Welcome to the IP Mobile RevolutionJune 13 2007, Prague

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Trends and challenges

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Towards the 4 billion mobile subscribersSu

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Source: National Regulators, ITU, Nokia March 2007

0200400600800

1 0001 2001 4001 6001 8002 0002 2002 4002 6002 8003 0003 2003 4003 6003 8004 0004 2004 400

4 billionby 2010

4 billionby 2010

-94 -95 -96 -97 -98 -99 -00 -02-01 -03 -04 -08e

-05 -10e

MobilePSTN voiceBroadband

Current global mobile penetration

40 % (12/06)

Current global mobile penetration

40 % (12/06)

-06 -07e

-09e

-11e

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minutes, billion

0

1 000

2 000

3 000

4 000

5 000

6 000

7 000

8 000

9 000

-03-02-01-00-99-98-97-96-95-94 -07 e-04 -05 -06

50/50 splitby 2007

50/50 splitby 2007

-09 e

-08 e

Mobile voice traffic

PSTN voice traffic

Managed VoIP traffic

-10 e

Source: National Regulators, ITU, Nokia March 2007

-11e

Rapid growthRapid growth

VoIP – Rapidgrowth in fixed

domain

VoIP – Rapidgrowth in fixed

domain

Fixed to MobileSubstitution

Fixed to MobileSubstitution

PSTN is substituted by VoIP and mobile voice

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A changing business environment

Competition is increasing

§ Satisfy shareholders demand for financial performance: § Increase efficiency and profitability

§ Utilize new business possibilities:§ Develop strategy, improve market position, offer attractive new services and

expand user base

New players are coming to the market

New horizontal markets. Source EICTA

New business model

Established business model

Mobile Fixed

Mobile operators

Fixed operators

Cableoperators

Hybridoperators

Mobilevirtual

operator

Internet

Newvirtual

operators

ISPs

Telecom

ContentCreation

ServiceProvision

DeliveryChannel

Device

Old verticalmarkets

New horizontal markets

Content

ServiceProvisioning

Content

ServiceProvisioning

Content

ServiceProvisioning

TV, radio PC Telephone /mobile terminals

T / C / S Broadcasting IP-network Circuit switched

network

Triple play!

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Go beyond telecom services

Access

Rich call IPTV/

Mobile TVMessagingPresence

IP Centrex

OperatorsInteractive

gaming

AdvancedCommercial

Services

User createdcontent

& services

SearchEngines

MediaSharing

CommunitiesMusic

Downloading NavigationServices Gaming

ServicesRichcall

PersonalHomepages

Wikis

SharedCalendars Blogs

ContentSharing

OpenSourceApps.

Mobility

Device

• Complement Internet services with mobility and your subscriber data• Create Internet type communities for your target segments and let the

communities to create content for you• Launch beta services to test the market in highly competitive global and

horizontal market• Provide interworking for your standard telecom services

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Utilize Internet innovation

Access

Operators

AdvancedCommercial

Services

User createdcontent

& services

Mobility

Device

• Utilize Internet innovation and differentiate with new services• Partner with service providers and application developers • Outsource the service development• Utilize efficiency and scalability provided by the standard enablers

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One example:Nokia Siemens Communication Suite(NCS)

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Example: Nokia Communication Suite – a PC based Rich Call application bridging mobile and fixed domain

Use cases: • Voice calls• Presence• Video Sharing• Video Calls• Messaging• File Sharing &

Winks

Combined with:• Auto provisioning• Interoperability

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User’s perspective comparative case

Value Added Services

Service Provider

SMS / MMS

Video

Phone bill

Availability

Phone number

Limited services, separated from mobile

Rich set of services (VM, RBT, VPN, etc.) common to Softphone and mobile phone

Different providers Single point of contact, Customer care

From a different identityWith the mobile identity

Only PC to PCPC to PC, PC<->3G mobile

Different bill, only prepayUnified with the mobile

Only when PC is onlineAvailable with the mobile when PC not online

A different numberSame as the mobile

SkypeCommunication Suite USB device

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Secured Plug ‘n Talk

Plugs into any PC, automatically launches and registers on the cellular network with SIM authentication

• Secure – SIM authentication

• Simple - no installation required, auto run from USB

• Tangible - useful accessory, can be used for storage

• Portable - external device easily maintained & supported

• Music & Content download - Plug ‘n Talk with MP3 player

• Variety of devices

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Summary

Take benefit from the new Business environment and leverage your position using the IP opportunities

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Q&A