Becky with the Good#hashtag

Joy Banner, Ph.D.

Hashtags are Everywhere!

When well-designed, hashtags can drive customer engagement, increase your online following and pin down what makes your brand unique

A good hashtag can help your brand go viral and create buzz for your

business.

When someone clicks on a hashtag, they’ll automatically be shown all other public posts that

show the same hashtag

Hashtags that are not well-designed are a missed opportunity for your brand.

Even worse, sometimes they can hurt your brand

So what’s a “Good” hashtag

anyway?

The Basics

General (Unbranded)

• Keywords and terms that relate to your product or service category.

• Good for people who are not aware of your brand

Brand Specific

Hashtags with brand names built in.Good for uniqueness and brand

imageMay not reach people who don’t

follow you

Campaign Specific

Hashtags created to engage audience with an advertising or promotional campaign.

Build brand awareness & Image

Trending

Hashtags that are popularBenefit of viral appealIs it relevant to your brand?

Trending Hashtags• Check each platform for trending

hashtags.• Use third party applications or

websites– Sprout Social–#tagdef– Hashtagify.me– Hashtags.org

Hashtag Strategy

Picking a combination of new, trending, unique and general hashtags that will attract and engage customers

For Example…

Use Sparingly

Only two to three hashtags per post. Anymore can hurt engagement.

Whether using a trending hashtag or creating your own, research it first!

Hashtag Fail

Is there room for misinterpretation?

Does it have a hidden

meaning?

More Hashtag Tips

Use Powerful Images

Humor works

But Not Always

Most Important…

Don’t use your hashtags as your content!