Bluetooth Beacon Technology Is Changing Food Manufacturing for Good
Beacon Bluetooth LE Technology // An Introduction
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Transcript of Beacon Bluetooth LE Technology // An Introduction
// 2014 GSW Spotlight on Emerging Technology
He
dro
n [b
eaco
n] B
luet
ooth
LE
Beacon Bluetooth LE Technology
[HxP] x GSW // 2014 digital TRENDS report
x
2014 digital TRENDS report
BEACON BLUETOOTH LE TECHNOLOGY:
+Humans
//STAY CONNECTED
HEALTH
A GSW 2014 Spotlight on Emerging Technology derived from our
[HxP] x GSW 2014 Digital Trends Report
#1 Trend: “AN INTERNET OF MORE THINGS”
<<<click on text below to access the full report>>>
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
#SpeakPeople//how do we adapt to consumers new expectations built on day-to-day experiences with technology & culture?
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
direct, real-timecommunicationin the right placeat the right time.
//STAY CONNECTED
HEALTH+
Humans
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
We Adapt By Creating Optimal Moments of Impact.
x
An emerging technology that connects what we are seeing with where we are seeing
it, directly and in real-time. It’s an intuitive, cost efficient option for adapting to new
consumer expectations delivering the right content, at the right time, every time.
2014 digital TRENDS report
BEACON BLUETOOTH LE TECHNOLOGY:
+Humans
//STAY CONNECTED
HEALTH
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
What Are
Beacons?
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
small devices with hardware sensors designed to communicate and transmit data with devices within a specific proximity
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
*sensors Play a huge role in the internet of things
Utilizing bluetooth le to broadcast tiny radio signals
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
small devices with hardware sensors designed to communicate and transmit data with devices within a specific proximity
Understanding Bluetooth LE.
The Power Behind Beacon.Bluetooth LE is low-energy consuming, intelligent sensor technology in the form of chipsets that are embedded into devices, such as beacons.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
BluetoothTraditional wireless devices,
streaming rich content,like video and audio
Bluetooth Smart ReadyDevices that connect with both
The [CENTER] of your Wireless World
Bluetooth SmartSensor devices, sending small
bits of data, using very little energy
Low-energy ConsumingIntelligent Sensor Technology *Developed by the Bluetooth Special Interest Group (SIG)
Source: www.bluetooth.com
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Bluetooth 4.0
Bluetooth LE is
also known as
//
//
Bluetooth Low Energy//
123
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
BLE//4
Beacon
bluetooth le allows devices to “talk” to & DELIVER CONTENT TO other devices within a proximity range of 3 inches to 150 feet
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
150 feet
Beacon device
Bluetooth le
3 inches
Pr
ox
it
y
THE BeaconIDENTIFIES
DEVICEs WITHIN ITS PROXIMITY
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
The Beacon and the App work together to perform arbitrary actions when the smart device enters or leaves the vicinity of a specific beacon.
Beacons Can.
• geolocation, i.e. a digital map of a conference center
• Content, i.e. white papers, e-details, pivotal studies
• targeted messaging • user analytics
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
The app ?Beacons provide the HCP’s smart device with a unique, local micro-location signal via a custom, developed app that must be downloaded and enabled by the user.
1 2DOWNLOAD THE
CUSTOM APP ASSOCIATED WITH THAT BEACON OR BEACONS.
IN ORDER TO PUSH CONTENT to a user’s device. the user must complete the following steps:
enable bluetooth on the device 3
enable pushnotifications
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Then the app runs in the background using bluetooth le which is the next generation of bluetooth allowing apps to run continuouslywithout draining your device’s battery life.
Bluetooth le =
not
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Since the technology operates in the background, consumers/HCPs don’t have to remember to go through the action of opening an app while out and about in the physical world.
It’s direct and it’s a real-time communication mechanism that collects user data and records behavioral patterns.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Out of sight. out of mind.
The Value of
Beacon.The Beacon Bluetooth LE’s unique ability to pinpoint the precise micro-location of users within a store or building redefines indoor mapping and navigation capabilities by providing a new context in which users consume information. For pharmaceutical companies, this provides an opportunity to deliver information via a new digital channel in the physical world.
Beacon BLE maintains connections intuitively with less manual intervention and without draining the user’s smart device battery life, which makes receiving information simple and convenient for HCPs/Patients.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Beacons Come in Many Different
Shapes & Sizes. // Apple [iBeacon]
// Estimote [Estimote Beacon]
// Qualcomm [Gimbal]
// Ciright [Hedron]
// Shopkick [shopBeacon]
Hedron
Estimote
shopkick
Gimbal
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Beacon BLE in a Real World In-store Push Engagement.
Apple iBeacon.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Gimbal is a beacon manufactured by Qualcomm
It’s
Simple.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
So, Lets Take a Minute to
Bring It Home.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
// #speakpeopleInter-Office Beacon BLE Concept Execution:
Think. Innovate. Create. Collaborate. Connect.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
//FEBRUARY 17THGOOD MORNING!
WE WILL BE HOLDING OPEN TEAM BRAINSTORMING SESSIONS IN THE PARK TODAY @ 12 NOON.
LUNCH WILL BE SERVED!
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
15 ft – 20 ft
LETʼS//STAY CONNECTED
THANK YOU FORSTOPPING BYOUR GSW NEWTOWN OFFICE!
