with vast knowledge about fatteThree with vast knowledge about fattening cattle ning cattle
Three with vast knowledge in the slaugThree with vast knowledge in the slaug
hter industry hter industry
President President
Decide on the company's development Decide on the company's development plan, operating strategies, the annual plan, operating strategies, the annual operating plan and the major issues in operating plan and the major issues in the work. the work.
The wage for this position will start at 6The wage for this position will start at 60,000 RMB annually.0,000 RMB annually.
General ManagerGeneral Manager
Taking charge of the production and mTaking charge of the production and management work, organizing and implanagement work, organizing and implementation the policy which is made bementation the policy which is made by the Board of directors. y the Board of directors.
The wage for this position will start at 4The wage for this position will start at 48,000 RMB annually.8,000 RMB annually.
Production ManagerProduction Manager
Responsible for controlling the producResponsible for controlling the production processtion process
The wage for this position will start at 3The wage for this position will start at 3
6,000 RMB annually.6,000 RMB annually.
Financial ManagerFinancial Manager
Charging the company's accounting, fiCharging the company's accounting, financial statements and budget work.nancial statements and budget work.
The wage for this position will start at 3The wage for this position will start at 3
6,000 RMB annually.6,000 RMB annually.
Marketing ManagerMarketing Manager
Gathering the market information for froGathering the market information for front-line, doing market research work. nt-line, doing market research work.
Making marketing annual develop plans, Making marketing annual develop plans, objectives decomposition, and implemeobjectives decomposition, and implementation. ntation.
The wage for this position will start at 36,The wage for this position will start at 36,
000 RMB annually.000 RMB annually.
Human Resource Manager Human Resource Manager
Exercising authority to the company pExercising authority to the company personnel, wage of labor management, ersonnel, wage of labor management, and carry out the company rules and rand carry out the company rules and regulations, order management and wegulations, order management and work-ordered obligations. ork-ordered obligations.
The wage for this position will start at 3The wage for this position will start at 3
6,000 RMB annually.6,000 RMB annually.
Feeding WorkerFeeding Worker
Charging for fatting cattle and cleaninCharging for fatting cattle and cleaning cowshed. g cowshed.
The wage for this position will start at 1The wage for this position will start at 1
4,400 RMB annually.4,400 RMB annually.
Slaughtering WorkerSlaughtering Worker
Charging for slaughter cow into the prCharging for slaughter cow into the product which will be sold. oduct which will be sold.
The wage for this position will start at 1The wage for this position will start at 1
4,400 RMB annually.4,400 RMB annually.
Veterinarian Veterinarian
Charging for the regular Charging for the regular quarantine, guiding health quarantine, guiding health knowledge to feeding worker knowledge to feeding worker about how to prevent and treat about how to prevent and treat for immunization. for immunization.
The wage for this position will The wage for this position will start at 14,400 RMB annually.start at 14,400 RMB annually.
AccountantAccountant
Calculation the income, expenses, costCalculation the income, expenses, costs correctly, calculating and handling ts correctly, calculating and handling the financial results correctly.he financial results correctly.
The wage for this position will start at The wage for this position will start at
14,400 RMB annually.14,400 RMB annually.
CasherCasher
Registrations cash journals and bank dRegistrations cash journals and bank deposits journals timely. eposits journals timely.
The wage for this position will start at 1The wage for this position will start at 1
4,000 RMB annually.4,000 RMB annually.
Cattle Buyer Cattle Buyer
Cattle buyer will be in charge of commCattle buyer will be in charge of communicating with the meat seller and maunicating with the meat seller and marketing manager about what types of crketing manager about what types of cattle are needed at certain times. attle are needed at certain times.
The wage for this position will start at The wage for this position will start at
30,000 RMB annually.30,000 RMB annually.
Meat sellerMeat seller
The Meat Seller will have the job of maThe Meat Seller will have the job of making sure that the meat is being sold faking sure that the meat is being sold fast enough .st enough .
The wage for this position will start at 3The wage for this position will start at 3
0,000 RMB annually. 0,000 RMB annually.
