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Winder: Well, hello everybody and welcome to the call. My name is Winder Lyons, and I have the great pleasure for me to have Dr. Anthony Kleinsmith on the line with us who is the Founder/Owner and force behind our company, Anovite, and Sir Tony, welcome to the call.

Dr. Anthony: Thank you very much, Winder. How are you?

Winder: Doing well today and much better since I have found this situation. Let’s start with a little bit of your background. Where did you get your Ph.D. and talk about that just as a starting point?

Dr. Anthony: I got my Ph.D. from Chatworth College. I was associated with a gentleman by the name of Dr. Donald Lien who was, at the time, Head of the Endocrinology Lab and the Veterinary Diagnostics Lab at Cornell University. He’s since long retired, but at the time, especially with all of the directions that I was going with him in testing our base product our Colostrum, and different things and learning about Colostrum, he suggested that I go on and further my education. I’d already had a degree from the University of Utah, and he said, “I’ll help you and work as your academic advisor a little bit, along with some other doctors, PhD’s that I know and they all agreed.

They said, “You know you’re so involved in everything. Go further.” So I did. I got a Ph.D. in Nutrition and I focused on, obviously Colostrum. Matter of fact, that was my thesis, my very first book that I put out was my thesis, and that was back in 2001, I believe. We published it sooner than that, but we did 750,000 copies with that book worldwide. It was just amazing for me, and it was fascinating because as I got deeper, and deeper, and deeper into the science, into the research of what Colostrum truly is, I started finding that the PhDs of today unless you’re going into a lab situation, the PhDs today the only difference really is we read more, and we’ve maybe written more things than the general population base. That’s essentially it.

We sit in a classroom. We learn, but I got into the nitty-gritty. I got into the lab stuff, and for me, that was fun. It’s like playing in a sandbox for a little kid because I started looking at all these different components in Colostrum, and finding different directions that we could take this substance with, and learning that, you know what? There’s some very specific parameters that must be met, must be maintained for it to be considered and tested as, certified, as true Colostrum. And there’s a book out there called, The Fundamentals of Dairy Chemistry and for a long time, I used to tell people as far as Colostrum goes, that would be the Bible.

Because dairy cows don’t change, okay, not unless they’re genetically modified, which we don’t play with, but dairy cows don’t change. They maintain themselves and have for years. Now you can make a dairy cow

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because of nutrition, because of breeding, because of the environment that you put them in, you can make those cows healthier. You can make them better producers, but you can do it on a natural basis, and that is what fascinated me. Because when I started out it was not on the human side. It was on the animal side, and when I started looking at all of this stuff that we could do, you get pretty bored, very quickly with watching a bunch of cows chew cud. So we started looking at how do we take this and help folks with it, and that’s where I developed that four corners of what true colostrum is composed of.

Winder: Okay, that’s where I was going to go. Why don’t you talk about what Colostrum is and its role in health for us?

Dr. Anthony: Well, think about it this way. Colostrum for the general population base, they’re going to say, “Oh, colostrum is colostrum is colostrum.” Not true, if you look at colostrum from a human mother, okay, they produce it in the mammary gland in the breast. There’s a hormonal shift upon release of the mucus plug, and that birthing process starts, and that mom, that human mom starts to produce it. Now she may produce it over and over again, anywhere from a day to as much as three to depending on genetics, nutrition, and health, and all that, maybe even up as long as ten days.

And what’s interesting about that is we know that it jumpstarts 40 different processes, some for the newborn, okay. There are two systems of respiratory and the mucosal surface of the gut, they may take anywhere from a year to as many as three to five years to be fully, fully functional, and there are things found within Colostrum that help that situation. But there are things within Colostrum that help people who are in the their 40s, 50s, 60s and beyond. So it’s not just for the birth side of things. Now here’s what’s interesting.

If you look at a human baby before it’s ever born, before it ever takes its first breath, it has what’s called passive transfer through the placenta, and we get a lot of goodies. We have a functional immune system. We have our growth pattern set, so when we come out, do we need Colostrum? Yeah, I would say we do because it jumpstarts over 40 different processes. But if you never got it, you’re still going to live. You’re still going to move forward. Okay, now let’s take a look at a bovine, a cow mom, okay?

Number one, they don’t produce colostrum in the mammary gland at all. They produce lactose, but the colostrum is actually produced within the body four to six weeks prior to birth, okay. It passes through that mammary gland and if that mother isn’t stripped out, meaning milked or if it’s not suckled out by the calf, she’ll literally reabsorb it for her own benefit, why? Because there is no passive transfer. When that baby calf’s still inside, they don’t get the goodies. They don’t get the immune factors, the growth factors and all that. They have to get at least two quarts or there’s an 85 percent

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sickness or mortality rate. So when people say colostrum is colostrum is colostrum, it’s absolutely not true.

Colostrum from a bovine mother is biologically identical, chemically identical to a human mother, except for it’s anywhere from 100 to 1000 times more potent because of not having passive transfer. It has to get into that calf in a very short window of time. There’s a six-hour window that it maintains the integrity of colostrum. After that, that mammary gland starts to produce lactose and it dilutes it. It becomes what they call a transitional milk.

