BEAUTIFUL MUSIC FOR A CRAZY WORLD - · PDF fileBEAUTIFUL MUSIC FOR A CRAZY WORLD MEDIA KIT...

BEAUTIFUL MUSIC FOR

A CRAZY WORLD

MEDIA KIT 2013www.classical963fm.com

JANUARY 2013Classical963fm.com 2

Classical 96.3fm, home of Toronto’s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical 103.1 fm).

We are English Canada’s only all classical music radio stations

We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover

We are a new attitude for one of the oldest art forms in Western Civilization

Programmed by John van Driel – popularizes classical music to make it more accessible to the public at large

WE OFFER LISTENERS THE GREATEST MUSIC OF ALL TIME plus up-to-the minute news, weather, trac, Zoomer® and arts reports. All this, plus uniquely intimate and interactive “Live From the Lobby Concert” performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katharine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra.

AT A GLANCEENGLISH CANADA’S ONLY ALL-CLASSICAL STATIONS

http://www.classical963fm.com/


THE SCIENCE OF CLASSICAL MUSICIT'S A BEAUTIFUL THING.

Scientific research proves classical music causes the heart beat and pulse rate to RELAX to the beat of the music.

As the body becomes more relaxed and alert, the mind is able to CONCENTRATE MORE EASILY. Furthermore, classical music decreases

blood pressure and ENHANCES THE ABILITY TO LEARN.

Classical music has also been long associated with IMPROVING MEMORY, the information storing and processing system of the brain that derives its actions from sensory input.

All this means, the classical radio format CREATES AN ENVIRONMENT WHERE ADVERTISING MESSAGES NOT ONLY

HAVE AN INCREASED OPPORTUNITY TO BE NOTICED, BUT ALSO ABSORBED. And in today’s highly cluttered and fragmented media

landscape this is a HUGE ADVANTAGE!

CAPITALIZE ON THE POWER OF CLASSICAL RADIO – AND GROW YOUR BUSINESS TODAY! The New Classical 96.3 fm (Toronto) and

103.1 fm (Cobourg) are English Canada’s only commercial radio stations playing all classical music!

Sources: http://www.cerebromente.org.br/n15/mente/musica.html

http://www.ehow.com/about_5385405_e�ects-classical-music-memory.html



ZOOMERS®ARE AN ECONOMIC FORCE423,000 ZOOMERS® TUNE INTO CLASSICAL 96.3FM FOR OVER 1.7 MILLION HOURS EVERY WEEK!*

In 2008, Moses Znaimer launched and popularized the term Zoomer® (Boomer with Zip!) to denote the 15.1 million Canadians formerly known as the “45plus”. Since then he has assembled a full suite of

media (including Classical 96 & 103) dedicated to being the authoritative voices for Zoomers® – unequivocally the single most powerful consumer group in the history of the world!

For listeners our mission is to be Classical music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA.

For advertisers our mission is to provide the showcase their messages deserve, and o¤er the most e¤ective means of communication with the Zoomer® population – a market of 15.1 million people2, accounting for 56%3 of all consumer spending and controlling 75%4 of the wealth.

ARE YOU REALLY SPEAKING TO THEM?

Communicating means more than just arithmetic – reach, cost or other media planning metrics. It also means involvement – delivering an audience that is engaged, attentive and eager to learn more. It’s not enough to just broadcast your message over the airwaves. Classical will show you why context and content matter – a strategy that places your brand at the forefront with listeners.

Sources: 1BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, A2+, Avg Wkly Cume, Ttl Hrs/Wk, Comp% AMA 2Stats Canada Population Modified Sep 27 2012, 3PMB FALL 2012 (% Of Combined Volumetric Spending Totals) 4PMB FALL’12 (A18+)

% OF LISTENERS WHO DO NOT**

LISTEN TO…

THE JEWEL 88.5 96%AM 740 92% NEWSTALK 1010 88%JAZZFM 85%

Source: **BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, A2+, Duplication Average Weekly Cume

78% OF LISTENERS ARE ZOOMERS! 1



AUDIENCE PROFILEA CUT ABOVE THE REST.