Training staffTraining staff
Organizing training and guidance to staOrganizing training and guidance to staff timely.ff timely.
The wage for this position will start at 3The wage for this position will start at 3
0,000 RMB annually.0,000 RMB annually.
Personal Personal
Charging for arranging workers.Charging for arranging workers.
MARKETING PLANMARKETING PLAN
Presentation by Jiang ShujunPresentation by Jiang Shujun
Market AnalysisMarket Analysis
• International Market AnalysisInternational Market Analysis
• Domestic Market AnalysisDomestic Market Analysis
• Local Competition Local Competition
• Target MarketsTarget Markets
• Product FeaturesProduct Features
International Market AnalysisInternational Market Analysis
• Population IncreasePopulation Increase• Socio-economic DevelopmentSocio-economic Development• People's living standards raises People's living standards raises • Consumption of the animal products incConsumption of the animal products inc
reasing continuallyreasing continually• Demand for beef show prosperous and pDemand for beef show prosperous and p
owerful growth.owerful growth.
Domestic Market AnalysisDomestic Market Analysis
• According to the ministry of Agriculture Livestock DepAccording to the ministry of Agriculture Livestock Department Monthly Report on sentinel survey data analyartment Monthly Report on sentinel survey data analysis, sis,
• 2006 China boneless beef average price is 18.53 RMB/k2006 China boneless beef average price is 18.53 RMB/kg, compared to the last year it increase by 4.93%.g, compared to the last year it increase by 4.93%.
• Beef sales areas (including Beijing, Tianjin, Shanghai, Beef sales areas (including Beijing, Tianjin, Shanghai, Fujian and Guangdong) annual average price is 21.20 Fujian and Guangdong) annual average price is 21.20 RMB / kg, compared to last year increase by 5.26%.RMB / kg, compared to last year increase by 5.26%.
• Beef producing areas (including Henan, Hebei, ShandBeef producing areas (including Henan, Hebei, Shandong, Anhui, Jilin, Liaoning, and Heilongjiang) annual aong, Anhui, Jilin, Liaoning, and Heilongjiang) annual average price is 16.77 RMB/kg increase by 5.41%. verage price is 16.77 RMB/kg increase by 5.41%.
Local CompetitionLocal CompetitionCompetitorsCompetitors
CompanyCompanyProducts or Products or
ServiceServiceBeef Price(RMB/kBeef Price(RMB/k
g)g) Consumption MarkConsumption Mark
etet
Jilin HaoyueJilin Haoyue
Beef processing, fBeef processing, food products,seood products,selling fodder, calling fodder, cattle processing ttle processing and organic ferand organic fertilizers, and othtilizers, and other producter product
2424
ChangChun, ShenyaChangChun, Shenyang,ng,
Dalian, Haerbin, BeiDalian, Haerbin, Beijing, Tianjin,Shajing, Tianjin,Shanghai,Shenzhen,nghai,Shenzhen,
Guangzhou,exportsGuangzhou,exports
Local CompetitionLocal Competition
TongliaoTongliaoHorqinHorqin
Meat Meat processing, processing, animal animal husbandry, husbandry, improved improved seed, green seed, green feed feed developmendevelopment, cattle t, cattle industry industry biological biological research research work work
2020Throughout all Throughout all
provinces, provinces, exportsexports
Local CompetitionLocal Competition
Inner MongoliInner Mongolia Xingfaa Xingfa
Grassland fat Grassland fat lamb meat, lamb meat, lamb sauce, lamb sauce, green green grassland grassland chicken, the chicken, the roof of the roof of the world, beef, world, beef, and other and other products products feature roast feature roast
2020
Inner MongoliInner Mongolia, Gansu,Hea, Gansu,Heilongjiang, Jilongjiang, Jilin, Qinghailin, Qinghai, Xinjiang, i, Xinjiang, exportsexports
Local CompetitionLocal Competition
ShenyangShenyangLufengLufeng
Breeding, Breeding, slaughteringslaughtering, processing , processing and and marketing marketing of a modern of a modern beef and beef and mutton mutton production production enterprises enterprises
2020
All regions of All regions of the country the country with with comprehenscomprehensive sales ive sales network, network, exportsexports
Target MarketsTarget Markets
The target markets for our beef producing The target markets for our beef producing factory will be:factory will be:
◆ ◆ Supplementary Local MarketsSupplementary Local Markets◆ ◆ Wholesaler & Distributors MarketsWholesaler & Distributors Markets
Product FeaturesProduct Features
•Low in cost and high in qualityLow in cost and high in quality
•Hides, offal, and beef boneHides, offal, and beef bone
•Bones and beef have an assurance qBones and beef have an assurance qualityuality
Internal StrengthsInternal Strengths
• Encouraging innovation of a new enterprise culture.Encouraging innovation of a new enterprise culture.• Having a good quality of service and attitude. Having a good quality of service and attitude. • Having a cohesion power to produce more high qualitHaving a cohesion power to produce more high qualit
y beef and other products.y beef and other products.• Having a low cost of products and a reasonable price.Having a low cost of products and a reasonable price.• Having a large number of high qualities, technology-riHaving a large number of high qualities, technology-ri
ch experience of professional management talent.ch experience of professional management talent.