We’re the only Colostrum, a few years ago that Dr. Donald Lien, who was the Head of the Endocrinology Lab, Head of the Veterinary Diagnostics Lab, he was top shelf, he sat on the New York Dairy Board, and countries hired him to come in, and help revamp their entire Dairy Organization in Colostrum, and in all of it. Well, when he took a look at what we were trying to do – because I started out as a marketer and a researcher for injectable HGH, human growth hormone – and I was with a clinic out of Palm Springs and they asked me, “Can you put together a book?”

One of our very large clients, he had a big TV show at the time, late ‘80s, early ‘90s and they said, “If you put together we’ll bring you on the TV show and we’ll explode you.” Well, whenever I’ve done a book, whenever I’ve written a book, I like to do a little history of where we were, where we are today and where we’re going. Well, the where we were at that time, for the synthetic form of HGH, it came from colostrum. There were several groups out there that isolated IGF-1, growth hormone, synthesized through DNA recombinant technology. Boom, we have a billion-dollar plus anti-aging industry. Well, I got excited because I grew up on a small dairy farm in Wellsville, Utah. I milked seven cows morning and night by hand with my little brother, and I started buying calves at a very young age and giving them back then, what we knew as first milk.

We didn’t know it as colostrum back then. So I go back to the doctors and I said, “Guys, we’re turning away 150 people a day because they just can’t afford it.” Back then, the injectable HGH was $30,000 a month. They said, “Well, what do you propose?” Oh, yeah, it was expensive. I said, “We can sell them Colostrum.” We knew back then there were seven or eight of those naturally occurring growth factors, a whole food form. Today we know the entire IGF-1 superfamily is found within Colostrum, as long as you leave it intact and you start with a base of true colostrum.

Well, this is what they told me, “If you get involved with that we’ll fire you.” I said, “Why?” “We don’t want the pinto people of the world coming to our clinic.” I said, “What do you mean?” “You know. The lower class,” and I quit. That’s when my relationship started with colostrum in a very big

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manner. Because I started buying colostrums from all over the world, sending them into Cornell University and saying, “Test this.” At that time and still today they’ve been ranked with the Veterinary Diagnostics Lab as the number one lab in the world. So I get a call from Dr. Donald Lien one day and he said, “Number one, who are you? Why do you keep sending me all these samples, and what’s your endgame? I introduced myself. I said, “Listen, I grew up on a small farm. This is what I’m looking to do. I want to find the very best.” And because I had a lot of money selling injectable HGH, I wanted to invest that money into creating what we have today called IG-200. And we started at the nutritional level on the farm side, and we’ve never looked back. I have a brand new book that just came out, and it’s kind of fun because it was picked up by 11 publishing houses worldwide. It’s called the First Milk Diet: Your Anti-Aging Secret. It’s been fun because it gives me an opportunity in a hopefully nonscientific way but with some science sprinkled in, and recipes sprinkled in. We brought in Chef Susan Petone [sp] to take our Colostrum and make recipes with it, and we sprinkle that throughout the book. But it gives me an opportunity to get out there to folks to say, “Take a look. There is a different way to look at being well.”

Winder: Let’s back up and talk about the process. Now these cows that are the basis from which this is harvested, if their diets are laced with pesticides or they’re given antibiotics or hormones and that sort of thing, how does that affect the purity of the colostrum that we’re harvesting?

Dr. Anthony: Well, number one, we want to make sure that they are clean. You want to make sure that they are both grass fed out in the field and line fed, and for very specific reasons. If you just line feed, they get exposed to the things that you and I carry. They get exposed to it. They build an antibody for it. They pass it through the colostrum, okay and that’s a good thing. That’s where a lot of “colostrums” out there, that’s where they go. We wanted both environments because the cows get exposed to things that are in the pasture. For instance, anthrax, cows get exposed to anthrax by being and eating out in the field on a natural basis. They’ll build an antibody for it. They get bitten. They are bitten by ticks which carry Lyme disease, so they have inherent, built in immunity to a lot of things that they are exposed to because by exposing them, they’ll create an antibody and pass it through the colostrum. Now if a cow gets sick, let’s take it even further. If a child gets sick with strep throat are you going to do everything you can at first, to ensure that that child’s safety because strep can not only – it’s not just a sore throat anymore. It can damage the heart. It can go into a lot of different areas. We want to make sure that that child’s safety is our first concern, and then we bring them back into wellness, okay?

