Marketing Tips for Classical Music: Digital Content Marketing – midem 2012 presentation
Beatrobo Midem 2013 presentation
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Transcript of Beatrobo Midem 2013 presentation
![Page 1: Beatrobo Midem 2013 presentation](https://reader034.fdocuments.net/reader034/viewer/2022052619/556f5533d8b42a916b8b4a74/html5/thumbnails/1.jpg)
Let the music visit you
Hiroshi AsaedaFounder CEO
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Re-invention
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Re-invention
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SellingMusic Selections
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SellingMusic Selections
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SellingMusic Selections
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$1.00 $1.00 $1.00
SellingMusic Selections
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This is Beatrobo’sMusic Playlist
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412.9Munits
Market:
176.5Munits
(US$4.1B)
236.4Munits
(US$3.6B) (US$7.7B)
Total units of songs sold in US&Japan (2010)
http://en.wikipedia.org/wiki/Global_music_industry_market_share_data
IFPI 2010 data
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Europe, Asia, Etc.
Playlist by athletes, celebrities /
UGC
$1B+price per playlist = $1.00
Global Playlist TAM
Playlist by Musicians
Market: Bringing value to Music Curation
412.9Munits
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$1B+Global Playlist TAM
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Sales Projection: Celebrity Playlists
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Sales Projection: Celebrity Playlists
100Munits
Purchases in Beatrobo
Beatrobo acquiring 10% global market share
Share of Market
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Sales Projection: Celebrity Playlists
100Munits
Purchases in Beatrobo
Beatrobo acquiring 10% global market share
Share of Market
$0.50
AVG fee
Not counting virtual items or other products.
$1.00 per playlist
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Sales Projection: Celebrity Playlists
100Munits
Purchases in Beatrobo
Beatrobo acquiring 10% global market share
Share of Market
$0.50
AVG fee
Not counting virtual items or other products.
$1.00 per playlist
$50M
Revenue
Estimated revenue by 2015
$100M Sales
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Sales Projection: Celebrity Playlists
100Munits
Purchases in Beatrobo
Beatrobo acquiring 10% global market share
Share of Market
$0.50
AVG fee
Not counting virtual items or other products.
$1.00 per playlist
$50M
Revenue
Estimated revenue by 2015
$100M Sales
$
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REAL Gadget
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REAL Gadget
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Monetize Playlists!
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$1.00 $1.00 $1.00
Monetize Playlists!
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SnapshotFounders Investors Financials
Key Members Company
Hiroshi AsaedaCEO
Hideyuki TakeiCTO
Yosuke Kobayashi(Software Engineer)
Keiji Matsuzaki(Software Engineer)
Koji Miyahara(UI / Web Designer)
Seiichiro Omori(Award winning Graphic Designer)
Office located in San Francisco
Seed round raised 03/2012
$612,500
Delaware corporation founded Feb.2012
All members live in Japan
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