Beautiful Minds Girlfriend EventCarriageworksSunday, 30th August 2015

Proposal Overview

o The Organizer o The Audienceo The Evento Event Speakerso Getting Involvedo Event Marketingo Partnership Packages

The Organizer

o Beautiful Minds Founder & Director

o Author

o Radio Presenter for 89.7FM

o Public Speaker

Marina Passalaris

Author of Beautiful Minds

Beautiful Minds, A Journey of Self Discovery is a friend for teenage girls helping them navigate who they are, how to get through their tricky teen years and putting their best foot forward.

Marina in the News

http://www.beautifulminds.com.au/media.html

The Audience

Beautiful Minds Australia is dedicated to the education of girls aged 11 to 17 through life skills, fun and inspiration – helping them become confident and dynamic individuals.

50%

of all Year 12 students have had sexual intercourse

51%

of kids eat fast food or other junk foods two to

four times a week

Alcohol and other drugs are the

3rd highest concern among

young people

80%

of 12 year old girls are not happy with their current size or

think they’re fat

Sources: www.betterhealth.vic.gov.au; www.livestrong.com; younglife.org.au; Mission Australia National Youth Survey

#1

On the list of teenage worries are bullying, abuse and suicide

What Beautiful Minds’ Teens sayhttp://www.youtube.com/watch?v=zzvkj7aM0ME

The Event

This is the event for Teen girls. Addressing issues such as Bullying, Nutrition, Make-up and Beauty, Suicide Prevention, Mental health, Body issues, Career advice, Self esteem, as well as sharing success stories and Teen inspiration in a positive way to help girls best equip themselves for their tricky Teen years.

Speakers

1: Maz Compton – Host for the event, (26.4K)

2: Jessica Smith – Paralypian, Australia Day Ambassador, Body Image speaker and campaigner (10.6K)

3: Sarah Ellen - TBC

4: A Sony Artist TBC

5: Tyde Levi – You Tuber (334,021K) & 180 K Instagram

6: Damian D – Relationship expert

6: Girlfriend Magazine Fashion Editor, Kristy Koutsogiannis (2.2k) Instagram

Promoting the Event on YouTube

http://www.youtube.com/watch?v=4hJDJBU95vYhttp://www.youtube.com/watch?v=2DxNv65e9Rghttp://www.youtube.com/watch?v=ZvI0zTqZIlk

Marketing

MEDIA

• Girlfriend Magazine, Website & Social Media

• Beautiful Minds Website

• YouTube

• Facebook

• Twitter

• Instagram

• Speaker Blogs & Email send

• PR

EVENT  

• Branding

• Promotional video

• Promotional items

• Event tickets

Getting Involved

o Make a differenceo Impact the development of Teen girlso Support a platform where Teen girls can learn from and be inspired

by exceptional role models on issues that are important to themo Engage and connect with your core audience o Build impactful relationshipso Benefit from a positive, top of mind brand association

Sponsorship Packages

We offer 6 opportunities for brands to be involved in the event. We are open to having our You Tube sensation give away and promote a beauty item on the day and have our fashion stylist promote and utilize a fashion brand on the day.

1. Sponsor Package- $7,000 (valued at $67,635)

• 1 x Email send to Girlfriend Magazine (600k) and Beautiful Minds (8k) database

• # mentions in minimum 2 x posts per Twitter, Facebook and Instagram platform by Beautiful Minds and Girlfriend Magazine posts leading up to and on the event day

• Branded Speakers’ videos on YouTube with logos included

• Valued at $24,405

• Girlfriend Magazine: Logo and name mention on 3 x DPS (valued at $33,630), website banner and post event gallery

DPS July – 28 April logo deadline

DPS August – 2 June logo deadline

DPS September – 30 June logo deadline

• Sample opportunity in Girlfriend Magazines Aug, Sep or Oct 2015 Edition

• Exposure on Beautiful Minds website

Valued at $37,630

• Facebook Likes promo• Branding on Speaker Podium• Brands get a 3 minute video at

event• 2 tickets (valued at $198)• Branding on crew T-Shirts• Promotional material and 

products  in goody bags

• Valued at $5, 600

Total Media Reach – Beautiful Minds, Girlfriend magazine and Speakers

1,629,205

Speaker videos of event on YouTube

1,176,337

Event promoted on Instagram #

556,107

Event promoted on Instagram #

95,243 Event promoted on Instagram #

82,000

Blog posts and email

70,002 3 x DPS promoting the event,

website banner, event gallery & social media

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We’d love to have you on board!

Free a child’s potential and you will transform him into the world - Maria Montessori