AFFLUENT, EDUCATED& INFLUENTIAL

% COMPOSITION 43% Male Listeners & 57% Female Listeners83% are principal grocery shoppers77% own their home70% have travelled on vacation in the past year67% are mortgage free homeowners56% are university+ educated55% invest in stocks/mutual funds53% are home improvement spenders51% are managers/owners/professionals/executives*37% have a household income greater than $100,000*

PREMIUM PROSPECTS

INDEX 412 Regularly Golf (In Season) 258 Post-Grad Educated228 Attend Musical Concerts220 Principal Grocery Shopper186 Foreign Vacation Travel Past Year171 Attend Live Theatre/Ballet/Opera/Art Gallery/Museum167 Recently purchased a vehicle valued over $40,000164 Savings & Investments Valued over $100,000**163 Invest in stocks/mutual funds128 Mortgage Free Home Owners

Under 18 13%18-34 18%35-44 13%45-54 14%55-64 15%65+ 26%

AVERAGE AGE: 51

AGE PROFILE(WEEKLY CUME)

Source: BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage,

Mo-Su 5a-1a, Avg Age (2+) & % A45+ % Comp Weekly Cume

INDEX is in reference to the general population with 100 being the base. Anything over 100 denotes a propensity above the general population (12+ in this case). For example, Classical 96 listeners are 158% more likely than the average Canadian 12+ to be post-grad educated.

Source: BBM PPM (R4 2012) August 27 - Nov 25, 2012, Toronto Ctrl, Mo-Su 5a-1a, % Comp AMA A 12+ *Working households **BBM RTS Toronto Fall 2012, Adults 12+

†BBM RTS Toronto Fall 2012, A 12+. Calculated as average savings & investments plus average home value – average debts & liabilities +Rank in comparison to all other commercial radio stations in Toronto (Toronto Central audience)

NO. 1 FM STATION IN TORONTO - NET WORTH ($661,000) †

NO. 1 FM MUSIC STATION IN TORONTO - TIME SPENT LISTENING +



AUDIENCE PROFILENOT ALL LISTENERS ARE CREATED EQUAL

Sources: (1) BBM PPM (R4 2012) Aug 27 – Nov 25, 2012, Toronto Central, Mo-Su, 5a-1a, % Comp A12+ & A25-54 *Attend Live Theatre/Ballet/Opera/Art Gallery/Museum (2) **BBM RTS Toronto Fall 2012

0 10 20 30 40 50 60 70 80 90 100

All Toronto Stations (Average)

Classical 96.3 fmRecently Purchased a Vehicle Valued over $30K

Post-Grad Educated$500K+ Homeowners**

Foreign Vacation Travel Past YearPersonally Hold Savings & Investments over $100K**

Attend Musical ConertsArts* Patrons

Invest in Stocks/Mututal FundsMortgage Free Home Owners

Principal Grocery Shopper

0 10 20 30 40 50 60 70 80 90 100


Classical 96.3 fmSenior Manager/Executive

HHI $150K+Recently Purchased a Vehicle Value over $30K

Post-Grad EducatedGolf

Personally Hold Savings & Investments over $100K**Arts* Patron


Adults 12+

Adults 24-54+0 10 20 30 40 50 60 70 80 90 100


Classical 96.3 fmRecently Purchased a Vehicle Valued over $30K

Post-Grad Educated$500K+ Homeowners**

Foreign Vacation Travel Past YearPersonally Hold Savings & Investments over $100K**

Attend Musical ConertsArts* Patrons

Invest in Stocks/Mututal FundsMortgage Free Home Owners


0 10 20 30 40 50 60 70 80 90 100


Classical 96.3 fmSenior Manager/Executive

HHI $150K+Recently Purchased a Vehicle Value over $30K

Post-Grad EducatedGolf

Personally Hold Savings & Investments over $100K**Arts* Patron


Adults 12+

Adults 24-54+

ADULTS 12+ AUDIENCE COMPOSITION ANALYSIS (% COMPOSITION)

ADULTS 25-54 AUDIENCE COMPOSITION ANALYSIS (% COMPOSITION)



A POWERFUL COMBINATIONWHY TWO IS BETTER THAN ONE

Classical 96 & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers® in Ontario. Both stations deliver an unduplicated weekly audience of 1,411,000!