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So you’ll take your child, I’ve done it, I take my child to a doctor and get them on an antibiotic. The same kind of thing goes on with a cow. If a cow gets sick, you want to take care of the health of the cow. But you cull them out. You don’t process their colostrum. You don’t process their milk. All of the output, if you will, is thrown away. It’s garbage. Once they’re healthy you test them and make sure that, yeah, there’s no residuals. You put them back into the herd. Just like a human baby you don’t let a baby calf or a cow suffer through being sick, but you also don’t use their output in anything else. And we’re pretty good about we have a five-stage testing process, once at the farm level when we collect. Once at the vat level because we don’t pull from one or two cows. We pull from millions of cows out there. We test after it’s gone through the spray dryer. We test once at the finished goods level. Now this is all done in-house, but the fifth one I’m exceptionally proud of. Because as far as I know we are the only company that does this and that is third-party testing. We will ask a lab out there in the world, “Go find our product, buy it. You test it, and then send us the results.” That’s what we happen to release to the general public because that doesn’t give a producer any opportunity to spike the punch. Now with a cow you want to have them both line fed, grass fed, and you want to test. You want to ensure that that cow is healthy and maintains their health. Some of the – I won’t say some. Most, if not all, because it takes us a year to implement on a farm, and every time that we implement, part of what that cow gets even as an adult cow are colostrum pellets. Why? Because it helps them maintain wellness.

Winder: Is the Colostrum free of pesticides from most grains?

Dr. Anthony: It is. We’re GMO free. We test for pesticides, herbicides, heavy metals. We try to maintain and people always ask me this question, “Are you certified organic?” I love that question because people really need to understand, there are differing levels that you can be actually certified organic, and still have pollutants. So I ask people all the time, “What would you rather have me be? Certified organic which there are three tiers to that or would you have me test as organic?” You see testing as organic means you don’t have the pollutants. You don’t have the pesticides, herbicides, and heavy metals and all that. I would rather be tested as organic.

Winder: That’s brilliant. So now you’ve mentioned a number of different things the benefits of Colostrum. What was your four corners thing?

Dr. Anthony: The four corners, every baseball diamond has four corners and you run around those corners, and make it back to home. Well, the same kind of structure works for Colostrum. If people take a piece of paper and a pencil,

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and I’m even doing this even as I speak, because I like doing it, because it’s a great visual, and you draw a diamond on that piece of paper. Well, that top of that diamond is what we call, the IGF-1 superfamily. There are 87-plus growth proteins that are found within the human body and most mammals, some have less, some have about the same. Bovine are the same, okay? They’re non-species specific. It’s the only one that is like that. People say, “Well, what about sheep or what about goats?” Oh, no, I love goat milk because the milk today that you get today is drastically different than what I got when I was a kid. But goat colostrum is not the same. It is species specific. Bovine colostrum is not species specific, meaning any other mammal can utilize it out there, and get benefits from it. So at the top of that diamond, you have the anti-aging factors. That’s what I like to call them or the IGF-1 superfamily and they’re all there, in their whole food form. The captain of the ship, IGF-1. It literally can be shown and there’s tremendous amount of research, that it has an impact on almost every cell and every system in your body. It’s more anabolic than steroids. You need it to not only lose weight, but also to build muscle. It’s phenomenal. At the bottom of that diamond, you have 100-plus immune factors, cytokine, leukocytes, macrophage, interferons, transfer factor, all of the antibodies, proline-rich polypeptides, thymosin alpha, thymosin beta, and the list just goes on, and on, and on. If you walked into a hospital and you started mentioning those things, people are going to turn around and say, “What kind of medicine are you on?” Well, this isn’t. This is all natural in their whole food form, as long as you leave it intact. On one side of that diamond are the essential factors. Essential factors are things that your body does not produce. You have to get them from the outside and bring them in. Now what do you think the nutritional value of the majority of our foods are today?

Winder: Probably about 20 percent of what they were 100 years ago.

Dr. Anthony: Right, why not get a whole food source that has all of your essential fatty acids, all of your essential amino acids, all of your essential glyconutrients? They’re all found within Colostrum in their whole food form. What does that mean? Your body’s going to be much more open to not only receiving those, but utilizing them, okay? Fourth corner, I like to call this the basics, vitamins, minerals, enzymes, protease inhibitors, trypsin inhibitors, and the metabolic factors, leptin, cAMP. They’re all found within the four corners. Now what’s fun about the four corners is this. That diamond – now I know I mentioned just four corners. Keep in mind there’s 700-plus different

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constituents found in whole Colostrum. Whole Colostrum taking a very specific timeframe, don’t manipulate it. Don’t standardize it. Don’t remove the fat. I love it when I hear these folks out there saying, “Oh, yeah, you don’t need the fat. It’s all bad for you.” Well, if you look at the fat what about fat soluble vitamins, minerals, proteins? You remove the fat and the science shows, you just removed 50 percent of all those things, minimum 50 percent gone. And then they say, “Well, yeah, but we sprayed a manmade lipid coating back on it to make it more bioavailable to get through the gut.

And I look at that and I go, “You know what? Every mother out there and father for that matter who has ever burped a baby and I know it gets a little graphic, but has ever been spit up on they go, ‘Oh, gosh. I’ve got to go change my shirt. I’ve got to go to work.” That little cheese like curd there’s a protective barrier that is already there, as long as you don’t remove the fat. It’s called chymosin, and it forms when it hits an acidic environment like the stomach, it gives it a protective barrier, passes through, now the body absorbs. It’s already there. You don’t need – I love these folks, “We can improve upon what Mother Nature or the good Lord above gave us.”

