Beams July September 2013

July-September 2013, Volume-12, Number-49

Activities 3

Consumer Brands

Activities 5

Agribusinesses

Activities 8

ACI Formulations

Limited 11

ACI Formulations Ltd. has launched Dulux brand paints through a partnership with AkzoNobel,

India. AkzoNobel is the world's No. 1 paint company, the largest coating manufacturer, and one

of the world's leading chemical producers. The launching

program was held in Radisson Blu Water Garden hotel on 29

September 2013. Hundreds of Paint dealers from Dhaka,

Chittagong & Sylhet were present in the program. Mr. Syed

Alamgir, Executive Director of ACI Consumer Brands

inaugurated the program with his inspiring speech. Mr.

Jayakumar, Director-Supply Chain, Ms. Payal Chopra, Marketing

Manager, & Mr. Arindam Bhowmick, Business Manager of Dulux paints were present in the

program with other members of the company. Distinguished guests like our honorable

Chairman of ACI group, Managing Director of ACI Ltd. and Managing Director of ACI

Formulations Ltd. were also present there with other employees of ACI to enjoy the

program & show their gratitude to this initiative.

The guests enjoyed music & dance show, laser show, and fashion show along with product

presentations. At the end of the show, there was a raffle draw with exclusive gift items for

the paint dealers. Dulux paints are premium quality paints with many features which are

best in this category. The paints are eco-friendly, stain & fungal resistant, highly

washable, durable with superior finish & extra coverage properties. The interior paints are

Dulux 3-in-1 Stay Clean, Dulux Guardian, Dulux

Rainbow & exterior paints are Dulux promise &

Dulux Weather shield Max.

AkzoNobel operates in more than 80 countries

with 50,000 people around the world committed

to delivering leading products and technologies

to meet the growing demands of fast-

changing world. Dulux brand was

previously owned by Imperial

Chemical Industries (ICI), the

predecessor of ACI. But in 2008,

AkzoNobel took over ICI along

with the brand Dulux by an

acquisition. Now Dulux brand is

back in Bangladesh with AkzoNobel

& ACI Formulations Ltd.

Beams July-September 20132

Pharma Activities

World Heart Day has been successfully

celebrated on 29 September, 2013 with

a theme of "Take the route to healthy

heart". ACI synergy actively took part

in all the hospitals throughout the

country in a massive awareness

campaign executing special activities at

different levels. In the presence of all

doctors, the program was started with

a glorious balloon flying program.

Poster, patients' awareness leaflet,

literature & show card were designed to

provide information regarding the way

of keeping the heart healthy and the

attributes of ACI cardiovascular

products (Abetis®, Abetis® Plus,

Abecab®, Atasin®, Rosetor® etc.). All of

these activities were oriented for

building professional liaison with health

care practitioners. Among 400

participants, many of the renowned

cardiologists like Prof. Dr. Abdullah Al

Safi Majumder (Chairman, NICVD),

Prof. Dr. Atahar Ali, Prof. Dr. Abdul

Kader, Dr. Zillur Rahman, Prof. Dr.

Abdul Malek (Chairman, NHF), Prof. Dr.

Badruzzaman, Prof. Dr. Nazir Ahmed

appreciated our activities. Through

these activities, we could attain a closer

relationship with most of the renowned

doctors and our cardiovascular product

basket gained a new height. Hopefully

it will be reflected through their

prescription support and continuous

growth in sales volume of these

products.

Celebration of World

Heart Day for creating an

immense brand perception

General

ISO External Audit: ISO extenal audit on QMS and EMS was

carried out from 6 - 10 July 2013 by Focus Certification India Pvt.

Ltd. India. 3 (three) members team led by Mr. Anik K. Agrawal

conducted the audit.

Visitors

A Team of 6 (six) officials of Drug Testing Laboratory were

deputed by Drug Administration to acquint with different QA/QC

Lab machinery relating to GMP Activities from 30 June 2013 to 07

July 2013.

Drug Superientendent of Narayanganj visited the Plant on 22

August 2013 to inspect the activities related to export items.

Training Activities

Training on "First-Aid" to the First Aider was conducted on 01

September 2013.

Training on "Fire Fighting and Mock Drill" was held on 11

September 2013.

Training on "Current Innovation, Regulatory Dynamics and

Challenges of Pharma Industries in Bangladesh" was held on 07

September 2013.

5 (Five) students of Pharmacy discipline of different universities

were provided in Plant training during the quarter.

