Beacon Bluetooth LE Technology // An Introduction

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// 2014 GSW Spotlight on Emerging Technology Hedron [beacon] Bluetooth LE Beacon Bluetooth LE Technology [HxP] x GSW // 2014 digital TRENDS report

description

An emerging technology that connects what we are seeing with where we are seeing it, directly and in real-time. It’s an intuitive, cost efficient option for adapting to new consumer expectations delivering the right content, at the right time, every time.

Transcript of Beacon Bluetooth LE Technology // An Introduction

Page 1: Beacon Bluetooth LE Technology // An Introduction

// 2014 GSW Spotlight on Emerging Technology

He

dro

n [b

eaco

n] B

luet

ooth

LE

Beacon Bluetooth LE Technology

[HxP] x GSW // 2014 digital TRENDS report

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x

2014 digital TRENDS report

BEACON BLUETOOTH LE TECHNOLOGY:

+Humans

//STAY CONNECTED

HEALTH

A GSW 2014 Spotlight on Emerging Technology derived from our

[HxP] x GSW 2014 Digital Trends Report

#1 Trend: “AN INTERNET OF MORE THINGS”

<<<click on text below to access the full report>>>

Beacon Bluetooth LE Technology // #speakpeople

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#SpeakPeople//how do we adapt to consumers new expectations built on day-to-day experiences with technology & culture?

Beacon Bluetooth LE Technology // #speakpeople

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direct, real-timecommunicationin the right placeat the right time.

//STAY CONNECTED

HEALTH+

Humans

Beacon Bluetooth LE Technology // #speakpeople

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We Adapt By Creating Optimal Moments of Impact.

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x

An emerging technology that connects what we are seeing with where we are seeing

it, directly and in real-time. It’s an intuitive, cost efficient option for adapting to new

consumer expectations delivering the right content, at the right time, every time.

2014 digital TRENDS report

BEACON BLUETOOTH LE TECHNOLOGY:

+Humans

//STAY CONNECTED

HEALTH

Beacon Bluetooth LE Technology // #speakpeople

// IoT x Our Love Affair with Information & Technology

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What Are

Beacons?

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small devices with hardware sensors designed to communicate and transmit data with devices within a specific proximity

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*sensors Play a huge role in the internet of things

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Utilizing bluetooth le to broadcast tiny radio signals

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small devices with hardware sensors designed to communicate and transmit data with devices within a specific proximity

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Understanding Bluetooth LE.

The Power Behind Beacon.Bluetooth LE is low-energy consuming, intelligent sensor technology in the form of chipsets that are embedded into devices, such as beacons.

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BluetoothTraditional wireless devices,

streaming rich content,like video and audio

Bluetooth Smart ReadyDevices that connect with both

The [CENTER] of your Wireless World

Bluetooth SmartSensor devices, sending small

bits of data, using very little energy

Low-energy ConsumingIntelligent Sensor Technology *Developed by the Bluetooth Special Interest Group (SIG)

Source: www.bluetooth.com

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Bluetooth 4.0

Bluetooth LE is

also known as

//

//

Bluetooth Low Energy//

123

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BLE//4

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Beacon

bluetooth le allows devices to “talk” to & DELIVER CONTENT TO other devices within a proximity range of 3 inches to 150 feet

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150 feet

Beacon device

Bluetooth le

3 inches

Pr

ox

it

y

THE BeaconIDENTIFIES

DEVICEs WITHIN ITS PROXIMITY

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The Beacon and the App work together to perform arbitrary actions when the smart device enters or leaves the vicinity of a specific beacon.

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Beacons Can.

• geolocation, i.e. a digital map of a conference center

• Content, i.e. white papers, e-details, pivotal studies

• targeted messaging • user analytics

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The app ?Beacons provide the HCP’s smart device with a unique, local micro-location signal via a custom, developed app that must be downloaded and enabled by the user.

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1 2DOWNLOAD THE

CUSTOM APP ASSOCIATED WITH THAT BEACON OR BEACONS.

IN ORDER TO PUSH CONTENT to a user’s device. the user must complete the following steps:

enable bluetooth on the device 3

enable pushnotifications

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Then the app runs in the background using bluetooth le which is the next generation of bluetooth allowing apps to run continuouslywithout draining your device’s battery life.

Bluetooth le =

not

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Since the technology operates in the background, consumers/HCPs don’t have to remember to go through the action of opening an app while out and about in the physical world.

It’s direct and it’s a real-time communication mechanism that collects user data and records behavioral patterns.

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Out of sight. out of mind.

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The Value of

Beacon.The Beacon Bluetooth LE’s unique ability to pinpoint the precise micro-location of users within a store or building redefines indoor mapping and navigation capabilities by providing a new context in which users consume information. For pharmaceutical companies, this provides an opportunity to deliver information via a new digital channel in the physical world.

Beacon BLE maintains connections intuitively with less manual intervention and without draining the user’s smart device battery life, which makes receiving information simple and convenient for HCPs/Patients.

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Beacons Come in Many Different

Shapes & Sizes. // Apple [iBeacon]

// Estimote [Estimote Beacon]

// Qualcomm [Gimbal]

// Ciright [Hedron]

// Shopkick [shopBeacon]

Hedron

Estimote

shopkick

Gimbal

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Beacon BLE in a Real World In-store Push Engagement.

Apple iBeacon.

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Beacon Bluetooth LE Technology // #speakpeople

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Gimbal is a beacon manufactured by Qualcomm

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It’s

Simple.

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So, Lets Take a Minute to

Bring It Home.

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// #speakpeopleInter-Office Beacon BLE Concept Execution:

Think. Innovate. Create. Collaborate. Connect.