No, you can’t, nope, not going to happen. Now you take that diamond though and we’ve only talked about the four corners, but if you put that diamond on a pin and you start turning it in different directions and you say, “I want to focus on building blocks for an imbalanced body.” You see our products don’t really do anything, but the building blocks are found within them.

The body then pulls them in and it starts to help reconstruct, your body reconstructs itself, as long as you give it the proper building blocks that it needs. But you start turning that diamond in different directions, you can focus on anti-aging. You can focus on the immune system. You can focus on skin. You can focus on weight loss or for that matter weight gain. It just depends in which direction you want to turn that diamond in.

Winder: That’s brilliant.

Dr. Anthony: Well, that’s our foundation, okay? That’s our foundation. From there, we start looking at things and saying, “How do we make it more specific?” And that’s where the LimuZ comes in. That’s our flagship. Why? Good Lord, the majority of folks, literally 85 percent of the folks out there that try that product in 30 minutes physically feel it. There’s no stimulants, no guarana, no caffeine. It’s all natural. Turn it a little more and you say, “Wow, we’ve got the LeptiTrim family for weight loss.” Turn it a little on the other side, you have a fitness product called Flex.

Turn it in different directions, you can start making formulations. I asked Dr. Donald Lien once from Cornell. I said, “Don, how many products are

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we talking about there? We’re doing a lot of research here.” He said, “Well, what do you want it for?” I said, “What do you mean?” He said, “Separate them out. You have men, women, children, and four-legged family members.” I said, “Okay.” “I can give you right now 300 different formulations for each one of those things and then subsets of each one.” I said, “Good Lord, we don’t want to have that four-inch thick catalog, like a lot of companies. I want to give the most impact that I possibly can and I want multiple layers of benefit and wellness provided from every single product.”

Winder: So that led to the offerings that we have now?

Dr. Anthony: Yes.

Winder: Obviously from what you just said, there’s things planned for the future, like maybe a pet line?

Dr. Anthony: Oh, yeah, there’s a pet line that’ll be forthcoming. There’s a body line. Fifteen years ago, 16 years ago, I was asked on a national radio program, “If you could build the ultimate formula what would it contain?” I immediately said, “Oh, the growth factors, proline-rich polypeptides, and then add some other things to it.” And what’s fascinating about that is PRPs, proline-rich polypeptides, there is enough human clinical trials going on with this one with all types of things that it’s just simply amazing. Even if you go to PubMed.gov and just type in proline-rich polypeptides or PRPs, all kinds of things pop, and what’s fascinating about it is this.

There are factors within Colostrum, one is a substance called thymosin beta-4, phenomenal, phenomenal for the skin. Epithelial growth factor, again, phenomenal. If you go to Nordstrom’s, you can buy a product at $250 for one little, tiny not even an ounce, because it has some of these substances that they’ve isolated and then built a formula out of. Well, we’ve been working with UC Davis on creating a bovine serum that has those different factors in it, that we can not only use as our base, then throw Colostrum, our IG200 back on top of it. Now throw some other things, phenomenal.

Winder: So that’s going to be a skincare line?

Dr. Anthony: Yes, sir.

Winder: What’s the timeframe do you think, for those things?

Dr. Anthony: Well, the serum is actually done. We’re finished with it. We are just waiting for – I wear several hats, as you know. One’s a formulator. One’s a researcher. But then also I have the business side of me that I have to deal with, and that business side is, believe it or not, it’s probably the more cautious one. Because as a businessman, you don’t want to release something out there that you may or may not have a market for yet. You’ve

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got to create that market a little bit, and that’s what Anovite is designed for. We’ve done things on the business side of Anovite that are extremely different than every company out there. We looked at things and said, “You know what? I don’t come from the direct sales background.” I’ve sold to them.

I’ve had my issues with the philosophy that some of owners have, love the business model. Met people in 38 percent of the country that have been just phenomenal people, and when we looked at Anovite, which means a new you in Latin, we looked at it and said, “How do we do things differently? How do we do things for everybody? Every man, every woman, every child, every four-legged family member can benefit from our products, so let’s make them so that everybody can afford them, everybody. Let’s not overprice them, so that they price themselves pretty much out of the market for the general population base. Let’s make it so everybody can afford them.

That’s number one, but let’s make tools like our lead generation system. That if you’re going to do the business, let’s give that to you for free. Doesn’t cost you a dime, and let’s base it around a product, let’s base it around something where people in a 15-day sample, they can physically feel my products. I’m very cocky when it comes to my products because I know that they work. I have 25 years and in 40 countries, experience worth of, I know that they work, but if I can get you on my product I also know this, which is unheard of in the industry. I have an 85 percent repurchase rate, even after six months. That’s not good. That’s phenomenal.

Winder: I’ve never heard of that.

Dr. Anthony: Because number one, the product’s work. The product’s work, bottom line. Now let’s give you an opportunity with something that absolutely has a track record, and we know that works. Thats Anovite.