Theophylline Antiasthma-Oral



Clobetasol Dermatological

Fenofibrate CVD-Lipid Regulator

1

2

3

4

5

No. Product Name Generic Name Therapeutic Class

Teolex SR 300 Tab

Teolex SR 200 Tab

Clovate Scalp Solution

Tizabet Cap

Teolex SR 400 Tab

New Products Launched

NINS (National Institute of Neuroscience) is the most specialized hospital in Bangladesh in where almost 150 famous neurologists are available for treating different neurological disorders. With the purpose of making a professional relationship and creating a reliable brand perception of specialized products e.g. Antiepileptic, Anti-Alzheimer, Anti-Parkinson drugs, Antihypertensive and Lipid regulators; ACI synergy has been organizing a weekly clinical meeting at National Institute of Neuroscience (NINS) since August 2012. More than 60 renowned neurologists remain present in every clinical meeting where ACI Synergy presents the scientific attributes of its different neurological brands such as Adelax®, Clonium®, Tridopa®, Fluver®, Citazar®, Lamitrin®, Memopil®, Abetis®, Abecab® & Rosetor etc. As a result of our activities, our Neurological & Cardiovascular product basket is getting the right exposure to the most dignified neurologists of Bangladesh. In addition of the above activities, a successful weekly campaign on selected products is also being held on every Monday which is showing us a hope of building these brands through prescriptions.

Building brands through special activities at

NINS (National Institute of Neuroscience)

Factory Activities


Medical Services Activities

Scientific Seminar

25 July: Post operative pain management is a

critical issue in perspective of operative surgery. With

this concept department of Surgery and Anaesthesia, Sher-

e-Bangla Medical College & Hospital (SBMCH), Barisal

organized a scientific seminar on "Post operative pain

management" where Prof. Dr. Sharfuzzaman Rubel, Head of

the department of Surgery was the chairperson. About 120

surgeons and anaesthologists of SBMCH participated the

seminar.

29 August: Nephrotic syndrome is more common in patient

with uncontrolled hypertension which causes acute kidney

injury if left untreated for longer period of time. To raise

awareness about this, Nephrology department of Sylhet

MAG Osmani Medical College & Hospital (SOMCH) set a

scientific seminar on "Nephrotic syndrome with

Hypertension" where 160 doctors of SOMCH attended the

seminar. Dr. Istiak Ahmed was the keynote speaker of the

seminar.

5 September: Anaesthesia is the emerging subject in

medical science which traditionally meant the condition of

having sensation blocked or temporarily taken away. It is a

pharmacologically induced and reversible state of amnesia,

analgesia, loss of responsiveness, loss of skeletal muscle

reflexes, decreased stress response, or all of these

simultaneously. To highlight the importance of Anaesthesia,

a scientific seminar was organized by department of

Anaesthesia, Shaheed Ziaur Rahman Medical College &

Hospital (SZMCH). Prof. Dr. Md. Latifur Rahman, Head of the

Department was the chief guest of the seminar. About 60

doctors of different branches of medical science were

present at the seminar.

29 September: National Institute of ENT Hospital, Tejgaon,

Dhaka arranged a scientific seminar on "Deaf Awareness

Week - 2013" where Prof. Mohammad Abdullah Bari,

Director, National Institute of Ear, Nose & Throat was the

chairperson and Prof. Khabiruddin Ahamed, Ex - General

Secretary, Society of Otolaryngologists & Head Neck

Surgeons of Bangladesh was the chief guest of the seminar.

Dr. Mahmudul Hassan, Joint Secretary, Society of

Otolaryngologists & Head Neck Surgeons of Bangladesh and

Dr. Md Zakaria Sarker, RS of National Institute of ENT

Hospital were the facilitators of the seminar. About 55

doctors and nurses have participated the seminar.

Workshop

27 & 28 July: Advanced Laparoscopic Surgery (ALS) is an

entirely new development in laparoscopic surgery that

utilizes the latest level of laparoscopic technology in

combination with proven surgical techniques. Society of

Laparoscopic Surgeons of Bangladesh (SLSB) & Endoscopic

& Laparoscopic Society of Asia (ELSA) jointly organized a

two-day workshop at department of Surgery, Bangabandhu

Sheikh Mujib Medical University (BSMMU). The title of the

workshop was "1st ELSA-SLSB Live Workshop on Advanced

Laparoscopic Surgery & Training Course on Basic

Laparoscopic & Advanced Suturing". Mr. David Lomanto.

Director ASTC & MISC, NUHS, Singapore and President

ELSA and Mr. Allen A. Buenafe, Head of MIS, Regional

Hospital, Batangas, Philippines, and Co-Chair ELSA

Outreach Program, were the key facilitators of the

workshop. Prof. AHM Toehidul Alam, President, SLSB was

the chairperson & Prof. Sarder A. Nayeem, Secretary

General; SLSB was the organizer of the workshop. All

members of SLSB and doctors of department of surgery,

BSMMU spontaneously participated at the workshop.