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//FEBRUARY 17THGOOD MORNING!

WE WILL BE HOLDING OPEN TEAM BRAINSTORMING SESSIONS IN THE PARK TODAY @ 12 NOON.

LUNCH WILL BE SERVED!

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15 ft – 20 ft

LETʼS//STAY CONNECTED

THANK YOU FORSTOPPING BYOUR GSW NEWTOWN OFFICE!

Beacon Bluetooth LE

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By the way, that’s ourGSW // [HXP]

2014 Trends Report.

Feel free to check it out by clicking on the iPhone screen.

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Healthcare Congress Concept Execution:

<insert your brand name here>Beacon BLE HCP EngagementInitiative

<place your logo here too. they’re customizable.

Ciright’s Hedron is cool like that.>

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Deliver Welcome Messages uponattendee arrival in the lobby at the Congress.

Provide indoor-mapping capabilities, creating personalized tours based on visitors' preferences.

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Custom in-conference center wireless device (devices can be placed virtually anywhere)

Customized app to provide a unique user experience for HCPs and Congress/Conference attendees

Send personalized push notifications to select HCPs smartphones about product information, new products educational materials, new KOL videos, products news, etc.

Collects and aggregates product and consumer (HCP and/or patient) data

Gain insights into consumer engagement and experience triggers that offer reps real-time leads/insights via instant HCP intel to increase cross-sell or up-sell opportunities

<insert your brand name here>Beacon BLE HCP Engagement Initiative

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“Hedron [beacon] technology allows Pharma stakeholders to actively engage with users through a simple-to-use mobile application that is customized to their profile, history, and other measurable metrics.  The stakeholder can then track users' habits and tailor relevant content to be pushed to their mobile device.”

– Ciright www.ciright.com

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It’s Already All Around Us.

Take a Look.

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Airports.

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Shopping Malls.

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Retail Stores.

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Stadiums.

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Being in the Right Place @ the Right Time

Isn’t Luck Anymore.Beacon Bluetooth LE delivers the Right Contentin the Right Place to the Right Audience, Right on Time, Every Time.

Now, Healthcare and people can stop missing each other and start connecting. Some things in life just need a little [proximity] Push.

Beacon Bluetooth LE Technology // #speakpeople

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Beacon Bluetooth LE Technology // #speakpeople

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Love & life beforebluetooth le

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Beacon Bluetooth LE Technology // #speakpeople

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Beacon Bluetooth LE Technology // #speakpeople

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We Speak Beacon.

We #speakpeople.

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[Thank you for your time] + CONTACT INFORMATION

GSW | we #speakpeople

Your thoughts & suggestions are important to us. We welcome your comments, questions and feedback.

To discuss this report live, request another module, or ASK questions, please contact:

chrissy stanojevtel. 215-944-3666 email. [email protected]

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Additional Resources Can Be

Found Here.

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Say What?

Quotations.

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As we move past digital health evidencing the body’s analog physiology as digital data via wearables, connected health devices, smart patches, digestables and proximity sensors, we shift over two cognitive

paradigms originating from our love affair with information and technology.

First, we go from health data being a “system of record” to a “system of engagement,” enabling stakeholders in the health ecosystem to do more with health data than simply “record” it. The data will engage us. Second, we go from measuring, storing and using health information from a “single point of time” (SPOT measure) to a continuous stream of health information.

We can think of this as analogous to the shift in financial services from a SPOT measure of a stock price, to streaming stock prices.

Way past digital health, and right around the corner from connected health, is the construct of a stream of health information; health indices, and eventually the last generation of mankind capable of successfully using the excuse “I did not know.

”Group VP Digital Innovation,Richie Etwaru

Cegedim

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“Bluetooth Smart technology has put us on a

Rocket Ship of Growth”Suke JawandaCMO, Bluetooth SIG

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the means of disruption is the power and pervasiveness of digital technologies, especially the mobile network.

Rick ValenciaGeneral Manager, Qualcomm Life

“Healthcare is in the early stages of major disruption. The disruptor is the health consumer/patient and

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How did you get

so late so soon?”

Dr. Seuss

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Today’s consumers are using mobile devices to access social media and business sites....they’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy.

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Chris Horten

”Digital Marketing Agency Specialist

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Digital Omnivores.

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Beware of

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Almost half of all 2013 Epocrates Mobile Trends survey respondents are “digital omnivores,” defined as:

//Clinicians who utilize a tablet, smartphone and laptop/desktop computer routinely in a professional capacity.

The Rise of the

“Digital Omnivores.”

Sou

rce:

201

3 E

pocr

ates

Mob

ile T

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t

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Digital Omnivores Are Thriving And

Driving Change.Leading the charge of mobile technology integration in healthcare are digital omnivores, who utilize a tablet, smartphone and laptop/desktop computer routinely in a professional capacity.

Using the 2012 Epocrates Mobile Trends Survey as a benchmark, there has been a 68% increase in digital omnivores in the last year, while 82% of healthcare professionals surveyed expect to utilize all three digital platforms within the next twelve months.

Sou

rce:

201

3 E

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Mob

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Did You Know?

Omnivore means“All-eater.”

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Digital Omnivores Are Thriving And

Driving Change.

Sou

rce:

201

3 E

pocr

ates

Mob

ile T

rend

s R

epor

t

Beacon Bluetooth LE Technology // #speakpeople

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Digital Omnivores Are Becoming

The Standard.

Sou

rce:

201

3 E

pocr

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Mob

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//connected, mobile-centric clinicians who show preference for mobile screens in all professional tasks and spend more time accessing digital information than their colleagues.

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