Internal WeaknessesInternal Weaknesses
◆ ◆ Lacking experience for fatting cattle and slaughter of cLacking experience for fatting cattle and slaughter of cattle, and in some stages do not very standardized.attle, and in some stages do not very standardized.
◆ ◆ May be in some manage aspects not very strict.May be in some manage aspects not very strict.◆ ◆ Having no "brand name" effect, in the consumer grouHaving no "brand name" effect, in the consumer grou
p has not formed a favorable reputation.p has not formed a favorable reputation.◆ ◆ Advertising for products insufficient, having not produAdvertising for products insufficient, having not produ
cing our own networks, and the information feedback cing our own networks, and the information feedback less.less.
◆ ◆ Incentives system is not built sound.Incentives system is not built sound.◆ ◆ Having no own corporate culture athe medium-term aHaving no own corporate culture athe medium-term a
nd long-term goals.nd long-term goals.
External OpportunitiesExternal Opportunities ◆ ◆ A lot of preferential policies have made for the meat prodA lot of preferential policies have made for the meat prod
uction factory in the local area.uction factory in the local area.◆ ◆ May getting a large number of competitors information aMay getting a large number of competitors information a
vailable through the Internet.vailable through the Internet.◆ ◆ Some competitor may be withdraw from the market.Some competitor may be withdraw from the market.◆ ◆ Products can be broken down detail, we can enhance out Products can be broken down detail, we can enhance out
products based on the development and demand in presproducts based on the development and demand in present. ent.
◆ ◆ We can get more profitable by dividing our market access.We can get more profitable by dividing our market access.◆ ◆ China's current per capita consumption of beef is still on China's current per capita consumption of beef is still on
the low side, the Chinese beef market has great potential. the low side, the Chinese beef market has great potential. This domestic beef production has a broad space for devThis domestic beef production has a broad space for development. elopment.
External ThreatsExternal Threats
◆ ◆ The technology in the market innovation acceThe technology in the market innovation accelerated. lerated.
◆ ◆ In the market has a high degree of industry coIn the market has a high degree of industry concentration and competition fierce.ncentration and competition fierce.
◆ ◆ Some other competitors may be enter the locSome other competitors may be enter the local market.al market.
◆ ◆ Too many competitors may reduce to a price Too many competitors may reduce to a price war.war.
◆ ◆ Competitors have distribution channels better Competitors have distribution channels better than ours.than ours.