Observed World Heart Day

29 September: National Heart Foundation of Bangladesh

(NHFB) with the collaboration of ACI Limited observed the

World Heart Day on 29 September 2013 in a nice manner as

a part of worldwide observance by World Heart Federation

(WHF). This year's motto and theme was "Take the road to

a healthy heart" & "To focus on: a life-course approach to

the prevention and control of cardiovascular disease (CVD)

with a focus on women and children" respectively.

Observation of WHD 2013 included press conference,

scientific seminar, general awareness seminar & distributing

posters and brochures which highlights the actions that can

be taken through a person's life to reduce their risk of CVD

because healthy children lead to healthy adults and healthy

adults lead to healthy families and communities in

Bangladesh.

CME Program

8 July: National Institute of Neuroscience (NINS) arranged

a Continuing Medical Education (CME), with the topic was

"Anatomy of Brain". Dr. Harunur Rashid presented the topic

in front of 100 doctors of NINS.

MSD has successfully organized 184 programs during the 3rd quarter of 2013.

Some of them are highlighted here:

20 August: Transient congenital hypothyroidism is

transient abnormality of the thyroid function which later

reverts to normal, which may or may not require

replacement therapy. A CME was organized by Medicine

Unit-2, department of Dhaka National Medical College &

Hospital (DNMCH) on the topic of "Transient

Hypothyroidism". Prof. A K M Murshed, Head of Medicine

Unit-2, DNMCH was the Chairperson and Dr. Suvojeet John

was the keynote speaker of the program with all the

doctors of Medicine department in attendence.

27 August: Hodgkin's lymphoma is mostly common

among people ages 15 to 35 and 50 to 70. Persons with

HIV infection are at increased risk compared to the general

population. Medicine department of North East Medical

College & Hospital (NEMCH), Sylhet organized a CME on

"Hodgkin's lymphoma" where 60 doctors were present.

Prof. Dr. M. Enayet Ullah was the chairperson and Dr. Tanvir

Rab Shubho was the keynote speaker of the program.

26 September: Pneumonia is one of the leading causes in

childhood death. A CME was organized on the topic of

"Childhood Pneumonia" by Pediatric Respiratory Medicine

Unit-5 of Dhaka Shisu (Children) Hospital. Prof. Dr. Md.

Ruhul Amin was the chief guest of the program. About 280

doctors of DSH participated.

BMA Meeting

26 July: Bangladesh Medical Association (BMA),

Moulvibazar Branch organized a general meeting and

scientific seminar on "Chronic pain management" where Dr.

Md. Tareq- Al-Hossain, Medical Services Executive

highlighted the benefit of Anaflex Max in chronic pain

management as well as gastric acid suppression. Dr. Sabbir

Ahmed, President and Dr. Shahjahan Kabir Chowdhury,

Secretary of BMA, Moulvibazar Branch and all members of

the BMA, Moulvibazar Branch were present.

31 July: Bangladesh Medical Association (BMA), Natore

Branch arranged a monthly general meeting. Dr. S. M. Zakir

Hossain, President, BMA, Natore Branch as chairperson, Dr.

Md. Rafiqul Islam, Civil Surgeon, Natore as chief guest and

Dr. Abdur Rahman, Ex. Asst. Director, DG Health was

present as the special guest of the meeting and all

members of BMA, Natore Branch attended.

Product Discussion

23 September: Hypertension is one of the burning issues

all over the world. Medicine Unit-10 of National Institute of

Cardiovascular Diseases (NICVD) organized a meeting on

"Latest ARBs in management of Hypertension". Dr. Arifur

Rahman and Dr. Sadekul Islam were the keynote speakers

on this topic; where Sr. Product Executive, Mr. Samiullah

Arafat discussed about ACI cardiovascular products:

Abecab, Probis, Rosetor, Atasin, Clorel elaborately at that

meeting. Dr. Mamunur Rashid, Associate Professor, NICVD

was the chairperson and Dr. G.R. Mollik, Register, Medicine

Unit-10, NICVD was the facilitator of that meeting. All the

doctors of Unit-10 were present.

18 July: Diabetes is the metabolic disease which leads

multiple complications. To control Type-I DM, insulin is

essential. With this view, a product discussion program was

organized by Chandpur Diabetic Hospital on the topic of

"Use of Glarine in the month of Holy Ramadan". Mr.

Mahmud Hasan Khan, Asst. Product Manager briefly

highlighted the ACI Insulin preparation in front of 24

diabetologists.

Internee Doctors Reception Program

16 September: A heartiest reception was given to the

Internee Doctors of Mymensingh Medical College & Hospital

(MMCH). Brig. Gen. Fashiur Rahman, ndc, Director, MMCH

was the chairperson and Dr. Md. Matiur Rahman, Principal,

MMCH was the chief guest of the program. Dr. AFM Rafiqul

Alam, President and Dr. Matiur Rahman Bhuiyan, General

Secretary, BMA, Mymensingh were the special guests. The

program ended with an attractive raffle draw; conducted by

Mr. Ohiduzzaman, Regional Sales Manager, Mymensingh.

