Digital Wavefront

BEACONSPOSSIBILITIES THROUGH PROXIMITY

Nirmal Parikh / @nirmalp

Founder, Digital WavefrontPresident, Beantown BeaconsPresident, AMA Boston

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Marketing Technology

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assess: goals

identify: needs

define: strategy

design: solutionmeasure: performance

refine: model

deliver: results!

OUR APPROACH

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REALISTICALLY SPEAKING…

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OUR JOB IS TO…

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ENOUGH ABOUT US.

NOW, LET’S TALK ABOUT BEACONS

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BLUETOOTH LOW ENERGY (BLE) DEVICEBroadcasts signals which a smartphone can receive and interpret.

WHAT’S A BEACON?

LOW power36+ month battery life

LONG rangeFew inches up to 70m

LOW Cost$10 - $40

WORLD approvedIncluding TSA & FCC

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HOW IT WORKS?

+ Smartphone

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MANY FORMS. ENDLESS POSSIBILITIES.

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BEACONS ARE EVERYWHERE!

Grocery

ConferencesAirports

Sporting Events

SafetyAirlinesHotels

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RETAIL

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800 Stores, 4,000+ Beaconsvia Shopkick

• Tracking• Product recommendations & discounts• Beacon-triggered game to drive customer

engagement

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130 Storesvia Swirl

• Targeted location-based notifications• Branded content• Personalized offers

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10 Select Locations

• Schedule appointments• Pill reminders• Create shopping lists• Offers based on previous purchase

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• Beacon-equipped light bulbs• Removes the need for separate Beacons

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28 Hypermarkets in Romania

• App Engagement Rate 400%• App Users +600%

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Gamification / Ladies Night Event

• Brands offering discounts/prizes• 500 Downloads in the first 3 hours• 500 Offers redeemed• Purple Apple Merit Award for strategic marketing

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4,500 stores, largest to date

• Retargeting and personalization of CX• Digital infrastructure to connect stores to IoT• Match the level of personalization seen in online

retail

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50 stores

• Limit notifications to 2 per customer per trip

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THANKS!