Be the Peacock
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Be the Peacock Rebecca Gill, Web Savvy Marketing
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Who Do You See? Is it the past, present or future you?
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Peacocks are Memorable The peacock’s extravagant plumage is nature’s version of branding and marketing.
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Peacocks are Unforgettable ü Unique and easy to identify ü Beautiful vibrant colors ü Far reaching feathers ü Confident ü Leader ü Commands attention ü Captivates his audience
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We are Born Peahens Through time we can grow and evolve into peacocks.
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Nature is Cruel We are born ordinary. We do not have to remain ordinary.
ü Drab ü Lacks color ü Blends into the background ü Follows ü Afraid to be noticed ü Focused on protection
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Find Your Passion Software sucked me in, empowered me and it was the birth of my inner peacock.
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CODE EQUALS PURPOSE
Passion Will Lead to Purpose Once you find your passion everything is cohesive and comes together.
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Find Focus and Clarity Identify who you are before you try and build a brand.
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We are… ü Wordpress consultants ü Genesis developers ü Graphic designers ü SEO advisors
We are not… ü Content writers ü Social media experts ü Pay per click gurus ü Online advertisors ü Link builders ü Guest bloggers ü Public relation specialists ü Reputation managers ü Infographic creators ü Mobile app developers ü Videographers ü Marketing managers
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Find the Uniqueness Within You Articulate what makes you unique. If you don’t know, neither will anyone else.
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Tell a Story Use words to articulate what makes you unique.
Connect with your readers. Answer the who, what, and why of you.
ü Who you are ü What is your background ü What you do ü Who you help ü How you help ü How you can help your website visitor
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Create a Strong Brand The key is to start start simple and then maintain consistency across brand elements.
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ü Business name ü Tagline ü Tone of voice ü Key messaging ü Your story ü Product names ü Website ü Blog posts ü Presentations
Be Consistent and Authentic Great brands connect with their audiences and tell a story.
They are recognizable. They stand for something. They speak a common language.
ü Logos and marks ü Color palette ü Typography and fonts ü Graphic elements ü Email signatures ü Newsletter ü Social media profiles ü Banner ads ü Business cards
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Be the Brand Own it – no matter what colors you have, be the brand.
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Don’t Hide or Focus on Drab ü I can’t code ü I’m not a graphic designer ü Blah, blah, blah
Focus on What Makes Your Colors Vibrant ü I see website personas ü I see call to actions ü I see content marketing opportunities ü I see keywords and SEO ü I see data flow ü I see ugly (and I remove it) ü I bring it all together into one cohesive website
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Embrace Community and Be Social If you haven’t become part of your community, you’ll be surprised at how many wonderful colleagues, business partners, and friends are awaiting your arrival.
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Mingle, Strut, Teach Show off your new found colors. Surround yourself with other peacocks and embrace them. Help build others up so they can discover their inner peacock.
ü Be personable ü Read blogs and comment ü Make friends on Facebook ü Tweet it up ü Connect on LinkedIn ü Join an community on Google+ ü Help or share in a Facebook group
ü Answer forum questions ü Attend conferences ü Become an event organizer ü Speak at events ü Jump onto a Google hangout ü Become a podcast guest ü Give back
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Peahen by Birth, Peacock by Choice passion + purpose + focus + branding = beauty
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I’m Rebecca Gill and I am Peacock
I am a wife and mother of two.
I’m the founder of Web Savvy Marketing and an accidential entrepreneur.
My fonts are Helvetics Neue Light and Georgia. My colors are #cc0033 and #414042.
Learn what makes me unique at Web-Savvy-Marketing.com
@WebSavvyMrkting