RMP Meeting

ACI always gives equal preference to Rural Medical

Practitioners along with Registered Medical Practitioners. In

this concept MSD organized several RMP meetings in

different regions of Bangladesh during the quarter. From

which some of them are highlighted here:

7 July: A RMP meeting was held at Chayani Bazar, Maijdee

to discuss about RTI, GERD along with detailing of Odazyth,

Paricel, Xcel Max, Cefim-3 brands. About 40 Rural Medical

Practitioners attended the meeting. Dr. H.N Pal was the

keynote speaker of the meeting.

19 July: Peptic ulcer disease is one of the common

diseases in our country and Omeprazole is the most

common drug, used for the treatment of PUD. So for

focusing "Xeldrin", a RMP meeting was organized at

Sonatola, Bogra where 60 Rural Medical Practitioners

participated with Dr. Debasis Kumar Guptola as the

chairperson.

25 September: To discuss "The role of Xeldrin, Anaflex

Max in PUD", a RMP meeting was arranged at Faria office,

Jamalpur. Dr. Abdur Rahman was the key person of the

meeting. About 40 Rural Medical Practitioners of Jamalpur

attended the meeting.

Info Medicus

Medical Services Department has been publishing quarterly

medical newsletter named Info Medicus both English and

Bangla version in regular basis for the Registered

Physicians and RMPs with recent medical information

particularly emphasizing common diseases. A continuation

of this, the July-September issue was published on July,

2013. Besides these MSD is publishing the online version of

Info Medicus since October, 2010 on ACI website

(http://www.aci-bd.com/medicus/#)

Provide Journal and Presentation

Besides these, Medical Services Department provides the

latest issue of different national & international journal

reprints like The Lancet, New England Journal of Medicine,

The Indian Pediatrics and American Academy of Pediatrics

to the physicians and the libraries of different Medical

Colleges all over Bangladesh. Medical Services Department

also facilitates different medical related presentation to the

doctors to present in different clinical meeting, scientific

seminar etc.



Consumer Brands Activities

complex

Dr. Michael Arretz, Managing Director, KIK Textilien und

Non-Food Gmbh and his team visited our factory under Mr.

Arne Zocher, consultant, CSI Ltd on 21 September 2013.

They observed the production process, quality control and

safety activity in the plant. The team was quite impressed at

the amazing hygiene of the factory, fully automated

production process and on-line quality control. Marketing

team co-operated to make the program a success.

ACI Sanitary Napkin Factory Activities

ACI Pure Flour Limited (APFL) in a joint collaboration with

Canadian High Commission and Canadian International

Grains Institute (CIGI) arranged a knowledge sharing

program on wheat, wheat products and commercial baking

for the second time titled "Bake It Best-II" with the top

bakers of the country on 3 September 2013, at ACI Center

Conference hall. The second season was arranged following

a tremendous enthusiasm from the first.

Her Excellency Heather Cruden, High Commissioner of

Canada to Bangladesh, Mr. Arif Dowla, Managing Director,

ACI limited and Mr. Syed Alamgir, Executive Director, CB

inaugurated the program. Mr. Anup Kumar Shaha, Business

Director, APFL, Mr. Moinur Rahman, Marketing Manager and

Mr. Abanti Kumar Sarker, National Sales Manager,

Institution were also present in the program.

This initiative, taken by APFL, is the only program of its kind

in the country. The objective of the program was to provide

knowledge of wheat, wheat products and advanced baking

technology to the participants. A specialized team from CIGI

Mr. Ashok Sarker, Head of Milling, Ms. Yvonne Supeene, Head

of Baking Technology, Ms. Elaine Sopiwnyk, Head of

Analytical Services, Mr. Mortoza Tarafder, Trade

Commissioner and Mr. Quazi Gulam Farhad, Trade

Programme Assistant shared their knowledge and

experiences with the participants. At the inception of the

program, CIGI experts displayed various presentations

regarding their institution and research programs, later they

answered the various queries sought by the participants and

provided in-depth analytical interpretation of different issues

and incidents faced by the bakers while baking. Mr. Anup

Kumar Saha also offered his expertise on the issues

generously. Representatives from the countries' top bakeries,

confectionaries, hotels, restaurants such as King's

Confectionary, Hot Bread, Cooper's, Cocola Food Products,

Nabisco Biscuit and Bread, Haque Brothers, Olympic

Industries, Olympia Bakery & Confectionary, Pran-RFL group,

Kollol Thai President Food, Westin Dhaka, Ruposhi Bangla

Hotel and a few others attended the seminar. The program is

intended for several purposes: first, it is a platform where

the local bakers can gather knowledge about advanced

foreign technologies and gain from their expertise, thereby

enhancing the quality of their products. Secondly, the foreign

experts gain an insight into the common issues facing the

bakers of our country and hence can research further to

alleviate such problems. APFL hopes that such unique

programs will strengthen bonds between itself and its baker

customers as well as with CIGI and Canada.