Beacon Bluetooth LE
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
By the way, that’s ourGSW // [HXP]
2014 Trends Report.
Feel free to check it out by clicking on the iPhone screen.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Healthcare Congress Concept Execution:
<insert your brand name here>Beacon BLE HCP EngagementInitiative
<place your logo here too. they’re customizable.
Ciright’s Hedron is cool like that.>
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Deliver Welcome Messages uponattendee arrival in the lobby at the Congress.
Provide indoor-mapping capabilities, creating personalized tours based on visitors' preferences.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Custom in-conference center wireless device (devices can be placed virtually anywhere)
Customized app to provide a unique user experience for HCPs and Congress/Conference attendees
Send personalized push notifications to select HCPs smartphones about product information, new products educational materials, new KOL videos, products news, etc.
Collects and aggregates product and consumer (HCP and/or patient) data
Gain insights into consumer engagement and experience triggers that offer reps real-time leads/insights via instant HCP intel to increase cross-sell or up-sell opportunities
<insert your brand name here>Beacon BLE HCP Engagement Initiative
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
“Hedron [beacon] technology allows Pharma stakeholders to actively engage with users through a simple-to-use mobile application that is customized to their profile, history, and other measurable metrics. The stakeholder can then track users' habits and tailor relevant content to be pushed to their mobile device.”
– Ciright www.ciright.com
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
It’s Already All Around Us.
Take a Look.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Airports.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Shopping Malls.
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Retail Stores.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Stadiums.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Being in the Right Place @ the Right Time
Isn’t Luck Anymore.Beacon Bluetooth LE delivers the Right Contentin the Right Place to the Right Audience, Right on Time, Every Time.
Now, Healthcare and people can stop missing each other and start connecting. Some things in life just need a little [proximity] Push.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Love & life beforebluetooth le
Beacon Bluetooth LE Technology // #speakpeople
// IoT x Our Love Affair with Information & Technology
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
We Speak Beacon.
We #speakpeople.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
[Thank you for your time] + CONTACT INFORMATION
GSW | we #speakpeople
Your thoughts & suggestions are important to us. We welcome your comments, questions and feedback.
To discuss this report live, request another module, or ASK questions, please contact:
chrissy stanojevtel. 215-944-3666 email. [email protected]
Additional Resources Can Be
Found Here.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Say What?
Quotations.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
As we move past digital health evidencing the body’s analog physiology as digital data via wearables, connected health devices, smart patches, digestables and proximity sensors, we shift over two cognitive
paradigms originating from our love affair with information and technology.
First, we go from health data being a “system of record” to a “system of engagement,” enabling stakeholders in the health ecosystem to do more with health data than simply “record” it. The data will engage us. Second, we go from measuring, storing and using health information from a “single point of time” (SPOT measure) to a continuous stream of health information.
We can think of this as analogous to the shift in financial services from a SPOT measure of a stock price, to streaming stock prices.
Way past digital health, and right around the corner from connected health, is the construct of a stream of health information; health indices, and eventually the last generation of mankind capable of successfully using the excuse “I did not know.
“
”Group VP Digital Innovation,Richie Etwaru
Cegedim
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
The Physical World is the
New Digital Channelbeekn
www.beekn.com
“”
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
“Bluetooth Smart technology has put us on a
Rocket Ship of Growth”Suke JawandaCMO, Bluetooth SIG
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
the means of disruption is the power and pervasiveness of digital technologies, especially the mobile network.
Rick ValenciaGeneral Manager, Qualcomm Life
“Healthcare is in the early stages of major disruption. The disruptor is the health consumer/patient and
”
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
How did you get
so late so soon?”
”
Dr. Seuss
Today’s consumers are using mobile devices to access social media and business sites....they’re roaming the streets clutching their smartphones and tablets looking for things to do or to buy.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Chris Horten
”Digital Marketing Agency Specialist
”
Digital Omnivores.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Beware of
Almost half of all 2013 Epocrates Mobile Trends survey respondents are “digital omnivores,” defined as:
//Clinicians who utilize a tablet, smartphone and laptop/desktop computer routinely in a professional capacity.
The Rise of the
“Digital Omnivores.”
Sou
rce:
201
3 E
pocr
ates
Mob
ile T
rend
s R
epor
t
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Digital Omnivores Are Thriving And
Driving Change.Leading the charge of mobile technology integration in healthcare are digital omnivores, who utilize a tablet, smartphone and laptop/desktop computer routinely in a professional capacity.
Using the 2012 Epocrates Mobile Trends Survey as a benchmark, there has been a 68% increase in digital omnivores in the last year, while 82% of healthcare professionals surveyed expect to utilize all three digital platforms within the next twelve months.
Sou
rce:
201
3 E
pocr
ates
Mob
ile T
rend
s R
epor
t
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Did You Know?
Omnivore means“All-eater.”
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Digital Omnivores Are Thriving And
Driving Change.
Sou
rce:
201
3 E
pocr
ates
Mob
ile T
rend
s R
epor
t
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology
Digital Omnivores Are Becoming
The Standard.
Sou
rce:
201
3 E
pocr
ates
Mob
ile T
rend
s R
epor
t
//connected, mobile-centric clinicians who show preference for mobile screens in all professional tasks and spend more time accessing digital information than their colleagues.
Beacon Bluetooth LE Technology // #speakpeople
// IoE x Our Love Affair with Information & Technology