And with only 5% duplication between both stations (in an average week), we o¤er a powerful combination to maximize your reach against the Zoomer® demographic.Source: BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume

TOP 2 STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS!AM 740 $187,000Classical 96 $165,000

TOP 2 STATIONS IN TORONTO FOR AVERAGE NET WORTH!Classical 96 $661,000AM 740 $650,000Source: BBM RTS Toronto Fall 2012, A12+

Buy both Classical 96 & AM 740 and balance your Zoomer® targeted buy – from front end to back end; from boomer to beyond!

AVERAGE AGEAM 740 63Classical 96 51

A45+ % COMP WEEKLY CUME ADULTS 45-64 ADULTS 65+AM 740 40% 60% Classical 96 53% 47%Source: BBM PPM (R4 2012) Aug 27 to Nov 25, 2012, Full Coverage, Mo-Su 5a-1a, Avg Age (2+) & % A45+ % Comp Weekly Cume



COVERAGE AREA868,000 LISTENERS TUNE INTO CLASSICAL 96.3 FM FOR NEARLY 2.4 MILLION HOURS EVERY WEEK!*

kilometres

0 50 100

GEORGIANBAY

LAKE ERIE

LAKE ONTARIO

PeterboroughPeterborough

COBOURGCOBOURG

HamiltonHamiltonBurlingtonBurlingtonBurlington

OakvilleOakvilleOakville

WaterlooWaterlooWaterlooWaterlooKitchenerKitchenerKitchener

CambridgeCambridgeCambridge

BrantfordBrantford

GuelphGuelph MississaugaMississaugaMississauga

Niagara FallsNiagara FallsWellandWelland

OrangevilleOrangevilleOrangeville

FergusFergus

NewmarketNewmarket

OshawaOshawaOshawaAjaxAjax

Richmond HillRichmond HillRichmond Hill

MarkhamMarkham

TORONTOTORONTOBramptonBramptonBrampton

BellevilleBelleville

KingstonKingston

RochesterSt. CatharinesSt. CatharinesSt. Catharines

Buffalo

Source: BBM PPM (R4 2012) Aug 27 – Nov 25, 2012, Full Coverage & Toronto Central, m-Su 5a-1a, AMA and Average Weekly & Average Daily Cume, A2+

AVERAGE MINUTE AUDIENCE

17,100 Full Coverage 13,400 Toronto Central

DAILY CUME


WEEKLY CUME


NATIONAL & INTERNATIONAL COVERAGE

www.classical963fm.comBell ExpressVu Channel 963

Rogers Digital 964Digital Audio Channel 9



PROGRAM GUIDECLASSICAL 96.3 FM IS TORONTO’S ONLY COMMERCIAL RADIO STATION PLAYING ALL CLASSICAL MUSIC.