The Canadian High Commissioner Graces the ACI Premises for "Bake it Best 2


ACI PURE is determined to diversify and amplify its

customer base, which is quite impossible these days without

the social media. So APFL keeps its customers updated on

latest products, offers and shows via their popular Facebook

Page: https://www.facebook.com/AciPure. Moreover, the

fans of this page can now purchase our products at special

discount rates! They have to send us their orders via

Facebook giving their name, address and contact number

and we will deliver the products right at their doorstep.

ACI PURE in Social Media


ACI "Nutrilife" Promotional Campaigns goes Viral in Dhaka

In a sales-boosting effort from ACI Pure Flour Limited, the

company launched an extensive promotional campaign for

the products under the brand name of "Nutrilife". The

products under "Nutrilife" include Rice Bran Oil, Multigrain

Atta and Low GI Rice, all of which are rich in high nutritional

values. The campaign commenced from the month of

September, 2013 at "Rabindra Sharobor" beside Dhanmondi

Lake around 6:00 am in the morning, in order to mingle

with the joggers there, introduce the products to the

potential customer and explain the special health benefits of

Nutrilife products to them. These products were also in offer

for sale at attractive discount prices to the joggers at the

park. Each and every product was sold on the very first day.

Bolstered by the success of the first day, APFL decided to

continue with the campaign every Friday morning in

Dhanmondi. The joggers seemed

highly satisfied with the personal

interaction between themselves and

the personnel of APFL and also with

the products and their prices.

Furthermore, owing to the growing

popularity of Rice Bran Oil, APFL has

introduced a 5 liter SKU of the

product. This 5 liter PET bottle is

priced reasonably and therefore is attractive to those

customers and their families who buy in bulk. Since the

products under "Nutrilife" are somewhat unique to the

palate of average Bangladeshis, their attributes are needed

to be brought to the attention of the customers. So, APFL

launched an intensive marketing strategy to place trained

Promoters in selective Super Stores all over Dhaka for the

month of September. These superstores included Meena

Bazaar, Shwapno, Unimart, Prince Bazaar and Saad Musa

Centre. The promoters were placed in their respective

outlets so that they could explain the numerous benefits of

Nutrilife products to the walk-in customers and convince

them to buy those products. The overall response was grand

and the sales volume, particularly that of Multigrain Atta

and Rice Bran Oil went up considerably. APFL wishes to

prolong such marketing efforts as long as it takes to make

ACI "Nutrilife" a household name all over Bangladesh.

ACI PURE Ajker Iftar

During the whole month of Holy Ramadan ACI Foods Ltd. and

ACI Pure Flour Ltd. sponsored Ramadan's special Ifter show "ACI

PURE Ajker Iftar" on RTV. It was aired for the second consecutive

year to portray various types of delicious iftar recipes.

Two world-famous chefs Tony Khan and Domenic Gomez

starred the show with their mind-blowing recipes!

This program was aired every day of Ramadan at 5:20pm.

Mouthwatering at the same time easy-to-cook recipes

attracted the cookers of all strata. Every dish was prepared by

the products of ACI Foods and ACI Pure Flour. Iffat Sharmin

anchored the program. This program created a huge buzz among viewers. It's main attraction was laid in the ingredients

used in those recipes. Recipes were carefully selected by keeping in mind that those should be nutritious at the same time

tasty. Many internationally recognized recipes were in the list.

To make the program more interactive, a special facebook fanpage was created where all the recipes were uploaded. In

every episode, one quiz was announced and two winners were selected based on the right answer. Viewers sent answers

through SMS and logging on to the facebook fanpage. Everyday, we received thousands of answers from which lucky

winners were chosen.

On 4 September 2013, the prize giving ceremony was held at RTV office where 60 quiz winners were awarded with

attractive gift hamper. Mr. Syed Alamgir, Executive Director CB; Mr. Anup Kumar Saha, Business Director, ACI Pure Flour and

Mr. Ashik Rahman, CEO, RTV were present in the prize giving ceremony. Our honorable guests gave their speech to the

participants and thanked them for taking part in the quiz contest. They also gave a brief account on the products of ACI

Foods and ACI Pure Flour to the quiz winners and requested them to be with ACI Foods and ACI Pure Flour. Participants

appreciated the effort to a large extent.

Agribusinesses Activities

ACI Agribusinesses signed a

Memorandum of Understanding with

the world's leading multinational agro

business company, Syngenta

Bangladesh Limited on 23 July 2013

with an aim to support mechanized

transplanting services in Syngenta's

rice integrated solution program

'TEGRA'. Dr F H Ansarey, Executive

Director, ACI Agribusinesses and Md.