Winder: Yeah, that is absolutely a phenomenal approach and revolutionary. You’ve been selling these things for years in regular retail outlets and practitioner’s offices and things, and our retail pricing at Anovite is comparable to what is retail pricing in all these outlets, and yet you’ve made it so that people can come in, follow the Costco model, the small annual fee, and get the products at 26 to 38 percent cheaper than they can be bought in stores. That’s pretty revolutionary for a network marketing company.

Dr. Anthony: Well, we support – 25 years ago when I started my very first company we started with and we support our stores. We do a lot of exposure out there to get people walking into the stores. Here’s the problem with that. That’s shrinking. People are still going to, what they call “health food stores”, but the nutritional division of those health food stores in a lot of cases has begun to shrink. People no longer are getting in their cars and driving down to their

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local nutrition store to buy a nutritional supplement.

They’re doing that online. What they’re going to a store to do is buy health foods, not health food store nutritional supplements, not so much anymore. That part of it is shrinking, and especially with all of the research, the background, and information that we have we want to get it out there to the general population base, and direct sales is a new avenue that we are moving into. I can’t say that it’s a new avenue just because I’ve had private labels in the past, but it’s a new avenue for me directly because I wanted to – I do.

I want to get this into everybody’s hands because I know that with 85 percent of the folks rebuying, and I’ve personally called these folks and not every single one, but I’ve called a lot of them and I say, “Why? Why do you buy? “Because it makes me feel good. Because I feel better. I will never be off your products.” But, why? Because, “I have wellness. The things that I used to experience that are on a negative field, I don’t anymore or they’ve been so diminished, I didn’t even think about them.”

Winder: Well, you’re pretty confident with what you’re offering because you’re giving a 90-day 100 percent money back guarantee.

Dr. Anthony: Yep, and that’s for everybody that’s out that is a consumer of my products

Winder:

because there’s the old adage out there and I’ve heard it, easily 30-40 times, “You’ve got to give it the good, old college try.” I look at that, especially as a researcher I look at things and say, “You don’t want to just overload the body with ten different supplements because you’re going through a negative situation because you don’t know which one’s going to help you. Start on one. Give it a seven to ten-day window.”

I would tell you to frontload it a little bit because you want to be able to physically have your body talk to you, and it absolutely will, good or bad. The good side of it is, “Hey, I’ve got a negative situation, and you know what? It’s not so negative. I’m feeling pretty good.” The other side of that is, “I feel like a Mack truck ran me over.” To me, I get excited about that, and that’s called the healing crisis, a Herxheimer. It’s when your body is saying, “I finally got the building blocks that I need to get back into a balanced state, but I’ve got to get rid of the junk to use them.” I get excited about that.

Detox never looks good. It never feels good, but it’s completely necessary to be healthy. You can’t really be healthy if your body’s completely loaded with toxins.

Dr. Anthony: With junk, yeah.

Winder: So I always look at it like if I hit a detox phase with a product, it’s a good thing and I just know what I’m into.

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Dr. Anthony: As a user of nutritional supplements, believe me, I do all sorts of trials on

Winder:

me personally. But as a user I look for that because in a general sense of the word, only about 30 percent of the people are going to experience that, if they do at all. Some they go, “Gosh, you know what? I’m almost feel like I’ve got the flu.” It’s not a long process. It’s a 24-hour to 72-hour process, but then you start going, “Wait a minute. That negativity is going away.” Whatever that negativity may be or it’s being diminished and you’re starting to go, “I am feeling pretty good.” That’s what we’re looking for.

Now when somebody comes to me and says, “Gosh, you know I think I’m going through that thing, that detox thing.” In our little newspaper that’s the one article for 25 years, that has never changed. That way I can point to that and say, “Oh, read this,” and when they read that, and for the most part people, they don’t understand what a detox is. They’re uninformed in the appropriate manner. They read that and they go, “Oh my, gosh. That’s exactly – were you in my bedroom? Were you in my kitchen?” They go, “How did you know?” Because that’s a general detox article, but it’s enough to where if you read that, you are going to say, “Oh, ah-ha, that’s what it is.”

Perfect! Speaking of detox, the LimuZ has zeolite in it, and for a lot of us who have been around zeolite for a lot of years understand that it is probably the finest detoxification agent in the world for removing heavy metals and all sorts of pesticides, herbicides, etc. from your body. What led you to include that and if you would, describe how that works in the product and in your body?

Dr. Anthony: Well, we started with the basic colostrum. Then we started adding things into it. I’m never one to just say, “I’m done.” I always like to say, “Well, geez, if this can be added to it, is there a synergy and can we compound the benefits?” One of the few things that I would agree with you, zeolite, clinoptilolite, specifically has been shown to in alginates, both have been shown to be phenomenal detoxifiers, and when I started looking at it, I increased the zeolite, every sachet now has 200 milligrams per sashay.