MONDAY — FRIDAY SATURDAY SUNDAY

5 AM

6 AM

7 AM

8 AM

9 AM

10 AM

11 AM

12 PM

1 PM

2 PM

3 PM

4 PM

5 PM

6 PM

7 PM

8 PM

9 PM

10 PM

11 PM

12 AM

1 AM

2 AM

3 AM

4 AM

BreakfastClassicswithBill Anderson

Yesterday’s HitsToday’s ClassicswithJohn van Driel

BreakfastClassicswithBill Anderson

Destination ClassicswithJohn van Driel

Alexa’s Oasiswith Alexa Petrenko

In The StillOf The Nightwith Michael Lyons

In The StillOf The NightWeekend EditionwithKathleen Kajioka

Nocturne with Marilyn Lightstone

Bill’s ClassicalJukebox

with Bill Anderson

By Requestwith John van Driel

Sunday Night at The Operawith Alexa Petrenko

Classical Chartzwith John van Driel

Zero to 1800with Michael Kramer

A Little Night Musicwith John van Driel

A Little Night Music

Good Day GTAwith Mike Duncan,Jean Stilwell & Scott Walker

Nocturne with Marilyn Lightstone

with John van Driel

/classical963fm @classical963fm

DinnerClassicswithKathleen Kajioka

Conductor’sChoice

with KerryStratton



TESTIMONIALSBUILD YOUR BUSINESS WITH CLASSICAL 96.3 FM

“You have made it possible for us to build our business to a level that is unbelievably appreciated. If it wasn’t for the listeners we would not be in the position of strength where we are today.”

ALEC VAN RIJK, VAN RIJK JEWELLERS

“Classical 96.3 FM, it works! But don’t tell my competitors.”

MARK MANDLSOHN, BAY BLOOR RADIO

“We have been advertising with MZ Media (Classical 96 & AM 740) for more than 7 years and find it an excellent way to reach out to our Customers. Radio provides a very direct and personal link when speaking about who we are and what we believe in. The people at MZ Media, from our account rep to our creative contacts, get that and help us get the most from the medium…These advertising buys anchor our media plan and provide us with a flow of business that is both steady and reliable. We highly recommend MZ Media to any business that is ready to take their revenue projections to the next level.”

KENZIE CAMPBELL, ROYAL HOME IMPROVEMENTS

“96.3 is the perfect fit for Manderley Manor (home of Stickley furniture). When selling a high end product you need to be on target with your advertising dollar. 96.3 brings a¯uent and intelligent customers to our store and that’s the competitive advantage one needs in a challenging business environment. “

JIM SUBLETT, MANDERLEY MANOR HOME OF STICKLEY

“The first annual Toronto Garlic Festival was a great success. Attendance was more than expected and our exhibitors, including garlic farmers and chefs, were very pleased with the turnout. We were most impressed with the quality of your audience and the professionalism of Classical 96.3 FM’s production and on-air personnel. Thank you again for your commitment to our success.”

PETER MCCLUSKY, TORONTO GARLIC FESTIVAL



INTERACTIVEREACH LISTENERS ON AIR OR ONLINE!

EXTEND YOUR MESSAGE

to Classical963fm.com and add a¤ordable impressions to your radio campaign. Users are drawn to our site to:• Listen Live• Watch live & recorded performances• Check our arts calendar• And enter to win our great contests

OUR WEBSITE DELIVERS

• 180,000 average monthly page views• 92,000 average monthly visits• 43,000 unique monthly visitorsSource: Google Analytics, Jun 17 - Dec 17, 2012 – 6 month average

OPPORTUNITIES INCLUDE

• Display advertising banners • Classical Notes quarterly newsletter with banner and advertorial placement• Classical Club direct email blast to 21,000 opt-ins• Content sponsorship • Custom content (landing pages, webinars, blogs, webisodes) • Audio & video pre-roll • Mobile • Social media outreach

FACTOIDSFACTOIDS• 9.9 million Zoomers® (Adults 45 AND OVER) visited websites in the past month*• 7.5 million Zoomers® are on Facebook (76% of Zoomers® who are online)*• 1.7 million Zoomers® own tablets or e-readers – that’s 26% more than A18-34 & 12% more than adults 25-44!**• 27% of Zoomers® online accessed the internet via mobile accessed the internet via mobile devices in the past month**devices in the past month**• According to Social Code, • According to Social Code, Face book users over the age of Face book users over the age of 50 are 28.2% more likely to click 50 are 28.2% more likely to click an advertisement than 18 to 29 an advertisement than 18 to 29 year old usersSources: *comScore October 2012 Sources: *comScore October 2012 **PMB Fall 2012



INTERACTIVE RATE CARDREACH LISTENERS ON AIR OR ONLINE!