Sazzadul Hassan, Managing Director,

Syngenta Bangladesh Limited signed

the agreement on behalf of their

respective organizations at

Syngenta's corporate office in Dhaka.

Mr. Subrata Ranjan Das, Business

Director, ACI Motors, Mr. Ziaur

Rahman, TEGRA Rice Program Leader

from Syngenta, Bangladesh and Engr.

Asif Uddin, General Manager, S&PD,

ACI Motors were also present in the

ceremony. Through this project, ACI

Motors will enter into a new business

segment of Contract Farming through

full mechanization support from

Cultivation-transplanting-harvesting

and post harvest processing.

Mechanization has been the feature of agriculture during the last

decade in Bangladesh. There has been a notable increase in the

use of different tractors and power tillers. Besides, the practices

such as direct sowing, zero-tillage or minimum tillage and the

establishment of cover crops has been revolutionary in protecting

organic matter, soil moisture and soil fertility. Significant increase

is being observed in the use of seeding, weeding and threshing

agro-machineries.

ACI Motors Ltd. has revitalized the process of mechanization

through the introduction of Versatile Multi-Crop Planter (VMP). ACI

Motors Ltd. is the first company to bring the technology in

Bangladesh. Through the technology, cultivation and sowing of

seeds are possible simultaneously. The planter fits with any kind of

power tiller of 12-16 horse power. Since sowing of seed and

implying of fertilizer can be done at a time, the productivity

increases. The machine can easily measure the distance between

columns. It can also determine the quantity of fertilizer and seed

implied in the cultivation process. Most importantly the planter is

not expensive and easy to fix.

Versatile multi-crop planter helps farmers to reduce cost by saving

the excessive use of seed, fertilizer and most importantly, time. It

takes only two hours and 2.5 liters of fuel in sowing and cultivating

33 decimal of land simultaneously. The planter will help to provide

the cultivation suited to land and crop. The work rate of the

farmers will increase as well when cultivation, sowing of seeds and

implying fertilizer can be done at a time. The machine can be used

with strip tillage, single pass shallow tillage, zero tillage, bed

planting and conventional tillage. Cropping of paddy, wheat, maize,

soya bean, jute and different types of pulses etc. is possible by

using the planter.

ACI-Syngenta signs MoU on

transplanting service

Revitalizing Mechanization through Versatile Multi-Crop

Planter (VMP)

Seed Box

Fertilizer Box

Power TransmissionSprocket

Seed Delivery Tube

Furrow Opener Pressing Roller

Bed Shaper

Fluted Type Seed Meter

Seed Rate AdjustmentHandle

Seed Meter Off/On Leaver

ACI Motors


New Product & Technology Launches

The demand of Tea is increasing rapidly in the local market

but the production in our country is not increasing at desired

level. Therefore, the tea garden managers are trying to

increase the production of tea through more nursing. Bioferti

is a natural humus based product (97% liquid humus). It is a

matrix of plant nutrients, amino acids, carbohydrates and

vitamins necessary for overall plant health, growth, nutrition

and quality. In September 2013, ACI Fertilizer launched

Bioferti under the brand name "Bioferti - Tea Special" which is

a natural fertilizer that is exclusively designed for tea plants.

The tea garden managers are giving positive feedback and

taking the product on trial basis. In September the sales

volume was 1500 Litre in tea garden. The Business expects

that the sales of the product will be increased rapidly in

coming months.


ACI Motors reputed as the best spot service team in Bangladesh

ACI motors service team is reputed to be the first rate spot service provider in the market. At the moment Sonalika

is being branded as the 'Country's Best Quality Tractor' by adding exclusive and extraordinary features. For further

promotion, interactions took place with 400 tractors operators and 100 commission agents in Natore, Manda,

Mohadevpur, Rajshahi, Charirbandor, Fulbaria, Birgonj,

Lalmonirhat, Nilphamary and Thakurgaon. Friendly

football matches were held among the areas as well.

Such initiatives added a new dimension towards

marketing and product promotion. As a result the

special features of Sonalika- Diesel saver unit,

maximum ground clearance, wheel base, exhaust gas

circulation etc. were successfully communicated.

Fertometer given to Field Force

ACI Fertilizer has given Soil Tester named "Fertometer" to field force for

promoting the products more perfectly. The Fertometer measures the

level of nutrients in the soil of plants. It indicates the soil status through

showing green, red or yellow light. The green light indicates the

fertilization is suitable for the soil. The red light indicates that fertilizer

should not be added in soil and the yellow light indicates that fertilizer

should be added as early as possible.