Of not only the right kind of zeolite, the right size of zeolite, the cleaned zeolites because a lot zeolites will come pre-packed, well, if they aren’t the right size, they’re not going to get throughout the system. If they aren’t cleaned, they can’t pick up the junk and take it with them. So you want to make sure that all of these different pieces are what you’re looking for. That’s what we have. We on a regular basis, there’s a lab out there called Junova Labs, we’ll tell people, “Hey, go do a little mini on yourself. Get the product. Call up Junova Labs or call your doctor. The doctor will issue you a test.”

It’s basic. It’s a real easy urine test. Do the baseline. Take the product. The less water, the more isotonic it becomes. The quicker it gets into your system. So take a sachet. Take two sachets. Then do another test at the end

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of ten days. You tell me what happens.” That’s been fun because that’s something that people can do themselves.

Winder: Are they excreting more toxins at the end of the ten days than they were at the beginning? Is that what you’re looking for?

Dr. Anthony: Yes, I want to not only see are they – and these folks are telling me this, “Let me show you my results.” That’s where it’s fun because that’s something that people, especially today people are looking for validation. With the internet and all of that, that is out there, it’s a good resource, but there’s so much misinformation on it that people just go, “Oh, well, that must be true. It’s on the internet, right?” Yeah, uh huh, validate it. I love the old Ronald Reagan where he said, “Trust, but verify.” Well, this is one where that’s a simple test and I believe anymore, there’s even urine analysis that you can do. You can buy them Rite-Aid and Walgreen’s and that kind of thing.

Winder: With the zeolite my understanding is that part of the effectiveness of the zeolite is how small the particulate size would be. What are the parameters for ours? How small does it get and where does it get in the body?

Dr. Anthony: Well, think about it this way. Whenever you get into a nanotechnology you can get very, very tiny and you want tiny because you want to be able to get throughout the entire system. Part of the reason that we focus as a base on pretty much every product that I make with Colostrum is that because we call that a natural nanotechnology and it works like a carrier molecule. So even though you may have larger molecule size and tungsten level found within different ingredients, the Colostrum helps to move them into areas for benefit. We want to get the smallest size that we possibly can with the zeolite. You want to make it so that in that nano size it can get into all the different parts of your system. Couple that now with a colostrum and make it even more effective. Because not only is it small enough, the zeolites by themselves get where they need to, but now put it with a carrier molecule, Colostrum, compound the benefit.

Winder: That’s pretty brilliant, my friend.

Dr. Anthony: It’s fun. I get a lot of folks who call us up and say, “You know I didn’t believe it, but I tried that little product and I’ve got tell you, I like the way that I’m thinking. I like the way that I’m feeling. I’ve got more energy” and that happens for me. A lot of folks, it’s interesting when you’re dealing with owners, I’ve dealt with ten major owners and I ask them, “Do you take the products?” And it’s fun to watch, they have that, “Yeah, yeah, yeah,” and you know that the answer’s no. I am a walking, talking product of the product. I’ve had seven ACL reconstructs on my left knee. Three and a half inches of bone off my left hip put in that knee.

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I have titanium that surrounds my spinal cord in my throat. I’ve had broken bones. I’ve had cuts and bruises and sutures and all kinds of fun stuff. I started, as far as I know I’m the heaviest user of Colostrum that I’ve ever heard of out there. When I went through the knee surgeries and I was writing my very first book, there was a little, tiny article in the American Chiropractic Journal that said, “We think –” there’s not even a science back then, “We think that the natural growth factors in Colostrum might help with soft tissue.” That was it. Boom, I jumped on it. I said, “Okay, if they think that, I’m going to prove it.” I was taking anywhere from half a kilo to a kilo a day and I got to tell you. They cut out the entire meniscus in my knee and they told me because I did so much damage, “If you want a visual of that, sit on your bum, take the top of your foot and put it on your shoulder.” That’s what I did. I was skiing, I took a 20-foot cliff. I didn’t think anything of it, but when I got down to the doctors they said, “Oh, you have seriously damaged yourself.” Well, when I started mega dosing on the Colostrum, I healed so much faster than what they expected. They came back and said, “We don’t know what you’re doing, but keep doing it.”

Winder: Well, one of the most pressing problems that we have in the country is our rates of obesity and so many people are overweight, and guys, baby boomers like me tend to have a gut that just won’t go away seemingly no matter what we do. How does your LeptiTrim system work?

Dr. Anthony: It was designed to focus on five areas, and each of the products that make up the family are standalone. I’ve had folks that have done each one separately and say, “I’ve seen benefits.” But the five major areas that we focus on, killing the appetite control, turning that volume down. We have a little gland in our brains called the hypothalamus gland and it does so many different things throughout the body. But there’s a direct communication line between your stomach and the hypothalamus that says, “I’m full. Stop eating.” Well, if that gap has occurred where the volume is turned up too much in the hypothalamus that communication never happens. You just keep eating, even when you go, “Oh my, gosh, I’m stuffed, but I’ve got to have that.” Well, we want to turn that volume down. That’s number one. That’s a substance called leptin, naturally occurring within colostrum. Number two, leptin has an impact on the palate. Things that you would normally gravitate towards, bad carbohydrates, Cokes, and things of that nature, they may not taste the same, and if they don’t taste like they used, you have a tendency to go, “Oh, yeah, well, it must’ve been bad carbonation.” Set it aside, “Oh, that one doesn’t taste good, either. Let me go find something else,” and that something else happens to be more healthy. Why? Because you start craving healthier things. This actually happened to me. I am not a bell pepper fanatic or I wasn’t when I was a kid. Today though, a