Marketing BudgetMarketing BudgetExpenseExpense Cost/yearCost/year Cost/head of cattleCost/head of cattle
Marketer’s ExpenseMarketer’s Expense 70007000 0.70.7
CardsCards 35003500 0.350.35
Advertisements on TV Advertisements on TV 1400014000 1.41.4
donationdonation 55005500 0.550.55
TotalTotal 3000030000 33
FINANCIAL PLANFINANCIAL PLAN
Presentation by Wang LinaPresentation by Wang Lina
Types of FinancingTypes of Financing
Type of FinancingType of Financing ValueValue
Long Term DebtLong Term Debt 4,916,374 4,916,374
Owner’s EquityOwner’s Equity 10,414,292 10,414,292
Total FinancingTotal Financing 15,330,666 15,330,666
Statement of Income and Retained EarninStatement of Income and Retained Earnings gs
YearYear 20082008 20092009 20102010 20112011 20122012
Total RevenuTotal Revenuee
58,675,000 58,675,000 60,141,875 60,141,875 61,645,422 61,645,422 63,186,557 63,186,557 64,766,221 64,766,221
Cost of GoodCost of Goods Solds Sold
54,471,217 54,471,217 56,213,417 56,213,417 57,370,065 57,370,065 58,612,739 58,612,739 59,927,755 59,927,755
Gross MarginGross Margin 4,203,782 4,203,782 3,928,458 3,928,458 4,275,357 4,275,357 4,573,818 4,573,818 4,838,466 4,838,466
ExpensesExpenses 848,549 848,549 847,644 847,644 846,165 846,165 844,062 844,062 841,281 841,281
Income BeforIncome Before Taxese Taxes
3,355,233 3,355,233 3,080,814 3,080,814 3,429,191 3,429,191 3,729,756 3,729,756 3,997,185 3,997,185
Income TaxeIncome Taxess
1,356,302 1,356,302 1,235,558 1,235,558 1,388,844 1,388,844 1,521,093 1,521,093 1,638,761 1,638,761
Net Income(LNet Income(Loss)oss)
1,998,930 1,998,930 1,845,256 1,845,256 2,040,347 2,040,347 2,208,663 2,208,663 2,358,424 2,358,424
End Retained End Retained EarningsEarnings
1,998,930 1,998,930 3,844,187 3,844,187 5,387,016 5,387,016 5,072,825 5,072,825 4,932,487 4,932,487
Statement of Income and Retained EarninStatement of Income and Retained Earningsgs
YearYear 20132013 20142014 20152015 20162016 20172017
Total RevenuTotal Revenuee 66,385,37766,385,377 68,045,01168,045,011 69,746,13769,746,137 71,489,79071,489,790 73,277,03573,277,035
Cost of Goods Cost of Goods SoldSold 61,306,19361,306,193 62,741,95862,741,958 64,230,95064,230,950 65,770,49265,770,492 67,358,91967,358,919
Gross MarginGross Margin 5,079,1845,079,184 5,303,0545,303,054 5,515,1865,515,186 5,719,2985,719,298 5,918,1165,918,116
Expenses Expenses 837,764837,764 833,450833,450 828,273828,273 822,162822,162 815,041815,041
Income BeforIncome Before Taxese Taxes 4,241,4194,241,419 4,469,6034,469,603 4,686,9134,686,913 4,897,1364,897,136 5,103,0755,103,075
Income TaxesIncome Taxes 1,746,2241,746,224 1,846,6251,846,625 1,942,2421,942,242 2,034,7402,034,740 2,125,3532,125,353
Net Income(LNet Income(Loss)oss) 2,495,1952,495,195 2,622,9782,622,978 2,744,6722,744,672 2,862,3962,862,396 2,977,7222,977,722
End Retained End Retained EarningEarningss 4,934,8844,934,884 5,057,4285,057,428 5,283,6585,283,658 5,601,5485,601,548 6,002,3166,002,316
Net Present VNet Present Valuealue 2,035,3192,035,319
Internal Rate Internal Rate of Returof Returnn 25%25%
External Rate External Rate of Returof Returnn 15%15%
Critical Variables analysis Critical Variables analysis 31st December 200831st December 2008
Critical VariabCritical Variablesles
Base CaseBase Case IRR = 0IRR = 0 % change from bas% change from basecaseecase
Meat quantityMeat quantity 2,250,0002,250,000 1,858,1561,858,156 -17%-17%
Meat priceMeat price 1919 1717 -11%-11%
Cattle payCattle pay 19,100,00019,100,000 22,393,94022,393,940 17%17%
Fodder pay Fodder pay 15,800,00015,800,000 19,097,50419,097,504 21%21%