ACI Fertilizer

Brand promotion

Promoting of Bumper Folon (4-CPA) in Summer Tomato

Summer Tomato is a specialized crop for summer season.

Farmers invest more on this crop cultivation with an expectation

to get more return. Bumper Folon (4-CPA) is a specialized

product for Summer Tomato which is used on new flowers for

preventing the flower dropping and ensuring the fruits from each

flower. ACI Fertilizer has taken an integrated effort through

retailers and farmers training program and conducted several

result demonstrations in the field. The farmers of Bagarpara,

Jessore have got tremendous result of Bumper Folon and they

are very happy to get the quality product.

Promoting of Sulphur 90% (Granular) in Amon Rice

Amon Rice is the main crop in this season and considering the

crop opportunity, ACI Fertilizer did major promotional activities;

such as farmers' meeting, retailers training program, DAE

meeting in September on Amon Rice. ACI Fertilizer is giving

more focus on Sulphur 90% for Amon Rice. Field force

conducted more than 100 result demonstrations of Sulphur 90%

in Amon Rice for replacing the technology against Sulphur 80%.

The key benefit of the product is that the plants can uptake

Sulphur throughout the entire life cycle as per need because of

product's chemical compound.

Partnership Program in Char

The Char area of Jamuna & Tista river is very potential for crop

cultivation. But due to lack of proper cultivation method and less

use of new technology; farmers do not get expected return and

hence their livelihood is not improving. Thus, ACI Fertilizer has

decided to do promotional program with ACI Seed and Crop Care

through the support of SwissContact; one of the leading NGO's in agriculture for transferring the new technology to the

farmers to increase the agriculture production. The areas include Char of Jamalpur, Sirajgonj, Bogra, Gaibandha, Rangpur,

Nilphamari, Kurigram and Lalmonirhat. Feasibility study has already been done in Bogra & Kurigram and farmers meetings

have been organized where farmers expressed their encouragements.


ACI Formulations Limited


ACI FL Factory Visited

l Mr. Shumone Jaya Chatterjee, Managing Director and

Mr. Sanjay Shrivastava, Director of S. C. Johnson

Products Pvt. Ltd., India visited ACI FL Factory on 22

August 2013 with our honorable Chairman Mr. M Anis Ud

Dowla and Ms. Shusmita Anis, Managing Director,

ACI Formulations Limited. During their visit, they

observed production activity, quality control process

and safety awareness.

l Dr. Daniel Bien, Leader, Asia Pacific & Mr. Ariel Yeong,

Area Manager, Asia Pacific of ExxonMobil Chemical with

Mr. Steve Tan, Chief Operating Officer and Mr. Sandy

Leong, Director of TAT Petroleum Pte Ltd., Singapore

visited ACI FL Factory on 17 September 2013. The team

praised for cleanliness of the plant and awareness of

safety and workers health.

Achievement of Professional Certificate - CSCA (Certified

Supply Chain Analyst)

Mr. Saikat Majumder

Audit Officer

RMIA (Risk Management and

Internal Audit)

"What the best and wisest

parent wants for his own child,

that must the Community

wants for all of its children."

Obtaining professional credentials shows a level of

commitment and excellence to the profession. RMIA

believes, "Educators who do not experience professional

development through continuous learning do not

improve their skills". It is a continuous process of the

department to pursue uplifting the departmental skills

through continuous learning or achieving professional

certificate. As a part of this process Mr. Saikat

Majumder - Audit Officer of Cluster Operation Audit

Team (COAT) has qualified as CSCA (Certified Supply

Chain Analyst) in July-2013, which is an international

certification given by ISCEA (International Supply Chain

Education Alliance) to have knowledge or talent on

supply chain. To seat for this examination ISCEA

provided a scholarship to some selected candidate

based on a case competition named "ISCEA Ptak Prize

Supply Chain Case Competition for Bangladesh students

and young professionals" and we are pleased to

announce that, Mr. Saikat Majukder was one of them.

He accomplished his six month internship program from

RMIA department in March 2012 and joined in the same

department as Audit Officer in 1st April 2012. We

sincerely congratulate him for his achievement that is

not only an enrichment of professional skills of RMIA

department but also a part of the professional

development of the whole organization.

"ACI Commercial Paper" - A Milestone Achivement in

Bangladesh Money Market

ACI has gained a milestone achievement by issuing "ACI

Commercial Paper". This is the first corporate Commercial

Paper in Bangladesh. The product, "Commercial Paper" (CP)

can be a good choice amongst the non-conventional

borrowing/core Treasury products. Though this product is

not being practiced in Bangladesh and the debt market has

not been developed till now, it is widely used in the

developed economy. ACI Treasury has successfully

launched it in Bangladesh money market after a long

debate, discussion and persuasion with different

stakeholders in the market including Bangladesh Bank.