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red bell pepper or a yellow or an orange slightly chilled, it tastes better to me that a red delicious apple and that was the direct link, and I’ve personally spoken to probably 70-80 people who’ve called me and said, “I’ve got this weird craving. I’ve never had a craving before, but this one –” I said, “Red bell peppers?” “How did you know?” “It happened to me.” So you start eating better. Number three, leptin has an impact on the thyroid, the T3-T4. There’s a lot of research out there from UCLA and Purdue and John Hopkins and a host of other places where they’re showing leptin helps to get your thermostat back into a balanced state. The more balance we can provide to you, the better you’re going to start feeling, the better you’re going to start looking. Leptin also works on underlying lean muscle. A lot of folks out there when they get on a diet, the first thing they lose is water weight, and I’m okay with some of that because a lot of us carry a little bit, maybe too much. The second thing though that people go, “Oh, wow, look how much weight I’ve lost” what is that weight made of? Most of what they do is muscle and that’s the biggest fat-burning engine we’ve got. The more lean muscle you have, the more calories you can consume and burn, and create energy with. The best energy source we’ve got walking around with us today is not our muscle. It’s in our fat, but if our body’s never use it, if it just stores it, I call it winter mode, you’re going to walk around getting bigger, bigger, and bigger. Well, if you’ve done traditional “diets”, number one we’re going to cut our calories and exercise like crazy. That’s great, but if you have below 1100 calories for a man, you turn off your leptin factor. You go below 1000 calories for a woman you turn off your leptin factor. And you’ve heard of folks and have seen folks that make out, “You know I exercise five days a week in the gym. I just cannot seem to lose it. I’ve got my calories down. I’m barely sustaining myself, but I just can’t get rid of it.” That’s because you’ve turned off that leptin factor. So one’s the hypothalamus overeating. One is the palate. One is your thyroid. One is underlying lean muscle and chemistries. So many of us walk around today, they’re not diabetics, but they’re insulin resistant weight gainers, okay, and we keep training our little cells throughout the system to store, not to burn, to store. We eat incorrectly. We eat late at night when our bodies are starting to shut down and slow down. Our metabolism’s slowing and the foods just sit there and they’ve got to go someplace, so they store them. “Hey, here’s a bunch of calories. Go put them on the hips or on the thighs or around the belly.” What the LeptiTrim system was designed to do is to give you back control. It’s okay to have a scoop of ice cream as a dessert, but when people can’t stop and they eat half a gallon of ice cream, now you’re not in control

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anymore. The LeptiTrim system is designed to put you in control and help bring your body into a balanced position.

Winder: Another area of brilliance that you focus on is athletics and performance. Why don’t you chat for a moment about that?

Dr. Anthony: That’s the Flex and Colostrum. Those two things together, I helped some pretty amazing top, top, top shelf athletes where they have come to me and said, “Listen, I have over 150 titles to my name in natural bodybuilding. I retired when I was 40. I’m 46. I want to get back into competition.” I actually tried to talk this gentleman out of – I said, “You’re going to be going up against guys who are in their 20s and 30s. By the time you get to the competition, you’ll be 47 years old. He went on to win Mr. Natural Universe. I have folks that play for the NBA EU and they’re looking to move up into the big show. That have come back and said, “My endurance has just drastically increased.” I had folks that had been on more of the synthetic stuff and they have come back to me and said, “Oh my, gosh. I’ve never had an all-natural give me this kind of performance.”

And here’s where it gets real. Most of the time when I formulate something, I have a pretty good idea of the direction where you’re going. But there are a couple of formulas, the LimuZ being one. The Flex being another where even for me, I go, “I didn’t expect that.” A side benefit, yes, it’s fantastic for fitness buffs that are out there, both endurance, strength training, CrossFit, whatever the case may be. But Flex has been picked by folks who were 50-plus, not fitness buffs, because they have come back to us and they have said, “As we get older, Winder, our estrogens rise, our testosterone falls.” As women get older their estrogens lower, their testosterones rise. I love my granny. At 4’2”, I’ve loved her to death. She could grow a better goatee, and I love her to death, folks. But she could grow a better goatee than I can, and it was because she had flip-flopped. She was becoming more masculine. Well, there are substances within the Flex that have had a major impact from 50-plus years’ of age where people are coming back to me and saying, “I feel more feminine” if you’re a woman or “I feel more masculine,” as a man because it helps to put those chemistries into balance. That was a side effect that I did not anticipate, but I get a lot of folks who are 50–plus coming to me saying, “Gosh, I like this product!” “Well, how much are you working out?” “What are you talking about?” “Well, it’s kind of a fitness formula.” “Well, I don’t work out at all.”

