Beauty Directory Digital Seminar

Beauty bloggersAnd 10 tips on how best to work with them

© www.stylingyou.com.au

Blogger influenceMore than 90 beauty bloggers listed on Beauty

Directory

Rarely a day goes by when a reader doesn’t contact me to say they have bought a product as a result of my blog

Nuffnang survey: 78% respondents had purchased a product or service as a result of reading about it on a blog

New York PR firm DeVries found that 60% of women chose blogs as the resource most likely to prompt them to buy a beauty product.

Tip #1Get to know us


Follow us – and talk to us - on TwitterSubscribe to our blogs. Using the RSS feed is a time efficient way of doing thisAsk us for our media kits – and statsFind the blogs and writers that best fit your beauty brands and concentrate on them

Tip #2Read the blog of the blogger you’re

pitching too.


Before formulating your pitch double check that you’re chasing the right readership for your productWhat style does the blogger normally write in?Does she write straight reviews or themed posts or a mix of both?What has she featured recently?

Tip #3Consider whether your pitch will add

value to the blog you are pitching too.


Bloggers want content that will add value to their readers.A brand’s Facebook competition is merely a promotion for that brand. It doesn’t offer value to the reader of a blog.Consider sponsored posts for straight advertorials.

Tip #4email the blogger personally


A “Hi There!” email really annoys bloggersThey generally do not come from a media or PR background and are immune to a bulk email sendTake the time to address them personally and you’re more likely to get a bite

Tip #5Please include all relevant details and an

image with the media release you email.


Most bloggers are working at night – make it easy for us so that we don’t have to wait for a reply with a product price or imageIf your product is on Beauty Directory then that’s ok too!

Tip #6Send us media releases at least one month

prior to launch.


Yes, we can get a blog post up super quickly if there is an urgency but generally we’re fitting our blogging in around other things – I schedule a month in advanceAlso, this lead time gives us an opportunity to properly trial the product and place on our blog at launch time.Embargo any information if required

Tip #7Please understand that for most people,

their blog is a labour of love.


Most beauty bloggers have a day job or something that provides an income.There is currently little money being made from solely beauty blogging in Australia.This is set to change as we model the US Brand ambassadorships are also a possibilityConsider aligning your brand with a blogger

Tip #8Consider inviting us to your media

events.Budget permittingWe like to be in the know as much as other beauty journalistsConsider those bloggers with the bigger influence and reachConsider those bloggers who best fit your brand

Tip #9Bloggers and their readers love

giveaways.


Has your client got product for giveaway?Ask the blogger if they have a minimum value on giveways and what is offered in return?Value the space you are asking for in return for a giveaway Don’t offer giveaways to similar blogs at the same time

Tip #10Value that bloggers are connected with

their readers


Bloggers are seen to be more accessible than journalistsBlog readers trust what’s written on a blog and will be more inclined to buy a product based on a blog mentionBlog readers share what they’ve read on blogs via Twitter and Facebook Bloggers will generally not blog about a product they haven’t tried first

Beauty Directory Digital Seminar

Technology

Transcript of Beauty Directory Digital Seminar