Becoming a Tech- Savvy Marketing Executive...11 2 9. Drive digital Selling and Social Bus Dev 101...
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2 Becoming a Tech- Savvy Marketing Executive Marc de Schweinitz Global Digital Marketing Manager Dow Chemical [email protected] Greg Sherry VP, Marketing Verint Systems [email protected]
Transcript of Becoming a Tech- Savvy Marketing Executive...11 2 9. Drive digital Selling and Social Bus Dev 101...
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Becoming a Tech-Savvy Marketing Executive
Marc de Schweinitz Global Digital Marketing Manager Dow Chemical [email protected]
Greg Sherry VP, Marketing Verint Systems [email protected]
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Executive Summary
• Session Objectives • Leverage the power of the digital marketing channel • Facilitator “creative practices” + practices from your peers ~20 min Creative Practices ~30 min Interactive Discussions
• What You’ll Leave With • Strategies and tactics to consider for your business • At least one or two “creative” digital practice ideas you can
use
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1. Go where your most valuable customers are (4Specs)
Digital Creative Practices
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2. Mix digital and “retro”
(eBook + Exec letter via Fedex)
Digital Creative Practices
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3. Hyper-target (Vestas, HSBC, Starbucks)
Digital Creative Practices
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4. Leverage social media customer support
(drive marketing/sales holistically)
Digital Creative Practices
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5. Create a risk-free “sandbox” (Social Media Club TV program, Toastmasters club)
Digital Creative Practices
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6. Online Community + “Community LIVE” (1 + 1 = 3)
Digital Creative Practices
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7. Don’t isolate digital (Navy QR billboard)
Digital Creative Practices
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8. Digital Marketing ROI (Begin With the End in Mind)
Digital Creative Practices
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9. Drive digital Selling and Social Bus Dev 101 (Pilot with 2-3 salespeople)
10. Create private/exclusive groups (Builders Council LinkedIn, Social Media Club Facebook)
Digital Creative Practices
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1- What are your top one or two recommended creative practices regarding digital or social media marketing? (please give name/company)
2- What actions have produced the most notable / measurable ROI?
Discussion Questions
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Becoming a Tech-Savvy Marketing Executive
Marc de Schweinitz Global Digital Marketing Manager Dow Chemical [email protected]
Greg Sherry VP, Marketing Verint Systems [email protected]