Winder: That’s great. Now you also – I’m sorry. Go ahead.

Dr. Anthony: No, I was just saying kind of fun.

Winder: You have an oxygen product. What’s that all about?

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Dr. Anthony: Well, the oxygen product, remember I love third-party validation, and the oxygen product for me is one where it’s been tested and it’s been shown to have 12,000 parts per million in a stabilized liquid format, and it’s based around the two components that are found within every single person out there. It contains negatively charged oxygen electrolytes that do all sorts of fun things. With that comes energy. If I can help your oxygen intake through the use of the OxyQuest, you’re going to feel it. Now a lot of people go, “I like the way that it makes me feel, but I can put my finger exactly –” Like with Colostrum, they may go, “Ah,” but for me, “Ah, my knee” or “Ah, my heart. But they go, “Gosh, you know what? I can’t give a pinpointed, ah.” What they say is an overall ah or “I’m not as tired. I’m able to go further than I used to.” And when you look at all of the electrolytes of oxygen that we get bombarded with, a lot of what we have today are positive, and the positive ion can bring us down, make us lethargic, make us depressed. When you start looking at supplementing a body with negatively charged ions, that’s when you start getting energy. You get focus and you get stamina, and you get happy and you get well.

Winder: Does that have some effect on your overall pH?

Dr. Anthony: It does. The OxyQuest has a 13.9 on the alkalinity Richter Scale. I’m not saying that it will put you into – because that’s a medical claim – it won’t put you into a balanced pH, but it will help put you into a balance, and at 13.9 it’s kind of fun, especially when you look at – a lot of people will drink tap water and some places, like Michigan you may not want to, but a lot of people will still drink a glass of tap water. Well, OxyQuest has been shown to have 12,000 parts per million which is 1000 times or more actually of oxygen molecules compared to that same volume of tap water. And the way it was designed is literally using two of the most abundant, important electrolytes in the body fluids, sodium and chloride, to act as oxygen carriers. A lot of people say, “Well, what about the sodium side?” There’s nothing you have to worry about if you’re on a low sodium diet because there’s not enough in there to have an impact. When you see the molecular oxygen release through the digestive process and then absorbed into the rest of the body it’s pretty amazing.

Winder: Does that affect the lungs somehow?

Dr. Anthony: I would have to say anything that is going to put you into a balanced state, and especially where it comes to oxygen, it’s going to have a positive impact.

Winder: There are a lot of lung issues out there. People living in highly polluted areas, I’m assuming that the detox part of this will be really beneficial to that. What about just overall lung health? Does Colostrum work in that arena?

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Dr. Anthony: There’s a lot of research out there, especially go to PubMed and type in respiratory and colostrum, a lot of information on the different individual components that can be found within colostrum having some pretty major impact. That’s what’s fun about it. I like to pick on Vitamin C because everybody knows about it. When you say an herbal, they may or may not even know that, “Hey, that’s a specific herbal.” But I like to pick on Vitamin C because everybody goes, “Oh, yeah, I’ve heard of that one.” Vitamin C, if you overdose on it, if you mega dose on it because you get a little sniffle or tickle in the back of the throat, what people don’t realize is that you literally are only going to absorb just a certain percentage. That’s it. The rest you just made very expensive urine. The colostrum is not like that because of the way it was designed, not by me, the Lord above, Mother Nature, however you want to look at it. It was designed to have a major impact on every cell in every system in your body. Not just for the newborn, but for you and I at whatever age we may be. Because think about it in this fashion. I say this sometimes to people and they look at me and go, “Huh?” The moment you are conceived is the moment you begin to age and die. That’s a different way of looking at things because, gosh, you’ve got a brand new baby. Well, they’ve been aging for nine months, and what they’ve been built on or built out of are things that mom has brought in. Is mom exposed to toxins in the environment, stress, nutritional deficiencies? Absolutely. Why not bring into a body building blocks that the body absolutely needs, absolutely can utilize and put you back into a wellness state, not just for the newborn, but for whatever age, 20, 30, 40, 50, 70 and beyond.

Winder: Absolutely brilliant. Well, Dr. Anthony Kleinsmith, this has been a wonderful conversation. I muchly appreciate your time. We’re going to have some other conversations in the future with other members of the corporate staff talking about things like the comp plan and tools, and all the other things that are involved in this. But this is our base conversation, and it has been an honor for me to participate in it with you, so thank you, and I’d just like to ask if there’s any final thoughts you’d like to leave everybody with.

Dr. Anthony: What I would tell people is this. Try the products, even if it’s just that 15-day sample. Try the products because if you listen to your body it will absolutely have a conversation with you and lead you down a path that brings wellness and that’s what the products are designed to do.

Winder: Well, my friend, thanks again, and anybody listening to this, please get back with the person who referred to this call to get started with the products or to join our wonderful new company Anovite, and join us on this journey to bring wellness and prosperity to as many people as we can, in as short of period of time as we can. Thank you.

[End of Recording]