Issuing "ACI Commercial Paper" is an addition to ACI's

pioneering role in introducing new products in the money

market like the example of ACI 20% Convertible Zero

Coupon Bond that we introduced few years back.

By definition, CP is an unsecured Promissory Note with a

fixed maturity - to be paid back to the investors with

interest. The customers or buyers of our CP are mainly

Financial Institutions, Mutual funds and other non-financial

institutions. The primary objectives for us to drive CP in

Bangladesh money market can be attributed as follows:

l Money market is lacking varied products. This will be a

new concept in Bangladesh and will therefore, develop

and broaden the market. ACI name will be remembered

for bringing new product in the market.

l For us it will reduce our dependence on traditional bank

financing.

l The most exciting benefit for us is the reduced interest

rate.

The closing ceremony was organized recently at The

Westin, Dhaka. Mr. SK Sur Chowdhury, Deputy Governor,

Bangladesh Bank was present as the Chief Guest. Dr. Arif

Dowla, Managing Director of ACI Limited, Mr. Ali Reza

Iftekhar, Managing Director of EBL, investors and key

management personnel of ACI and EBL were also present.

The Deputy Governor of Bangladesh Bank appreciated the

efforts of ACI for being the pioneer to bring CP in the

market. He termed CP as an important instrument for the

growth and development of financial markets. Mr. SK Sur

Chowdhury hoped this good initiative will undoubtedly

make the stakeholders think and strive for the betterment

of the financial markets and also make them interested to

invest in such alternatives.

Dr. Arif Dowla urged upon all concerned to work

passionately for development of the financial market of the

country to tap the enormous growth potential of

Bangladesh.


Adopt a village is a CSR project initiated by honorable Chairman of ACI Limited.

One of the objectives of the project is to grow more food and cash crops, create

an environment of sustainable agriculture development, understand new

technology and take initiatives for profitable agriculture prosperity and finally

change the life style of the people. For these purposes a total number of 35

crop demonstration plot has been articulated in the adopted villages.

About 342 households are engaged in vegetable cultivation in their homestead

premises and fallow land. Total 19013 kg (about 475 mounds) vegetables have

been produced during 4 months which values in BD Tk. about 1, 90,130 against

our Tk. 18975 expenditure. This positive result came by intensive motivations

of farmers and building awareness.

Comparative Boro crop (Rice) production survey report summary:

Learning & Development Activities: July-September 2013

Adopt a village Project

During the quarter Learning & Development Department conducted 66 training

programs for 1446 employees covering 34 Departments and Divisions of ACI

Limited. Total 38615.35 man-hours training were conducted to develop and

sharpen the competencies of our human assets. Total 429 staffs were recruited

by the department at ACI fraternity in this period.

L & D statistics for 3rd quarter of 2013 is presented as follows:Crafting Your Success Story through IT - for

Agribusiness was held on 14 September 2013

SL No. Number of Household Name of Vegetables Total Yield( Kilograms)

1 342 Daata shaak 2485 kg

2 96 Laal Shaak 249 kg

3 338 Pumpkin 4254 kg

4 307 Ladies finger 2962 kg

5 208 Bitter Gourd 468 kg

6 319 Snake gourd 2269 kg

7 250 Roof gourd 2318 kg

8 339 Basil 3856 kg

9 7 Cow pea (barboti) 24 kg

10 34 Cucumber 131 kg

Grand Total 342 19013 kg ( about 475 mounds)


245 Tejgaon Industrial Area, Dhaka 1208

ACI Limited

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Editorial Committee: Ms. Bilkis Mansoor, Head of Creative Communication; Mr. Hasan Tarik, HR Manager and Mr. Kaiser Rajib Sherpa, HR Executive.

Transformation of Student to Professional - Unleashing your Creativity

The Journey from Student to professional is immensely

new to a fresh employee who recently comes out of the

student life. During the phase of joining and probation, a

proper guideline on professional life is indispensable for

their development and for familiarizing with the culture and

values of the organization as a whole. Taking this into

consideration, HR department and Learning and

Development department organized training programs

titled 'Transformation of Students to Professional -

Unleashing your creativity' for the new employees of head

office and different factories. It covered various aspects

like career development, mind mapping for new comers,

phases for transformation, characteristics of a professional,

success formula, winning factors of life etc. The

participants appreciated the effort to a large extent.

Nothing splendid has ever been achieved except by those who dared believe that something

inside them was superior to circumstance - Bruce Barton

Focus on where you want to go, not on what you fear - Anthony Robbins

Believe you can and you are halfway there… - Theodore Rooseve

speak your mind, even if your voice shakes - Maggie Kuhn, Social Activist

Anyone can give up, it's the easiest thing in the world to do. But to hold it together when

everyone else would understand if you fell apart, that's true strength - Unknown

Beams July September 2013

Documents

Transcript of Beams July September 2013