Becoming a Water Garden Expert by PondBuilder

Welcome & Good Day!

If a typical pond customer requires 20min for every

conversation. What amount of time and knowledge is

required from You to become the Expert?

Aaron ScarlataBusiness Development Manager

(PondBuilder \ Blue Thumb)

Degree in Landscape Architecture (Univ. KY)

Over 13 years in Retail & Pond Construction

(Waterscape Design Group- OH)

Back to School because you

see value in training.

KNOWLEDGE IS THE POWER SALES REQUIRE

• Establishing a Connection

• Use and Test Knowledge

• Sell the Value of You and Your Product Line

Establishing a Connection

• What Your Market is Requesting

– Demand vs. Self-Interest

– Who is the Competitor or is it You?

– Who is the “Local Expert”

• How to Present Yourself

– Are you All-In or Half-way?

– Becoming Noticeable to Your Customer

– Create a Buying Atmosphere

Establishing a Connection

• Building a Road Map for Success

– Express Professionalism

– Join Local Community and Professional Groups

– Stay in Touch with Customers Regularly

• Regular Emails B to B and B to C

• Send Coupons to Consumers

• Host Events

Use and Test Knowledge

• Training Yourself and Staff

– Hosting Manufacturers and Certification Tests

– Hold monthly meetings amongst locations

– Sales & Customer Service

– Who is Your Designer: Communicating and Understanding

• Sharing Builds Loyalty

– Understanding the customer’s needs

– Are you communicating online?

– What will you provide your customer to read, review and choose


• Hosting Seminars = Greater Creditability

– (3-5) per Year per topic of interest (Mar \ May \ Jun \ Sept)

– PondBuilder Can Help

• Field Test

– Create Display Gardens

– Setup Visual Tests for Staff

and Customers to view


• On-site Visits

– Help a Homeowner or Contractor

– See Product in Action vs. Shelf or Catalog

– Gather Testimonials, Visual Aids & (OJT- On the Job Training)

Sell the Value of You &

Product Lines You Sell

• Capitalize on the Value of You

– All Pond Customers Want Something, So offer…

– Separate Yourself from Your Competitor

– One-Stop Shopping vs. Online\Catalog

– Human Interaction

“Your Attitude Almost Always

Determines Your Altitude in Life”

Sell the Value of You &

Product Lines You Sell

• PondBuilder was created

because customers like

yourself requested a

more durable, roomier,

and easier to install

filtration system- for the rest

of the line, we just listened.

• “If You Need It, We’ve Got It” Blue Thumb makes

available over 50 other Manufacturer’s products- to You!

Value in “Because”

• “I switched because…”

• “I recommend because…”

• “I sell this because…”

Because Part of Becoming

the Expert is Learning Why

Learning Why?

PondBuilder has (3) filtration styles

1. Elite

2. Crystal

3. Serenity

Elite Series

• Landscape Lid

• Two Matala Mats

• Strong Octagonal Shape

• Two Spinweld Openings

• Reversible Weir

• Stainless Hardware

• 14”, 22”, 30”, & 40” Sizes

Elite Series Skimmer

• Easy to hide Snout

• Matala Mat Included

• Strong Mesh Net

• Natural Cover Lid

• Plumbed Over Flow

• Autofill Spinweld Option

• Two Discharge Options

• UniSeal Discharge

• 8”, 10”, & 15” Sizes

The Difference is in Design

Crystal falls pond kits

• Available in two sizes

• 8x11 and 11x16

• Four Color Packaging

• Selling Points: Includes PVC

Flex hose, check valve

assembly, and bacteria!

• Retails for $1438 - $1798

Serenity pond kits

• Available in two sizes

• 6x8 and 8x11


• Selling Points: Includes

PVC Flex hose, check

valve assembly, bacti

twist, and bacteria!

• Retails for $949 - $996

Pondless vs. Cascading

Becoming a Water Garden Expert by PondBuilder

Education

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