Minimum Recommended Levels: 75,000 impressions per month (display banners); Please request pre-roll levels. Details on other opportunities (see previous page) are available on request.

POSITION NET COST FORMAT PER THOUSAND

Leaderboard $30 728 x 90pxBig Box $30 300 x 250pxSky Scraper $30 160 x 600pxHome-Page Slideshow Banner $50 300 x 250px or 300 x 400pxClassical Notes E-Newsletter:

Display Banner $65 728 x 90 or 160 x 600 (21,000 opt-ins) Advertorial $78 Intro & Images with click through to full articleDirect Email Blast $125 HTML/Text (21,000 opt-ins)Video or Audio Pre-Roll $50 :15-sec (:30-sec max)

CLASSICAL NOTES E-NEWSLETTERCLASSICAL963FM.COM

LEADERBOARD

SLIDESHOW

BIG BOX

SKYSCARPER



BEYOND THE DIAL OPPORTUNITIES LEVERAGE THE FULL POWER OF ZOOMERMEDIA

The Zoomer generation grew up in a multi-

media world – eager viewers, listeners, and readers. Now they’ve embraced the online world, quickly becoming Canada’s largest Internet audience. ZoomerMedia Limited o¤ers a portfolio of vehicles in all those channels – plus shows and conferences that let you engage the Zoomer consumer face to face. Talk to us about how to put all the pieces together.

BROADCAST DAN HAMILTON | [email protected]

PRINT & MULTI-PLATFORM VICTORIA WISDOM | [email protected]

DIGITAL, EVENTS & CARP PARTNERSHIPS DAVID SERSTA | [email protected]

LIFECONF ERENC E

Zoomer® MagazineClassical 96.3 FM

Classical 103.1 FM

AM740

VisionTV

JoyTV

The Brand New One

Zoomershow

ideaCity Conference

ZoomerLife Conference

BROADCAST ONLINEPRINT EVENTS

EverythingZoomer.com

REST OF NETWORK INCLUDES: CARP.ca, VisionTV.ca, JoyTV.ca,

OneBodyMindSpiritLove.com, Goldhawk.com, ZoomerRadio.ca & Classical963fm.com

Toronto, Vancouver,Calgary & Ottawa


mailto:[email protected]




CONTACT US

Classical 96 is part of MZMedia Inc., a division of ZoomerMedia Limited (TSVX: ZUM – all under the leadership of Moses Znaimer, Canadian broadcast icon and ZoomerMedia President & CEO.

PRESIDENT & CEOGEORGE GRANT | [email protected]

VICE PRESIDENT OF PROGRAMMING & OPERATIONSJOHN VAN DRIEL | [email protected]

VICE PRESIDENT, NEWSLIBBY ZNAIMER | [email protected]

VICE PRESIDENT, SALESDAN HAMILTON | [email protected]

VICE PRESIDENT, COMMUNICATIONSLEANNE WRIGHT | [email protected]

DIRECTOR OF PROMOTIONSCHRISTOPHER RANDALL | [email protected]

MUSIC DIRECTOR MICHAEL LYONS | [email protected]

GENERAL INQUIRIES 416.367.5353CONTEST PHONE NUMBER 416.870.9636

NEWS DEPARTMENT 416.367.5353

MAILING ADDRESS The New Classical 96.3 FM, 550 Queen Street East, Suite 205, Toronto, Ontario M5A 1V2

DAN HAMILTON









BEAUTIFUL MUSIC FOR A CRAZY WORLD - · PDF fileBEAUTIFUL MUSIC FOR A CRAZY WORLD MEDIA KIT...

Documents

Transcript of BEAUTIFUL MUSIC FOR A CRAZY WORLD - · PDF fileBEAUTIFUL MUSIC FOR A CRAZY WORLD MEDIA KIT...