BEC exercise on Marketing
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Transcript of BEC exercise on Marketing
![Page 1: BEC exercise on Marketing](https://reader033.fdocuments.net/reader033/viewer/2022061301/54d8a2184a795989138b4670/html5/thumbnails/1.jpg)
A NEW CREATION
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At home:
1. think what to do
2. think how to it
3. buy the ingredients
4. make the jam.
GIVE TO MOMMY
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NOT at home:
1. think what to do
2. think how to it
3. buy the ingredients
4. make the jam.
5. Sales and distribution
Administration decides strategy
Marketing comes up with ideas
Research and Development
Purchase Department
Production
Sales
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PRODUCTION SCHEME
Use arrows to complete the scheme.
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IF YOU WERE PART OF THE MANAGING
TEAM, WHAT QUESTIONS WOULD YOUASK YOURSELF BEFORE DECIDING ONA NEW PRODUCT ?
I would ask myself what new strategies could help with the new product. These strategies would be related with the cost of the materials to make the product and the amount of employees that will be needed to make it.I would also ask myself what the need of the costumers is (marketing research) and where I would get the money to invest.
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IF YOU WERE PART OF THE PURCHASING DEPARTMENT, WHAT QUESTIONS WOULD YOUASK YOURSELF BEFORE DECIDING ONA NEW PRODUCT ?
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MORE THAN ONE SUPPLIER Strawberries (process them
quickly) Sugar (amount, quality, stock,
space) Jars (you have to calculate space
to store things) Lid Label (the design) Perservatives Boxes Need to check: Prices, quality,
amountYOU NEED TO BE SURE THAT
NOTHING CAN BE MISSING
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IF YOU WERE PART OF THE IMPORTATION DEPARTMENT, WHAT QUESTIONS WOULD YOUASK YOURSELF BEFORE DECIDING ONA NEW PRODUCT ?
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Supplier
Negotiate- Bargain
BEST PRICE
ORDER
Sample Quality control
Test TrialLAB
Sanitary Regulations
ORDER PRODUCT
CUSTOMS
Clearance Agent taxes
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IF YOU WERE PART OF THE PRODUCTION DEPARTMENT, WHAT QUESTIONS WOULD YOUASK YOURSELF BEFORE DECIDING ONA NEW PRODUCT ?
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Equipment / Machinery Amount of workers Blue collar workers Quality of the worker’s skills Space and order Production scheme
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IF YOU WERE IN ONE OF THESE SECTORS OF THE PRODUCTION DEPARTMENT, WHAT QUESTIONS WOULD YOU ASK YOURSELF BEFORE DECIDING ONA NEW PRODUCT ?
Research & DevelopmentLaboratoryQuality Control
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Research & DevelopmentLaboratory
Quality Control
Before deciding on a new product I would look on the
benefits this product will make, if there is another company
that could compete with it and which materials will be
needed to make it.
Regarding the laboratory department I would check if the
space that is available is big enough to work correctly on
this new product or if the space will have to be modified.
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SO.. IF YOU WERE PART OF THE MANAGING TEAM, WHAT QUESTIONS WOULD YOUASK YOURSELF BEFORE DECIDING ONA NEW PRODUCT ?
Before deciding a new product I will look for the correct employees to carry on the campaign for this product.
Also I will search some strategies that help them to create the product in the easier way possible
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What departments take part in the creation of the product?
Which of these are associated to Head Office and which to Production?
Head Office Production
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