Becoming an entrepreneur : Power, passion and entrepreneurial craftsmanship
Becoming a Blogger Entrepreneur
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Transcript of Becoming a Blogger Entrepreneur
Becoming a Blog and Social Media Entrepreneur
Jane5e Toral h5p://www.digientrepreneur.com
h5p://www.digitalfilipino.com
h5p://www.cyberfair.ph
h5p://www.e-‐commercephilippines.com
h5p://digientrepreneur.com
E-‐Commerce is Growing
Source: h5p://bit.ly/pe7W5 STARTUP FOCUS 2012 #dfclub
h5p:/mulPply.com/marketplace
3 Market Needs
Low-‐cost but effecPve website Rank in search engines
Tap social media
Very few service providers……
h5p://www.makeliterature.com/blog/press-‐release
Blog Content
• Solve a problem
• Data • Take a stand • Big list (top 20) • Infograph
• Breaking news • 3rd party commentary • Unexpected connecPon • Keyword • Reader survey
Source: h5p://bit.ly/ppqNk5
Legal challenges
• General • Copyright • DefamaPon
• Trademark
• Privacy
The Social Object, in a nutshell, is the reason two people are talking to each other, as opposed to talking
to somebody else. -‐ Hugh Macleod
Source: h5p://gapingvoid.com/so/
h5p://bit.ly/bradgeiser
ProacPvely care about people.
• Television – 37% • Internet – 25% • Radio – 6% • Newspapers – 5% • Magazines – 4%
What Pinoys found most as effecPve medium for adverPsement?
Source: Synovate Media Atlas h5p://bit.ly/nQUx1t
All channels will be social
We don’t believe in hypes.. (we trust friends more)
TV PRINT POS CRM
digital digital digital digital
social social social social
h5p://bit.ly/jaysonbiadog
Passion to compete and win!
A successful Digital PR
• People will search for you. • People will write about you. • People will share you.
Social Media can…
• Increase sales • IntegraPon ma5ers
• Impacts spend and consumpPon
• Change brand percepPon • Brand exposure is low
Source: Ogilvy & Mather / ChatThreads
Book reference: Brains on Fire
Are you engaging?
Source: h5p://bit.ly/qRqc4t
Social Media Best PracPces
• Post interesPng stuff (less brand but more interesPng informaPon)
• Post consistently. • Post omen. • Get the community involved
• Have a theme.
Source: h5p://socialfresh.com/brands-‐on-‐instagram/
What is a blog post campaign?
• Get bloggers to write about you – Press release
• Pros: fast disseminaPon • Cons: copy-‐paste; no pick-‐up
– Meet blogger (group or one-‐on-‐one) • Pros: geong to know personally • Cons: pick-‐up (messaging / value challenge), cost
– Paid post • Pros: flexible on budget; message-‐focused, support SEO efforts
• Cons: search engine pick-‐up, reader pick-‐up
Measuring effecPveness
• Sales conversion – Click tracking – Coupons
• Visits • Search engine ranking • RecommendaPons
– Like – Retweet – Bookmarks
• ConversaPon generated – Comments
Bloggers & Social Media Users as Social influencers
• People who have influence on their peers heavily influenced by the quality and volume of content they share online to their peers. – Referent influencers – Expert influencers – PosiPonal influencers (peers)
Source: Social Media MarkePng for Dummies (Shiv Singh)
Blog Entrepreneurs
• Content development & site building • Traffic & conversion
• Amplify, engage, & create movements
• CreaPve & compePPve
h5p://selnd.com/qIxJOM
h5p://bit.ly/jamflores
Educate the market, show potenPal.
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
Lessons learned
• Not a one Pme effort – Web presence and compePPon tracking (monthly if possible)
– Constantly look into new resources – real – not canned
• Experiment (TEFCAS by Tony Buzan – refer to slide 19)
h5p://digitalfilipinocom.ning.com
h5p://digitalfilipino.podomaPc.com
h5p://slideshare.net/jane5etoral
Thank you!
We hope you can join the program h5p://www.digientrepreneur.com
See you online
h5p://facebook.com/jane5etoral h5p://slideshare.net/jane5etoral
h5p://twi5er.com/digitalfilipino
h5p://store.ovi.com/content/116986